Apple Watch hakknda Pazarlama plan yazdm.
Ltfen planm okuyun ve planma gre Ynetici zeti yapn.
PAZARLAMA STRATEJS
Segmentasyon, Hedefleme, Konumlandrma
Apple'n Series 3 Watch'unun konumlandrlmas, byk lde ierdii niteliklere ve avantajlara baldr. Apple
Watch Series 3, basit kullanm, akll cihaz zellikleri, proaktif ve salkl bir yaam tarzna ball ve stn yaps
sayesinde tketicilerin zihninde kendisini her eyden ok bir "yaam tarz markas" olarak
konumlandryor. Birok marka kendini yaam tarz markalar olarak konumlandrp, her admda mterinin
yannda olmaya alsa da, hepsi bunu baardn syleyemez. Apple, bu raporun ilerleyen ksmlarnda
greceiniz reklam kampanyalarnn birouna bakmann yan sra cihaz daha salam hale getiren yeni su
geirmez tasarmyla tam da bunu aryor; her admda yannzda olan marka.
Daha da detaylandrarak, Apple'n yntemlerini drt blme ayrdk: corafi, demografik, davransal ve
psikografik. Corafi olarak, Apple dnya apnda bulunur ve tannr, ancak bu rapor iin kentsel younluu
olan Amerika Birleik Devletleri'ne odaklanacaz. Kentsel younluk, belirli bir kentlemi alanda yaayan
tm insanlar ierir. Mteri tabannn demografisi, 20-45 ya aras erkek ve kadnlardan olumakta olup,
bekarlk aamasndan tam yuva ikinci aamaya kadar her trden insan, yani 6 yandan byk ancak
niversite yandan kk ocuklar olan aileler anlamna gelmektedir. Apple tipik olarak Apple Watch iin
mterilerini profesyonel veya ynetici bir meslee sahip st orta snf veya yksek gelirliler olarak blmlere
ayrr. Daha derine baktmzda ve tketicilerin davran trlerine odaklanarak, Apple'n sadakat derecesi
iin pazardaki segmentinin yksek sadakatli insanlar olduunu bulduk. Tipik olarak, Apple'n en hevesli
hayranlar, bir Apple Watch'u ancak iPhone ve MacBook gibi dier daha temel Apple marka rnlerle
harika bir deneyimden sonra satn alacaklardr. Pazarn bu blm iin aranan faydalar, elence ve
kendini ifade etme eiliminde olan tketicilerdir. Apple pazar segmentlere ayryor
kararl ve hrsl olma eiliminde olanlara. Genel olarak, psikografik aratrma, bu insanlarn kefedici ve
aktif bir yaam tarz ile daha st snf sosyal stats olduunu gsterdi.
Pazarlama kanallar
Apple, kendisini birok farkl konumdan eriilebilir hale getirdi. rnein, Apple'n yalnzca sorunlarn
gidermek veya Apple destek danmanlaryla balant kurmak isteyen kiiler iin bir destek uygulamas
olduunu greceksiniz. Bunun yan sra, bir sonraki satn alma ileminize karar vermeyi kolaylatrmak iin
sattklar farkl rnleri karlatrmak ve karlatrmak iin kullanlabilecek bir Apple alveri uygulamas var.
Ayrca, hem bilgisayarda hem de mobil cihazda kullanc dostu olacak ekilde biimlendirilmi web
siteleri de vardr.
Apple'n mterilerle balant kurma yollarnn ouna geri dndmzde, bunu uygulamalar, pazarlama
taktiklerinde aada gsterildii gibi televizyon reklamlar ve Chicago gibi byk ehirlerdeki en yksek
binalardan bazlarnda en sk grlen reklam panolar araclyla gryoruz. New York veya Nashville.
Pazarlama letiimi Karmas
Apple, Apple Watch da dahil olmak zere rnlerini tm farkl ynleriyle baarl bir ekilde markala.
Dijital pazarlama ile ilgili çıkan haberlere bu sunumdan bakabilir, beni @muraterdor Twitter adresimizden takip edebilirsiniz. Bilgi Paylaştıkça Güzel.
Altavia Dekatlon'un hazırladığı bu sunumda, ağustos ayı boyunca hayata geçmiş kampanyaları, perakende sektöründeki inovatif çalışmaları, tüketici davranışlarını, teknoloji ve dijital dünyadan trend olayları bulacaksınız.
Dijital pazarlama ile ilgili çıkan haberlere bu sunumdan bakabilir, beni @muraterdor Twitter adresimizden takip edebilirsiniz. Bilgi Paylaştıkça Güzel.
Altavia Dekatlon'un hazırladığı bu sunumda, ağustos ayı boyunca hayata geçmiş kampanyaları, perakende sektöründeki inovatif çalışmaları, tüketici davranışlarını, teknoloji ve dijital dünyadan trend olayları bulacaksınız.
Altavia Dekatlon'un hazırladığı bu sunumda, mart ayı boyunca hayata geçmiş kampanyaları, perakende sektöründeki inovatif çalışmaları, tüketici davranışlarını, teknoloji ve dijital dünyadan trend olayları bulacaksınız.
Altavia Dekatlon'un hazırladığı bu sunumda, nisan ayı boyunca hayata geçmiş kampanyaları, perakende sektöründeki inovatif çalışmaları, tüketici davranışlarını, teknoloji ve dijital dünyadan trend olayları bulacaksınız.
Altavia Dekatlon'un hazırladığı bu sunumda, şubat ayı boyunca hayata geçmiş kampanyaları, perakende sektöründeki inovatif çalışmaları, tüketici davranışlarını, teknoloji ve dijital dünyadan trend olayları bulacaksınız.
6 In humans the Rh blood group has only two alleles R and.pdfaccostinternational
6) In humans, the Rh blood group has only two alleles, R and r. An individual with the genotype rr
has Rh-negative blood; the RR and Rr genotypes are both expressed as Rh positive blood. If one
parent is Rh-negative, list all the possible genotypes the other parent could have if all their children
have Rh-positive blood..
Cual de los siguientes es verdadero El uso tico de las c.pdfaccostinternational
El documento presenta cuatro afirmaciones y la primera afirmación es verdadera. Esta afirmación establece que el uso ético de las computadoras significa reconocer que aunque los sistemas estén disponibles, su uso no está sin restricciones.
Consider the transaction database represented by the matrix .pdfaccostinternational
Consider the transaction database represented by the matrix D: If the minimum support count
threshold is set to 2 , is {I2,I4} a frequent itemset? Enter 1 if it is frequent and 0 otherwise..
Professional Development Initiative Scenario As current o.pdfaccostinternational
Professional Development Initiative
Scenario:
As current or potential leaders and managers, you will be expected to develop programs within
your department or more so if you are attached to the continuing education unit. design a
professional development program for advancing skills in leadership; this should be a Certificate,
Seminar, or Workshop in Nursing Leadership and Management. Please note you must design a
certificate to present to your participants after the events.
Your paper should include:
Draft a proposal for this event to be submitted to the CEO, ensure the budget is included so
adequate funding can be provided.
Audience: Select a target audience for this leadership and management event.
Formulate learning outcomes and SMART objectives for the event (workshop, course,
seminar, etc.)
Events Agenda: Outline how the event will be conducted, identifying dates, times, goals,
expected outcomes, resources needed and duration; include guess speakers with a bio on each
speaker (the speakers and bio can be fictitious).
