This document discusses defining the appropriate role of technology for growing small businesses. It notes that traditional small businesses often lack resources to compete online, while technology experts do not understand the constraints of running a business. There is a disconnect between these "digital immigrants" and "digital natives". The problem is that technology is not presented in a business context considering factors like relevance, return on investment, and total cost of ownership. The document provides worksheets to help entrepreneurs assess their customers, problems, and options to effectively incorporate appropriate technologies.
IIBA Presents Tasneem Memon - June 2019IIBA-Canberra
With the advancements in the field of AI, successful Business Analysts (BAs) of the future will have to heavily adapt their skillset to effectively exploit the strengths, and complement the weaknesses, of such systems.
This talk examines the future of the role of Business Analyst in an AI-driven world. It closely analysis the need of having BAs, and the value they will bring to businesses by exploring the nature, strengths and functionalities distinctive to both AI systems and BAs. The talk then delves into the traits that are/will be essential for the future BA in order for them to make the most out of AI systems.
Market Intelligence has been a central part to a company's strategy since a long time. However, it hasn't evolved fast enough to support today's dynamic environment.
BRIDGEi2i with its Contextual Market Intelligence solutions, provides actionable insights into your target market by marrying domain knowledge, technological expertize and enablement and Analytics capabilities.
Presented for TTI Vanguard "Shift Happens" conference (http://bit.ly/TTIVshifthappens) visit to PARC, this represents a slice of some of our work in contextual intelligence.
Contextual intelligence deals with the practical application of knowledge and information to real-world situations, and can be defined as:“the capacity to exploit business moments and operational events in a way that enables to make informed decisions and take effective action in varied, changing and uncertain situations”.
The future business value will accrue to those who are able to lever contextual intelligence and build sustainable intelligent enterprises and ecosystems.
IIBA Presents Tasneem Memon - June 2019IIBA-Canberra
With the advancements in the field of AI, successful Business Analysts (BAs) of the future will have to heavily adapt their skillset to effectively exploit the strengths, and complement the weaknesses, of such systems.
This talk examines the future of the role of Business Analyst in an AI-driven world. It closely analysis the need of having BAs, and the value they will bring to businesses by exploring the nature, strengths and functionalities distinctive to both AI systems and BAs. The talk then delves into the traits that are/will be essential for the future BA in order for them to make the most out of AI systems.
Market Intelligence has been a central part to a company's strategy since a long time. However, it hasn't evolved fast enough to support today's dynamic environment.
BRIDGEi2i with its Contextual Market Intelligence solutions, provides actionable insights into your target market by marrying domain knowledge, technological expertize and enablement and Analytics capabilities.
Presented for TTI Vanguard "Shift Happens" conference (http://bit.ly/TTIVshifthappens) visit to PARC, this represents a slice of some of our work in contextual intelligence.
Contextual intelligence deals with the practical application of knowledge and information to real-world situations, and can be defined as:“the capacity to exploit business moments and operational events in a way that enables to make informed decisions and take effective action in varied, changing and uncertain situations”.
The future business value will accrue to those who are able to lever contextual intelligence and build sustainable intelligent enterprises and ecosystems.
Presentation to be given at Louisville IIBA Chapter Meeting. August 22nd, 2013. Look forward to seeing folks interested in applying agile or analytics under conditions of extreme uncertainty. http://louisville.theiiba.org/index.php/chapter-events/event-listing/details/52-august-chapter-meeting
Staying Relevant…it's top of mind for every CPA and managing partner today. Will technology disrupt my practice? How do I move from compliance expert to strategic advisor? These are questions practitioners struggle with every day. Erik Asgeirsson, President and CEO of CPA.com, the technology subsidiary of the AICPA, will provide insights and observations on today’s digital landscape, including disruptive and transformative technologies driving change in audit, tax and client accounting services and what firms across the country are doing to stay relevant.
The legal profession is currently undergoing significant change, and the business model is transforming. Clients are pushing back against traditional law firm business practices, and demanding greater efficiency in budgeting and case management. Mark Lassiter, founder of Lex Projex™ explains why it’s so important to take the time to develop streamlined processes, even in the midst of your busy practice.
Anticipating the future is hard. But in today’s fast paced world it’s more critical than ever. And there are techniques available that can help you mitigate innovation risk and be more effective at strategic planning. Daniel Burrus, one of the world’s leading futurists on trends and innovation and NY Times bestselling author, uses his success and expertise to teach others how to build their competency of anticipation.
