1. Cover
Advisory Planfor
Muskegon CountyMonth Year
© 2015 Regents of the University of Michigan

2. INTRODUCTION
In the aftermath of two wars, government sequestration, and a reduced federal budget, defense contracts have been severely limited, and for
many companies have vanished altogether. The decrease and elimination of government contracts have caused companies to reduce workforce,
close branches, and seek other business opportunities. For many of the local communities where these companies reside, these changes have
caused a host of economic problems including job loss, reductions in business, decreases in population, and financial instability. Left unchecked,
the impact of these negative events will threaten the stability and growth of many communities and strain future recovery efforts.
To provide resources to struggling communities and businesses, the University of Michigan’s Institute for Research on Labor, Employment, and
the Economy (IRLEE), in collaboration with Ohio State University and Purdue University, has organized the Defense Manufacturing Assistance
Program (DMAP). DMAP is a grant-funded program that provides technical assistance to local communities severely affected by Department
of Defense downsizing. DMAP works with communities to identify problems, outline possible solutions based on community feedback and
objective research, and provide the resources to implement a project that is practical, impactful, and sustainable. It is hoped that this opportunity
will allow communities not only to recover from recent economic setbacks, but to develop a strategy for future growth and development.
Defense
DMAP
2

3. INTRODUCTION
Description of the community in relation to Department of Defense funding and DMAP.
How has the community been affected by DoD funding?
Why has DMAP chosen to work with this community?
What specific opportunities present themselves with the DMAP partnership?
Sources: news articles, focus group notes
Approximate length: 1-3 paragraphs
Muskegon County
Figure: Community Defense Contracts in Muskegon County (2015 Dollars)1
Source: GovernmentContractsWon.com 3

4. INTRODUCTION
The DMAP Process and Time Line
Month Year
Outreach
DMAP identifies
potential clients via
referrals and inquiries
or self-application.
Site Visit
DMAP conducts
community site visits.
Admittance
DMAP conducts
informational
conversations and
research.
Project Launch
DMAP executes and
manages competitive
bidding process,
selects consultant
with client, and
launches project.
Monitoring
DMAP monitors project
impact and progress
and other growth
opportunities for client.
Diagnostic Analysis
DMAP conducts
research and creates
Advisory Plan.
Focus Group
DMAP works with
stakeholders to assess
community impacts and
discuss potential projects.
Month Year Month Year
Month Year Month Year
MonthYear
4

5. COMMUNITYCOMMUNITY
COMMUNITY 6
9
11
12
Quality of Life
Population
Housing
Poverty
5

6. COMMUNITY
Muskegon County is located in the western Michigan, with a land
area of 499.25 sq. miles (34.2%) and water area of 960.79 sq. miles
(65.8%).3
The county contains 7 cities, 16 townships or charter
townships, and 4 villages. The City of Muskegon, the largest city in
the county, is the county seat.4
Highways I-96 and M-31 provide fast routes to Grand Rapids (40
minutes), Holland (40 minutes), and Lansing (1.5 hours). The 2014
county population of 171,328 shows a slight increase over 2013.
The county’s 26 miles of Lake Michigan shoreline provide rich
resources and attract tourists. But relatively low housing values
and high poverty rates are challenges as Muskegon County seeks
to attract new residents and businesses.
Muskegon County
Quality of Life
Geography2
L a k e
M i c h i g a n
± 0 10 205 Miles
Grand Rapids
Muskegon
County
Lansing
Kalamazoo
Holland
Source: U.S. Census Bureau, 2015 TIGER/Line Shapfiles; Great Lakes Mapping and GIS,
http://gis.glin.net/.
6

7. COMMUNITY
Ravenna
Lakewood Club
Fruitport
Casnovia
Dalton
Holton
Fruitland
Egelston
Ravenna
Moorland Casnovia
Fruitport
Charter
Twp
Blue Lake
Sullivan
Cedar Creek
Laketon
Muskegon
Charter
Twp
Montague
Twp
Muskegon
Norton Shores
White River
Whitehall
Twp
W
hitehall
M
ontague
North Muskegon
Muskegon
Heights
Roosevelt
Park
O c e a n a C o u n t yO c e a n a C o u n t y
N e w a y g o C o u n t yN e w a y g o C o u n t y
O t t a w a
C o u n t y
O t t a w a
C o u n t y
L a k e
M i c h i g a n
villages
municipalities
cities
townships
charter townships
± 0 4 82 Miles
Data Retrieved from Social Explorer, 2010-2014 American
Community Survey using 2015 TIGER/Line Shapefiles
prepared by the U.S. Census Bureau, Great Lakes Mapping
and GIS http://gis.glin.net/.
Cities, Townships, and Villages6
Cities:
Montague
Muskegon
Muskegon Heights
North Muskegon
Townships:
Blue Lake
Casnovia
Cedar Creek
Dalton
Egelston
Fruitland
Holton
Charter Townships:
Fruitport
Villages:
Casnovia
Fruitport
Norton Shores
Roosevelt Park
Whitehall
Laketon
Montague
Moorland
Ravenna
Sullivan
White River
Whitehall
Muskegon
Lakewood Club
Ravenna
Muskegon County5
Quality of Life
7