Completion Certificate: Include the completion certificates with an electronic signature..
Write python code to do the following Define a class call.pdfaccostinternational
Write python code to do the following: - Define a class called Point - Define a method called
diffusion_distance which accepts as input the constant K, and returns the distance calculated
using the Point member self.t. Your code replaces the prompt: W # Create point objects P1,P2,P3
Pt1=Point(0,1,1) Pt2 = Point (1,0,2) Pt3 = Point (2,3,2) print(f'Members of P1: ({PPt1.x},{PPt1y},{Pt
1.t})) # Solve diffusion distance dist1 = Pt1.diffusion_distance (2.5) print('Calculate diffusion
distance of P1:, dist1) # Plot P1,P2,P3 plt. clf() plt.plot(Pt1.x,Pt1.y, 'ro') plt.plot (Pt2.x,Pt2.y, ' b1)
plt.plot (Pt3.x,Pt3.y, ' k+) plt. grid().
When attempting to determine the identity of a person who re.pdfaccostinternational
When attempting to determine the identity of a person who resides at a particular address, which
of the following would provide the needed information?
Question 3 options:
Real property records
Voter registration records
All of the other choices
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C Jones is a 63yearold female with a fiveyear history of.pdfaccostinternational
C. Jones is a 63-year-old female with a five-year history of type 2 diabetes and worsening
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three days per week during nonharvest seasons. During harvest seasons, Mr. Ramirez works full
time planting and maintaining Mrs. Jones's fields, where cotton, corn, and an assortment of
vegetables are the primary crops. Mr. Ramirez arranges for migrant workers to supply labor to
harvest the vegetables that she raises on the substantial farmland. For control and management
of her asthma symptoms, Mrs. Jones has been on inhalers since she was diagnosed, but today
she is having increased wheezing and is struggling to breathe. She is overweight, at 5'6" in height
and 180 pounds. She has managed her type 2 diabetes with diet and exercise, but more recently,
she has seen her blood sugars in the 200 range. Her most recent glycosylated hemoglobin test
last week was 7.0% (normal is 4-6%). On physical exam, Mrs. Jones is anxious. Her blood
pressure is 136/90mmHg, pulse 120 , and respiratory rate at 28 . Her lungs wheeze bilaterally. No
accessory muscles are being used, and she is not cyanotic. Her lab values reveal: ABG 7.48; pO2
:58;pCO2:40;O2 sat: 90%. Her chest X-ray shows that her diaphragm is hyperinflated, and no
infiltrates are seen. Mrs. Jones is treated with an albuterol and Atrovent nebulizer and is started on
a course of prednisone at 40mg/day for three days, to be tapered down over two weeks. On day 2
of her prednisone, she calls to say that her blood sugar is 350 mg/dL.1. What are Mrs. Jones's risk
factors for diabetes? 2. What are the triggers for asthma in her environment? 3. What actions
could be taken to treat her emergently? 4. What actions could be taken for long-term effect?.
We know the following expected returns for stocks A and B g.pdfaccostinternational
We know the following expected returns for stocks A and B, given different states of the economy:
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10 pts. What is the expected return for stock B?What is the standard deviation of returns for stock
A? Part 4 What is the standard deviation of returns for stock B?.
The following assumptions and exhibits will be used in prepa.pdfaccostinternational
The following assumptions and exhibits will be used in preparing the practice set. The Town's
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encumbered.A. Accounting Entries January 2 - The budget included in Exhibit A is journalized and
posted to the appropriate ledgers. January 2 - Real Property Tax bills are prepared and mailed
amounting to $50,000. January 5 - Sales Tax Revenues ($10,000) for the 4tin quarter of last year
is received. January 10 - A State aid youth claim is prepared and submitted for $1,000. Moneys
are anticipated to be received during the town's fiscal year. January 15 - Payroll # 1 in Exhibit B is
paid. January 20 - Received prior year State aid claim accrued minus $500 disallowance. January
29 - Payroll 2 in Exhibit B is paid. January 30 - Abstract #1 in Exhibit C is paid. January 31 - Tax
Collector remits tax moneys in the amount of $40,000. February 1 - The Police Department issues
purchase order #1 for equipment (3120.2) in the amount of $13,000. February 2 - Recelves State
aid for youth program in the amount of $1,100($100 adjustment for mathematical mistake).
February 10 - Tax Collector submits balance of taxes ($10,000) in addition to $200 in interest.
February 16 - Payroll #3 in Exhibit B is paid. February 17 - The Police Department issues
purchase order #2 for equipment in the amount of $9,000. (Hint: If there is insufficient
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Exhibit B. Payroll should charge 80 percent to month of February, 20 percent should be attributed
to March. B. Adjusting Entries 1. Park equipment in the amount of $4,000. (7110.2) was received
but never recorded. 2. A State aid claim has just been submitted $5,000 (youth program). C.
Prepare Closing Entries D. Prepare Year-End Financial Statements (Form of Statements in
Packet).
Task 4 The scope of variables What is the output of the fol.pdfaccostinternational
Task 4: The scope of variables What is the output of the following program? public class Test {
private static int i=2; private static int j=4; public static void main(String[] args) { int i=9; int k=3; { int
j=3; System.out.println(" i is " +i+ " and j is " +j ); } k=i+j; System.out.println("k is " +k);
System.out.println(" j is " +j); } }.
A Describir cmo se transporta la informacin gentica en l.pdfaccostinternational
A) Describir cmo se transporta la informacin gentica en los cloroplastos y las mitocondrias (1
punto).
(B) Explique cmo el patrn de herencia que se muestra en la Figura 1 respalda el papel de los
genes del cloroplasto en la produccin de clorofila en las plantas variegadas (1 punto).
(C) Los vulos producidos por una planta completamente verde contienen una rara mutacin en un
gen nuclear que est involucrado en la sntesis de clorofila, y el gen codifica una protena no
funcional. Prediga el color ms probable de las hojas en las plantas que se producen cuando estos
vulos son fertilizados por el polen de una planta verde de tipo salvaje (1 punto).
(D) Proporcione un razonamiento para justificar su prediccin (1 punto)..
EXHIBIT 515 Payroll System FlowchartFollowing is a selec.pdfaccostinternational
EXHIBIT 5.15 Payroll System FlowchartFollowing is a selection of items from the payroll
processing internal control questionnaire in Exhibit 5.15. 1. Are names of terminated employees
reported in writing to the payroll department? 2. Are authorizations for deductions signed by the
employee on file? 3. Is there a timekeeping department (function) independent of the payroll
department? 4. Are timekeeping and cost accounting records (such as hours, dollars) reconciled
with payroll department calculations of hours and wages? Required: For each of the four
preceding questions a. Identify the assertion to which the question applies. b. Specify one test of
controls an auditor could use to determine whether the control was operating effectively. c.
Provide an example of an error or fraud that could occur if the control were absent or ineffective. d.
Identify a substantive auditing procedure that could detect errors or frauds that could result from
the absence or ineffectiveness of the control items..
Regarding the ENS The descending interneurons release 1 t.pdfaccostinternational
Regarding the ENS, The descending interneurons release (1) to initiate relaxation of the circular
muscle so that the bolus of food can move down the duodenum towards the anus. The
descending interneurons release (2) to initiate contraction of the longitudinal muscle so that the
bolus of food can move down the duodenum towards the anus. 1) NO and VIP 2) NO 1) NO and
ACh 2) ACh and VIP 1) VIP 2) NO 1) NO and VIP 2) ACh and SP.