In this session, Erik Asgeirsson, CEO of CPA.com, and Daniel Burrus will discuss:
The hard trends report gathered from firms at DCPA 2016
What this means for firms
How to capitalize on the opportunities created by these trends.
Get unstuck from analysis paralysis, and gain tools and inspiration to facilitate your firm’s growth with certainty!
How will IT (and Business) plans and attitudes change post COVID-19David Terrar
These are my presentation slides from the 29 April Cloud Industry Forum Members meeting where I gave my viewpoint and triggered group discussion on the changes in business and use of technology triggered by the COVID-19 pandemic. The meeting was necessarily held as an online Teams meeting as we were 37 days in to the UK's lockdown. I discuss how digital transformation is being accelerated as firms are forced to have their knowledge workers working from home, often for the first time. Tools like Zoom and Teams have suddenly become mainstream and used daily and cloud technology underpins everything. Business is going through a fundamental change as people are forced to examine their business processes, shift online and work in new ways. The successful companies have the rigid open leadership, and think differently. We suggest Mutable Thinking, exponential thinking and different mindset is required for the "new normal". The presentation also uses some slides from Dion Hinchcliffe's Post-Pandemic Playbook, and some Tom Fishburne cartoons. There will be write up to accompany the slides on cloudindustryforum.org
UX STRAT Asia 2020: Kévin Boezennec, Bank of SingaporeUX STRAT
“Data is the new oil”, Clive Humby said in 2006, and now, in 2020, it goes without saying that being able to use data to drive informed business decision in real-time is the new goal of each and every bank.
Now, how to think strategically about how best to manage data across the organisation? How best to generate insights from data and use them in a meaningful way for our clients and for the organisation?
This is the project we started working on with our Chief Data and Innovation Officer looking at first, how our colleagues use data across the functions of the organisation to take business decisions. This presentation shares the research learnings as well as our strategic vision regarding the data platform and data-informed client experience.
UX STRAT 2018 | Flying Blind On a Rocket Cycle: Pioneering Experience Centere...Joe Lamantia
After Oracle acquired Endeca, we all had to figure out what to do next. This case study describes building a learning-driven strategy capability to guide an adventurous product development group focused on the new domains of big data analytics and machine intelligence. I’ll share the outcomes of our efforts to launch new products chartered directly around customer experience value; outline the methods, tools, and perspectives that powered product discovery and strategic planning; share a framework and patterns for identifying and understanding emerging domains; and review the application of this toolkit to new situations.
Join two SAP hybris execs who will explore the 10 stages of transforming your B2B organization to a digital business, based on their experiences implementing hybris commerce and other digital systems prior to joining SAP | hybris, when they were execs at Bobcat and Aramark. You will leave with a B2B e-commerce roadmap and best practices that you can apply immediately to your organization. Participants will also receive a complimentary copy of hybris’ 30-page guide “How to Transform Your Business for Omni-Channel Success.”
Waterstons’ Business analytics specialists Dan, Chris and Michael will present Waterstons’ latest thinking and experience around the drivers behind analytics and intelligence in the business environment, and the current business analytics marketplace.
They will discuss Waterstons’ Business Insights Maturity Model, which sets out the methodology we use to help our customers derive competitive advantage, improve productivity and management control, and provide support for better business decision making, before using case studies to explain how real businesses are leveraging the power of modern analytics tools.
Not every organization can afford to have a full time CIO on staff. But someone will be fulfilling the role, even without the title. This seminar will help you understand the role a CIO fulfills within your organization, the areas you may not be addressing without a CIO, the risks and opportunities mitigated by the presence of a CIO, and the new world of outsourced IT.
Additionally, we will discuss if your organization can thrive without the latest technology, whether your IT team is doing what they should be, how your IT infrastructure measures up to best practices, and what technology you may be missing out on.
"How To Build and Lead a Winning Data Team" by Cahyo Listyanto (Bizzy.co.id)Tech in Asia ID
Cahyo is a data geek, gamer and comic nerd.
Excel and Database are his favorite since his middle school.
Having graduated from a Vocational High School of Informatics and Technology
made him able to start his career early and led many DWH BI projects at his early 20.
He currently leading a data team in bizzy.co.id as the Head of Data Analytics.
Previously he worked for Microsoft Indonesia as Data Platform Technology Specialist where he provides strategic technical leadership supporting Microsoft customers and partners to adopt, deploy, and support solutions based on SQL Server and Data Platform related technologies.
