The document summarizes a presentation on successful business analysis in the era of artificial intelligence. It discusses how business analysts can leverage AI tools to assist with requirements gathering, information synthesis, complex analysis and reporting. However, it also notes that BAs provide skills that AI cannot, such as communication, negotiation, emotional intelligence, inspiration and managing people/expectations. The presentation provides an overview of ML techniques BAs should understand and stresses the importance of design thinking and understanding the technology and business context. It also cautions that AI models can reflect and even exacerbate biases if not developed with care.

1. Successful Business
Analysis in the era
of Artificial
Intelligence
June 2019
Community Event

2. 2
Thank you to our
Branch Sponsors!

3. 3
About the IIBA
Uniting a community of professionals to
create better business outcomes.
• International Institute of Business Analysis (IIBA) is an
independent non-profit professional association serving the
growing field of business analysis.
• Promote professional standards and practices at the local level.
• Defines standards for business analysis through the Business
Analysis Body of Knowledge (BABOK)

4. 4
Member Benefits
• Receive BABOK v3, Agile Extension, access to the Online
Library of 300+ books and large range/variety of IIBA Webinars
• Discounted fees for the ECBA, CCBA and CBAP certification
exams.
• Access to the Business Analysis Competency Model.
• Job search capabilities using the Career Centre and view the
Business Analyst Salary Survey results.
• Attend Member Driven events for free, including joint events,
workshops, Professional Forum, and more…

5. 5
Community Benefits
• Networking events like this one
• Direct access to our sponsors and IIBA mentoring volunteers
• Latest information on BA relevant events around town
• Potential to become a volunteer and help grow the community
• Access to member driven events at a small charge (members get
them free!)

6. 6
Opportunities
Branch is always open to interest in volunteering
• Guide the events and services we offer
• Meet decision makers across similar associations
• Meet employers, recruiters, leaders from service providers
Register your interest online via the link available on the Chapter
Website

7. 7
What's On:
• This year is the 10 Year Anniversary
• Studygroups are coming back this year – Please let us know how
to make them great for you
• Online CBAP exam Pilot.
• You tell us! – we’re always keen to get your feedback

8. 8
What's On:
• BAPD Update!
• Early Bird Tickets available Tomorrow:
• https://www.Eventbrite.com.au/e/iiba-canberra-business-analysts-
professional-day-2019-tickets-4098185748
• What’s it all about?
• Uplifting the role of BA’s and the capabilities of BA’s
• Connecting our members and other business analysts with the
organisations that need their skills most

9. Our Speaker
Dr Tasneem Memon
June 2019

10. Successful Business Analysis
in the Era of Artificial
Intelligence
IIBA® AUSTRALIA – 12 JUNE 2019

11. Some insights..
What does being BA mean to you?
12/06/12 SUCCESSFUL BUSINESS ANALYSIS IN THE ERA OF ARTIFICIAL INTELLIGENCE 11
Are you driven by the Business Context or the Technology?
Do you feel less confident for not knowing enough about AI algorithms?
Do you feel that you know enough about workings of AI?

12. Human
Instinct
12/06/12 SUCCESSFUL BUSINESS ANALYSIS IN THE ERA OF ARTIFICIAL INTELLIGENCE 12
Imagine…

13. Human
Instinct
OUR INSTINCT DECIDES IF
THE RISK IS WORTH
TAKING!
12/06/12 SUCCESSFUL BUSINESS ANALYSIS IN THE ERA OF ARTIFICIAL INTELLIGENCE 13

14. Human Intuition, Creativity
12/06/12 SUCCESSFUL BUSINESS ANALYSIS IN THE ERA OF ARTIFICIAL INTELLIGENCE 14
Luck is just the presence of factors our System 2 fails to notice! Our System 1 (instinct) however, may pick up on them!

15. Technology
fails without
humanistic
approach
12/06/12 SUCCESSFUL BUSINESS ANALYSIS IN THE ERA OF ARTIFICIAL INTELLIGENCE 15

16. Business
Analyst vs
AI
12/06/12 SUCCESSFUL BUSINESS ANALYSIS IN THE ERA OF ARTIFICIAL INTELLIGENCE 16

17. Business Analyst Strengths
(What AI Can’t Do!)
12/06/12 SUCCESSFUL BUSINESS ANALYSIS IN THE ERA OF ARTIFICIAL INTELLIGENCE 17
COMMUNICATION INTERACTION &
NEGOTIATION
COMPROMISES ON
REQUIREMENTS,
RESOURCES, ETC
EMOTIONAL
INTELLIGENCE &
UNDERSTANDING
INSPIRATION,
CREATIVITY
MANAGEMENT OF
PEOPLE, RESOURCES,
EXPECTATIONS

18. What can AI do for Business Analysis?
12/06/12 SUCCESSFUL BUSINESS ANALYSIS IN THE ERA OF ARTIFICIAL INTELLIGENCE 18
Requirements gathering:
Conversational AI
(https://www.modernrequireme
nts.com/blogs/meet-alice-
cognitive-assistant-business-
analysis/)
Information synthesis: automatic
summarization (Pointer
Generator Networks (DL)),
specifications, user stories
Complex Analysis: big data
processing
Reporting: Graphs, dashboards
Recommendation &
Personalisation (e.g.
collaborative or content-based
filtering)
Business process modelling =
Automated/AI planning