React mui question I am passing a data into a Item Every.pdfaccostinternational
React mui(): question
I am passing a data into a Item. Everything works correctly except when I try to use <Link to={'/'}
/>. This cause a web package error. When I remove the link it works fine. Also / is a route. I also
tried an wrap link around MenuItem but get an link issue. I copy and paste both method errors
below.
method 1:
method 2(i tried):
My app code(dashboard is wrapped in browser):
without link:
With link:
full- error:
Uncaught TypeError: react__WEBPACK_IMPORTED_MODULE_0__.useContext(...) is null
LinkWithRef index.tsx:424
React 11
workLoop scheduler.development.js:266
flushWork scheduler.development.js:239
performWorkUntilDeadline scheduler.development.js:533
js scheduler.development.js:571
js scheduler.development.js:633
factory react refresh:6
Webpack 24
index.tsx:424
LinkWithRef index.tsx:424
React 11
performConcurrentWorkOnRoot self-hosted:1409
workLoop scheduler.development.js:266
flushWork scheduler.development.js:239
performWorkUntilDeadline scheduler.development.js:533
(Async: EventHandlerNonNull)
js scheduler.development.js:571
js scheduler.development.js:633
factory react refresh:6
Webpack 24
Uncaught TypeError: react__WEBPACK_IMPORTED_MODULE_0__.useContext(...) is null
LinkWithRef index.tsx:424
React 12
workLoop scheduler.development.js:266
flushWork scheduler.development.js:239
performWorkUntilDeadline scheduler.development.js:533
js scheduler.development.js:571
js scheduler.development.js:633
factory react refresh:6
Webpack 24
index.tsx:424
LinkWithRef index.tsx:424
React 12
performConcurrentWorkOnRoot self-hosted:1409
workLoop scheduler.development.js:266
flushWork scheduler.development.js:239
performWorkUntilDeadline scheduler.development.js:533
(Async: EventHandlerNonNull)
js scheduler.development.js:571
js scheduler.development.js:633
factory react refresh:6
Webpack 24
The above error occurred in the <Link> component:
LinkWithRef@http://localhost:3000/static/js/bundle.js:54228:9 span div li
MenuItem@http://localhost:3000/static/js/bundle.js:50333:18
Item@http://localhost:3000/static/js/bundle.js:344:7 div
./node_modules/@emotion/react/dist/emotion-element-
6a883da9.browser.esm.js/withEmotionCache/<@http://localhost:3000/static/js/bundle.js:1778:66
Box@http://localhost:3000/static/js/bundle.js:9159:72 ul nav
Menu@http://localhost:3000/static/js/bundle.js:50309:18 div div div
ProSidebar@http://localhost:3000/static/js/bundle.js:50200:18 div
./node_modules/@emotion/react/dist/emotion-element-
6a883da9.browser.esm.js/withEmotionCache/<@http://localhost:3000/static/js/bundle.js:1778:66
Box@http://localhost:3000/static/js/bundle.js:9159:72
Sidebar@http://localhost:3000/static/js/bundle.js:379:74 div
InnerThemeProvider@http://localhost:3000/static/js/bundle.js:8374:70
ThemeProvider@http://localhost:3000/static/js/bundle.js:8081:7
ThemeProvider@http://localhost:3000/static/js/bundle.js:8395:7
App@http://localhost:3000/static/js/bundle.js:41:77 Consider adding an error boundary to your tree
to customize error handling beh.
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A? Part 4 What is the standard deviation of returns for stock B?.
The following assumptions and exhibits will be used in prepa.pdfaccostinternational
The following assumptions and exhibits will be used in preparing the practice set. The Town's
opening balances are: (General Ledgers are already posted) Exhibif a The following budget was
approved for 20X year:Exhibit B The following payrolls were prepared and recorded during the first
two months. The towr pays all employees on a bi-weekly basis.The following abstracts were paid
during the two-month period of our practice set. Exhibitc Abstract Abstract 22 - This was originally
encumbered.A. Accounting Entries January 2 - The budget included in Exhibit A is journalized and
posted to the appropriate ledgers. January 2 - Real Property Tax bills are prepared and mailed
amounting to $50,000. January 5 - Sales Tax Revenues ($10,000) for the 4tin quarter of last year
is received. January 10 - A State aid youth claim is prepared and submitted for $1,000. Moneys
are anticipated to be received during the town's fiscal year. January 15 - Payroll # 1 in Exhibit B is
paid. January 20 - Received prior year State aid claim accrued minus $500 disallowance. January
29 - Payroll 2 in Exhibit B is paid. January 30 - Abstract #1 in Exhibit C is paid. January 31 - Tax
Collector remits tax moneys in the amount of $40,000. February 1 - The Police Department issues
purchase order #1 for equipment (3120.2) in the amount of $13,000. February 2 - Recelves State
aid for youth program in the amount of $1,100($100 adjustment for mathematical mistake).
February 10 - Tax Collector submits balance of taxes ($10,000) in addition to $200 in interest.
February 16 - Payroll #3 in Exhibit B is paid. February 17 - The Police Department issues
purchase order #2 for equipment in the amount of $9,000. (Hint: If there is insufficient
appropriations, transfer from 3120.4.) February 22 - Paid Abstract 2 Exhibit C.Record Payroll 4
Exhibit B. Payroll should charge 80 percent to month of February, 20 percent should be attributed
to March. B. Adjusting Entries 1. Park equipment in the amount of $4,000. (7110.2) was received
but never recorded. 2. A State aid claim has just been submitted $5,000 (youth program). C.
Prepare Closing Entries D. Prepare Year-End Financial Statements (Form of Statements in
Packet).
Task 4 The scope of variables What is the output of the fol.pdfaccostinternational
Task 4: The scope of variables What is the output of the following program? public class Test {
private static int i=2; private static int j=4; public static void main(String[] args) { int i=9; int k=3; { int
j=3; System.out.println(" i is " +i+ " and j is " +j ); } k=i+j; System.out.println("k is " +k);
System.out.println(" j is " +j); } }.
A Describir cmo se transporta la informacin gentica en l.pdfaccostinternational
A) Describir cmo se transporta la informacin gentica en los cloroplastos y las mitocondrias (1
punto).
(B) Explique cmo el patrn de herencia que se muestra en la Figura 1 respalda el papel de los
genes del cloroplasto en la produccin de clorofila en las plantas variegadas (1 punto).
(C) Los vulos producidos por una planta completamente verde contienen una rara mutacin en un
gen nuclear que est involucrado en la sntesis de clorofila, y el gen codifica una protena no
funcional. Prediga el color ms probable de las hojas en las plantas que se producen cuando estos
vulos son fertilizados por el polen de una planta verde de tipo salvaje (1 punto).
(D) Proporcione un razonamiento para justificar su prediccin (1 punto)..
