Did you know that including keywords in your mobile app name, on average will cause a 10.3% increase in app store search rankings? The facts speak for themselves. Data clearly shows that mobile app optimization is a critical ingredient in successful mobile applications. In this guide, we walk you step-by-step through the app store optimization fundamentals and show you how to start reaping the benefits of this mobile app marketing tactic. In this 18-page guide, you’ll learn: - How users most commonly find mobile apps - How to optimize your app listing for the App Store - How to optimize your app listing for Google Play - How to identify relevant keyword phrases - Where to place your targeted keywords