***
This slide was shared at Tech in Asia Product Development Conference 2017 (PDC'17) on 9-10 August 2017.
Get more insightful updates from TIA by subscribing techin.asia/updateselalu
Anatalio Ubalde, CEO of GIS Planning, discusses how to innovate in economic development and other markets. Case studies include media relations marketing, corporate site selection, GIS, creative class, young professionals, and predictive analytics. More at http://www.GISplanning.com
Palestra sobre conceitos Big data no evento IDETI em SP. Aborda o que é Big data, debate alguns beneficios e desafios. Debate também o papel do CDO- Chief Data Officer.
Not every organization can afford to have a full time CIO on staff. But someone will be fulfilling the role, even without the title. This seminar will help you understand the role a CIO fulfills within your organization, the areas you may not be addressing without a CIO, the risks and opportunities mitigated by the presence of a CIO, and the new world of outsourced IT.
Additionally, we will discuss if your organization can thrive without the latest technology, whether your IT team is doing what they should be, how your IT infrastructure measures up to best practices, and what technology you may be missing out on.
Presentation to be given at Louisville IIBA Chapter Meeting. August 22nd, 2013. Look forward to seeing folks interested in applying agile or analytics under conditions of extreme uncertainty. http://louisville.theiiba.org/index.php/chapter-events/event-listing/details/52-august-chapter-meeting
Staying Relevant…it's top of mind for every CPA and managing partner today. Will technology disrupt my practice? How do I move from compliance expert to strategic advisor? These are questions practitioners struggle with every day. Erik Asgeirsson, President and CEO of CPA.com, the technology subsidiary of the AICPA, will provide insights and observations on today’s digital landscape, including disruptive and transformative technologies driving change in audit, tax and client accounting services and what firms across the country are doing to stay relevant.
The legal profession is currently undergoing significant change, and the business model is transforming. Clients are pushing back against traditional law firm business practices, and demanding greater efficiency in budgeting and case management. Mark Lassiter, founder of Lex Projex™ explains why it’s so important to take the time to develop streamlined processes, even in the midst of your busy practice.
Anticipating the future is hard. But in today’s fast paced world it’s more critical than ever. And there are techniques available that can help you mitigate innovation risk and be more effective at strategic planning. Daniel Burrus, one of the world’s leading futurists on trends and innovation and NY Times bestselling author, uses his success and expertise to teach others how to build their competency of anticipation.
In this session, Erik Asgeirsson, CEO of CPA.com, and Daniel Burrus will discuss:
The hard trends report gathered from firms at DCPA 2016
What this means for firms
How to capitalize on the opportunities created by these trends.
Get unstuck from analysis paralysis, and gain tools and inspiration to facilitate your firm’s growth with certainty!
How will IT (and Business) plans and attitudes change post COVID-19David Terrar
These are my presentation slides from the 29 April Cloud Industry Forum Members meeting where I gave my viewpoint and triggered group discussion on the changes in business and use of technology triggered by the COVID-19 pandemic. The meeting was necessarily held as an online Teams meeting as we were 37 days in to the UK's lockdown. I discuss how digital transformation is being accelerated as firms are forced to have their knowledge workers working from home, often for the first time. Tools like Zoom and Teams have suddenly become mainstream and used daily and cloud technology underpins everything. Business is going through a fundamental change as people are forced to examine their business processes, shift online and work in new ways. The successful companies have the rigid open leadership, and think differently. We suggest Mutable Thinking, exponential thinking and different mindset is required for the "new normal". The presentation also uses some slides from Dion Hinchcliffe's Post-Pandemic Playbook, and some Tom Fishburne cartoons. There will be write up to accompany the slides on cloudindustryforum.org
UX STRAT Asia 2020: Kévin Boezennec, Bank of SingaporeUX STRAT
“Data is the new oil”, Clive Humby said in 2006, and now, in 2020, it goes without saying that being able to use data to drive informed business decision in real-time is the new goal of each and every bank.
Now, how to think strategically about how best to manage data across the organisation? How best to generate insights from data and use them in a meaningful way for our clients and for the organisation?
This is the project we started working on with our Chief Data and Innovation Officer looking at first, how our colleagues use data across the functions of the organisation to take business decisions. This presentation shares the research learnings as well as our strategic vision regarding the data platform and data-informed client experience.