EXHIBIT 515 Payroll System FlowchartFollowing is a selec.pdfaccostinternational
EXHIBIT 5.15 Payroll System FlowchartFollowing is a selection of items from the payroll
processing internal control questionnaire in Exhibit 5.15. 1. Are names of terminated employees
reported in writing to the payroll department? 2. Are authorizations for deductions signed by the
employee on file? 3. Is there a timekeeping department (function) independent of the payroll
department? 4. Are timekeeping and cost accounting records (such as hours, dollars) reconciled
with payroll department calculations of hours and wages? Required: For each of the four
preceding questions a. Identify the assertion to which the question applies. b. Specify one test of
controls an auditor could use to determine whether the control was operating effectively. c.
Provide an example of an error or fraud that could occur if the control were absent or ineffective. d.
Identify a substantive auditing procedure that could detect errors or frauds that could result from
the absence or ineffectiveness of the control items..
Regarding the ENS The descending interneurons release 1 t.pdfaccostinternational
Regarding the ENS, The descending interneurons release (1) to initiate relaxation of the circular
muscle so that the bolus of food can move down the duodenum towards the anus. The
descending interneurons release (2) to initiate contraction of the longitudinal muscle so that the
bolus of food can move down the duodenum towards the anus. 1) NO and VIP 2) NO 1) NO and
ACh 2) ACh and VIP 1) VIP 2) NO 1) NO and VIP 2) ACh and SP.
React mui question I am passing a data into a Item Every.pdfaccostinternational
React mui(): question
I am passing a data into a Item. Everything works correctly except when I try to use <Link to={'/'}
/>. This cause a web package error. When I remove the link it works fine. Also / is a route. I also
tried an wrap link around MenuItem but get an link issue. I copy and paste both method errors
below.
method 1:
method 2(i tried):
My app code(dashboard is wrapped in browser):
without link:
With link:
full- error:
Uncaught TypeError: react__WEBPACK_IMPORTED_MODULE_0__.useContext(...) is null
LinkWithRef index.tsx:424
React 11
workLoop scheduler.development.js:266
flushWork scheduler.development.js:239
performWorkUntilDeadline scheduler.development.js:533
js scheduler.development.js:571
js scheduler.development.js:633
factory react refresh:6
Webpack 24
index.tsx:424
LinkWithRef index.tsx:424
React 11
performConcurrentWorkOnRoot self-hosted:1409
workLoop scheduler.development.js:266
flushWork scheduler.development.js:239
performWorkUntilDeadline scheduler.development.js:533
(Async: EventHandlerNonNull)
js scheduler.development.js:571
js scheduler.development.js:633
factory react refresh:6
Webpack 24
Uncaught TypeError: react__WEBPACK_IMPORTED_MODULE_0__.useContext(...) is null
LinkWithRef index.tsx:424
React 12
workLoop scheduler.development.js:266
flushWork scheduler.development.js:239
performWorkUntilDeadline scheduler.development.js:533
js scheduler.development.js:571
js scheduler.development.js:633
factory react refresh:6
Webpack 24
index.tsx:424
LinkWithRef index.tsx:424
React 12
performConcurrentWorkOnRoot self-hosted:1409
workLoop scheduler.development.js:266
flushWork scheduler.development.js:239
performWorkUntilDeadline scheduler.development.js:533
(Async: EventHandlerNonNull)
js scheduler.development.js:571
js scheduler.development.js:633
factory react refresh:6
Webpack 24
The above error occurred in the <Link> component:
LinkWithRef@http://localhost:3000/static/js/bundle.js:54228:9 span div li
MenuItem@http://localhost:3000/static/js/bundle.js:50333:18
Item@http://localhost:3000/static/js/bundle.js:344:7 div
./node_modules/@emotion/react/dist/emotion-element-
6a883da9.browser.esm.js/withEmotionCache/<@http://localhost:3000/static/js/bundle.js:1778:66
Box@http://localhost:3000/static/js/bundle.js:9159:72 ul nav
Menu@http://localhost:3000/static/js/bundle.js:50309:18 div div div
ProSidebar@http://localhost:3000/static/js/bundle.js:50200:18 div
./node_modules/@emotion/react/dist/emotion-element-
6a883da9.browser.esm.js/withEmotionCache/<@http://localhost:3000/static/js/bundle.js:1778:66
Box@http://localhost:3000/static/js/bundle.js:9159:72
Sidebar@http://localhost:3000/static/js/bundle.js:379:74 div
InnerThemeProvider@http://localhost:3000/static/js/bundle.js:8374:70
ThemeProvider@http://localhost:3000/static/js/bundle.js:8081:7
ThemeProvider@http://localhost:3000/static/js/bundle.js:8395:7
App@http://localhost:3000/static/js/bundle.js:41:77 Consider adding an error boundary to your tree
to customize error handling beh.
public class MyLinkedListltE extends ComparableltEgtg.pdfaccostinternational
public class MyLinkedList<E extends Comparable<E>> {
private Node<E> head, tail;
private int size = 0; // Number of elements in the list
public MyLinkedList() {
head=tail=null;
size=0;
}
/** Return the head element in the list */
public E getFirst() {
if (size == 0) {
return null;
}
else {
return head.element;
}
}
/** Return the last element in the list */
public E getLast() {
if (size == 0) {
return null;
}
else {
return tail.element;
}
}
/** Add an element to the beginning of the list */
public void addFirst(E e) {
Node<E> newNode = new Node<>(e); // Create a new node
newNode.next = head; // link the new node with the head
head = newNode; // head points to the new node
size++; // Increase list size
if (tail == null) // the new node is the only node in list
tail = head;
}
/** Add an element to the end of the list */
public void addLast(E e) {
Node<E> newNode = new Node<>(e); // Create a new for element e
if (tail == null) {
head = tail = newNode; // The new node is the only node in list
}
else {
tail.next = newNode; // Link the new with the last node
tail = newNode; // tail now points to the last node
}
size++; // Increase size
}
public void add(int index, E e) {
if (index == 0) {
addFirst(e);
}
else if (index >= size) {
addLast(e);
}
else {
Node<E> current = head;
for (int i = 1; i < index; i++) {
current = current.next;
}
Node<E> temp = current.next;
current.next = new Node<>(e);
(current.next).next = temp;
size++;
}
}
//Add e to the end of this linkedlist
public void add(E e) {
// Left as Exercise
}
/** Remove the head node and
* return the object that is contained in the removed node. */
public E removeFirst() {
if (size == 0) {
return null;
}
else {
E temp = head.element;
head = head.next;
size--;
if (head == null) {
tail = null;
}
return temp;
}
}
/** Remove the last node and
* return the object that is contained in the removed node. */
public E removeLast() {
if (size == 0) {
return null;
}
else if (size == 1) {
E temp = head.element;
head = tail = null;
size = 0;
return temp;
}
else {
Node<E> current = head;
for (int i = 0; i < size - 2; i++) {
current = current.next;
}
E temp = tail.element;
tail = current;
tail.next = null;
size--;
return temp;
}
}
/** Remove the element at the specified position in this
* list. Return the element that was removed from the list. */
public E remove(int index) {
if (index < 0 || index >= size) {
return null;
}
else if (index == 0) {
return removeFirst();
}
else if (index == size - 1) {
return removeLast();
}
else {
Node<E> previous = head;
for (int i = 1; i < index; i++) {
previous = previous.next;
}
Node<E> current = previous.next;
previous.next = current.next;
size--;
return current.element;
}
}
/** Clear the list */
public void clear() {
size = 0;
head = tail = null;
}
/** Override toString() to return elements in the list in [] separated by , */
public String toString() {
StringBuilder result = new StringBuilder("[");
Node<E> current = head;
for (int i = 0; i < size; i++) {
result.append(current..
please and thank you Adapted from Kristen St John James.pdfaccostinternational
please and thank you!
