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Application of Lost averse and zero cost from Predictably Irrational of Dan Ariely
- 1. SEMINAR I PRESENTATION Minghsin University of Science and Technology Institute of Management Student: 梅芳草Selina
- 2. BEHAVIOURAL ECONOMICS IN ACTIONS SOCIAL REWARD - LEARNING SAVE MORE TOMORROW ORGAN DONATION CASH INCENTIVE – STOP SMOKING LOTTERY – WEIGHT LOSS CHOICE ARCHITECT – EATING HEALTHY REDUCE POLUTTION $160 COST – REDUCE MISSED HOSPITAL APPOINTMENT
- 3. 2014 - 2015 5.6 MILLIONHOSPITAL APPOINTMENTS MISSED 9% Patients did not attend their appointment
- 4. Missed Hospital Appointments WORSE CARE FOR PATIENTS INEFFICIENT USE OF STAFF INCREASED WAITING TIMES £225 M Annual Cost of Missed Appointment
- 5. REASON is that they FORG ET REMINDER TEXT MESSAGE
- 6. DEPARTMENT OF HEALTH (DH) THE RESEARCH • was instigated & funded by Imperial College and DH • November 2013 - May 2014 • Sample: 20,000 patients at 5 clinics at Barts • They were randomly assigned 1 of a number of different reminder messages • The reminders were sent 5 days before their appointment • The research was in 2 parts, Trial 1
- 7. Trial 1 “Appt at St Barts Hospital on Sep 26 at 2.30. To cancel or rearrange call the number on your appointment letter” “Appt at St Barts Hospital on Sep 26 at 2.30. To cancel or rearrange call 02077673200” “We are expecting you at St Barts Hospital on Sep 26 at 2.30. 9 out of 10 people attend. Call 02077673200 if you need to cancel or rearrange” “We are expecting you at St Barts Hospital on Sep 26 at 2.30. Not attending costs NHS £160 approx. Call 02077673200 if you need to cancel or rearrange”
- 8. Trial 2 “We are expecting you at St Barts Hospital on Sep 26 at 2.30. Not attending costs NHS £160 approx. Call 02077673200 if you need to cancel or rearrange.” “We are expecting you at St Barts Hospital on Sep 26 at 2.30. Not attending wastes money. Call 02077673200 if you need to cancel or rearrange” We are expecting you at St Barts Hospital on Sep 26 at 2.30. Please be fair to others and call 02077673200 if you need to cancel or rearrange. We are expecting you at St Barts Hospital on Sep 26 at 2.30. Please attend or call 02077673200 cancel/rearrange or we will record as a missed apt.