UX STRAT 2018 | Flying Blind On a Rocket Cycle: Pioneering Experience Centere...Joe Lamantia
After Oracle acquired Endeca, we all had to figure out what to do next. This case study describes building a learning-driven strategy capability to guide an adventurous product development group focused on the new domains of big data analytics and machine intelligence. I’ll share the outcomes of our efforts to launch new products chartered directly around customer experience value; outline the methods, tools, and perspectives that powered product discovery and strategic planning; share a framework and patterns for identifying and understanding emerging domains; and review the application of this toolkit to new situations.
Join two SAP hybris execs who will explore the 10 stages of transforming your B2B organization to a digital business, based on their experiences implementing hybris commerce and other digital systems prior to joining SAP | hybris, when they were execs at Bobcat and Aramark. You will leave with a B2B e-commerce roadmap and best practices that you can apply immediately to your organization. Participants will also receive a complimentary copy of hybris’ 30-page guide “How to Transform Your Business for Omni-Channel Success.”
Waterstons’ Business analytics specialists Dan, Chris and Michael will present Waterstons’ latest thinking and experience around the drivers behind analytics and intelligence in the business environment, and the current business analytics marketplace.
They will discuss Waterstons’ Business Insights Maturity Model, which sets out the methodology we use to help our customers derive competitive advantage, improve productivity and management control, and provide support for better business decision making, before using case studies to explain how real businesses are leveraging the power of modern analytics tools.
Not every organization can afford to have a full time CIO on staff. But someone will be fulfilling the role, even without the title. This seminar will help you understand the role a CIO fulfills within your organization, the areas you may not be addressing without a CIO, the risks and opportunities mitigated by the presence of a CIO, and the new world of outsourced IT.
Additionally, we will discuss if your organization can thrive without the latest technology, whether your IT team is doing what they should be, how your IT infrastructure measures up to best practices, and what technology you may be missing out on.
"How To Build and Lead a Winning Data Team" by Cahyo Listyanto (Bizzy.co.id)Tech in Asia ID
Cahyo is a data geek, gamer and comic nerd.
Excel and Database are his favorite since his middle school.
Having graduated from a Vocational High School of Informatics and Technology
made him able to start his career early and led many DWH BI projects at his early 20.
He currently leading a data team in bizzy.co.id as the Head of Data Analytics.
Previously he worked for Microsoft Indonesia as Data Platform Technology Specialist where he provides strategic technical leadership supporting Microsoft customers and partners to adopt, deploy, and support solutions based on SQL Server and Data Platform related technologies.
***
This slide was shared at Tech in Asia Product Development Conference 2017 (PDC'17) on 9-10 August 2017.
Get more insightful updates from TIA by subscribing techin.asia/updateselalu
Anatalio Ubalde, CEO of GIS Planning, discusses how to innovate in economic development and other markets. Case studies include media relations marketing, corporate site selection, GIS, creative class, young professionals, and predictive analytics. More at http://www.GISplanning.com
Palestra sobre conceitos Big data no evento IDETI em SP. Aborda o que é Big data, debate alguns beneficios e desafios. Debate também o papel do CDO- Chief Data Officer.
Not every organization can afford to have a full time CIO on staff. But someone will be fulfilling the role, even without the title. This seminar will help you understand the role a CIO fulfills within your organization, the areas you may not be addressing without a CIO, the risks and opportunities mitigated by the presence of a CIO, and the new world of outsourced IT.
Additionally, we will discuss if your organization can thrive without the latest technology, whether your IT team is doing what they should be, how your IT infrastructure measures up to best practices, and what technology you may be missing out on.
I delivered a guest lecture for the students of the one-year Post Graduate program in Global Supply Chain Management offered by IIM Udaipur. In this talk, I focused on three dimensions of digital journey - technology, process (rather business models) and people.
Good data is like good water: best served fresh, and ideally well-filtered. Data Management strategies can produce tremendous procedural improvements and increased profit margins across the board, but only if the data being managed is of high quality. Determining how Data Quality should be engineered provides a useful framework for utilizing Data Quality management effectively in support of business strategy. This, in turn, allows for speedy identification of business problems, delineation between structural and practice-oriented defects in Data Management, and proactive prevention of future issues. Organizations must realize what it means to utilize Data Quality engineering in support of business strategy. This webinar will illustrate how organizations with chronic business challenges can often trace the root of the problem to poor Data Quality. Showing how Data Quality should be engineered provides a useful framework in which to develop an effective approach. This in turn allows organizations to more quickly identify business problems as well as data problems caused by structural issues versus practice-oriented defects and prevent these from reoccurring.