Adapted from: Kristen St. John, James Madison University Time est. 1 to 1.5 howrs Note: You will
need to use Google Earth Pro on desktop (not the web-based version). If you are new to using
Google Earth, I recommend reading through the "A Short Primer on Google Earth" document
attached to this assignment tab on Canvas. Purpose The purpose of this activity is to explore
empirical data on the distribution of the five primary marine sediment types (i.e., lithologies; Table
1) of the sea floor. Your job is to describe the surficial sea floor distribution of marine sediment
types and propose hypotheses to explain the distribution patterns you see. Note that while these
five sediment types are the dominant types of sediment on the sea floor, mixed lithologies are also
common; these are represented by colored "open" circles in the Google Earth database that you
will work with. Note also that lithologies can change within the stratigraphic interval represented in
a core. For example, the sediment at a site on the ocean floor could alternate between
glaciomarine and siliceous ooze, or gradually grade (change) from one to another as the
conditions controlling sedimentation change. In addition, in any marine sediment lithology, but
especially in biogenic oozes and deep ses red clays, layers of volcanic ash may be distinguishable
as a minor lithology. Introduction Marine sediments are largely either land-derived or biologically
derived. However, the two biologically derived sediment lithologies (i.c., the calcareous and
siliceous oozes) have different sea floor distribution patterns. Review the primary marine sediment
types and descriptions for each, below (Table 1).Table 1. Description of the Principle Marine
Sediment Types The empirical data used in this exereise is derived from surface and near surface
lithologic descriptions and/or smear slide (compositional sample) data from -2500 marine site
locations by the following research programs: The Deep Sea Drilling Project (DSDP, htto://www,
deepseadrilling ors/about htm): global data The Ocean Drilling Program (ODP, httip://www-odp
tamu edw): global data The International Ocean Discovery Program (IODP, hatp://wwwiodp org):
global data The Woods Hole Oceanographic Institution (WHOI, http://www, whoi.edu): global
dataProcedure 1. Go to the SERC hosted GEODE website
https/serc.caricton.edu/geodelactivities/217455.html and click on: Surficial Sea Floor Sediment
Map Data v5.kmz (towards the bottom of the webpage; example below). Save the file to your
computer, and then click on the file to open it. This will automatically open the file in Googie Earth.
2. Be sure that the Sediment Legend is displayed; along with one sediment type of your choice
(e.g., terrigenous). A "check" should appear in the box next to that folder name you want to focus
on first. Be sure that all.of the other sediment typos are unchecked. 3. Rotate the globe to explore
the geographic and bathymetric distribution of .
Joe and Jessie are married and have one dependent child Liz.pdfaccostinternational
Joe and Jessie are married and have one dependent child, Lizzie. Lizzie is currently in college at
State University. Joe works as a design engineer for a manufacturing firm, while Jessie runs a
craft business from their home. Jessie's craft business consists of making craft items for sale at
craft shows that are held periodically at various locations. Jessie spends considerable time and
effort on her craft business, and it has been consistently profitable over the years. Joe and Jessie
own a home and pay interest on their home loan (balance of $220,000 ) and a personal loan to
pay for Lizzie's college expenses (balance of $35,000 ). Neither Joe nor Jessie is blind or over age
65, and they plan to file as married-joint. Assume that the employer portion of the self-employment
tax on Jessie's income is $710. Joe and Jessie have summarized the income and expenses they
expect to report this year as follows:Comprehensive Problem 6-65 Part-a (Algo) a. Determine Joe
and Jessie's AGI and taxable income for the year. Note: Round your intermediate calculations to
the nearest whole dollar amount..
K Direktr olarak David bir eitlilik ynetimi program pla.pdfaccostinternational
K Direktr olarak David, bir eitlilik ynetimi program planlamak ve uygulamak iin bir ynetim tartmasna
liderlik ediyor. David, ynetimin hogrl olmakla birlikte aznlklar klieletirme eiliminde olduundan ve
bunun sonunda firma iin zorluklara yol aacandan endie ediyor. irketin ilk pazar Los Angeles,
Chicago ve Miami'dir. Her pazar da makyajda arlkl olarak Latin kkenlidir. st ynetim ekibinin tamam
erkektir. En gen ye 58 yanda.
Operasyonlardan Sorumlu Bakan Yardmcs Martinez, insanlarn bir araya gelmesi gerektiini ve
farkllklara odaklanmann yalnzca blnmeler yarattn dnyor. Birleik bir "Amerikan" irket kltr yaratmak
iin ortak bir eitim programnzn olmas gerektiini dnyor. Finanstan Sorumlu Bakan Yardmcs Patrick,
bir programa gerek grmyor. nsanlarn farkl olduuna sayg duyuyor, ancak bir Hispanik, Afrikal-
Amerikal veya Asyal-Amerikaly tandktan sonra, herhangi bir spanyol, Afrikal-Amerikal veya Asyal-
Amerikal ile nasl allacan bildiinizi dnyor. Ayrca Patrick, irketin olumlu ayrmclk programlarna
girmesi gerektiine inanmyor. Firma bunu on yl nce denedi ve birok sorun yaratt.
CEO Simon, eitlilik ynetimi programnn nemli olduunu dnyor. Byle bir program olmadan irketin baz
nemli yetenekleri kardna inanyor. Simon, irketin bu konuda lider olarak rekabet avantaj
yaratabileceini dnyor ve deien igcnn gelecekte ayarlamalar gerektireceine inanyor.
Ek Durum 4.1'e bakn. David byk ihtimalle una inanyor:
eitlilik ynetimi irket iin uzun vadeli bir konu deildir.
eitlilie sahip bir igc, firmann ok kltrl pazarlarda rekabet etme yeteneini gelitirecektir.
olumlu ayrmclk programlar, firma iindeki iletiimi ve elde tutma oranlarn iyiletirmitir.
aznlk hissedarlar firmann gidiatndan hayal krklna urad.
eitlilik ynetimi irket iin uzun
vadeli bir konu deildir.
eitlilie sahip bir igc, firmann ok
kltrl pazarlarda rekabet etme
yeteneini gelitirecektir.
olumlu ayrmclk programlar,
firma iindeki iletiimi ve elde
tutma oranlarn iyiletirmitir.
aznlk hissedarlar firmann
gidiatndan hayal krklna urad..
Alışkanlığın bağımlılığa dönüşmesi ve cesaretle eskiye dönmeYaseminSengunDemirca
Beyin ve bağımlılıkla ilgili bilimsel çalışmalardan çok şey öğrendik. Hormonlar, beyin-ödül mekanizmasının işleyişi, keyif duygusu ile dopamin hormonu arasındaki ilişki, dopamin toleransının oluşması (aynı miktar hormonun yarattığı etkinin zamanla azalması), eşlikçilerin (hatırlatıcı uyaranların) sürece etkisi, … gibi. Bunlar ile ilgili bir çok patikanın veya işleyiş mekanizmasının bağımlılık oluşumu ile bozulduğunu anladık. Yani, ne yazık ki farklı patikaların oluştuğunu gördük. Bu yanlış patikaların (ayak yollarının) oluşması uzun süreli yapılan şeylerin ardından uzun süreli hafızaya yerleşmesinden dolayıdır. Davranışsal sürece ek olarak bir de sigara vs. gibi diğer bazı maddelerdeki kimyasallar nedeni ile bu yanlış patikalar daha da belirginleşir.
