The Arctic Qajaq Project aims to preserve traditional Inuit lifeways in a sustainable way through embracing modern technology like CAD and CNC machines. This allows for custom-fitted qajaks to be produced from 3D body scans at high volume yet low cost, addressing the issues of ill-fitting mass produced kayaks. Knowledge-based economies provide an alternative to profit-driven models, supporting cultural preservation through the sale of customized, technologically produced qajaks.