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2011 Q1 Review Board or Directors April 27 2011 Presented By:  Fred Bennett
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Q1 Summary 2
Q1 2011 Preliminary Financials 3
Q1 Strategy Pacing 4 Ad Sales Affiliate Sales Advertising Operations Product & Programming Capital Expense In pursuit of 80+ upfront agency presentations vs. 35 in ’10/’11 More deal flow for 2011/2012 upfronts 164K vs. 500K year end goal ADU Pacing to plan Mobile Traffic Rep. (Tribune) / appendix Look to launch new services – drive non-traditional revenue On Schedule – Q2 Tampa (260K) Refurbish four (4) owned choppers (Miami, Boston, Tampa and Pittsburgh) On Schedule through  Q2 – Q3/Q4 open Continue WOPR electronic invoice strategy implementation Current BOB = $6.7M Need $320K Increase cash fee affiliate revenue 25%, from $5.6M to $7.0M Completed – savings effective 2/14 Consolidated Atlanta, Los Angeles, Houston and Dallas Operations Engaging search firm Hire NY based VP Advertising Operations January 2011 Metro barter at 91% Compliance at 95% by end of 2011 Completed – savings effective 2/8 Eliminate LA based Programming department Have not hired graphics staff Work with Metro Radio division to make Sigalert TV, Online and Mobile offerings more competitive in 2011 TrafficLand Risk Impressions Audience gains in Q2/Q3 critical 200+ affiliates by end of 2011, 40 new Sigalert and 40 new TrafficLand affiliates. Total new impressions gained 1.8M / wk Boston on course Upgrade camera systems in NY, Boston & Chicago Completed – 2.3M give back Reduce 2010/2011 upfront & scatter commitments to advertisers On Schedule Deliver $18M in annual revenue Notes Status Key Initiatives:
Audience Deficiency Units 5 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Affiliate Distribution 6 WTEN (Albany) Key New Affiliates : Plus 14 others WWL (New Orleans) KATV (Portland) KOMO (Seattle) WXIX (Cincinnati) WOFL (Orlando) ONN (Ohio) WPMT (Harrisburg) WSVN (Miami) Key Renewals : None Q1 Losses: 4 7 TrafficLand Adds Sigalert Adds As of 4/25 TrafficLand Adds Sigalert Adds Q1 Net Increases : 4 9 17 17 164 January 1, 2011 25 25 187 April 25, 2011 21 23 182 March 31, 2011 Total Number of  TrafficLand Affiliates Total Number of  Sigalert Affiliates Total Number  of Affiliates Date KCTV (KC) – as of 4/20/2011 WRC (WDC) – as of 6/24/2011 Q2 Losses:
Affiliate Distribution Actual Forecast ,[object Object],[object Object],[object Object],7
Weekly process has yielded results Compliance ,[object Object],[object Object],[object Object],8
Risks ,[object Object],[object Object],[object Object],[object Object],[object Object],9 Risks ,[object Object],[object Object],[object Object],[object Object],[object Object],Plan
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Q2 Benchmarks for Success 10 ,[object Object],[object Object],[object Object],[object Object],PLACEHOLDER
Appendix 11
Westwood One Posted spots Records (WOPR): Advertising Operations 12 Pending 7/11/11 Enables data to be imported and exported between EAS and WOPR 3.5 Cap Ex Paused TBD Automates the traffic process and eliminates the NUVAR system 5.0 Cap Ex Paused TBD Eliminates the Master Inventory Excel sheet and migrates the process to WOPR 4.0 In Beta 3/16/11 Will greatly shorten AP cycle by eliminating the need for re-entry of invoice data by AP 2.0 In Development 7/5/11 Import master inventory file and post as-run information against planned 3.0 In Operation 12/1/10 Electronic workflow for all invoices 1.5 In Operation 8/1/10 Enabled us to eliminate the six month back log of advertiser posting 1.0 Status Date Description Release
Non-Traditional Revenue Proprietary concept currently presented to Tribune Corporate 13 Metro Television Street Reporter

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April board deck 4.21.2011 v.6

  • 1. 2011 Q1 Review Board or Directors April 27 2011 Presented By: Fred Bennett
  • 2.
  • 3. Q1 2011 Preliminary Financials 3
  • 4. Q1 Strategy Pacing 4 Ad Sales Affiliate Sales Advertising Operations Product & Programming Capital Expense In pursuit of 80+ upfront agency presentations vs. 35 in ’10/’11 More deal flow for 2011/2012 upfronts 164K vs. 500K year end goal ADU Pacing to plan Mobile Traffic Rep. (Tribune) / appendix Look to launch new services – drive non-traditional revenue On Schedule – Q2 Tampa (260K) Refurbish four (4) owned choppers (Miami, Boston, Tampa and Pittsburgh) On Schedule through Q2 – Q3/Q4 open Continue WOPR electronic invoice strategy implementation Current BOB = $6.7M Need $320K Increase cash fee affiliate revenue 25%, from $5.6M to $7.0M Completed – savings effective 2/14 Consolidated Atlanta, Los Angeles, Houston and Dallas Operations Engaging search firm Hire NY based VP Advertising Operations January 2011 Metro barter at 91% Compliance at 95% by end of 2011 Completed – savings effective 2/8 Eliminate LA based Programming department Have not hired graphics staff Work with Metro Radio division to make Sigalert TV, Online and Mobile offerings more competitive in 2011 TrafficLand Risk Impressions Audience gains in Q2/Q3 critical 200+ affiliates by end of 2011, 40 new Sigalert and 40 new TrafficLand affiliates. Total new impressions gained 1.8M / wk Boston on course Upgrade camera systems in NY, Boston & Chicago Completed – 2.3M give back Reduce 2010/2011 upfront & scatter commitments to advertisers On Schedule Deliver $18M in annual revenue Notes Status Key Initiatives:
  • 5.
  • 6. Affiliate Distribution 6 WTEN (Albany) Key New Affiliates : Plus 14 others WWL (New Orleans) KATV (Portland) KOMO (Seattle) WXIX (Cincinnati) WOFL (Orlando) ONN (Ohio) WPMT (Harrisburg) WSVN (Miami) Key Renewals : None Q1 Losses: 4 7 TrafficLand Adds Sigalert Adds As of 4/25 TrafficLand Adds Sigalert Adds Q1 Net Increases : 4 9 17 17 164 January 1, 2011 25 25 187 April 25, 2011 21 23 182 March 31, 2011 Total Number of TrafficLand Affiliates Total Number of Sigalert Affiliates Total Number of Affiliates Date KCTV (KC) – as of 4/20/2011 WRC (WDC) – as of 6/24/2011 Q2 Losses:
  • 7.
  • 8.
  • 9.
  • 10.
  • 12. Westwood One Posted spots Records (WOPR): Advertising Operations 12 Pending 7/11/11 Enables data to be imported and exported between EAS and WOPR 3.5 Cap Ex Paused TBD Automates the traffic process and eliminates the NUVAR system 5.0 Cap Ex Paused TBD Eliminates the Master Inventory Excel sheet and migrates the process to WOPR 4.0 In Beta 3/16/11 Will greatly shorten AP cycle by eliminating the need for re-entry of invoice data by AP 2.0 In Development 7/5/11 Import master inventory file and post as-run information against planned 3.0 In Operation 12/1/10 Electronic workflow for all invoices 1.5 In Operation 8/1/10 Enabled us to eliminate the six month back log of advertiser posting 1.0 Status Date Description Release
  • 13. Non-Traditional Revenue Proprietary concept currently presented to Tribune Corporate 13 Metro Television Street Reporter