Between desire and consumers mistrust, chatbots are becoming an inescapable interaction channel for brands communications. 10 000 bots are currently developing in Facebook Messenger. The chatbot concept involves the deployment of a robot able to discuss and answer to customers on instant messaging and mobile platforms (Facebook Messenger, WhatsApp, WeChat… and Twitter). Despite the young age of this technology, it’s time to understand and innovate! EnjoyDigital gives you keys of comprehension in one infographic. Let’s follow the “Cat bot”!

1. ASSISTANT
PERSONAL
f
STORY
T
Hi
?
TESTING THE MACHINE'S ABILITY TO
EXHIBIT INTELLIGENT BEHAVIOR EQUI-
VALENT TO, OR INDISTINGUISHABLE
FROM, THAT OF A HUMAN.
THE FIRST
PSYCHOTHERAPIST BOT !
WHEN PARRY
MET ELIZA <3
ELIZA
BEHAVIOR!
A
ELIZA
HEY
YO
PAR
RY
A CONVERSATIONAL AGENT
OR CHATBOT IS A COMPUTER PROGRAM
WHICH CONDUCTS A CONVERSATION
VIA AUDITORY OR TEXTUAL METHODS.
YOU SAY YOU
DON’T FEEL WELL ?
TELL ME MORE
ABOUT THAT
1966
TODAY
CUSTOMER PATH
YOUR
CHATBOT
1973
BASED ON THE ABILITY
OF IMITATE HUMAN
TURING TEST ELIZA
A CHATBOT
IN A DOLL
PERSONALIZED
CONVERSATIONAL
INTERFACE
FAST
AND INTEGRATED
AVAILABLE
EASILY INTEGRATE
TO MASS MARKET
PLATFORMS
NO INSTALLATION
REQUIRED
ELIZA & PARRY
HI
I’M HASHTAG
THE «CAT» BOT
DO YOU WANT ME
TO MAKE YOU A
RESERVATION?
ASK ME
ANYTHING
HELLO
WANT
TO PLAY
A GAME ?
FUN FACTFUN FACT
I’M GOING TO PARIS
LOOKING FOR A GREAT
BURGER ? WHERE
SHOULD I GO?
YEAH, THANK YOU!
YOU’RE WELCOME!
PEOPLE ARE CRAZY
ABOUT BAILI !
DO YOU WANT ME TO
MAKE A RESERVATION?
Hello
DEFINE
TASKS
IDENTIFY
DATA SOURCES
HOST THE BOT
ON A PHYSICAL
SERVER
CREATE THE BOT
USING A SPECIFIC
LANGUAGE
(PHP, RUBY, NODE.JS, ...)
1
DESIGN
USERS STORIES
2
3
5
CONNECT IT TO
THE PLATFORMS
WITH A BOT
CONNECTOR
6
4
BOT 134
LOVE MAKE JOKE
24
DAY
H
/
?
?
1950
DESIGN BY
M BY FACEBOOK
AN API WHICH
ALLOW BRANDS TO
CREATE THEIR
OWN BOTS !
A DIGITAL REVOLUTION
900 MILLIONS
D’UTILISATEURS
ACTIFS
10 000 BOTS
DEVELOPPING
40 PARTNERS
INCLUDING UBER
AND SNCF
SLACKBOT SIRIWATSON
PROJECT
BUT
ALSO
©
FACEBOOK MESSENGER
Design by
WHO’S THE BOT?
NEED HELP
Sources : tapptic.com/ http://www.clubic.com/ chatbots.org loebner.net
theguardian.com motherboard.vice.com