Dolayısıyla belli evrelerden sonra bir-iki ilaç, üç-beş ay davranışsal terapi desteği çok kısa sürede eskiye dönmek için yeterli olmayabiliyor.
Elbette araç kullanımı ile ilgili verilen örnekteki gibi abartılı bir süreden bahsetmiyoruz. Bu tür örnekler vurgulanmak istenilenin daha hızlı etki göstermesi içindir, o örnek için verilmiştir.
Beynin işleyişinin eski haline geri dönmesi; o yanlış patikaların silinmesi kararlı, uzun ve emek isteyen bir süreci gerektiriyor; yani cesaret isteyen bir süreci gerektiriyor. Rollo May’in de işaret ettiği gibi cesaret kabadayılık veya güçlü olmak değildir. Cesaret tüm olumsuzluklara rağmen, umutsuzluğa düşmemektir. Cesaret her şeye rağmen ilerleyebilme yetisidir. Aslında bunu hepimiz her gün yaparız. Ama bazı durumlarda daha büyük cesaret gerekiyor.
Sonuçta doğduğumuzda beynimizin ilgili mekanizması yani beyin-ödül sistemi dediğimiz mekanizma/patika bağımlılıkla birlikte sonradan ortaya çıkan ‘yanlış patikalar’dan oluşmuyordu.
Doğamız gereği sahip olduğumuz asıl patikalara -yani ünlü sinirbilimcimizin dediği gibi fabrika ayarlarımıza- geri dönmek için zor ama cesaret gerektiren yolu seçme hakkımız var.
Ayaklar da Hastalıklara göre refleks noktaları - Esat Başaran Akademi
Apple Watch hakknda Pazarlama plan yazdm Ltfen planm okuy.pdf
1. Apple Watch hakknda Pazarlama plan yazdm.
Ltfen planm okuyun ve planma gre Ynetici zeti yapn.
PAZARLAMA STRATEJS
Segmentasyon, Hedefleme, Konumlandrma
Apple'n Series 3 Watch'unun konumlandrlmas, byk lde ierdii niteliklere ve avantajlara baldr. Apple
Watch Series 3, basit kullanm, akll cihaz zellikleri, proaktif ve salkl bir yaam tarzna ball ve stn yaps
sayesinde tketicilerin zihninde kendisini her eyden ok bir "yaam tarz markas" olarak
konumlandryor. Birok marka kendini yaam tarz markalar olarak konumlandrp, her admda mterinin
yannda olmaya alsa da, hepsi bunu baardn syleyemez. Apple, bu raporun ilerleyen ksmlarnda
greceiniz reklam kampanyalarnn birouna bakmann yan sra cihaz daha salam hale getiren yeni su
geirmez tasarmyla tam da bunu aryor; her admda yannzda olan marka.
Daha da detaylandrarak, Apple'n yntemlerini drt blme ayrdk: corafi, demografik, davransal ve
psikografik. Corafi olarak, Apple dnya apnda bulunur ve tannr, ancak bu rapor iin kentsel younluu
olan Amerika Birleik Devletleri'ne odaklanacaz. Kentsel younluk, belirli bir kentlemi alanda yaayan
tm insanlar ierir. Mteri tabannn demografisi, 20-45 ya aras erkek ve kadnlardan olumakta olup,
bekarlk aamasndan tam yuva ikinci aamaya kadar her trden insan, yani 6 yandan byk ancak
niversite yandan kk ocuklar olan aileler anlamna gelmektedir. Apple tipik olarak Apple Watch iin
mterilerini profesyonel veya ynetici bir meslee sahip st orta snf veya yksek gelirliler olarak blmlere
ayrr. Daha derine baktmzda ve tketicilerin davran trlerine odaklanarak, Apple'n sadakat derecesi
iin pazardaki segmentinin yksek sadakatli insanlar olduunu bulduk. Tipik olarak, Apple'n en hevesli
hayranlar, bir Apple Watch'u ancak iPhone ve MacBook gibi dier daha temel Apple marka rnlerle
harika bir deneyimden sonra satn alacaklardr. Pazarn bu blm iin aranan faydalar, elence ve
kendini ifade etme eiliminde olan tketicilerdir. Apple pazar segmentlere ayryor
kararl ve hrsl olma eiliminde olanlara. Genel olarak, psikografik aratrma, bu insanlarn kefedici ve
aktif bir yaam tarz ile daha st snf sosyal stats olduunu gsterdi.
Pazarlama kanallar
Apple, kendisini birok farkl konumdan eriilebilir hale getirdi. rnein, Apple'n yalnzca sorunlarn
gidermek veya Apple destek danmanlaryla balant kurmak isteyen kiiler iin bir destek uygulamas
olduunu greceksiniz. Bunun yan sra, bir sonraki satn alma ileminize karar vermeyi kolaylatrmak iin
sattklar farkl rnleri karlatrmak ve karlatrmak iin kullanlabilecek bir Apple alveri uygulamas var.
Ayrca, hem bilgisayarda hem de mobil cihazda kullanc dostu olacak ekilde biimlendirilmi web
siteleri de vardr.
Apple'n mterilerle balant kurma yollarnn ouna geri dndmzde, bunu uygulamalar, pazarlama
taktiklerinde aada gsterildii gibi televizyon reklamlar ve Chicago gibi byk ehirlerdeki en yksek
binalardan bazlarnda en sk grlen reklam panolar araclyla gryoruz. New York veya Nashville.
Pazarlama letiimi Karmas
Apple, Apple Watch da dahil olmak zere rnlerini tm farkl ynleriyle baarl bir ekilde markalatrsa da,
baarsnn ounu aadaki drt alanda elde etti:
Reklam asndan bakldnda, Apple Watch Series 3 artk LTE, GPS ve hcresel destekle geliyor ve bu,
birok reklamnn ana odak noktas. Salkl bir yaam tarzna uyarlanan zindelie odaklanmalar, "Yzmek",
"Snowboard", "Futbol" ve "Egzersiz" balkl yl sonu tatil reklamlarnda gsteriliyor. Tm bu reklamlar,
sergi 5'te grld gibi "Gitmenin Hediyesi" emsiye terimiyle 15 saniyelik videolar biiminde geldi.
2. Apple'n bu reklamlara odakland nokta, salkl bir yaam tarzn hedefleyen heyecan arayan kiilerdi. Drt
reklamn her biri, Apple Watch Series 3'n farkl bir ynn gsteriyordu. Tm reklamlar benzer bir tarza
sahipti, ancak "Antrenman" reklam Apple Music'in saat zerinden nasl altn gsterirken, "Swim"
programlanan antrenman uygulamasna odaklanyordu. bunun iine. (mlek).
Reklam, rn mterilere iletmenin ana biimi olduundan, Apple srekli olarak reklam yoluyla artan
satlarla vnr. irket, 2017 yl boyunca her biri belirli bir amaca ynelik dzinelerce reklam retti. Bir
reklam, posta kodunuz veya yetitirilme tarznz ne olursa olsun, Apple'n hayatnza nasl kolayca
uygulanabileceini gsterdi. Bir dieri, iPhone 7'yi yeni Apple EarPods ile eletirmenin ne kadar basit
olduunu gsterdi. Reklamlarnn ou video eklinde gelir.
