April2015BoardBooksmall

CenterforPlantConservation
NationalMeetingStateBotanicalGardenofGeorgia
April 2015

CPC Board
Josephine Bush (Jody)
2nd term expires Sept. 2015
Patricia Redfearn Bush (Patty)
3rd term expires Sept. 2015
Ann Coburn
Officer
Spencer Crews
1st term expires Sept. 2017
Arabella Dane
1st term expires Jan. 2018
Dana Dirickson
Erica Leisenring
Andrew S. Love Jr. (Andy)
Officer
Lucinda McDade
1st term expires Jan. 2018
John McPheeters
Scot Medbury
Barbara Millen
Ladeen M. Miller
Tom Ott
Janet L. Meakin Poor
Peter H. Raven
Emmy White Seymour
Mary Ann Streeter
Chipper Wichman
CPC Staff
John R. Clark
President & Executive Director
Phone: 314.577.9451
Email: john.clark@mobot.org
David Montgomery
Development Specialist
Phone: 314.577.6520
Email: david.montgomery@mobot.org
Travis Mowers
Communications Coordinator
Phone: 314.577.9541
Email: travis.mowers@mobot.org
Kerry Hogan
Administrative Assistant
Phone: 314.577.9450
Email: kerry.hogan@mobot.org
Participating Institutions
Amy B.H. Greenwell Ethnobotanical Garden
Peter Van Dyke, Garden Manager
Brian Kiyabu, CPC Conservation Officer
The Arboretum at Flagstaff
Lynne Nemeth, Executive Director
Kristen Haskins, CPC Conservation Officer
Arizona-Sonora Desert Museum
Craig Ivanyi, Executive Director
Mark Fleming, CPC Conservation Officer
The Arnold Arboretum
William (Ned) Friedman, Director
Michael Dosmann, CPC Conservation Officer
Atlanta Botanical Garden
Mary Pat Matheson, Executive Director
Jennifer Cruse-Sanders, CPC Conservation Officer
Bok Tower Gardens
David Price, President
Cheryl Peterson, CPC Conservation Officer
Brooklyn Botanic Garden
Scot Medbury, President
Melanie Sifton, CPC Conservation Officer
Chicago Botanic Garden
Sophia Shaw, President & CEO
Kayri Havens-Young, CPC Conservation Officer
Cincinnati Zoo & Botanical Garden
Thane Maynard, Director
Valerie Pence, CPC Conservation Officer
Cornell Plantations
Christopher Dunn, E.N. Wilds Director
Todd Bittner, CPC Conservation Officer
Denver Botanic Gardens
Brian Vogt, CEO
Jennifer Neale, CPC Conservation Officer
Desert Botanical Garden
Ken Schutz, Executive Director
Kim McCue, CPC Conservation Officer
Fairchild Tropical Botanic Garden
Carl Lewis, Director
Joyce Maschinski, CPC Conservation Officer
The Holden Arboretum
Clement Hamilton, President & CEO
Roger Gettig, CPC Conservation Officer
Honolulu Botanical Gardens
Winifred Singeo, Director
Naomi Hoffman, CPC Conservation Officer
Lady Bird Johnson Wildflower Center
Susan Rieff, Executive Director
Karen Clary, CPC Conservation Officer
Lauritzen Gardens
Spencer Crews, Director
James Locklear, CPC Conservation Officer
Lyon Arboretum
Carl Evenson, Interim Director
Nellie Sugii, CPC Conservation Officer
Mercer Botanic Gardens
Darrin Duling, Director
Anita Tiller, CPC Conservation Officer
Minnesota Landscape Arboretum
Ed Schneider, Director
David Remucal, CPC Conservation Officer
Missouri Botanical Garden
Peter Wyse Jackson, President
Matthew Albrecht, CPC Conservation Officer
The Morton Arboretum
Gerald Donnelly, President & CEO
Cathy Bechtoldt, CPC Conservation Officer
National Tropical Botanical Garden
Chipper Wichman, Director & CEO
Margaret Clark, CPC Conservation Officer
New England Wild Flower Society
Debbi Edelstein, Executive Director
Bill Brumback, CPC Conservation Officer
The New York Botanical Garden
Gregory Long, President
Jaime Morin, CPC Conservation Officer
The North Carolina Arboretum
George Briggs, Executive Director
Joe-Ann McCoy, CPC Conservation Officer
North Carolina Botanical Garden
Damon Waitt, Director
Johnny Randall, CPC Conservation Officer
Rae Selling Berry Seed Bank &
Plant Conservation Program
Ed Guerrant, Director/CPC Conservation Officer
Rancho Santa Ana Botanic Garden
Lucinda McDade, Executive Director
Naomi Fraga, CPC Conservation Officer
Red Butte Garden and Arboretum
Gregory Lee, Executive Director
Bruce Pavlik, CPC Conservation Officer
Regional Parks Botanic Garden
Bart O’Brien, Director
San Antonio Botanical Garden
Bob Brackman, Director
Shannon Smith, CPC Conservation Officer
San Diego Botanic Garden
Julian Duval, President/CEO
Lesley Randall, CPC Conservation Officer
The Santa Barbara Botanic Garden
Steve Windhager, Executive Director
Denise Knapp, CPC Conservation Officer
State Botanical Garden of Georgia
Wilf Nicholls, Director
Jim Affolter, CPC Conservation Officer
University of California Botanical Garden
Paul Licht, Director
Holly Forbes, CPC Conservation Officer
University of Washington Botanic Gardens
Sarah Reichard, Director
Wendy Gibble, CPC Conservation Officer
Waimea Valley
Richard Pezzulo, Executive Director
David Orr, CPC Conservation Officer
Affiliate St. George Village Botanical Garden
David Hamada, Executive Director
Holly Herold, CPC Conservation Officer
Directory
iii

April 17, 2015
Dear CPC Board of Trustees and Participating Guests:
It is a great pleasure to welcome you to this gathering at the University of Georgia
in Athens. It is our general meeting, somewhat compressed because of limited
accommodations, but it will still be a good chance to catch up with the conservation
officers from our participating institutions and to experience first-hand their
enthusiasm for the important task that we are pursuing together – the preservation
of the most imperiled species of the U.S. and Canada.
Our efforts are of key importance in safeguarding part of the world’s botanical riches
for our children and grandchildren, and I am proud to be a part of this outstanding
effort.
In particular, the need for plant conservation in the Southeastern U.S. is great,
with large numbers of species and many endemics. Local new species are being
discovered every year, and there is a lot of work to do here as well as throughout
North America.
It is my hope that we continue to discover new ways to move forward even more
effectively in the future through this meeting.
Please enjoy the hospitality extended by our hosts in these lovely mountains.
Best wishes to all for what should be an outstanding meeting!
Sincerely,
Peter H. Raven
Chairman, Board of Trustees
Contents
Chairman’s Letter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
Director’s Letter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Hotel & Shuttle Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Host’s Letter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Tallulah Gorge Description . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Meeting Announcement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Guest Speakers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Latest Message to Friends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Schedule . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8-9
Director’s Report . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10-15
Trustees & Governance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16-18
Finance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
The Future of CPC Participating Institutions Map . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20-21
Development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22-24
Communications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25-27
A Comparison of Plant Conservation Organizations . . . . . . . . . . . . . . . . . . . . . . . . . . . 28-29
Appendices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30-39
Notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40-43
1iii

April 17, 2015
To all CPC Trustees and Participating Guests,
With great pleasure I welcome you to our spring National Meeting of the Center for
Plant Conservation, hosted this year by the State Botanical Garden of Georgia, in Athens.
The U.S. Southeast is a remarkably diverse region of the U.S., home to thousands of plant
species and is one of the most beautiful and culturally diverse places in the U.S. While
here, I encourage you to explore as much as possible and get to know better this corner
of our world.
This year, our National Meeting will be focused on the remarkable conservation work
that CPC Participating Institutions in Georgia, along with affiliated state and local
agencies, are doing to affect real conservation outcomes in the South. The U.S. Southeast
represents one of CPC’s Conservation Districts and it is here that collaboration on a local
scale can serve as a model for other Districts throughout the CPC network. I hope you
will have time to sit in on a number of talks and presentations during the next few days.
For our board meetings, we have several exciting developments to discuss. Our team
continues on the road to stability and prosperity; we will be sharing a number of recent
developments including exciting programmatic work throughout the Network. We also
have been working extensively to stabilize economic prospects for the CPC and will be
sharing with you current trends and expected outcomes. In all, this board meeting is one
not to be missed.
If you have questions or need assistance at any time during the meeting or trip,
please do not hesitate to ask. I can be reached on my cell (314.309.4034) or via email
(john.clark@mobot.org) or call or email one of our CPC team: David Montgomery
(314.482.0238; david.montgomery@mobot.org) or Travis Mowers (314.606.2299;
travis.mowers@mobot.org).
Welcome to Georgia!
Yours,
John R Clark
President and Executive Director
Center for Plant Conservation
The Georgia Center’s
UGA Hotel and
Conference Center
1197 S. Lumpkin St.
Athens, GA 30602
706.542.0003
georgiacenter.uga.edu
SBGG
Conservation
Staff
Jim Affolter
Heather Alley
Jennifer Ceska
Airport Shuttle
Groome Transportation: 706.612.1155
Book online at: http://athens.groometransportation.com
Welcome to
Athens!
2 3

