The document outlines a business plan for a student-run company called APU GOODS that would sell "cool" branded merchandise to students at their university. A survey found that 39% of students have not purchased university goods and only 10% have bought t-shirts or sweatshirts. The plan is to design and sell higher quality, fashionable apparel through pre-orders and by cooperating with the campus store. Hoodies and t-shirts would cost 1800-2200 yen and 1000-1200 yen to make respectively and be priced at 2500-3000 yen and 1500-2000 yen for sale. With a graduating class of 520 students, they estimate selling 260 units for a projected 130,000 yen profit

1. 
APUGOODS
COOL GOODS by student for student
Member: Kat Hazuki Ryoko Nana
http://apugoods.wordpress.com

2. Agenda
 Background
 Our Concept
 Our Target customer
 Business plan
 Sample & Price
 Our possible market

3. 
APU GOODS?
Background

4. Our university & Student

5. Current Goods
Poor design
Not many want to buy it

6. Survey
 We conduct survey to 86 students.
 39% never bought APU goods
 10% has bought T-shirt or sweatshirt.

7. Our Concept
“COOL GOODS by student for student”

8. Promotion video
https://www.youtube.com/watch?v=f_rb0b9Q
6Yo

9. OurTarget customer

10. APU COOL GOODS
Place order
Receive the good from
the manufacturer
Open for
Pre-orders/order
Advertise (FB, Web)
Distribute
The good
Business plan
http://apugoods.wordpress.com

11. Channel of distribution
 Direct Sale to
student
 Cooperation
with CO-OP
(possibly)

12. Design Sample

13. Price
 Cost to make
 (depend on the number of orders)
 Estimation :
 Hoodies 1800- 2200 yen
 T-shirt 1000-1200 yen
 Etc.
 Price
 Hoodies 2500-3000 yen
 T-shirt 1500-2000 yen

14. Our possible market
Ex. Graduation class of 2014
 Around 520 students
 Prediction 50% > 260 T-shirts/goods
 260 x 500 = 130,000 yen (Estimated profit)

15. 
Thank you for
your
attention！