3. Background: In 2011 Adobe introduced new version of Creative Suite (CS 5.5) package – specialized software. New CS 5.5 has features dedicated to mobile devices. Using CS 5.5 users can easly develop applications and websites for mobile devices (Smartphone s , tablets).
4. GOAL : Reaching mobile app developers and present them new Adobe CS features
6. Key messages: „ There is new Adobe CS 5.5 software which makes mobile project realization really easy” „ Adobe is an expert in field of production for mobile devices”
9. STRATEGY: Let’s show, that preparing mobile application or mobile website with new CS 5.5 is really easy. Let’s prepare special content interesting for target groups.
10. IDEA: 1-hour, free video course for developers. „Come and see how to create mobile app for smartphone or tablet”
13. We created „Mobiliusz” – small creature, virtual guide showing secrets of mobile application development with Adobe CS 5.5
14. www.RaidersOfTheWeb.pl We created 8-bit action game („Raiders of the web”) and transferr ed it to mobile platforms using Adobe products .
15. Gregory + Robert + Peter We invited 3 experts specialized in mobile application/website development to take part in „Mobliusz” campaign. Gregory, Robert and Peter prepared video lessons dedicated various aspects of programming for mobile devices. Lessons shows how to transfer our 8-bit action game to mobile devices.
16. www.mobiliusz.pl W e build campaign website. To enter and to see video lessons users need to register.
25. 21 255 Specialists visited campaign website (with video lessons about using CS 5.5 for mobile development) during 2 months (18.05-18.07) Attention: we estimated that it’s about 30% of overal size of target group