19. Must have
Knowledge
12/06/12 SUCCESSFUL BUSINESS ANALYSIS IN THE ERA OF ARTIFICIAL INTELLIGENCE 19
Black-box level of understanding of algorithms i.e. where to
apply the technology, how it is applied, and its basic
concepts
Big Picture
how to get value from AI to solve problems previously
addressed with defined rulesVision of Automation
Understand context enough to ask the right questions from
ML teams on algorithms, feature vector, outputs and/or
models.
Context (Data &
Business)
People, licensing, specialised hardware (GPUs etc) cost vs
business outcomes
Resource/Effort
Estimation

20. Skills
1. Understanding the Tech
 Teams rely on the BA to choose & help label the input (relevant, clean, unbiased,
meaningful ), output and/or reward.
 Bad input data = Wrong output
 Know when to apply AI: ML can find out the product isn’t doing well.. But how to find
the underlying problem?
12/06/12 SUCCESSFUL BUSINESS ANALYSIS IN THE ERA OF ARTIFICIAL INTELLIGENCE 2013/06/2019 20

21. Skills
2. Design Thinking
12/06/12 SUCCESSFUL BUSINESS ANALYSIS IN THE ERA OF ARTIFICIAL INTELLIGENCE 21
EMPATHY (TAKE THE
HUMANISTIC APPROACH)
COMMUNICATION HUMAN INTERACTION
(BEING AWARE OF OTHERS
NEEDS)
GATHER THICK DATA
(SUBJECTIVE DATA,
ASPIRATIONS, OPINIONS,
EXPERIENCES)
DRIVEN BY CONTEXT VS
TECHNOLOGY

22. Skills
3. Use everything at your disposal
12/06/12 SUCCESSFUL BUSINESS ANALYSIS IN THE ERA OF ARTIFICIAL INTELLIGENCE 22
Relationship estimation among
variables. Forecasting
Add info to ill-posed
problems. Prevents overfitting
Behaviour training based on
cumulative reward. Complex systems
Model generation through weight
adjustment. Supervised
Deep NNs. No training data needed.
Utilizes all data
Continuous probability update with
more data. Dynamic analysis
Probability based, predictive tool.
Clearly defined decision alternatives
and their consequences
Set of algorithms put together
for specific problems
Get rid of irrelevant input variables
Memory-based. Situation similarity calc
Unsupervised grouping. When
outputs unknown

23. 12/06/12 SUCCESSFUL BUSINESS ANALYSIS IN THE ERA OF ARTIFICIAL INTELLIGENCE 24
ML Cheat sheet
https://www.dropbox.com/s/wmdguw5dfoaasuc/BecomingHumanCheatSheets.pdf?dl=0
Skills
3. Use everything at your disposal

24. Skills
3. Use everything at your disposal
ML/DL Frameworks and
Libraries
◦ Pandas
◦ Numpy
◦ Scikit-learn
◦ Matplotlib
◦ TensorFlow
◦ Keras
◦ Seaborn
◦ Pytorch & Torch
◦ AWS Deep Learning AMI
◦ Google Cloud ML Engine
12/06/12 SUCCESSFUL BUSINESS ANALYSIS IN THE ERA OF ARTIFICIAL INTELLIGENCE 26

25. AI Risks
Feeding extreme/wrong behaviours
Personalization of online content based on user preferences
◦ Shopping
◦ News
◦ Contacts
◦ Entertainment
•Are you personalising your business solutions too much?
Feeding Confirmation Bias
•Preventing beliefs from being challenged
•Bias bubbles / Information blindness
What interests public, and what’s in public’s interest are two different things. (Titus Plattner @ Medium)
12/06/12 SUCCESSFUL BUSINESS ANALYSIS IN THE ERA OF ARTIFICIAL INTELLIGENCE 27

26. AI Risks
The Hype
The COMPAS recidivism algorithm –
False positive rate (people labeled “high risk” but weren’t):
• White defendants: 24%
• Black defendants: 45%
137 input variables
Blackbox algorithm
Later research found (Julia Dressel and Hany Farid, 2018):
• COMPAS no more accurate than a simple linear
equation with two input variables
• Age
• Number of offences
12/06/12 SUCCESSFUL BUSINESS ANALYSIS IN THE ERA OF ARTIFICIAL INTELLIGENCE 28

27. AI Risks
Bias
Facial Recognition
3 of the biggest commercially available gender classification systems
(facial analysis) were:
◦ 99% accurate for white men
◦ 65% accurate for darker-skinned women.
Spreadsheets
◦ Used to reinforce/justify your working style or bias (top or bottom few
rows). Align it with your mind’s picture.
12/06/12 SUCCESSFUL BUSINESS ANALYSIS IN THE ERA OF ARTIFICIAL INTELLIGENCE 29

28. In times of change, learners inherit the earth,
while the learned find themselves beautifully equipped to deal with a world that no longer exists.
-Eric Hoffer
12/06/12 SUCCESSFUL BUSINESS ANALYSIS IN THE ERA OF ARTIFICIAL INTELLIGENCE 30
Successful Business Analysis
in the Era of Artificial
Intelligence

29. Thanks to
Our Speaker!
June 2019

30. 32
Employment
Marketplace
IIBA Canberra Branch is committed to ensuring our
Members connect with
• Employers of Business Analysts
• Customers
• Recruiters and Service Providers offering Business Analysis
Services

31. 33
Thank you to our
Branch Sponsors!

32. Thanks for Viewing!
See you at the joint event
in July and
BA Professional Day
2019