8. COMMUNITY
Quality of Life
Public Services7
Police
Fire
Muskegon County has a Sheriff’s Office
and a county jail. The county also offers
county-wide emergency services and
dispatch 911. The cities and Muskegon
Township have their own local police
stations.
The entire county is covered by 14 local
fire stations, 4 in the cities and 10 in the
townships.
Emergency
Ambulance
Professional Med Team, Inc.
and White Lake Ambulance
Authority offer emergency
ambulance service in the county.
Medical/Health
Facilities
Schools
Recreation
Mercy Health Partners, the largest employer
in the county, provides health care for the
residents, along with two federal qualified
Health Centers: Hackley Community Care
Center and Muskegon Family Care.
12 school districts provide K-12
education. The quality of education
varies from different schools and from
different school districts. The percentile
(1% means poorest, 99% means best)
ranks range from 1% (Nelson Elementary
School, Muskegon) to 84% (Churchill
Elementary School, Norton Shores).
The county contains 26 miles of Lake
Michigan shoreline, as well as part of the
Manistee National Forest, 3 state parks,
and 7 county parks.
8

9. COMMUNITY
Ottawa County
Population
Population8
Age Change9
Muskegon county has had a relatively
stable population since 1980, while
neighboring Kent and Ottawa Counties
have experienced substantial population
growth. Muskegon County’s 2014
population was 171,328.
The median age in Muskegon County
is 39. Between 2000 and 2010, the
population under 18 has decreased and
the population between 35 and 64 has
increased. The percentage of seniors is
expected to grow and the county should
be prepared for the aging population.
Young people are disproportionately
located in the Cities of Muskegon and
Muskegon Heights, while those over 65
are concentrated near the Lake Michigan
shore and the two inland lakes.
2000 2010
Under 18 years 18 to 34 years 35 to 64 years 65 and over
Source: 1980, 1990, 2000, 2010 Decennial Censuses, ACS 2014 (5-Year Estimates)
Source: 2000, 2010 Decennial Censuses
Kent County Muskegon County Newaygo County Oceana County
0
200,000
400,000
600,000
1980 1990 2000 2010 2014
9

10. COMMUNITY
Muskegon County has a significant majority of white residents (80%).
Black or African Americans are the second largest race in the county
(14.5%). Together they make up 95% of the population. Blacks are highly
concentrated in the City of Muskegon Heights and in areas of the City of
Muskegon. In some Muskegon Heights neighborhoods, nearly 90% of the
population is Black or African American.
Black or African American
American Indian and Alaska Native
Asian
Some Other Race
Two or More Races
80%
20%
White Alone 14.5%
0.8%
0.6%
1.4%
2.8%
Race10
Population Black
White
Source: 2010 Decennial Censuses
10

11. COMMUNITY
Median House Value11
Median House Value12
Housing
In 2014, the median house value in Muskegon County was
$98,600, which was lower than that of all the neighboring
counties and the State of Michigan. The highest median home
value are along the shoreline of Lake Michigan, in Blue Lake
Township, and Fruitport Township. The lowest median values
for homes are in the City of Muskegon and City of Muskegon
Heights.
In addition, the shoreline areas and areas around White Lake and
Muskegon Lake have a great number of seasonal houses, which
are represented by high housing value and high vacancy rate.
Overall, county home values fluctuate widely between urban
and rural areas and shoreline/waterfront and inland areas.
$160,000
$120,000
$80,000
$40,000
$0
Kent
County
Muskegon
County
Newaygo
County
Oceana
County
Ottawa
County
Michigan
$98,600
Source: ACS 2014 (5-Year Estimates), U.S. Census Bureau
11

12. COMMUNITY
Poverty
In 2014, 15.5% of Muskegon County households fell below the
poverty level, which is higher than the neighboring counties and
the State of Michigan overall. Of the 15.5% of residents below
the poverty level, most live in households with a single female
householder.
Poverty is highly concentrated in the City of Muskegon Heights
and areas of the City of Muskegon. Some neighborhoods within
these two cities have more than 50% of families living in poverty.
In addition, Holton Township and Cedar Creek Township, in the
northeast section of Muskegon County, also have a high poverty
rate at nearly 19%. Poverty is unevenly distributed across the
county.
Poverty Rates13
Poverty Rates by Family Type14
Married couple
family without
related children
Female householder
Married couple
family with related
children
Male householder
84.5%
At or Above poverty
level
15.5%
Below
Poverty
Level
9.4%
3.1%
1.5%
1.5%
Source: ACS 2014 (5-Year Estimates), U.S. Census Bureau
12

