Are you still 'old school' in finding a market research company?
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The document describes an "old school" process for a corporation to explore opportunities in Thailand by conducting a market study. An analyst is tasked with finding market research firms but does so through an ad hoc process of Googling companies and randomly selecting a few to send an RFP to. This results in varied and hard to compare proposals being received after weeks of waiting. Under a tight deadline, the analyst randomly recommends some companies to the board, who then signs a project with one firm without much vetting. The document suggests this is an outdated approach and introduces the idea of a "new age" better process.
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Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.More Related Content
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- Defining SWOT analysis as a technique used to understand an organization's strengths, weaknesses, opportunities, and threats.
- Explaining the four elements of SWOT - strengths, weaknesses, opportunities, and threats - and providing examples of each.
- Outlining the typical steps to conduct a SWOT analysis: analyzing internal/external environments, performing the analysis and documenting results, and preparing action plans.
- Noting SWOT analysis can help with forecasting, decision-making, understanding competitors, and setting strategic objectives.
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Paper #1 SummaryLength 1 ½ - 2 pages typed, double-spaced, one.docx
Paper #1: Summary
Length: 1 ½ - 2 pages typed, double-spaced, one inch margins, 12 pt Times New Roman or similar font.
Citations: MLA in-text citation method
Outside Sources: None, use only the assigned reading and class discussion.
Be sure to review the guidelines for writing a summary in “Summary, Paraphrase and Quotation” in your Writing and Reading Across the Curriculum textbook.
The first paper this semester is a summary of Jib Fowles’ “Advertising’s Fifteen Basic Appeals” (textbook pgs. 551-68). As an analytical summary, the goal of this assignment is to construct a thorough account of Fowles’ argument that identifies its most important features and explains the logical connection of these features to each other and the larger thesis/argument of the piece As summary, your paper will describe, explain, paraphrase and quote significant elements of the text at hand. (Important: the assignment does not call upon you to produce your own original critique on the topic, nor does it call for you to directly evaluate or cast judgment upon the text).
There are four basic writing skills fundamental to the assignment:
1.) Your ability to locate a thesis and its chief supporting evidence and arguments.
2.) Your ability to explain the logical connections between the different parts of the original you deem important and how they fit into the essay’s overarching argument.
3.) Your technical ability to accurately and effectively introduce and incorporate
quotations and paraphrasing. You must be careful not to let any direct language—phrases or sentences—slip into your summary without being quoted.
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Are you still 'old school' in finding a market research company?
- 1. OLD-SCHOOL to grow your business?
- 2. OLD-SCHOOL ? Consider this real life scenario …
- 3. Corporation’s board in USA decides to explore opportunities to grow their business in Thailand OLD-SCHOOL
- 4. The budget for the market study is discussed in the board meeting at New York Budget for Market Study set OLD-SCHOOL
- 5. ‘Manager-New Markets’ is asked to prepare a “Scope of Work / RFP” document for circulation Request for Proposal (RFP) document prepared manually OLD-SCHOOL
- 6. An analyst (who has probably never been to Asia) is asked to find Market Research firms in Thailand Analyst ‘googles’ for Market Research companies OLD-SCHOOL
- 7. He randomly picks a few firms from Google’s top search results and sends them a RFP Adhoc shortlisting done on ‘few’ top search results OLD-SCHOOL
- 8. Those “lucky” companies respond to the RFPs in their own templates with distinct styles in weeks Varied proposals received after waiting OLD-SCHOOL
- 9. The analyst ends up with a few proposals having varied parameters, making it tough to decipher Analyst struggles to compare non-uniform proposals OLD-SCHOOL
- 10. Under pressure to meet his deadline, he filters and picks companies to ‘recommend’ to his boss Random service providers recommended to the Board OLD-SCHOOL
- 11. The busy senior management gets on a few calls and signs the project with one of those firms “Some” company signed up. Fingers crossed! OLD-SCHOOL
- 12. Don’t ride on luck
- 13. NEW AGE to find the “best-fit” firm for your business?
- 14. NEW-AGE
- 15. NEW-AGE
- 16. NEW-AGE
- 17. EXPANDING YOUR BUSINESS’S FOOTPRINT TO EMERGING MARKETS CANT GET EASIER THAN THIS ▸ ▸ ▸