What a thrill it is to welcome you all to the State Botanical Garden of Georgia! We are
flattered and proud to host the CPC National Meeting and while your time with us
is brief we hope to show you a great garden, some wonderful natural habitats and
more than a little Georgia warmth and hospitality.
UGA is a land-grant university and, as such, is mandated to serve the entire state.
Leading the way are the units that comprise Public Service & Outreach which
includes the State Botanical Garden of Georgia. While we welcome over 200,000
visitors annually to our 320 acres here in Athens, our reach goes right across this
large and diverse state. With mountains, piedmont, sand hills, lowland swamps
and fully 33% of eastern North America’s salt marshes, our flora is large, diverse
and facing challenges. The Garden is the coordinator of the statewide Georgia
Plant Conservation Alliance (GPCA) and we partner with 36 organizations working
and sharing knowledge in plant and conservation activities. And I stress the word
“sharing” for there is no competition here; we celebrate and learn from our partners’
successes and assist if we can when problems arise. Hopefully you will meet some
of the gardens, government agencies, tissue culturists, corporations, wildflower
groups, parks and even a zoo that make up the GPCA. A diverse group with a singular
goal. Alongside us also is a statewide army of volunteers, our Botanical Guardians,
monitoring and informing us of changes or challenges facing rare plant populations
or habitats. They are our eyes across this state, actively participating in conservation
efforts and providing local advocacy for Georgia’s natural heritage.
It goes to the very heart of what this Garden stands for; that is the establishment,
the encouragement, and the growth of an environmental ethic in everyone that we
touch, be they toddlers or seniors, hikers or hand-holders strolling our trails. We
have much to celebrate and appreciate here. Our job is to spread and strengthen that
appreciation. My hope is that you too will come to appreciate Athens and the State
Botanical Garden of Georgia. My thanks again for participating in the conference and
I hope it is fulfilling, enlightening and more than a little fun.
Finally, the staff and volunteers of the State Botanical Garden of Georgia are here to
help you get the most out of your visit. Please don’t hesitate to ask.
Wilf Nicholls
Garden Director
706.542.1244
wilfnich@uga.edu
SAVE THE DATE!
The next CPC Board
of Trustees Meeting
will be held at the
Missouri Botanical
Garden
Sept. 24 – 26, 2015
Hotel Information:
The Chase Park Plaza Hotel
212 N. Kingshighway Blvd.
St. Louis, MO 63108
314.633.3000
www.chaseparkplaza.com
More information to come
this summer.
54
Tallulah Gorge is one of the oldest geological features in North America, with
quartzite cliffs up to 600 feet high and four waterfalls that drop a total of 500 feet
in one mile. Flow through the canyon is regulated by Georgia Power Company. On
planned-release days, including one scheduled for April 19 this year (our field trip
day!), spectacular waterfalls can be seen from the lip of the gorge.
The Gorge features Pine-Oak Woodlands that support all five of Georgia’s montane
pine species and a wide variety of other fire-adapted species. Intense conservation
efforts, invasive species removal and prescribed burning are focused on two rare
species, Trillium persistens, a Georgia near-endemic, and Tsuga caroliniana, a
southern Appalachian endemic threatened by the Hemlock Woolly Adelgid.

17 April 2015
John Smith
50 Maple Lane
Middletown, IA 52638
Dear Mr. Smith,
To many, the Center for Plant Conservation (CPC) is an organization tasked with saving the
world’s plants. A worthy cause, I know you will agree. But in my short time as director of
this organization, I have come to see it as something even greater. The CPC, through focused
programs in conservation, research and education, is actually working to build a world where
diversity – from plants to people – continues to exist for the benefit of all.
Will you help champion diversity and support the CPC today?
Diversity matters and plants are no exception. Just like a diverse investment portfolio is
robust, a diverse workforce is capable, and a diverse diet is healthy, a diverse planet, full of
all kinds of plants and other living things, is resilient and strong. In the face of an uncertain
future climate, plant diversity is essential to building a bright – and green – tomorrow.
Through your help, we continue to be a global leader in saving diversity.
The CPC has been advocating for diversity since 1984 and has become the authority
on protecting rare plants in North America. Through our network of forty Participating
Institutions (PIs) we nurture and support conservation professionals and provide resources
and knowhow to preserve plant diversity. And with the CPC National Collection of nearly
800 kinds of rare plants, we actively ensure that plant diversity is here to stay.
We work locally, nationally and globally to tackle conservation challenges.
The CPC works to ensure resources, facilities and expertise are available for conservation
programs underway through our partners. For example, the CPC is collaborating with the
USDA-ARS Seed Bank in Fort Collins and with Kew Gardens’ Millennium Seed Bank near
London, to assist the California Plant Rescue (CAPR) program in its goal of seed banking all
of California’s plants.
Are you willing to help make a green and diverse future a reality?
Saving diversity for the future will take more than experts alone. We believe that an even
better job can be done through networking with other, often smaller institutions, regional
parks, and even qualified individuals. In several new and exciting programs at the CPC, we
are looking beyond traditional ways of thinking about and caring for plants. Our goal is to
enlist a greater diversity of people to help create the world in which we all deserve to live.
Your support will ensure that we are able and ready to meet the future head on.
I look forward to the coming months and am excited to share more with you as we develop
and expand on new and exciting programs. Thank you for your generous contribution of
$100 last year; by supporting the CPC in 2015, you will help us save plants and ensure that
diversity here today remains part of our future flora of tomorrow.Sincerely,
Dr. John R. Clark, President and Executive Director
Center for Plant Conservation  Post Office Box 299  St. Louis, MO 63166-0299
(314) 577-9450  Fax (314) 577-9456  www.centerforplantconservation.org
Participating Institutions:
Amy B.H. Greenwell
Ethnobotanical Garden
The Arnold Arboretum of
Harvard University
Bok Tower Gardens
Cornell Plantations
Lauritzen Gardens
Lyon Arboretum
Rae Selling Berry Seed Bank & PlantConservation Program
Red Butte Garden
Waimea Valley
Affiliate Institution:
St. George Village Botanical Garden
Our latest message to Friends
Guest Speakers
DR. ALAN WEAKLEY - KEYNOTE SPEAKER
Alan Weakley is a plant taxonomist, community
ecologist, and conservationist specializing in
the Southeastern United States. He holds a B.A.
from UNC-Chapel Hill and a Ph.D. from Duke
University.
He has worked as botanist and ecologist for the
North Carolina Natural Heritage Program, and
as regional and chief ecologist for The Nature
Conservancy and NatureServe. He is currently
Director of the UNC Herbarium, a department of
the North Carolina Botanical Garden, and teaches
as adjunct faculty at UNC-Chapel Hill and at the
Highlands Biological Station.
Alan is author of Flora of the Southern and Mid-
Atlantic States, and co-author with Chris Ludwig
and Johnny Townsend, of Flora of Virginia, which
has received five awards, including the Thomas
Jefferson Award for Conservation. He also has
authored over 100 journal articles and book
chapters.
He is active with the Flora of North America
project and the United States National Vegetation
Classification, chairs advisory committees for the
North Carolina Natural Heritage Program and
North Carolina Plant Conservation Program, and
is a co-founder of the Carolina Vegetation Survey.
In 2015 he became the second annual
NatureServe Larry Morse Botany Fellow.
DR. JIM PORTER - GUEST SPEAKER
Jim Porter is the Josiah Meigs Distinguished
Professor of Ecology and Marine Sciences at the
University of Georgia.
Dr. Porter has received the University of Georgia’s
Creative Research Award, the University’s Meigs
Teaching Award, and the prestigious Eugene P.
Odum Award for environmental education from
the Ecological Society of America.
As an accomplished marine ecologist he
specializes in the biology, ecology, and
assessment of Floridian and Caribbean coral
reefs. He is also interested in the human health
effects of the naval bombardment of coral reefs
on Vieques, Puerto Rico. He has secondary
interests in coral taxonomy, the history of coral
reef science, and the distribution of tropical
butterflies in Costa Rica. Dr. Porter is the speaker
behind the “lecture that will change your life” on
climate change, and is known for being a riveting
presenter. In addition to his position in the Odum
School of Ecology, Dr. Porter is also a faculty
affiliate of the Water Resources Institute and the
Conservation Ecology Program.
Dr. Porter earned his Ph.D. at Yale University.
It is our privilege to welcome esteemed scientists Alan Weakley and Jim Porter to our National Meeting.
76

Thursday, April 16
5 p.m. - 8 p.m. Registration, informal reception and displays in the Georgia Center Magnolia Salon.
Hors d’oeuvres and beverages will be served. (Follow the signs!)
Friday, April 17
The State Botanical Garden of Georgia
7:45 a.m. Shuttle to Garden (Shuttles on hand all day to and from hotel)
8:00 a.m. Continental Breakfast and Welcome by Peter Raven and John Clark
8:30 a.m. PI and Partner Presentations begin (10 min. each) in the Gardenside Room
10:00 a.m. Break
►Board Committee Meetings begin in the Board Room of the Callaway
Administration Building
10:30 a.m. The Genesis and Structure of GPCA - Jennifer Ceska, GPCA Coordinator
11:00 a.m. GA Plant Conservation Alliance - 4 Partner Presentations

