We use various digital marketing techniques, such as SEO, Web development, social media, content marketing, email marketing, and more, to help our clients achieve their goals.
2. Resources And Targets
⬢ Advertisers are often called "sources," while buyers are called "targets" of targeted advertising.
Sources generally target specific, clearly defined audiences, such as McDonald's, which targets
shift workers and commuters.
⬢ The company uses digital advertising because it knows people use digital devices and play an
important role in last-minute offers. McDonald's encourages people to download the
Restaurant Finder app by placing ads in ATMs, gas stations, and on their favorite websites.
3. Digital Marketing Channels
As we saw above, marketing was traditionally done through print media (newspapers
and magazines) and radio advertising (television and radio). These channels still exist
and are still used. Digital marketing channels are developing and expanding. Below
are the eight digital media most frequently used by companies to maximize their
marketing efforts. Note that some companies may use more than one channel.
4. Website Marketing
⬢ Websites are at the heart of all digital marketing activities. They are a
powerful channel in their own right and an essential tool for a wide range
of online marketing activities. Websites must represent brands, products,
and services clearly and memorably. They must be fast, mobile-friendly,
and easy to use.
5. Pay-Per-Click Advertising
⬢ Pay-per-click (PPC) advertising displays paid advertisements to Internet users on digital
platforms. Companies can run PPC campaigns on Google, Bing, LinkedIn, Twitter,
Pinterest, and Facebook to serve ads to users searching for terms related to their
products or services.
⬢ These campaigns can target users based on demographics, such as age and gender, or
specific interests and geographic locations
6. ⬢ Content marketing aims to reach potential customers with exciting
content. Content is typically published on websites and promoted
through social media, email marketing, search engine optimization, or
pay-per-click campaigns.
Content Marketing
