Read how CLEAN, a GREEN CLUSTER ORGANISATION, approaches Africa as a market. Presentation held by Anne Bollerup-Jensen, CLEAN, at the seminar 'New Emerging Markets in Africa'.

1. APPROACHING AFRICAN MARKETS THROUGH CO-CREATION
- A New Way of Doing Green Business Internationally: The Morocco Case
Anne Bollerup-Jensen, Project Development Manager, abo@cleancluster.dk
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2. AGENDA
1. Who is CLEAN?
2. The CCS Approach
3. The Moroccan Project
4. Challenges and Opportunities
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3. STRONGEST CLEANTECH CLUSTER IN DENMARK
•CLEAN is the result of a merger between Lean Energy Cluster and Copenhagen Cleantech Cluster (9 May 2014)
•CLEAN is a platform for development of new cleantech solutions in Denmark
•CLEAN is a politically and technologically neutral platform, where Danish and foreign companies, knowledge institutions, organisations and public authorities enter into new innovative partnerships.
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4. WE STRENGTHEN GREEN GROWTH AND EMPLOYMENT IN DENMARK
OUR OBJECTIVE IS TO:
•Strengthen innovation and technology development in both large and small cleantech companies
•Support research, development and implementation of new solutions to environmental challenges and climate change
•Increase international focus on Danish cleantech and promote export of integrated solutions
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5. •Public authorities = “problem owner”, purchasing power, demand
•Research institutions = cutting edge knowledge, innovation, and new ideas
•Private companies = ability to commercialize and scale new solutions CLEAN:
•brings these players together on concrete projects and innovations platforms
•grants them access global markets through international cooperation
•acts as a point of entry for foreign companies
CLEAN
PRIVATE COMPANIES & ORGANISATIONS
INTERNATIONAL COOPERATION
RESEARCH INSTITUTIONS
PUBLIC AUTHORITIES
NEW SOLUTIONS IN A TRIPLE HELIX CLUSTER

6. CORE MEMBERS
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CLEAN is the leading, green cluster organisation in Denmark with more than 170 members from the entire cleantech sector

7. AGENDA
1. Who is CLEAN?
2. The CCS Approach
3. The Moroccan Project
4. Challenges and Opportunities
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8. CLEAN Is Addressing Complex Environmental Challenges Through Co-creation
What is ‘Complex Cleantech Solutions’ ?
•Complex environmental challenges that require a consortium of Danish organizations to address the challenge
•3 year project financed by the Danish Industry Foundation
How do we work ?
•Identify challenges (Global Cleantech Report)
•Develop relationships with stakeholders (regions, cities)
•Involve and organize Danish competencies
•Co-create solutions with local content for these challenges
•Consortium members take lead
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Market Analysis
Relationship Building
Co-Creation
Implementation
Organizing & Involvement

9. HOW DO WE MAKE IT WORK?
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10. The Global Cleantech Report 2012
•Analyses global trends, opportunities and challenges in 13 cleantech industries
•Aim :
•Where companies should focus their efforts
•How to address the markets by identifying the key drivers in the industries and markets
•Approx. 100 high level growth opportunities
•Key Findings :
•“Centre of Gravity” for cleantech growth is moving east and west, away from Europe.
•Cities are the main drivers of environmental challenges
•A city-specific lens combined with demographics can reveal urban areas with the highest growth potential in a given market

11. Country
Authorithy
Industry
Brazil
Municipality of Garça
Waste
China
Sino Singapore Guangzhou Knowledge City
Eco city
China
China Yinxing Industrial Park for Environment Sciences and Technology
Green building & environment
India
European Business & Technology Centre
Waste, water & sewage
India
Himachal Pradesh State Government
Waste & water
India
Mithi River Protection and Development Authority
River depollution
Italy
City of Milan
Eco-mobility
Morocco
Agence du Bassin Hydraulique du Sebou
River management and information systems
Russia
City of Krasnodar
Climate Plan, waste
Russia
National Council for Energy Saving
Energy Efficiency
Senegal
Agence Nationale pour les Energies Renouvelables
Solar energy & Energy Efficiency
Turkey
Regional Development Authority
Integrated water management
UEA
Dubai Electricity and Water Authority
Energy Efficiency
List of MOUs – 13 in total

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13. AGENDA
1. Who is CLEAN?
2. The CCS Approach
3. The Moroccan Project
4. Challenges and Opportunities
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14. THE INITIAL INTEREST…
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•Global Cleantech Report 2012:
•Centre of gravity for cleantech is moving away from Europe => For Africa specifically, a 14% increase in the global market for cleantech by 2015 was estimated
•Non-European markets are looking for solutions to fit their local need, especially within ‘the big three’: wind, PV and water
•Morroco Summit – Conference in Rabat in November 2013
•Coupled with detailed meeting program with relevant authorities within water and waste

15. TIMELINE OF PROCESS
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16. 5 DANISH COMPANIES WITH STRONG COMPETENCIES WITHIN WATER MANAGEMENT…
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17. …TRAVELLED TO FEZ, TO ENGAGE IN A 3 DAY CO- CREATION WORKSHOP WITH THE AGENCE DU BASSIN HYDRAULIQUES DU SEBOU
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18. AREAS OF COLLABORATION UNDER THE MOU
•Capacity building and knowledge sharing => Concrete projects related to the Sebou River, within the following areas:
•Water Management
•Waste Management
•Industrial Waste
•Information Systems
=> Focus on flood assessing and water management decision models and depollution, but the collaboration areas are manifold and focused on a long-term cooperation.
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19. THREE POSSIBLE PROJECTS WERE CONCEIVED AT THE WORKSHOP IN FEZ
•Setting up an Integrated Master Plan for Fez region for flood protection
•Flash Flood Forecasting system for Fez region
•Flood Forecasting system for Sebou Basin
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20. SNAPSHOTS FROM THE WORKSHOP IN FEZ
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21. AGENDA
1. Who is CLEAN?
2. The CCS Approach
3. The Moroccan Project
4. Challenges and Opportunities
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22. OPPORTUNITIES
•A stable market looking for new collaoration partners
•8 other river basin exist in Morocco => track record will help
•Possibility of working in 3rd markets in Africa by collaborating with the Moroccan agency
•Well educated, good technological development and a focus on the green agenda
CHALLENGES
•Financing implementation
•It was a challenge to get SMEs onboard
•Strong French, Spanish, German and Japanese presence, who unlike Denmark still offer development aid
•Language and culture
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23. QUESTIONS??
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24. THANK YOU AND STAY IN TOUCH
Anne Bollerup-Jensen, Project Development Manager abo@cleancluster.dk
www.cleancluster.dk
www.facebook.com/CLEANcluster
www.twitter.com/CLEANcluster
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