Noon Lunch, followed by Garden Tours or trip to Rock & Shoals
2:30 p.m. Sessions reconvene
3:30 p.m. Break
4:00 p.m. Sessions reconvene
5:00 p.m. Adjourn - Walk or ride golf cart to Cecil B Day Chapel (Lower Level)
WE WILL NOT BE RETURNING TO THE HOTEL BEFORE DINNER
5:30 p.m. Dinner and Cocktails - Guest Speakers (see page 6)
8:15 p.m. Shuttle departs for hotel (Shuttles will run all day to and from hotel)
Saturday, April 18
The State Botanical Garden of Georgia
7:45 a.m. Shuttle to Garden (Shuttles on hand all day to and from hotel)
8:00 a.m. Continental Breakfast - Remarks/Announcements by Peter Raven/John Clark
8:30 a.m. State of CPC - John Clark
9:00 a.m. Research & Conservation at SBGG - Wilf Nicholls, Director of SBGG
9:30 a.m. Break
Schedule
Saturday (continued)
10:00 a.m. PI and Partner Presentations begin
(10 min. each) in the Gardenside Room.
►Board to meet in Board Room of Callaway
Administration Building.
Noon Lunch
1:00 p.m. Conservation Officer Discussion
►Board Session resumes
2:30 p.m. Break
3:00 p.m. Sessions resume
5:00 p.m. Adjourn - Walk or ride to Mimsie Lanier Center
for Native Plant Studies
WE WILL NOT BE RETURNING TO THE HOTEL BEFORE DINNER
6:00 p.m. Informal outdoor cocktail reception and
Southern Barbeque
8:15 p.m. Shuttle departs for hotel (Shuttles will run all
day to and from hotel)
Sunday, April 19
Before Noon Check out of Hotel
Get Groome Transportation to return to airport
or join the Field Trip
7:00 a.m. Breakfast at Hotel on your own
8:00 a.m. Leave hotel in shuttle vans
9:30 a.m. Arrive at Tallulah Gorge State Park
11:00 a.m. Box Lunch
12:30 p.m. Vans depart for Hotel
2:00 p.m. Arrive at Hotel
Thereafter: Take Groome Transportation to airport
From there you will either travel home or to the
hotel in Atlanta, if you are staying
Monday, April 20
Tour of Atlanta Botanical Garden - Lunch Provided
► = CPC Board activity
Tallulah Gorge
State Park
98

Introduction
Since our last Board of Trustees meeting
in January, much has happened for the
CPC. Our goals this quarter included
completely transitioning CPC finance
over to the outside firm O|Miga as well
as gearing up to complete the 2014 audit
as soon as possible in 2015. We have
also focused on revising and advancing
our communications goals so that we
are more engaged with the various
stakeholders affiliated with the CPC.
Programmatically we continue to build
on our Districts focus where major
regional centers for conservation work
have been identified. These Districts,
including Hawaii, California and the
U.S. Southeast, as well as others in
development, are quickly becoming
a clear means to better coordinate
conservation outcomes based on
regional needs.
And while our local focus continues
to be a hallmark of CPC work, we are
expanding our efforts both nationally
and internationally, as is evident by our
increasing collaboration with U.S.-based
conservation organizations like the Plant
Conservation Alliance and international
work through Kew Garden’s Millennium
Seed Bank. Please read further to learn
about these advances and to understand
better where we are going in the CPC. I
remain excited and optimistic about the
future of our organization and trust you
will too.
Marketing and Communications
In January, the Board voted to create a
new standing committee on Marketing
and Communications. This committee,
chaired by Dana Dirickson, is tasked with
developing a strategy and action plan
for restructuring how the CPC presents
itself to conservation professionals
and the public. In the Marketing and
Communications section of this book,
Dana reports on results from a series
of recently held committee meetings to
create a branding survey for the CPC.
A draft of the survey is provided as an
appendix in this book.
As of our last report, Travis Mowers
our Communications Coordinator had
just begun using a variety of social
media services including Facebook
and Twitter. Travis has been diligently
creating content for these services and
increasingly his feeds are being viewed
and shared by others in the conservation
community. While much more can be
done in this area, we are encouraged
by these successes and look forward to
Director’s Report
near-future advancements. Please see
his report for more details.
Development
CPC is an organization heavily
dependent on the generous support
of its donors. We are committed to
providing the best possible return on
donor investments and strive to create
a culture of giving where donors know
they are central to our mission. David
Montgomery knows this as well as
anyone and works to ensure that donors
are quickly acknowledged after we
receive any contribution, great or small.
Please see his report on current quarter
contributions and how these measure up
to previous years.
Institutional Culture and Structure
The CPC Board of Trustees approved
in January a revised Cooperative
Agreement with the Missouri Botanical
Garden. This new agreement went into
effect immediately and details at length
the relationship the CPC has with MBG.
CPC staff are considered employees of
the garden and receive all the benefits
and support that other MBG employees
enjoy. This relationship has been vital
to the ongoing success of the CPC and I
wish to personally thank MBG for this
support. I meet quarterly with Dr. Peter
Wyse Jackson, President of MBG, and
we discuss conservation goals as well
as our collaborative work to maintain a
solid relationship between CPC and the
Garden.
With the foundation of strong
institutional support from MBG, the
CPC remains an independent not-for-
profit organization. And with that
independence comes a responsibility
to ensure that the goals and mission of
the CPC are achieved. We are working
actively with our Board of Trustees to
evaluate where the CPC currently is –
from finance to culture – to determine
the best possible direction we will take
the CPC in the near future. Regardless of
the plans and actions we take to ensure
this, we wish to fully acknowledge the
vital role MBG has played in the ongoing
success of our organization.
Finance
O|Miga, our contracted accounting firm,
has lived up to expectations. Under the
expert leadership of Dan Sills, O|Miga
has quickly assimilated our accounting
and cash flow activities. We are now
managing day to day operations through
O|Miga including paying expenses.
1110

Additionally, almost all accounting
activities are now digital and when
physical checks are required, these are
handled directly through O|Miga and
Commerce Bank.
Added benefits of this structure are
starting to become apparent. For one,
we are now able to better track available
cash and have identified a number of
expenses that are extraneous. Perhaps
most notable of these were a set of
recurring bank fees for our merchant
credit account with Commerce (so that
we could process credit card payments
for contributions and occasional
merchandise purchases). Kerry Hogan,
our Administrative Assistant, noticed
that these fees were nearly $400 per
month and yet in most months we have
negligible credit card orders to process.
We recently dropped this account in
favor of a more efficient and economical
PayPal account for all of our credit card
transactions. The service itself is free
and we are billed a nominal percentage
per transaction, saving us thousands of
dollars annually.
We have also been working within our
approved budget and have learned a
number of things about where we are
performing well and where we need
additional focus and refinement. Travel
continues to be a major expense for the
organization, as is expected, and salary
and benefits for employees remain our
number one expense. Nominal expenses
for day-to-day operations of the office
constitute a minor segment of the
budget. With these inherent efficiencies,
our annual percentage of budget that
goes to programs is on target; we expect
to be at or above 66% for programs in
2015 and closer to 75% in 2016.
In proposing our 2015 budget, I listed
a two-year influx of cash as “start-up”
to cover a recommended increase in
staff. To date, this cash flow has not
materialized through outside sources.
We will be working on this matter
specifically with the Board of Trustees
during this April’s board discussions.
Given exceptional investment earnings
for several years now, we will consider
a one-time draw on endowment for the
proposed start up. Other options include
increased donor support and potential
grant funding, both of which are being
pursued.
Program Updates
CPC Districts. The CPC area of focus
is currently North America north of
Mexico plus U.S. outlying states and
territories. We have been most active
in the continental U.S. and Hawaii, but
conceivably our work should include
Canada, Alaska, Puerto Rico, the U.S.
Virgin Islands and even Guam and
American Samoa in the Pacific. The
U.S.-Mexico border also presents a
conservation challenge and warrants
greater attention.
To better affect real conservation
outcomes throughout the existing and
possibly expanded CPC network, a
greater and more effective combination
of local action and national/international
coordination and support is needed.
We have found that defining our work
areas as “Districts” serves to better
recognize local efforts, and works with
national and international strategies and
goals. Currently, two Districts in the CPC
Network that we are most active with
include California and Hawaii.
In California, the CPC is partnering with
the USDA-ARS Seed Bank in Ft. Collins
and with Kew Gardens’ Millennium
Seed Bank near London, to assist
the California Plant Rescue (CAPR)
program in its goal of seed banking all
of California’s native plants. We just
finalized plans to fund up to 26 seed
collection projects throughout the state.
These collections will be banked in
long-term storage facilities at Rancho
Santa Ana Botanic Garden and will also
be stored at USDA facilities in Ft. Collins
as backup. This arrangement satisfies
requirements for the Millennium Seed
Bank and thus simultaneously counts
towards global goals for banking the
world’s plants.
In Hawaii, the CPC has helped
develop the Hawaii Strategy for
Plant Conservation by providing
protocols and resources needed to
draft the first comprehensive ex situ
plant conservation plan for the state.
Currently, we are partnering with
and Missouri Botanical Garden, along
with the International Union for the
Conservation of Nature, to begin
systematically Red Listing plant species
in Hawaii. A listing workshop is being
planned for this summer. Red Listing
species in any area brings international
attention to plant conservation needs
and develops baseline data useful in
prioritization of conservation goals.
1312

