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By Denice Veluz
WATCH
Call Feature
Although the Apple Watch is a small
device,it has a lot of great functions and
offers an amazing amount of features.
Introduction
I discovered one feature was missing…
Introduction
From ideation to delivery, I served as a UX
designer.
MyRole
01 Market research
MyResponsibilities
02 User research
03 Mock-ups and prototypes
Bytheendof2020
More than 1 billion active iPhone users


& 100 million Apple Watch users
MARKET RESEARCH
Bytheendof2020
1 out of every 10 iPhone users are
Apple Watch users
MARKET RESEARCH
Bytheendof2020
“Approximately 35% of iPhone users in
the U.S. were wearing an Apple Watch”
MARKET RESEARCH
3 iPhone users
InitialResearch
USER RESEARCH
InitialResearch
User 1: also an iPad user
USER RESEARCH
InitialResearch
User 2: also an Apple Watch user
USER RESEARCH
InitialResearch
User 3: only owns iPhone
USER RESEARCH
Makeacall
Third user struggled.


THE TASK
Makeacall
“I’m a mom of three …I don’t have time


to learn this!”


THE TASK
Mothers ages 35+ are too busy with
external factors to familiarize themselves
with products they use regularly.
CustomerProblem
PROBLEM STATEMENT
iOSProducts
Users have a mental
model of iOS products as
they all have the same, or
similar, gestures.
INSIGHT
Gestures
TouchGestures
Swipe
Scroll
Zoom
Touch and Hold
Tap
Call feature on the iPhone iOS 15.0.2
CALL FEATURE ON IPHONE 15.0.2
MySolution
I created a call feature by replicating
the same feature offered on the
iPhone with iOS 5.0.2.
UserFlow :HomePagetoC
HOME PAGE CALL LOG
01 02
USER FLOW
CALL SUCCESSFUL
CALL FEATURE
03 04
USER FLOW
PROTOTYPE
What’s Next?
Usability Testing
Conduct
SUMMARY
Someday (hopefully)
Available
SUMMARY
References
Cybart, Neil. “Apple Watch Is Now Worn on 100 Million Wrists.” Above
Avalon, Above Avalon, 17 Feb. 2021, https://www.aboveavalon.com/
notes/2021/2/11/apple-watch-is-now-worn-on-100-million-wrists.


Thurrott, Paul. “Report: 1-in-10 Iphone Users Own an Apple Watch.”
Thurrott.com, 12 Feb. 2021, https://www.thurrott.com/wearables/apple-
watch/247178/report-1-in-10-iphone-users-own-an-apple-watch.

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