Apple'n ev sahiplii yapt veya bir paras olduu baz etkinlikler ve deneyimler zerine dnrken, Apple
2017'de 5 Haziran ve 12 Eyll tarihlerinde iki byk etkinlik dzenledi. Bu etkinliklerin amac, Apple
markasnn mdavimlerini irketteki deiiklikler ve gelecek rnler hakknda bilgilendirmek ve ne olaca
konusunda heyecan yaratmakt. Aksi takdirde Keynote olarak adlandrlan 5 Haziran etkinlii, gelimi
iPad Pro, Mac ailesinin geniletilmesi ve yepyeni bir HomePod dahil olmak zere gurur verici bir dizi
yeni rnle vnd. 12 Eyll Keynote'ta yeni nesil iPhone, Apple TV 4K ve tabii ki hcresel balantl Apple
Watch Series 3 tantld. lk kez Steve Jobs Theatre'da gerekleen ikinci Keynote etkinliinde, rnn
orijinal kurucusuna sayg duruunda bulunuldu.
Etkinlikler srasnda birok etkili kii rnlerden bahsetti. Hatta u anki CEO olan Tim Cook, Apple Watch
Series 3' tantan konuk konumaclardan biri oldu. Tim Cook, 2017 ylnda birok teknolojik zirveye de
katld. Bunun en byk rneklerinden biri Beyaz Saray Teknoloji Zirvesi'ne (Lapowsky) geliiydi. Bu
teknoloji zirvesi getirdi
teknolojide gnmzn en etkili kiilerini bir araya getirerek ve devlet politikas ile teknolojinin kesitii
noktada rahatszlklar gidermeyi amalyor.
nne kan her eye hazrlkl olan Apple, Halkla likiler stratejisi (Glean) olmadan baarl olamaz ve salam
itibarn koruyamaz. Apple'n modern zamanlarn en saygn markalarndan biri olarak kalmasn salayan
sekiz adml bir halkla ilikiler plan vardr:
** Hikaye anlatm. Apple'n CEO'su bir sorunu fark eder ve ardndan Apple'n rnlerinden biriyle bir zm
nerir.
** Basitlik. rnlere ait basn bltenleri tketiciler iin kolay anlalr nitelikteydi.
** Baarszlktan ders aln. Baarszlklar aln ve bir sonraki en iyi eyi yaratmak iin onlar deitirin.
** Altn ember stratejisi. Hedef kitleyi ve ortaklarnz zorlayn - amacn ne olduunu, irketin misyonunu
nasl yerine getirdiini ve temel inancn gerekletirmek iin ne yaptn yantlayn.
** ncelemeler. Tm incelemelere dikkat edin - iyi veya kt. Malzemeyi farkl hedef kitlelere gre
uyarlayn.
** Yukardan aaya gizlilik. En yeni rn lansmanlarnda haberin szmasna izin vermeyin.
** Basn yaynlar. Derinlemesine ancak anlalmas kolay rn aklamalar kullann. rnleri tanmlamak iin
tek kelimelik sfatlar kullann (rnein, iPhone devrim niteliindedir, iPad byldr).
** Kltr pazarlamas. Markay yksek profilli olarak oluturun, rn iletmelerin ve bireylerin kullanmna
sunun.
Apple'n evrimii ve sosyal medyadaki varln analiz ederken, bunlarn ok yksek alaka dzeyine sahip
olduunu, aktif ve iyi bilindiini grdk. Apple'n kresel olarak belirli blgelere gre uyarlanm 137 farkl
evrimii konumu vardr ve bu da her trden tketici iin ileri daha kolay ve daha sezgisel hale getirir.
3. Apple, web sitelerini ziyaret eden kiilerle kolayca iletiim kurmak iin corafi konumu kullanarak
kesinlikle konumun farkndadr.
Apple'n da geni bir sosyal medya takipisi var. Yalnzca Facebook'ta, irket olduka etkileyici bir 11
milyon takipiye sahiptir. Apple, platformu tketicilerle balant kurmak iin daha bilgilendirici bir yaklam
olarak kullanyor. Apple'n 1.76 milyon takipisi olan bir ana twitter hesab var ama henz
kullanmadlar. Bununla birlikte, Apple Music ve iTunes gibi, ounlukla Y kuan hedefledikleri ve rnler
hakknda "taze" ve "modern" bir ekilde igr sunan alternatif ayr kanallar var. Apple'n Instagram' farkl
bir hikaye. Byk bir takipi kitlesine sahip olsalar da (yaklak 5 milyon kii), yaynladklar resimler,
rnlerden ok tketicileri hakknda bir hikaye anlatyor. Tketicilere, kendilerine bir ey satlyormu gibi
hissettirmek yerine, markayla bir balant hissi vermek akllca bir yaklamdr.
Pazarlama Taktikleri
2017 yl boyunca Apple'n farkl saat serisi vard: Seri 1, 2 ve 3. Her saat serisi kendi zel ilevleri ve
zellikleriyle geldi, ancak 2017 iin pazarlama taktiklerinin ou, en yeni cihazlar iindi. Apple ailesi:
Apple Watch Series 3. Bu cihaz bu kadar zel yapan ey, yaknnda telefonunuz veya mobil cihaznz
olmadan hcresel balantya balanabilmesiydi. Bu, kullancnn ne yapyor olursanz olun, nerede
olursanz olun metin mesajlar gndermesine, telefon grmeleri yapmasna olanak tanr. Bunu grdk
45 saniyelik bir klip olan "Srf" adn verdikleri reklamlarndan birinde, sergi 6'da aaya bir ekran grnts
ekledik.
Videoda srf yapan bir kiiyi greceksiniz ve dev bir dalgay yakalarken saati almaya balyor, bu da
kendisine bir telefon geldiini gsteriyor. Bu, bu ekilde almasna izin verecek ilk Apple Watch, nk
Series 1 suya bile daldrlamyor ve Series 2'de telefonunuzu yaklak 100 metre veya 328 fit olan
Bluetooth aralnda tutmanz gerekiyor. saatinize ar bildirimleri aln.
En yeni rnleri iin yaynladklar bu pazarlama plannda, daha ok salkl bir yaam tarzna odaklanan daha
aktif bireyleri hedeflediklerini hissettik. Bununla birlikte, 18 - 27 yalar arasnda olduunu
syleyebileceimiz, ounlukla gen yetikinlerin ya aralna bakyoruz. Hcresel yetenekleri gstermek ve ne
yaparsanz yapn, hayatn sizi gtrd her yere balanabileceinizi gstermek.
Daha ok Apple Watch Series 2'ye odaklanan baka bir reklamda Apple, sergi 7'de gsterilen bir
ekran grnts ile "Live Bright" balkl 1 dakika 15 saniyelik bir video yaynlad.