This is not to say that California and
Hawaii are the only places excellent
collaboration is happening. The New
England states, coordinated through
the New England Wildflower Society
(a CPC Participating Institution), have
enjoyed a longstanding and productive
collaborative relationship in the
Northeast and are affecting distinct and
measurable conservation outcomes.
Similarly, Participating Institutions
in Georgia and the U.S. Southeast, for
example, have been working for some
time to better manage conservation
resources and outcomes in their region.
At our meeting in Athens, we have
the opportunity to learn more about
excellent conservation work going on in
Georgia; we hope that CPC will be able
to assist in facilitating a U.S. Southeast
Conservation District to help increase
national and international support. Our
two Georgia Participating Institutions
– the State Botanical Garden of Georgia
and the Atlanta Botanic Garden –
along with other CPC Participating
Institutions in the Southeast, are in
initial discussions on how the CPC and
its network can better contribute to and
facilitate conservation outcomes here.
National Collection. This is the CPC
signature program where rare plant
species are nominated and adopted
as ex situ collections for long-term
stewardship and conservation, funded in
part by the CPC. By including species of
conservation concern in the collection,
the CPC – through its Participating
Institutions – commits to managing
these species in perpetuity. While some
species are sponsored through the
National Collection fund, many others
are simply listed as part of the collection,
thereby ensuring attention be paid
to these species. We encourage CPC
Participating Institutions to nominate
many more species of concern for
inclusion in the National Collection. We
will work with you to find creative and
effective ways to save these species from
extinction.
Seeding the Future. This CPC Program
is a plan to bank all extant populations
of rare plants in the United States while
viable populations still exist. We have
chosen to approach this program on
a regional basis, coordinated through
District partners. California has quickly
become a model for how this can be
done and we encourage other Districts/
regions in the CPC network to develop
regionally-appropriate strategies for
comprehensive seed banking.
Millennium Seed Bank (MSB) Funding
for North American Species. This
collaborative project between Kew
and CPC works to fund collection and
storage of G1 and G2 species in the
continental United States. Banked seed
collections, if stored at Ft. Collins and
one other qualified bank in the US,
serve as satellite repositories for the
international Kew MSB. We have focused
initially on California as mentioned
above but hope to achieve similar
support for other Districts as programs
and opportunities arise.
Advancing Ex Situ Conservation Genetics
Initiative. This initiative is an effort to
assess state-of-the-art conservation
genetics and to foster collaboration
between zoo and plant conservation
communities. The working group
is currently writing a review and
synthesis paper to better characterize
the role botanic gardens and zoos each
share in ex situ conservation. We have
identified a number of areas where
better collaboration between zoos and
gardens will affect more effective ex situ
conservation. A near-future goal is to
better develop meta-collection species
management for plants, similar to how
animals are managed through Species
Survival Plans (SSPs).
Ex situ Conservation Registry. A CPC-
NatureServe collaboration to develop
and maintain accurate records on ex situ
conservation collections of all plants
in North America north of Mexico and
outlying U.S. states and territories.
We are working with USDA-Plants in
this partnership and have consulted a
number of other organizations including
Chicago Botanic Garden, Botanic
Gardens Conservation International, and
American Public Gardens Association.
The goal is to determine how best to
communicate the status of conservation
collections and to create a complete
taxonomic list of plants in North
America. This list will be essential to all
effective collaborative work including
transnational species management (i.e.,
U.S.-Canada and U.S.-Mexico border
species).
In conclusion
The CPC is by all accounts an
organization greater than the sum of
its parts. Through our solid network
of Participating Institutions and a
team of loyal donors, trustees and
other supporters, we have achieved
measurable and lasting outcomes for
plant conservation. As we reflect on who
we are, and who we want to be – as well
as on the challenges that lie ahead – I
am comforted in knowing that through
true collaboration and continued hard
work, we will reach our goal to preserve
today’s plants for our future flora.

John R Clark
1514

Standing Committees of
the Board of Trustees
John R. Clark, President, Ex Officio member
of all standing committees
EXECUTIVE COMMITTEE
Peter Raven – Chairman
Emma Seymour—First Vice Chairman
Andrew S. Love – Second Vice Chairman
Ann Coburn -- Secretary
John McPheeters – Treasurer
AUDIT COMMITTEE
Andrew S. Love, Jr. – Chair
Emmy Seymour
COMMITTEE ON TRUSTEES & GOVERNANCE
Chipper Wichman – Chair
Spencer Crews
Dana Dirickson
Erica Leisenring
Ladeen Miller
Tom Ott
DEVELOPMENT COMMITTEE
Peter Raven – Chair
Jody Bush
Patty Bush
Dana Dirickson
Ladeen Miller
FINANCE COMMITTEE
John McPheeters – Chair
Andrew S. Love, Jr.
Tom Ott
Scot Medbury
INVESTMENT COMMITTEE
Andrew S. Love, Jr. – Chair
Ann Coburn
Barbara Millen
John Page
Polly Pierce
Emmy Seymour
William Truslow
MARKETING & COMMUNICATIONS COMMITTEE
Dana Dirickson – Chair
Jody Bush
Erica Leisenring
Scot Medbury
Ladeen Miller
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5
2
3
6
9
13
19
18
17
16
15
14
7
4
8
11
12
7
1
2
3
10
9
8
6
5
4
Jody Bush - Hamden, CT
Patricia Bush - St. Louis, MO
Ann Coburn - Sewickley, PA
Spencer Crews - Omaha, NE
Arabella Dane - Center Harbor, NH
Dana Dirickson - San Francisco, CA
Erica Leisenring - St. Louis, MO
Andrew Love Jr. - St. Louis, MO
Lucinda McDade - Claremont, CA
John McPheeters - St. Louis, MO
Scot Medbury - Brooklyn, NY
Barbara Millen - Westwood, MA
Ladeen Miller - Santa Barbara, CA
Thomas Ott - St. Louis, MO
Janet Meakin Poor - Winnetka, IL
Peter Raven - St. Louis, MO
Emmy White Seymour - Honolulu, HI
Mary Ann Streeter - Wenham, MA
Chipper Wichman - Kalaheo, HI
10
11
12
13
14
15
16
17
18
19
CPC Trustees by Region
Trustees & Governance
Background to the Election of
New Trustees
By unanimous
decision of
the CPC Board
of Trustees,
Arabella
S. Dane,
Garden Club
of America
(among other
affiliations),
has been
nominated and
voted onto the CPC Board of Trustees,
effective January 2015. A former Zone I
Chairman, Arabella is a Garden Club of
America Flower Arranging, Horticulture,
and Photography Judge. In addition
she is a National Garden Clubs, Inc.
Landscape Consultant and Master
Flower Show Judge, the founder of the
GCA Flower Arranging Study Group
and the GCA Photography Study Group.
An active and ambitious supporter of
plants and horticulture, Arabella loves
to garden and to arrange flowers. She
has lectured, exhibited, demonstrated,
judged and taught horticulture,
photography and flower arranging
across the U.S. and abroad –including
staging two demonstrations of Creative
Flower Arranging in Paris, France. She
is past Chairman of the Board of the
American Horticultural Society; she
currently serves on the board of the
National Garden Clubs, Inc, and is on the
board of the Helen C. Frick Foundation
as trustee emerita. We welcome her to
the Center for Plant Conservation and
look forward to her enthusiastic and
dedicated service.
1716

