The document summarizes a marketing campaign by Adobe Systems in Poland to promote their Creative Suite 5.5 software suite and its new features for mobile app and website development. The campaign's goal was to reach mobile app developers and show them CS 5.5's abilities. It created an 8-bit game and mobile versions using Adobe products. Experts created video lessons on the site mobiliusz.pl about developing for mobile using CS 5.5. Over 21,000 specialists visited and 2,131 registered for the lessons during the two month campaign period.

1. „ Mobiliusz” campaign Agency: Think Kong, Poland Client: Adobe Systems, Poland

2. CHALLENGE

3. Background: In 2011 Adobe introduced new version of Creative Suite (CS 5.5) package – specialized software. New CS 5.5 has features dedicated to mobile devices. Using CS 5.5 users can easly develop applications and websites for mobile devices (Smartphone s , tablets).

4. GOAL : Reaching mobile app developers and present them new Adobe CS features

5. Target groups: Programmers/ developers Agencies, publishing houses Mobile content specialists

6. Key messages: „ There is new Adobe CS 5.5 software which makes mobile project realization really easy” „ Adobe is an expert in field of production for mobile devices”

7. STRATEGY

8. Content + social media + refreshing memories

9. STRATEGY: Let’s show, that preparing mobile application or mobile website with new CS 5.5 is really easy. Let’s prepare special content interesting for target groups.

10. IDEA: 1-hour, free video course for developers. „Come and see how to create mobile app for smartphone or tablet”

11. Additional element: Refreshing developers’ memories through „8-bit” elements

12. EXECUTION: CONTENT

13. We created „Mobiliusz” – small creature, virtual guide showing secrets of mobile application development with Adobe CS 5.5

14. www.RaidersOfTheWeb.pl We created 8-bit action game („Raiders of the web”) and transferr ed it to mobile platforms using Adobe products .

15. Gregory + Robert + Peter We invited 3 experts specialized in mobile application/website development to take part in „Mobliusz” campaign. Gregory, Robert and Peter prepared video lessons dedicated various aspects of programming for mobile devices. Lessons shows how to transfer our 8-bit action game to mobile devices.

16. www.mobiliusz.pl W e build campaign website. To enter and to see video lessons users need to register.

17. www.mobiliusz.pl

18. EXECUTION: PROMOTION

19. Campaign website was connected with Adobe’ social media channels

20. We informed media about campaign and „free video lessons” for developers.

21. Part of campaign were also contests with top technology bloggers inviting their readers to visit campaign website.

22. We invited users to watch „video lessons from Mobiliusz” using discussion boards

23. There were also ads of „free video lessons from Mobiliusz” on specialized websites.

24. RESULTS

25. 21 255 Specialists visited campaign website (with video lessons about using CS 5.5 for mobile development) during 2 months (18.05-18.07) Attention: we estimated that it’s about 30% of overal size of target group

26. 2131 Registered specialists/developers (we are going to contact them and to present special offer for CS 5.5)

27. About 1000 new visitors on website every month, without any promotion as an effects of high position in Google search results

28. THANKS 