Videoda birka farkl kiinin esneme, krek srf, yry, su kaydrana inme, basketbol oynama, yzme vb.
eyler yaptn greceksiniz. Apple Watch Series 2, tamamen su geirmez olan ilk saatleriydi, yani bu ilk
izleyite, videonun arlkl olarak fitness izleme ilevlerinin kullanmna odakland tm yaam tarz cihazn ve
popler kltr simgesi semboln gerekten zorlamaya baladlar. Bireylerin "yzklerini kapattn", yani gn
boyunca belirli sayda saat ayakta durduklarn, belirli sayda dakika egzersiz yaptklarn veya belirli
sayda kalori yaktklarn greceksiniz. Su geirmez ileviyle, bireysel yzme ve aktivite halkalarn kontrol
etme videosunda gsterdikleri yzme egzersizi izleme modunun reklamn yapyorlar. Kontrol eden
dier sporcular greceksiniz.
kalp at hz, kiisel zindelik hedeflerine ulamak iin istedikleri aralkta kaldklarndan emin olabilme.
Apple'n Apple Watch Series 3 iin "Surf" adl dier reklamna benzer ekilde, Apple'n fitness ve salkl
yaam tarznn listelerinin banda yer ald, yalar 18 ila 27 arasnda deien gen yetikinleri hedef aldna
inanyoruz. egzersiz modundayken kalp at hz izleme veya egzersiz sonras meditasyonunuz
srasnda dinlenme modunda size yardmc olmak iin nefes alma monitr gibi mevcut tm ilevleri bu
belirli gruba gsteren ncelikler.
4. Bu reklam izlerken, Apple'n tasvir ediyor olabilecei baka bir gizli mesaj da yakaladk. Video
boyunca pek ok eitlilik gryorsunuz: farkl rklardan ve etnik kkenlerden insanlar, geni bir renk
yelpazesi ve devam eden egzersizler veya aktiviteler grmenin yan sra. ster basketbol oynayn, ister
doa yry yapn, ister yzn, ister hava dal yapn, Apple her pazara ulamay hedefliyor, bu saat yaam
tarznza uyacak ve birok amaca hizmet edecek. Ayrca, tm renklerin ve farkl aktivitelerin de saat
iindeki kiiselletirmeyi desteklediine inanyoruz. Apple Watch'unuzu satn aldnzda, ister her yaam
tarzna uygun dz renkli spor kay, ister toplam rahatla odaklanan desenli naylon kay olsun, hangi
saat kordonunu takmak istediiniz konusunda size birok seenek sunulur. O gn hangi ruh halinde
olursanz olun veya hangi aktiviteye katlacak olursanz olun, Apple'n 8. sergide gsterildii gibi sizin iin
bir band vardr.
Apple'n Apple Watch Series 3 iin yaynlad bir sonraki reklamda, saatin Apple Music ile nasl
kullanlabileceini ve hepsi kk ama ok gl bir cihazdan 40 milyon arky nasl dinleyebileceinizi anlatrken
gryorsunuz. bileinizde. Bu, sergi 9'da gsterilen bir ekran grntsyle birlikte "Roll" adl 1 dakika 10
saniyelik bir videoda gsterildi. Videoda farkl Apple rn veya hizmeti kullanan bir kii gryorsunuz.
ve cihazlarn birlikte sahip olduu balanty gsterir. Bu kiinin bir Apple Watch Series 3' var ve Apple
AirPods kulakl, yalnzca saatinden ark seerek 40 milyondan fazla farkl arky kablosuz olarak
dinleyebildii Bluetooth araclyla dorudan Apple Watch'a bal. Videoda, bireyin kamu binalar, ofisler
vb. evresinde kayarak, en sevdii arklar eliinde etkileyici kaykay hareketleri yaptn gryorsunuz. Dier
insanlar deme yapmadan nce son eylemleri olarak takla attka, onun enerjisinin bulac hale geldiini
grrsnz. Mzik her zaman pek ok insan zerinde olumlu bir etkiye sahip olmutur ve en korkun grevi ok
daha elenceli ve elenceli hale getirebilir. Bununla birlikte, Apple, insanlarn bu videodaki kaykay
gibi yapmalar gereken her eyi yaparken, nerede olurlarsa olsunlar en sevdikleri mzikle balant
kurmalarna ve en sevdikleri sanatlarla taklmalarna yardmc olabiliyor.
Benzer ekilde, zellikle 2017 ylnda Apple'dan grdmz "Surf" ve "Live Bright" gibi dier pazarlama
reklamlarnn ouna benzer ekilde, Apple gen kitlesini, zellikle 18 - 27 ya arasndaki gen yetikinleri
hedef ald. aktif ve salkl yaam tarzlar yaamaya odaklanm kiiler. O anda mobil cihazlarnn yanlarnda
olmasna bile gerek kalmadan, nerede olurlarsa olsunlar mziklerine balanabiliyorlar. Ayrca,
AirPods'un k, basit ve kullanl tasarmn ve tm bu gl aygtlarn ve hizmetlerin tketiciyi bir araya
getirmek iin nasl birlikte alabileceini gsterirken, mevcut 40 milyon farkl seenei gstermek iin Apple
Music hizmetini de getirebilirler. inanlmaz bir sonu.
Apple'n en gl pazarlama reklamlarndan biri, 2017'nin en ok izlenen etkinliinden hemen nce
yaynlayp oynattklar Sevgili Elma adl videosuydu (10. sergide gsterildii gibi). Apple Watch'un
hayatlarn nasl etkilediine dair hikayelerini anlatarak dnyann her yerinden kendi anadillerini
konuuyorlar.
Video boyunca, hikayelerini anlatan ok ilham verici kiilerle tanabilirsiniz. Olimpiyatlardan, bale
danslarndan, maraton koucularndan, babalardan ve hatta dnyay gezmeyi seven 99 yandaki bir
kadndan haber alrsnz. nsanlar aktivite halkalarn kapatarak kilo verme ve kendilerini gelitirme
yolculuklarndan bahsediyorlar. Yzkleri kapal olmadnda, sre dolmadan yzklerini hzla hareket
ettirmek iin zplama veya nav ekme hikayeleri anlatrlar. Fitness ynnn yan sra, duygusal reklam,
telefona eriilemeyen ve Apple Watch'larn kullanarak yardm arayabilecekleri araba kazas geiren
kiileri gstermeye devam ediyor. Ardndan video, kznn diyabetini izlemek iin Apple Watch'un
faydalarn kullanabilen endieli bir babay gsteriyor.
5. Bence video, Apple'n izleyicilerin duygularna gerekten dokunmaya alan ilk reklamlarndan biri
olarak 2017'deki en gl reklamyd. Pek ok insan, bunu sadece antrenmanlarnz takip edebileceiniz
veya bir metin mesaj grebileceiniz bir saat olarak dnr. Ancak Apple, yapabileceiniz eylerin sonsuz
olduunu ve saatin hayatnzda gerekten ok nemli bir amaca hizmet edebilecei baz anlarn olduunu
gstermeye devam ediyor.
Bu reklamla ilgili ilgin bulduumuz ey, geni bir ya aralyd. Saati takan, muhtemelen 10 yalarnda kk
bir kz grdnz. Ya da 99 yanda olduunu syleyen baka bir kadn. Bu, hedef pazarn belirli bir sayya
odaklanmad, bunun yerine tm kullanclarna ok farkl ekillerde kullanlabileceini gsterdii 2017 yl iin
Apple'n zellikle Apple watch iin yapt yegane reklamlardan biridir. her yatan, salk durumundan ve
etnik kkenden insanlara uygulanabilir.