The CPC Committee on Investments
met on 14 April 2015 to discuss
current investment results, trends
and projections. Andy Love has
provided a detailed account
of investments that has been
distributed to the Board of Trustees
in advance. These items will be
discussed in detail at the April
meeting.
John R Clark
Finance
Outsourced Accounting
Transfer of CPC accounting to O|Miga
is complete. O|Miga now oversees all
day to day accounting needs of the
National Office and provides detailed
reports as well as notices on action items
when needed. John Clark is currently
working through first quarter numbers
with O|Miga to ensure that income and
expenses are tracked appropriately.
Approved 2015 Budget
Our annual budget for 2015 was
presented in January and approved by
the Board. This is the first time in recent
history that the CPC is working with an
approved budget within that same fiscal
year.
First Quarter Numbers
and Projections
As of the first quarter this year, overall
earnings and expenses are on track. A
detailed breakdown of the budget has
been included as a separate document
(for CPC Trustees); more details on
contributions are included in the
Development section of this book.
Monthly expenses are averaging just
over $30,000. If we extrapolate over the
entire year and include annual expenses
such as payouts for the National
Collection ($140,000), payouts for the
Millennium Seed Bank project ($68,000),
and auditor and other annual expenses,
we project that CPC will come in
extensively under budget for 2015. Cost
savings come principally from positions
that remain to be filled.
Annual Audits and Tax Returns
The CPC is on track to complete annual
audits by the summer of this year and
by the end of first quarter thereafter. As
of this report, annual numbers have not
been made available but our auditors
are actively preparing materials and
the Missouri Botanical Gardens Finance
team is also preparing materials. John
Clark will meet with the auditors the
week after our meeting in Athens to
compete this process. We will have
more details to report in our September
meeting.
John McPheeters, Chairman
Committee on Finance
Investments
Election of Officers
No change in CPC officers is being made
this quarter.
Reincorporation of CPC in Missouri
and Redrafting the Bylaws
After much review, Richard Vernon
Smith, Esq., of Orrick, Harrington and
Sutcliffe, LLP, has concluded that CPC
is in no way obligated to reincorporate
from Massachusetts to Missouri.
Mr. Smith points to a potentially
costly and difficult process as reason
enough for foregoing reincorporation.
It is perfectly legal and professionally
acceptable to remain incorporated in
another state.
Future of the Board
Included in the beginning of this board
book is an updated list of trustees with
current term and limits. As stated in
my January report, trustees have the
duty to guide and develop the CPC
in fulfillment of its mission. Trustees
remain a principal donor base for
the organization and we expect that
trustees contribute annually to the CPC
at a level that would be considered
generous for them. I believe in CPC and
hope that you do too. Please make the
CPC one of your top three charities, if
not the first, and include CPC in your
planned giving arrangements.
With much Aloha,
Chipper Wichman, Chairman
Committee on Trustees and Governance
1918

The Future of CPC
Amy B.H. Greenwell Ethnobotanical Garden
The Arnold Arboretum
Bok Tower Gardens
Cornell Plantations
Lauritzen Gardens
Lyon Arboretum
Rae Selling Berry Seed Bank & Plant Conservation Program
Red Butte Garden and Arboretum
Waimea Valley
Affiliate St. George Village Botanical Garden
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8
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Districts/regions for
future CPC partnerships
Samoa
Participating Institutions
Guam
Puerto Rico

The “Vowels” of
Donor Cultivation
Development
Cultivation
It’s wonderful that we can
use a word so closely aligned
to our work and mission of
protecting plants to describe
how we want to foster our
relationships with supporters.
To cultivate is to promote
or improve the growth of
a plant, crop, etc. by labor
and attention; in the same
way, CPC’s relationships
with its donors should be
nurtured, strengthened and
improved with the care and
thoughtfulness we use in
tending our most imperiled
plant species.
A Program of Donor Touches
The challenge is how can CPC effectively
cultivate a donor base which is spread
across the entire country? According to
fundraising consultant Jim Hackney’s
Donor Response blog, “The most
important thing a nonprofit can do…is
simple: reach out and touch (donors).
Much emphasis is placed on making
an annual ask, and while this is very
important, it’s even more important
to be consistently in touch with your
donors more than once throughout the
year. Ideally, they should be ‘touched’ six
times throughout the year.” (Posted by
Jim Hackney in Donor Response
Wednesday, 5 February 2014)
To that end, CPC is entering
into its third year of utilizing
postcard “touches,” four
cards spaced throughout the
year between appeal letters.
Counting postcards sent at
Valentine’s Day, Mother’s Day,
Labor Day, and Halloween,
as well as our annual holiday
card, we are now taking five
opportunities to remind donors
of our work without asking
them for a donation. Combined
with three appeal letters
(Friends’ Renewals, Summer
Plant Sponsorship, and Year End),
we are keeping ourselves in our
donors’ minds throughout the year
without overwhelming them with
a constant barrage of requests for
money. These cards are designed to
be informative, but also humorous,
fun, and attractive. In fact, many
reports have come back of the
cards ending up hung on refrigerators,
providing a perfect daily reminder of
CPC’s important work!
These postcard touches, combined
with informative appeal letters and
timely, heartfelt acknowledgements
of donations should go a long way
toward making donors feel appreciated,
engaged, informed, optimized and useful,
and more likely to continue their support
of CPC well into the future.
David Montgomery
Development Specialist
A
E
I
O
U
If cultivation is done effectively, donors will feel:
Appreciated – will feel that the organization is truly grateful for
their support
Engaged – will feel continued interest, excitement and enthusiasm for the
work of the organization that compels them to keep giving
Informed – will feel they understand the mission of the organization and
are kept abreast of its current activities and progress
Optimized – will feel their support is being used in the best way possible
to accomplish the goals of the organization
Useful – will feel that they, as a donor, are an integral, indispensable part of
the organization and its work
22

Marketing &
Communications
Social Media
As you know, CPC recently joined the ranks
of non-profits utilizing Facebook and Twitter
to spread the word about our organization.
Is it worth it for CPC to jump into the world
of social media, given that we are a small
office with limited resources? A blog at
Classy.org outlines three points to consider
as benefits of being active on social media.
1. Social Media is a Discovery Device
According to a 2012 study performed by
the Georgetown University Center for Social
Impact Communication and Waggener
Edstrom, social media is one of the primary
ways people are learning about new causes
to support.
The study found that 65 percent of
people who support nonprofits online
first found out about the organization
through social media posts.
2. The No. 1 Social Media Channel
The same 2012 study mentioned above
found that 74 percent of respondents
identified Facebook as the most effective
social media platform for spreading the
word about a charity or cause (coming in
second place was Twitter with 8 percent).
3. Don’t Worry About “Slacktivism”
A 2011 study eased concerns that smaller
symbolic actions taken in support of a cause,
such as “likes” on Facebook, somehow
reduce actual donations. The study showed
no evidence of this. In fact, results were that
“slacktivists” were as likely to donate as
anyone else and more likely to volunteer.
These are just two of the many studies that
show the value of social media, indicating
that it is indeed worthy of staff time to
pursue a robust online presence.
Travis Mowers
Communications Coordinator
TWEETS!
LIKES!
Year 2015 2014 2013 2012 2011
Total donations,
Annual Fund
$50,794 $60,321* $49,003 $36,886 $14,332
Total donations,
Endowment
$500 $10,050* $1,000 $11,500 $1,200
TOTAL $51,294 $70,371* $50,003 $48,386 $15,532
Coming down from brisk end-of-year giving, the first quarter is generally CPC’s
weakest period for donations. This year’s donations have been comparable to those
in recent years past - see chart below:
*A $10,000 endowment gift by a former board member and a $15,000 annual fund gift
by a new board prospect account for these higher than normal totals.
First Quarter Giving Comparison
Renewing Renewals
When CPC Friends
open their annual
renewal letters
this year they’re
sure to notice the
new, more colorful
and eye-catching
remittance forms
we’ve included.
This update is all
part of reimagining
the look of CPC’s
communications.
We’re confident
this new imagery and
messaging will inspire
Friends to continue
their support of CPC’s
important work!
2524
This is a great example of the viral
nature of social media.
Without us asking, Mary promoted
CPC to nearly 600 people! If any of
her Twitter followers re-tweet her
tweet, the message will spread
even wider.
Thanks Mary!
Mary Z Fuka @mzphyz
tweeted on March 18
to her 572 followers:
“Check out Center for Plant
Conservation @CPCplants
for latest on endangered/
threatened plant
populations. http://www.
centerforplantconservation.org”
CPC’s Facebook Friends continue to
grow in number!
As of printing, we have
567
If you are on Facebook or
Twitter, have you Friended or
Followed CPC yet?
friends!

The winners of the 2015 Catherine H. Beattie
Fellowship for Conservation Horticulture
have been selected.
Chelsea Miller
from the
University of
Tennessee will
work on seed
biology and
dispersal of rare,
state-endangered
Southeastern
Trilliums,
combining
comparative in
situ and ex situ
approaches.
Her focus areas
are Eastern
and Middle
Tennessee
and Northern
Georgia.
Natali Miller
of Florida State
University
will work on a
demographic
and pollen
limitation study
of the threatened
Euphorbia
telephioides,
a dioecious
plant endemic
to the Florida
Panhandle. Her
focus area will
be Northwest
Florida.
Congratulations to
these budding scientists!
Important Dates
Marketing and Communications
Committee
In January, the Center
for Plant Conservation
voted to establish a new
standing committee
named Marketing and
Communications. I
was asked to chair
this committee along
with participants Jody
Bush, Erica Leisenring, Scot Medbury,
and Ladeen Miller. As our first order
of business, John Clark and I led the
committee through a series of intense
telephone conferences to analyze our
current name and branding strategy.
The committee decided to compose a
survey intended for circulation among
current and past trustees, staff, donors,
directors of participating organizations,
conservation officers, and other
stakeholders with a vested interest in the
future of our organization. We determined
that a branding survey would ascertain
their opinions and help define CPC as
an effective conservation leader going
forward.
We have now drafted this survey and
are inviting comments to help make the
questions as relevant as possible (the draft
is included as an appendix in this book).
If you have comments or suggestions
about the survey, please do not hesitate
to contact us. In due course you will be
receiving the survey via email. We hope
you will take the time to complete it and
help guide the CPC into this next exciting
chapter.
Dana Dirickson
Chair, Marketing and Communications
Committee
Beattie Winners
2726
April 22, 2015 is Earth Day-
The motto for this year is “It’s our turn to
lead.” Find out more about Earth Day at
www.earthday.org/2015
April 24, 2015 is National Arbor Day-
While each state celebrates Arbor Day on
its own specific date, National Arbor Day
is always the last Friday in April. It’s our
opinion that any time is a great time to
celebrate trees! Learn more:
www.arborday.org
May 15, 2015 is Endangered Species Day-
The Endangered Species Coalition has
resources available to anyone who wants
to host an Endangered Species Day
event. You can register an event on their
website at: www.endangered.org/
campaigns/endangered-species-day/
May 22, 2015 is the International Day for
Biological Diversity- This day is meant to
increase understanding and awareness
of biodiversity issues. The theme for
this year is “Biodiversity for Sustainable
Development.” Learn more:
www. cbd.int/idb/
Biodiversity Day