Learning objectives:
-Help you understand foundational Data Quality concepts for improving Data Quality at your organization
-Demonstrate how chronic business challenges for organizations are often rooted in poor Data Quality
-Share case studies illustrating the hallmarks and benefits of Data Quality success
Not every organization can afford to have a full time CIO on staff. But someone will be fulfilling the role, even without the title. This seminar will help you understand the role a CIO fulfills within your organization, the areas you may not be addressing without a CIO, the risks and opportunities mitigated by the presence of a CIO, and the new world of outsourced IT.
Additionally, we will discuss if your organization can thrive without the latest technology, whether your IT team is doing what they should be, how your IT infrastructure measures up to best practices, and what technology you may be missing out on.
Digital Talent: not just know how to use technologySeta Wicaksana
The talented employees who are able to adapt and use the existing digital technologies, has the technological skills to make things easier, characterised by a combination of business acumen and technological skill, need to understand the reasons behind the actions, not just know how to use technology, and simply the prowess to handle or implement a successful digital transformation program.
- Seta A. Wicaksana (2021)
This article outlines how I’ve tackled the strategic alignment between the business and IT through capability mapping, governance and Agile delivery. It looks at the overall process from a strategic business objective, goal or idea through governance to achieving business value.
Big Data Courses In Mumbai at Asterix Solution is designed to scale up from single servers to thousands of machines, each offering local computation and storage. With the rate at which memory cost decreased the processing speed of data never increased and hence loading the large set of data is still a big headache and here comes Hadoop as the solution for it.
http://www.asterixsolution.com/big-data-hadoop-training-in-mumbai.html
A strong communication capability between the business and IT ensures the alignment of business requirements with delivered IT functionality and value. Use this storyboard to understand common barriers to effective requirements management, tactical solutions to overcome these barriers, and how to achieve a high level of project success.
This storyboard will help you:
•Understand the common barriers to effective requirements management
•Learn how organizations have solved these challenges
•Implement your own tactical solutions to enable effective communication of business requirements for IT projects in your organization
•Achieve a high level of project success
Whether an organization develops its own applications or implements packaged solutions, the success of the project depends on the clear communication of business requirements in terms IT can understand and deliver.
The Chief Data Officer's Agenda: The Status of the Chief Data OfficerDATAVERSITY
CDOs are a hot topic of discussion, but does the reality support the hype? We spent the last few weeks talking to CDOs, and based on our research, the answer is absolutely “yes.” And then sometimes it’s also “no.” Though there is lots of prognostication about what CDOs “should” be doing, we found a lot of misinformation and misunderstanding about how the role operates in practice. The fact is that CDOs are a multi-faceted bunch. Most of them work on enterprise data strategy, but the rest of their time is highly customized to the needs of their particular organization, including analytics, data operations, and even application development. The real world of today’s CDO is varied, exciting, sometimes frustrating, and often creative! Please join John Ladley and Tony Shaw for their launch of the DATAVERSITY “Status of the CDO” Report, a thorough survey of what CDOs are doing today. We will cover topics including:
What motivates an organization to appoint a Chief Data Officer?
Who does the CDO report to?
What experience does it take to become a CDO?
Do CDOs have their own staff and budget?
How do functional responsibilities vary from industry to industry?
What are the differences between the CIO and CDO roles?
What are some of the pitfalls and unrealistic expectations for CDOs?
What issues are on the horizon for Chief Data Officers?
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
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VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Exploring Patterns of Connection with Social Dreaming
Appr role of tech rise 2012
1. Defining the Appropriate
Role for Technology in
Your Growing Small
Business
WORKSHEET
Texas State SBDC 2012
2. Defining the Appropriate
Role for Technology in
Your Growing Small
Business
PRESENTATION
Texas State SBDC 2012
3. Agenda
• Introductions & Expectations
• Who is “The Customer” ?
• What’s The Problem? What are the Symptoms ?
• What Can We Do About This ?
-------------------------------------------------------------------------
• CEO/Entrepreneur Worksheet
-------------------------------------------------------------------------
• Q&A….
• How To Get Help ?
• What is the Next Step ?
• What’s Coming in Technology ?
Texas State SBDC 2012
4. Introductions & Expectations
* Ron Hash, Texas State University SBDC
* Ken Partain, www.wemakemarketingeasy.com
--------------------------------------------------------
• Challenge the Hype-Cycle & Herd-Mentality
“XXX is Therefore You Have to Do it”
• No One Ever Asks …
– Is XXX Relevant to Your Business?
