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Argument and Persuasion is a somewhat more challenging
rhetorical mode to employ (than description or cause and effect)
because it has to function successfully on three levels
simultaneously. These are called the three “Levels of Appeal.”
The levels are:
Logical/rational
Moral/ethical
Emotional
Other rhetorical modes only operate on the logical/rational
level. As you study READ3, notice and think about how
Jefferson, Lincoln, King, and Hughes use Argumentation and
Persuasion while satisfying the three “Levels of Appeal.” Then,
in the discussion board
Discuss the issues you find in these writers that you feel are
most important today.

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  • 1. Argument and Persuasion is a somewhat more challenging rhetorical mode to employ (than description or cause and effect) because it has to function successfully on three levels simultaneously. These are called the three “Levels of Appeal.” The levels are: Logical/rational Moral/ethical Emotional Other rhetorical modes only operate on the logical/rational level. As you study READ3, notice and think about how Jefferson, Lincoln, King, and Hughes use Argumentation and Persuasion while satisfying the three “Levels of Appeal.” Then, in the discussion board Discuss the issues you find in these writers that you feel are most important today.