Organization Center for Plant Conservation (CPC)
Plant Conservation Alliance (PCA) – both federal
committee (FC) and non-federal committee (NFC)
Botanic Gardens Conservation
International - US
American Public Gardens Association (APGA) Seeds of Success (SOS)
Mission To ensure stewardship of imperiled native
plants
To protect native plants by ensuring that native plant
populations and their communities are maintained, enhanced,
and restored
To mobilize botanic gardens and
engage partners in securing plant
diversity for the well-being of people
and the planet
APGA serves public gardens and advances them as leaders,
advocates, and innovators.
[not stated]
Vision All plant species in the United States and
Canada are secure from extinction
[not stated] A world in which plant diversity is
valued, secure and supporting all life
A world where public gardens are indispensable [not stated]
Partners Yes; 40 participating institutions in the US;
all are botanic gardens, arboreta and/or seed
banks
Yes; consortium of 10 federal agencies and over 300 non-
federal cooperators; provides a national framework serving to
align individual groups into a larger, more powerful coalition
with similar goals and focuses; includes agencies (federal and
state), botanic gardens, native plant societies, and more
Yes; focused almost entirely on
botanic gardens with over 80
participating institutions in the U.S.
and hundreds internationally (BGCI);
all are botanic gardens and arboreta
Yes; 574 institutional members representing public gardens
primarily in US, 18 Canadian and 16 Mexican gardens, and 14
other countries represented. Over 8000 individual and corporate
members.
Yes; currently a partnership
between Bureau of Land
Management and 6 botanic
gardens; plans to expand
Ex Situ Conservation (seed
banking, living collections
and reintroductions)
Yes – maintains the National Collection of
Endangered Plants - a program of off-site
(ex situ) conservation of rare plant material.
Primary role for CPC.
Yes, but not specifically. Supports partners that do this
work, but is primarily focused on in situ restoration work,
particularly with Federal funding
Yes, but not specifically. Supports
partners that do this work, and ex situ
collections are advocated for through
the organization
Yes – North American Plant Collections Consortium (NAPCC)
program includes conservation-focused living collections and
seedbank. NAPCC partners with USDA-ARS and works with
its National Plant Germplasm System and National Center for
Genetic Resources Preservation.
Yes, maintains a national
collection of native seed for
restoration use (does not
duplicate taxa maintained by
CPC). Primary role for SOS.
Advocacy Yes - in part, but is secondary Yes - the primary role of the NFC, but FC is not involved in
advocacy
Yes Minimal – involved with American Alliance of Museums’
annual Museums Advocacy Day. New 2015-2020 strategic
plan builds advocacy role both in providing tools for gardens to
advocate, and for eventual increased advocacy on their behalf
No
Education (formal
education curricula,
training)
Yes Yes Yes Yes – many (annual conference, symposia, webinars, etc.).
National Issues Forum focused on CBD-ABS. Sentinel Plant
Network trainings, Plant Heroes website/materials for K-12
and professionals. Member gardens also offer their own
conservation-focused formal programming.
Not a primary objective, other
than training seed collectors
Outreach (signage,
informal education
demonstration sites)
Mainly through partners Mainly through partners Yes Yes – Through SPN signage and above (in Ed). Member
gardens use interpretive signage, exhibits, and events for
conservation messaging.
No
Scientific research Yes, especially related to rare species and ex
situ conservation
No Yes, provides syntheses of best
practices
Yes, through member gardens. Conservation focused research
scientists will be profiled through the new Climate Change and
Sustainability portal.
Yes, through partners and related
to seed sourcing and native plant
materials development
Habitat restoration Not specifically Yes, FC and some members of NFC Yes, through partners in BGCI’s
Ecological Restoration Alliance
Yes, through our member gardens’ activities Provides seed/native plant
materials for restoration
Global conservation
benchmarking (related to
GSPC reporting)
Minimal Minimal Yes, a major role Assists in soliciting participation in surveys for ex situ
conservation collections
No
Sustainability (greening
the garden)
Minimal, aside from invasive species
initiative
No Minimal Yes, the Climate Change & Sustainability program features
the Public Garden Sustainability Index; providing tools for
operational sustainability, offering benchmarking opportunities,
and communicating climate change and conservation efforts
No
Databases National Collection of Endangered Plants No PlantSearch and GardenSearch No National collection of native
plants for restoration
Network Communications Yes - through CPC participating institutions,
newsletters, web and e-news, annual
meetings
Yes - a forum for the exchange of ideas, e-mail lists, postal
mailings, a PCA website and a NFC website focused on
advocacy, a bi-monthly newsletter, and meetings
Yes - mostly through newsletters,
website, meetings, and workshops.
A major function of BGCI involves
communications with UN re. GSPC
Yes – monthly e-newsletter, quarterly magazine, website,
electronic forums, annual conference, symposia, webinars
Regular conference calls and
occasional meetings
Distributes Funding? Yes - through acquiring competitive grants
and other sources of funding that are
distributed to partners
Yes - Federal plant conservation resources are pooled at
national level to provide a focused, strategic approach
to plant conservation at local level; on-the-ground plant
conservation grants were awarded by PCA through the
NFWF (program now eliminated)
No – but BGCI and BGCI-U.S. do
work with partners to advocate for,
and secure, funding
Limited - new USFS-FHPP Tree Gene Conservation
partnership to help support collecting trips in US and Territories
No – but partners work together
to secure funding for work
A Comparison of Plant Conservation Organizations
The CPC along with directors and leaders of several other plant conservation organizations, including the Plant Conservation
Alliance, Botanic Gardens Conservation International – U.S., American Public Gardens Association, and Garden Club of America,
met in Washington D.C. to discuss collaborative opportunities as well as mission overlap between major plant conservation
organizations. It was agreed at the meeting that to achieve our lofty plant conservation goals, we must create a new era of
collaboration. Overlap between missions should not be seen as competition but as an opportunity to present a cohesive message
to government and public alike. Instead of seeing the proliferation of plant conservation organizations as redundant, we should
see them for what they are – teams of likeminded, enthusiastic supporters of our common goal to end extinction and to save
plant diversity for future generations. Leading up to the meeting, the team drafted and approved a table comparing these plant
conservation organizations. The table is presented here so that others can better understand the similarities and differences and to
help us in conveying a strong conservation message of true collaboration.
2928

Appendices
Minutes from January 2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31-34
Strategic Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35
CPC Rebranding Survey Draft . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37-39
Center for Plant Conservation
San Diego, California
January 23, 2015
Minutes, Board of Directors Meeting
Present were Jody Bush, John Clark, Ann Coburn,
Spencer Crews, Dana Dirickson, Erica Leisenring,
Andy Love, John McPheeters, Scot Medbury,
Ladeen Miller, David Montgomery (staff), Leah
Murray, Peter Raven, Emmy Seymour, Mary Ann
Streeter, and Chipper Wichman.
Minutes from the September 2014 meeting
were included in the board book distributed the
previous day at committee meetings for review.
At 8:30 the meeting was called to order and a
welcome extended to trustees by Dr. Peter Raven,
Chairman of the Board. Executive Director John
R. Clark introduced the new format of the board
book, and assured trustees that in the future
they will receive a copy well before the meeting
in order to allow them more time to review the
material. Julian Duvall, director of the San Diego
Botanic Garden, was then introduced and gave a
brief history of the garden.
Chairman’s Remarks
Raven commended John Clark and the board
committees on their productivity in the previous
day’s committee meetings and said that he
expects CPC will be doing business largely
through its committees in the future. He said the
Trustees and Governance Committee is working
on three main objectives:
1. Pursuing reincorporation in Missouri – legal
work is being done pro bono by Richard Vernon
Smith. Missouri was chosen as an easy and
logical state in which to incorporate.
2. Recruiting new trustees – CPC currently has
15 trustees, but can have up to 30; there is a need
to find people with the capacity and interest to
support CPC into the future.
3. Rebranding, or Communication and
Marketing – it is necessary for CPC to continue
to rethink its communication strategies, as the
organization hasn’t been reaching even its own
supporters well in the recent past. This includes
consideration of a name change for the Center
for Plant Conservation.
Raven stated that initially CPC’s goal was to
build a national collection by taking the most
endangered plants into cultivation, but that over
time more emphasis was put on seed banks.
Now it is trying to perfect the idea of seed banks,
and what particular banks can do for particular
species. This will be most effective if it includes
using a regional approach, with states partnering
to monitor progress.
He emphasized that there is a demand
for organizations to join as Participating
Institutions, and that in the future it would be
wise to consider how more places could become
members for different reasons than they have
traditionally. This might involve establishing
different levels of Participating Institution.
To maximize their efficacy, PIs should work
together regionally, using Hawaii and California’s
recent work as a model. As an example, PIs and
affiliated organizations in the northeastern US
and Canada could meet and collaborate, with
the New England Wild Flower Society playing a
defining role.
Director’s Remarks
John Clark talked about Peter Raven’s ability to
draw people and interest and how CPC needs
to capitalize on that while it is available. He
commented on the impressiveness of Trustees
as well. He stated that to make CPC an effective
organization, it must advocate for plants in a
way that resonates with people. How do we do
this? We must ask why are plants important
to people everywhere? He thanked CPC staff
members Travis Mowers and David Montgomery
for their work on the board book and in general.
He thanked Dr. Raven, John McPheeters and Andy
Love for their availability to him when he arrived
in St. Louis.
He stated that he wanted to have the budget
available early, was working toward getting
the audit and tax returns completed in the 1st
quarter of the year, and would be using external
resources for accounting to improve efficiency.
In discussing programming, Clark said it makes
sense to approach the network on a district/
Minutes
30 31

