Quality Function Deployment (Qfd)

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QFD Facial Foam : Biore, Nivea, L'Oreal.
Class Project TQM West Coast University
Agustini.

Published in: Business, Education

Quality Function Deployment (Qfd)

  1. 1. Quality Function Deployment (QFD) Agustini West Coast University
  2. 2. Quality Function Deployment <ul><li>A systematic method for transferring customer wants/needs/expectations into product and process characteristics </li></ul>
  3. 3. <ul><li>Quality Function Deployment </li></ul><ul><ul><li>Voice of the customer </li></ul></ul><ul><ul><li>House of Quality </li></ul></ul>QUALITY FUNCTION DEPLOYMENT QFD: An approach that integrates the “voice of the customer” into the product and service development process.
  4. 4. House of quality customer needs engineering metrics relationships between customer needs and engineering metrics benchmarking on needs target and final specs technical correlations relative importance
  5. 5. QFD & House of Quality <ul><li>Identify customer wants </li></ul><ul><li>Identify how the good/service will satisfy customer wants </li></ul><ul><li>Relate the customer’s wants to the product’s hows </li></ul><ul><li>Identify relationships between the firm’s hows </li></ul><ul><li>Develop importance ratings </li></ul><ul><li>Evaluate competing products </li></ul>
  6. 6. Example QFD <ul><li>Facial Foam 100ml : </li></ul><ul><li>A : Nivea Visage (Biersdorf Hamburg) </li></ul><ul><li>B : L’Oreal (Paris) </li></ul><ul><li>C : Biore (Kao) </li></ul>Facial Foam A Facial Foam B Facial Foam C
  7. 7. QFD Details
  8. 8. House of Quality
  9. 9. Tabel Score <ul><li>Kesimpulan : </li></ul><ul><li>Produk A yaitu Nivea Visage (Biersdorf Hamburg) Facial Foam memiliki score yang paling tinggi diantara facial foam yang lainnya, berarti banyak sekali keinginan customer yang di cover oleh produk karakteristik dari Nivea Visage (Biersdorf Hamburg) Facial Foam. </li></ul>
  10. 10. Benefits Of QFD <ul><li>Customer Driven </li></ul><ul><li>Reduces Implementation Time </li></ul><ul><li>Promotes Teamwork </li></ul><ul><li>Provides Documentation </li></ul>
  11. 11. Thank You

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