– What’s The Business Case for XXX?
– What’s The Total Cost of Ownership for XXX?
• Perspective of CEO/Entrepreneur
– Pay, Implement, Maintain
• Facilitated Discussion Forum
Texas State SBDC 2012
5. Who is “The Customer” ?
• Google/Intuit “Texas Get Your Business Online” Conference
– 50% Traditional/Small/Family Business Have No Online Presence
• Audience was Post-WWII / Baby Boomers / GenX
• Presenters were all GenY (Under Age 30)
– The Digital Divide: Digital Immigrants - Vs - Digital Natives
– Disconnect: Generational, Conceptual, Semantic
Customer Definition:
Traditional Small Businesses who must use and manage
constantly evolving technology to further their business
goals. These are Small Businesses who lack the resources,
competency, or attitude to compete in the online marketplace.
But That’s Not The Whole Story. It Goes Both Ways !!!
Texas State SBDC 2012
6. Who is “The Customer” ?
Another Perspective on the Disconnect is the Role of
the Corporate Business Analyst …
– Translate Business Requirements into Technical
Specifications, Designs, Databases, Processes.
– Scope, Size, Budget, Manage Technology Projects
– Measure Technology investments/projects in terms
of Impact, Business Case, Total Cost of Ownership
This Role Does Not Exist in Entrepreneurship
Texas State SBDC 2012
7. What’s The Problem?
3 Distinct Customer Reactions (Google) …
1. Super Techy Q&A Folks (D.I.Y.)
2. Feverish Note Takers (Hire Consultants)
3. Completely Bewildered (Do Nothing)
Why …
1. Real Constraints to Running a Real Business:
• Money, Time, Competency, Attitude
2. No One Puts Technology into a Business Perspective:
• One Size Fits All vs. Business Relevance
• Business Case, ROI, Road Map, TCO
• Presumption that technology is the Miracle Pill
3. Hype Cycle & Herd Mentality Arguments are Invalid:
• The Facebook Argument (idle time factor)
• TheTwitter Argument(Justin Bieber vs. Carwash)
Texas State SBDC 2012
8. What’s The Problem?
Problem Statement …
1. “Traditional” small/family businesses (Digital Immigrants) often lack the
resources, skills, and/or attitudes to compete in the internet marketplace.
2. Technicians and Consultants who offer to help (Digital Natives), often don’t
understand the challenges and constraints of “offline” entrepreneurship.
3. There is no intermediary (Analyst) who translates the entrepreneur’s
business requirements into manageable technical specifications. The two
parties don’t share the same concepts or language to solve the problem.
Traditional/Small Business struggle with “Managing Technology”
Texas State SBDC 2012
9. What Are the Symptoms?
Hopeless Frustration …
“I don’t know why I buy technology, but I know I have to have it”
“I am confused by all the inconsistent/incoherent information”
“I don’t know what questions to ask or what is even possible”
“How do I know if I have hired a good technology person or not?”
“No matter how much I spend on technology, it is always inadequate”
“Technology is a black-hole of money & time. It’s killing my business”
“I can’t keep up, I don’t know what I’m doing, I’m so confused”
“I don’t even know what I don’t know”
Objective Reality …
Many Small Business Websites are Stale, Unproductive, or Trapped
Many Entrepreneurs Receive No Feedback on their Technology Investments
Technology has become a “significant” investment for many entrepreneurs
Many entrepreneurs don’t understand the basic tenets of technology like
websites, SEO, SMM, Content, Mobile, Etc.
Texas State SBDC 2012
10. What Do We Do About This?
– It Depends on Your Business and Your Customers
• Your Customer Niche (Demographics, Psychographics, Buying Behavior)
• Your Product or Service (Business Offering, Value Proposition)
• Your Business Model (Strategic Advantage, Competitive Differentiation)
• Your Resource Commitments & Your Mode of Operations
2. You Need to Get Appropriate Help
• Technology has become it’s own Functional Domain
• Find or Create Information-Sharing, Support, Network
• Don’t Reinvent the Wheel – Look for Proven Solutions (Industry)
• Hire the Right Consultant / CTO / Analyst For Your Business
3. Use Tools to “Make Sense of it all”
• Look at Technology as an investment: Business Case Justification
• Research, Understand, and Budget for the “Total Cost of Ownership”
• Create a Technology Roadmap with Clear/Stated Objectives
4. Get Creative
Texas State SBDC 2012