regional basis. This has already started with
Hawaii and California, which have evolved
separately but in parallel. CPC needs to take
those models and spread them to other regions
like the Northeast, Southeast, Pacific Northwest,
Central/Southern Florida and Puerto Rico/Virgin
Islands. One benefit is that donors tend to get
more excited about and supportive of projects
going on in their home states/regions.
Clark complimented former director Kathryn
Kennedy on establishing the Seeding the Future
program, a conservation collection of seeds
throughout the CPC network consisting of 4,000
taxa in 40,000 populations. Much work remains,
pulling all information together to know what
has been done, what is being done currently,
and what still needs to be done to complete the
collection.
Scot Medbury asked about current requirements
for new Participating Institutions. Clark said
current requirements are unnecessarily
complicated and that they are being revisited and
changed to streamline them, making the process
of becoming a PI easier and faster.
Raven called for approval of the last meeting’s
minutes, which were approved unanimously.
The Investment Report was presented by Andy
Love. The Investment Committee met on January
16 at the offices of Eaton Vance, who gave a
report on the economy and the outlook for
CPC’s portfolio. Eaton Vance prefers equities to
bonds and the portfolio reflects that. They do not
consider alternative investments appropriate
for CPC. They blame diversification for their
performance as compared to the S&P. The
committee decided not to raise any additional
cash but to stick to equities, as bonds currently
represent a “returnless risk.”
Love distributed and explained a document
summarizing investment performance.
2014 Percentage Gain
Kennedy Capital 15.65%
Hot Creek Capital 12.88%
Eaton Vance 8.9%
Gates Capital -1.4%
There is a chronic underperformance of Eaton
Vance which raises several questions. Where
do we put new money? Should we move money
from one to another? Do we need to reconsider
investment policy? Is an investment policy worth
having? He suggested creating a subcommittee
to look at these questions. John Clark and Peter
Raven would be ex-officio members of the
subcommittee. Love did say he thinks having an
investment policy is useless.
Love then gave an analysis relating investment
performance to the draw of CPC, showing
that 2014 will be the third year in a row that
investments should more than cover the draw.
Chipper Wichman complimented Love on the
growth of investment and briefly explained
how the National Tropical Botanical Garden
distributes new investments, offering to share
their policy with CPC.
A discussion of investments followed. Love
mentioned needing to be sensitive to our
historical connection with Eaton Vance
while at the same time making the best
financial decisions when deciding whether
to move monies. Eaton Vance is CPC’s most
mainstream manager, but has been consistently
underperforming for a decade. Wichman added
that the board could make a supplemental draw
to cover costs if this was deemed necessary,
emphasizing that this practice must be used
judiciously. Leah Murray asked if CPC ever
interviews potential new fund managers.
Love responded that they had most recently
interviewed 10 different managers about 5 years
ago, at which time they picked both Gates and
Kennedy as managers. He said it would be a good
idea to do this again, but that it’s a daunting
task because of the huge number of managers
available. Scot Medbury suggested narrowing
down choices by deciding on an investment
approach and then interviewing only those who
take that approach to investment.
The Financial Report was presented by John
McPheeters, who congratulated John Clark on his
work getting through the 2013 audit and budget.
Both are committed to making sure those time
lags in financial reporting don’t occur again.
He announced that O|Miga will be handling all
accounting for CPC except payroll, including
providing all future reporting. Because CPC
finished out 2014 with the Missouri Botanical
Garden’s accounting, 2014 figures won’t be
available for another 6 weeks, but starting with
2015, O|Miga will have financials available on an
almost daily basis. Importantly, using an outside
accounting firm means John Clark won’t have
to waste his time focusing on things outside his
area of expertise.
At the next board meeting in April a comparison
of the 2014 budget versus actual numbers will
be available as well as the first quarter numbers
for 2015 to compare with the current 2015
budget being presented today. The 2015 budget
is both aggressive and achievable and CPC is in
a position to have more aggressive fundraising
goals in the future. The budget includes:
-an increased fundraising goal
-costs associated with renovation of the national
office
-paying down debt
-adding new employees
The new positions to be added to CPC staff
include:
-Full time administrative - Operations manager
-Scientist - Data management and conservation
research
-Director of Operations – Executive position
with skills to compliment those of the Executive
Director
There was a discussion of the proposed budget.
Wichman said membership fees should not be
considered earned income and encouraged John
Clark to look into pro bono work for the office
renovation. John Clark suggested the possibility
of using crowd funding as another funding
source.
Spencer Crews suggested that it would be a great
asset for the organization to be able to claim it
is free of debt sooner rather than later and that
affiliation fees, currently $250 annually, might
be increased to pay down debt more quickly.
This led to a discussion of having tiered levels of
affiliation so smaller gardens could still afford to
be PIs.
It was moved that the 2015 budget be approved.
The motion was seconded and the budget was
approved unanimously. McPheeters said the
2016 budget that was distributed would be
discussed at the April board meeting in Athens.
The Development Report was presented by Dr.
Raven. He stated that CPC would need around
$200,000 more for the coming year than for
2014, and projected needing to budget $400-
500,000 more annually in the future.
Raven said he will be contacting all trustees
individually to discuss ideas for individuals,
organizations and foundations to pursue for
funding. He suggested focusing fundraising
events in the St. Louis, New York, Boston, and San
Francisco areas.
Wichman suggested the board look at all their
meetings as opportunities to cultivate donors,
32 33

