Ardis Politiek Bestuurlijke Gevoeligheid

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Wim Coenraadts

Entertainment & Humor Business

Media: dat zijn we allen
Ardis
Politiek bestuurlijke gevoeligheid
29 november 2010

mediagedrag
• denken in verhalen
• frame 1: tegenstelling
• frame 2: verantwoordelijkheid
• frame 3: persoonlijk maken
• opportunisme = rolwisseling
• contact lezer = behagen

Oranje en het WK 2010
romantiek resultaat

11 juli 2010, 20.57 uur – einde identificatie
Kernwaarden Ned XI:
• attractief & bravour
• resultaat
• Cruijff, Van Basten,
Bergkamp
Kernwaarden Ned XI 2010:
• resultaat
• saai & hard
• De Jong, Van Bommel

‘Wat heeft Nigel de Jong op een voetbalveld te zoeken.
Hij is beter in karate’
Nooit kon Nederland in Zuid-Afrika de wereld
betoveren, maar het ontbreken van de schoonheid in
het spel werd lang gecamoufleerd door de koele en
effectieve resultaten.

de afrekening (whodunit)
• De Jong personificatie kater
• aangeschoten wild
• ‘Barbertje moet hangen’
• ontbreken excuses spelers & coach
• wachten op de misstap

herstel identificatie
‘Voor mij is wat er in de finale is gebeurd nu niet
meer relevant", aldus De Jong. "Natuurlijk heb ik
een mening over die actie, maar die doet er niet
meer toe. Voor mij is de finale een gesloten
boek.’
Bron: De Telegraaf 2/9/2010
het offer wachten op boetedoening

Klem:
• collectief vs. individu
• richtinggevend vs. dociel
Uitweg:
• empathisch assertief
• oprechte betrokkenheid

overheid & de buitenwereld:
co-creatie of monsterverbond

Co-creatie & Het Nieuwe Werken = loslaten
maar hoe los....

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Ardis Politiek Bestuurlijke Gevoeligheid

1. Media: dat zijn we allen Ardis Politiek bestuurlijke gevoeligheid 29 november 2010

2. mediagedrag • denken in verhalen • frame 1: tegenstelling • frame 2: verantwoordelijkheid • frame 3: persoonlijk maken • opportunisme = rolwisseling • contact lezer = behagen

3. Oranje en het WK 2010 romantiek resultaat

4. 11 juli 2010, 20.57 uur – einde identificatie Kernwaarden Ned XI: • attractief & bravour • resultaat • Cruijff, Van Basten, Bergkamp Kernwaarden Ned XI 2010: • resultaat • saai & hard • De Jong, Van Bommel

5. ‘Wat heeft Nigel de Jong op een voetbalveld te zoeken. Hij is beter in karate’ Nooit kon Nederland in Zuid-Afrika de wereld betoveren, maar het ontbreken van de schoonheid in het spel werd lang gecamoufleerd door de koele en effectieve resultaten.

6. de afrekening (whodunit) • De Jong personificatie kater • aangeschoten wild • ‘Barbertje moet hangen’ • ontbreken excuses spelers & coach • wachten op de misstap

7. herstel identificatie ‘Voor mij is wat er in de finale is gebeurd nu niet meer relevant", aldus De Jong. "Natuurlijk heb ik een mening over die actie, maar die doet er niet meer toe. Voor mij is de finale een gesloten boek.’ Bron: De Telegraaf 2/9/2010 het offer wachten op boetedoening

8. casus DSB

9. Aanzet op oude media

10. ondertussen op 2.0

11. veenbrand

12. je komt altijd een keer aan de beurt

13. De identiteit van de overheid

14. Klem: • collectief vs. individu • richtinggevend vs. dociel Uitweg: • empathisch assertief • oprechte betrokkenheid

15.

16. overheid & de buitenwereld: co-creatie of monsterverbond

17. monsterverbond = regie

18. Co-creatie & Het Nieuwe Werken = loslaten maar hoe los....

19.