Nira Finance offers you the opportunity to fulfill your financial obligations without compromising on the small pleasures of life.

1. September 2017

2. FOUNDER PROFILES
ROHIT SEN : CEO/ Co-Founder
12 years in finance as a trader
Worked at Bank of America, Merrill Lynch and Goldman Sachs.
Holds degrees from Oxford University and the London School of
Economics.
NUPUR GUPTA : Co-Founder
5.5 years in finance as a quantitative analyst and structurer.
Worked at Citigroup and Goldman Sachs.
Holds degrees from IIT Delhi and University of Waterloo, Canada.

3. THE PROBLEM
More than 90% of Indians do not have access to credit through the formal
system (World Bank)
People are forced to turn to informal channels including money lenders, who
often charge very high interest rates.
Financial exclusion sharply limits the ability of people to save, invest, and
improve their circumstances (Nilekani & V. Shah)

4. EXISTING LENDERS NEGLECT THE “MASS
MIDDLE”
Income
High
Low
Good borrowers across income levels
High operating costs make small loans
unviable for banks
MFIs don’t usually offer loans to
individuals
Good
Borrowers
Bad Borrowers
Formal
Lenders
MFI’s

5. THE SOLUTION….GO DIGITAL.
Use of alternative (digital) data allows us to score people that banks cannot.
If borrower score is sufficiently high, then we can offer them credit.
Digital process dramatically reduces on-boarding costs.
User accesses NIRA through our app: quick, easy and convenient.

6. OUR VISION: A world where everyone has access to fast,
frictionless finance, at a rate that is fair.
OUR MISSION: Promote financial inclusion by creating simple,
transparent products that empower individuals to live a life of
choice and freedom.

7. WHY NOW?
Regulatory
Environmen
t
Consumer
Attitudes
Growing
Economy
Digital
Infrastructure
Smart
Phones
7%+ GDP growth expected
for at least the next 5 years
(IMF)
Smartphone penetration
rising rapidly due to falling
costs of handsets & data..
Younger consumers are
much more willing to take
debt
Indian govt. has built strong
infrastructure (Aadhaar,
India Stack)
Financial inclusion is a key
objective for the Indian govt.

8. MARKET OPPORTUNITY: India’s Emerging Middle Class
250mm middle class today.
Rising to 570mm in
2025
(McKinsey)
400mm addressable
market by 2020.
(Nilekani)
Wages may increase 4x
between 2013 and 2030.
(KPMG)
600-700mm
smartphones in use by
2020 (Credit Suisse)
$420bn of market value creation is “up for grabs” in
next 10 years. (Credit Suisse)
Consumer lending to grow
from $420bn in 2016 to
$2.1trn in 2025. (Credit
Suisse)

9. Digital Footprint
No credit score
Willingness
to take debt
GO TO MARKET STRATEGY
Initially target urban salaried millennials:
Have a high adoption rate of new technologies
Will share their experiences with their friends
and peers
Willing to share their personal data in exchange
for a product or service (Omidyar Network)
Start in Bangalore due to large graduate
workforce before rolling out to other cities.
Urban
Millennial

10. TYPICAL CUSTOMER
• Graduates in the early part of their careers.
• Earning 2.5 to 6 lacs per year ($3,700 to $8,000).
• Salaried employee, paid monthly.
• Living in rented accommodation with other
graduates.
• Active user of smartphone and social media.
Profile
• Consumer durable purchases e.g. laptop,
smartphone
• Educational courses
• Travel / Experiences
• Emergency contingencies e.g. unforeseen
medical expenses
Expected Use Cases

11. PRODUCT DESCRIPTION
Can use for online and offline
purchases
No need for repeated applications
Line of credit: Rs. 10,000 to Rs. 100,000
($150 to $1,500)
Repayment term: 3 to 12 months
Interest rate: 1.5% to 2.5% per month
Drawdowns and repayments electronically
to user bank a/c

12. BUSINESS MODEL
NIRA USERFUNDER
Application + Drawdown
NotificationsPerformance Data
Application + Credit Appraisal
Loan Disbursal
Repayment
• Partnership with Bank or NBFC: use their licence and balance
sheet.
• Risk sharing arrangement with Funder. Potential for referral
programme.

13. FOLLOW US…
www.facebook.com/nirafinance
www.instagram.com/nira.financ
e
www.twitter.com/nirafinance
www.nirafinance.com
www.medium.com/nira