including inviting prospects to come to dinners,
presentations and on field trips.
This led to a discussion of board meetings in
general. It was suggested that planning out
future meetings 2-3 years in advance might help
better strategize opportunities to connect with
potential trustees and donors. John Clark asked
if trustees were open to “piggybacking” meetings
with other organizations’ meetings that PIs or
board members might be attending anyway, e.g.
APGA, GCA meetings. He stressed the importance
of finding ways to work more closely with APGA,
BGCI and other organizations. Concerning the
number of meetings per year, Ladeen Miller
suggested that having three provides a good
opportunity to visit participating institutions and
to feel connected with them and their work.
The Trustees and Governance Report was
presented by Chipper Wichman. It was moved
that John Clark have the title of President and
Executive Director, but will not have a board vote.
Dr. Peter Raven will have the title Chairman of
the Board.
The motion was seconded, voted on and passed
unanimously. It was moved that Lucinda McDade
should be elected to board. After brief discussion,
the motion was seconded, voted on and passed
unanimously. It was announced that Arabella
Dane had just agreed to be on the board. There
was some discussion, with Mary Ann Streeter
endorsing her strongly. It was moved that she be
elected to the board, the motion was seconded,
voted on and passed unanimously.
This led to a discussion of how to approach
potential trustees. It was suggested that there
should be more formal write-ups for potential
trustee candidates in the future and that CPC
should develop a list of criteria to consider in
new trustees. In the future, anyone who proposes
a trustee candidate will send a biography to
Wichman or Raven and it will go before the
committee for consideration. Then, if the
candidate is approved by the committee, it will
go to the full board to consider, which will vote
whether to ask them to become a trustee. If the
board votes yes, they will invite the candidate
to come to the next meeting, where they will be
officially elected to board at the beginning of the
meeting.
A new committee, to be called the
Communications and Marketing Committee,
was created. The chair of the committee is Dana
Dirickson. Committee members chosen include
Jody Bush, Erica Leisenring, Scot Medbury
and Ladeen Miller. They will report at the next
meeting in April.
This led to a discussion of the National Meeting
in Athens in April. Wichman made the suggestion
of having the board meeting on Sunday so
that trustees could participate in PI activities
on Friday and Saturday. Raven stated he did
not want all the board meeting activity in one
day. Others objected to missing the field trip,
which Conservation Officers also attend. The
possibility of adding a day before or after the
meetings for board activity was suggested, to be
held in Atlanta if Athens accommodations were
unavailable. No decisions were made on making
changes to the meeting schedule.
Staff members were then excused from the
meeting to allow for an Executive Session before
the meeting was adjourned.
David Montgomery
Secretary Pro Tem
Approved by Ann Coburn, Secretary
Strategic Plan 2013-2018
THE CENTER FOR PLANT CONSERVATION
2013-2018 STRATEGIC PLAN
EXECUTIVE SUMMARY
Mission
To ensure stewardship of imperiled native plants
Vision
All plant species in the United States and Canada
are secure from extinction
Strategic Focus
The following five critical areas of strategic focus
will enable the Center to effectively meet critical
conservation needs and fulfill our mission.
Collectively, these efforts will significantly
advance the survival of imperiled plants.
1. Increase plant conservation collections while
assuring security and viability to serve critical
conservation needs.
2. Advance conservation science through
leadership in development of standards and
protocols, research, and information synthesis,
and through sharing results broadly.
3. Enlarge and empower our network of
institutions, providing stewardship for the
imperiled plants of their geographic area.
4. Strengthen our leadership role as an advocate
for plant conservation, informing and engaging
citizens and policy makers to address pertinent
plant conservation issues.
5. Promote organizational effectiveness to
manage, expand and sustain our programs.
THE CENTER FOR PLANT CONSERVATION
2013-2018 STRATEGIC PLAN
Areas of Strategic Focus
This five year plan reinforces current programs
and services and charts effective new
approaches. The following five critical areas of
strategic focus include key initiatives that will
advance our mission.
1. Increase plant conservation collections while
assuring security and viability to serve critical
conservation needs.
Key Initiative #1: Increase the National
Collection of Endangered Plants annually until
we reach the full complement of critically
imperiled species (approximately 1700 species
or subspecies and 15,000 sites).
2. Advance conservation science through
leadership in development of standards and
protocols, research, and information synthesis,
and through sharing results broadly.
Key Initiative #1: Evaluate and retool
information gathering and management to
support changing organization, network, and
conservation science needs.
Key Initiative #2: Sustain and expand
partnerships engaging respected scientists,
institutions, agencies, and organizations.
3. Enlarge and empower our network of
institutions, providing stewardship for the
imperiled plants of their geographic area.
Key Initiative #1: Increase the number of
Participating Institutions to serve plant diversity
across national geographic areas.
Key Initiative #2: Create a new level of
institutional affiliation, engaging additional
energy and resources.
Key Initiative #3: Increase engagement through
the creation of new categories of organizational
and individual Friends.
4. Strengthen our leadership role as an advocate
for plant conservation, informing and engaging
citizens and policy makers to address pertinent
plant conservation issues.
Key Initiative #1: Expand our efforts in public
policy to help fill an urgent need to increase
awareness on the part of policy makers
and citizens regarding the need for plant
conservation.
Key Initiative #2: Develop and launch a focused
plant conservation awareness campaign.
5. Promote organizational effectiveness to
manage, expand and sustain our programs.
Key Initiative #1: Expand our development
efforts with vigorous fundraising to successfully
support programs and services.
Key Initiative #2: Reinforce the skills of our
board to be even more effective.
Key Initiative #3: Support continued workforce
and organizational development.
3534

CPC Rebranding Survey
DRAFT COPY
1. For data analysis purposes, what Center for Plant Conservation group do you affiliate with? Check all that apply.
CPC Staff CPC Trustee
CPC Donor CPC Participating Institution - Director
CPC Participating Institution - Conservation Officer CPC Participating Institution - Other
CPC Federal Partner (e.g., BLM, USFWS, etc.) Missouri Botanical Garden Staff
Other (please specify)

2. Respondent details (optional; these details will remain confidential)
Name (First MI Last)
Organization or Company
Email address

3. How well do you feel you know the Center for Plant Conservation?
Very well Well Only a little Only by name Not at all
Comments (optional)
4. How often do you communicate with the following people at the Center for Plant Conservation?
Often Occasionally Seldom Never
President and Executive Director - John Clark
Chairman of the Board - Peter Raven
Communications Coordinator - Travis Mowers
Development Assistant - David Montgomery
Administrative Assistant - Kerry Hogan
Other - please specify in the comments section below
Comments (optional)

5. Do you have a positive or negative impression of the Center for Plant Conservation?
Very positive Positive Somewhat positive Neutral Somewhat negative Negative Very negative
Comments (optional)
6. In relation to the following organizations, how does the Center for Plant Conservation compare?
Better About the same Worse Don’t know
Botanic Gardens Conservation International - US
Plant Conservation Alliance
American Public Gardens Association
Seeds of Success
Garden Club of America
36 37

7. The mission of the Center for Plant Conservation is to ensure the stewardship of imperiled native plants. How well does this
mission statement capture what the organization should be doing?
Exceptionally well Very well Well Not very well Not well at all Unsure
Any thoughts on improving the mission statement?
8. The vision for the Center for Plant Conservation is all plant species in the United States and Canada are safe from extinction.
How well does this vision statement add to and elaborate on the mission statement?
Any thoughts on improving the mission statement?
9. As a non-profit organization, how well do the following describe the Center for Plant Conservation?
Business-like
Academic
Grassroots
Comments (optional)
10. As an organization tasked with looking ahead, how well do the following describe the Center for Plant Conservation?
Progressive
Innovative
Modern
Current
In touch
Comments (optional)
11. Where should the Center for Plant Conservation be concentrating its programs? Please check all that apply.
Continental US (lower 48) Alaska
Hawaii US Outlying Territories (Puerto Rico, US Virgin Islands,
Guam, Am. Samoa)
Canada Mexico
Other nations beyond US, Canada and Mexico
Comments (optional)
12. If you are familiar with our programs, how well does the Center for Plant Conservation deliver on the following?
In situ conservation
Ex situ conservation
Conservation education
Conservation advocacy
Conservation funding
Comments (optional)
13. The CPC holds numerous meetings and workshops each year. Please rank the quality of your experience at the following
(rank any and all that you have attended at least once).
Very high High Average Low Have not attended
National meeting (held annually, usually in the spring)
Board of Trustees meetings (held three times a year)
Workshops or special topic planning meetings (occasional)
Comments (optional)
14. Of meetings and workshops the Center for Plant Conservation convenes, how do you rank the frequency of these?
Too often Often enough Not often enough Unsure
National meeting
Board of Trustees meetings
Workshops or special topic planning meetings
Comments (optional)
15. In the following marketing and communications areas, how do you rate the Center for Plant Conservation?
Very high High Average Low Very low Unsure
Name of organization
Logo
Overall look and feel of the organization
Website
Blogs and list serves
Social media (facebook, twitter, etc.)
Publications (printed and pdf)
Comments (optional)
16. How well does the name “Center for Plant Conservation” reflect the mission and vision of the organization?
Comments (optional)
17. Of the following words, select all that apply when you think of the Center for Plant Conservation.
Of the following words, select all that apply when you think of the Center for Plant Conservation.
American Green Horticulture Protect
National Seeds Earth Conservation
International Sustainable Connect Webwork
North American Plant Connector Conservancy
World Diversity Tech Science
Center Biodiversity Link Technology
Alliance Ecological Ecology Botanical
Network Environmental Future Flora
Society Ecosystem Purpose Fund
Coalition Save Mission Wildlife
Federation Rescue Economics Other (please specify)
38 39

PHOTOS - Cover: Baptisia arachnifera by Carol & Hugh Nourse; Page 3: UGA Hotel via UGA, SBGG Conservation Staff via SBGG,
Aster georgianus via SBGG, Baptisia arachnifera by Carol & Hugh Nourse, Groome Transportation via Groome; Page 5: Tallulah
Gorge via stateparks.com, Missouri Botanical Garden via MOBOT; Page 6: Alan Weakley via NatureServe, Jim Porter via TEDx;
Page 9: Tallulah Gorge via tripleblaze.com; Pages 10-11: Sarracenia oreophila by Mike Kunz; Page 12: Trillium pusillum by
Gary Crider; Page 13: Lindera melissifolia via Aveda, Leiophyllum buxifolium by Tom Ward; Page 14: Helonias bullata by Steve
Croy; Page 15: Atamasco lilies by Nourse; Page 16: Arabella Dane submitted; Page 18: Symphyotrichum georgianum by Michele
Elmore, Xerophyllum asphodeloides by via Aveda; Page 22: Helenium virginicum via CPC; Page 25: Mary Z Fuka via Twitter; Page
27: Dana Dirickson by Stacy Cahill, Chelsea Miller submitted, Natali Miller submitted; Page 30: Isotria medeoloides by Dorothy
Long; Page 32: Trillium catesbei by Nourse; Page 33: Shortia galacifolia by Ron Lance; Page 34: Calamintha ashei via Aveda;
Page 36: Baptisia arachnifera by Carol & Hugh Nourse; Back Cover: Sarracenia oreophila by Donald Schnell
42 43

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