13. COMMUNITY
Community SWOT Analysis
Strengths
Opportunities Threats
Weaknesses
S
O
W
T
• Rich natural resources (both water and forest)
• Seasonal recreation attractive to tourists
• Proximity to Grand Rapids and other big cities
• Quality of Life millage bonds paid off, and
opened up opportunity for public improvement
projects4
• Senior Service millage recently approved, an
estimate 2 million a year will be allocated to
various projects that benefit elders5
• Rising housing prices6
• Low house value and relatively high property tax rates1
• Flat Housing market since the recession2
• High poverty rates, particularly among children
• Drastic cuts in school districts’budget due to the financial
difficulty
• Black and White residents disproportionately located
throughout the county
• High crime rates in City of Muskegon and Muskegon
Heights3
• Deteriorating roads put lives at risk (nearly 30% of roads
need structural improvements7
)
13

14. ECONOMY
ECONOMY Workforce
Unemployment
Occupations
Household Income
Educational Attainment
Workforce Development
Local Training Programs
15
17
18
20
21
22
23
24
General Statistics
Top Employers and Economic Pillars
Industry
14

15. ECONOMY
Employment
Muskegon County closely approximates the state and national unemployment trends since 1990. The county generally has a higher
unemployment rate than the state and the nation. The lowest unemployment rate occurred in 1998 during the economic rise (4.0%). The highest
unemployment rate in the past two and half decades was in 2009 during the recession (14.9%). Unemployment rates dropped quickly after 2009,
which indicates a fast recovery from the recession. The difference between unemployment rates in Muskegon County and in the state and nation
as a whole has also narrowed. In 2015, the overall unemployment rate in Muskegon County was 5.6% (5.4% in MI, 5.3% in US).
Muskegon County
MI
US
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
16.0
14.0
12.0
10.0
8.0
6.0
4.0
2.0
0.0
Unemployment Rates since 199015
Source: U.S. Bureau of Labor Statistics
15

16. ECONOMY
Employment
Employment in 2014 rose by nearly 1000 jobs, a 1.5%
increase over 2013. Between 2013 and 2014, year-
round employment significantly increased in the
manufacturing sector, trade, transportation and utility,
and the leisure and hospitality sector.
In the manufacturing sector, fabricated metal
and machinery gained more employees than the
other sub-sectors. The transportation equipment
manufacturing, where most of Muskegon’s defense
contracts went, didn’t gain or lose employees during
2013 and 2014, but the number of employees
increased in 2015.
Employment in 2014 Rose by Nearly
1,000 Jobs, a 1.5 Percent Increase
Mining, logging,
and const.
Manufacturing
Trade,
Transport. and
util.
Information
Financial
Prof. and
business
Education and
health
Leisure and
hospitality
Other services
Government
-500
-400
-300
-200
-100
0
100
200
300
400
500
Employment Change, Jan–Nov 2013 to Jan–Nov 2014
Source: BLS CES. 17
Employment Change, Jan-Nov 2013 to Jan-Nov 201416
Employment Change, Manufacturing Sector
Jan-Nov 2013 to Jan-Nov 201416
Source: 2015–2016 Forecast for Muskegon County, W.E. Upjohn Institute for Employment Research
Moderate Employment Gains in the County’s
Manufacturing Sector Were Broad Based
Food
Textile
Printing
Chemical
Plastic and
rubber
Nonmetallic
mineral
Primary metal
Fabricated metal
Machinery
Computer
Elec. equip.
Transport.
Furniture
Misc.
-40
-20
0
20
40
60
80
100
120
Employment Change, Q1 2013 to Q1 2014
Source: BLS QCEW. 18
EmploymentChange
EmploymentChange
Bubble size represents the original number of employees in the industries
Bubble size represents the original number of employees in the industries 16

17. ECONOMY
Occupation for Employed Civilian Population Over 1617
Occupations
The most common occupations in Muskegon County are professional and related occupations, which make up 18.5% of the total occupations.
Production occupations in Muskegon County are significantly more common than they are in all the neighboring counties and the state as a
whole. Protective service occupations, though the percentage is small (2.1%), are also more common than in other places because of the need
for shoreline preservation.
Professional and related
Production
Office and administrative support
Sales and related
Management, business, and financial operations
Construction, extraction, and maintenance
Food preparation and serving related
Transportation and material moving
Building and grounds cleaning and maintenance
Healthcare support
Personal care and service
Protective service
Farming, fishing, and forestry
0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0% 18.0% 20.0%
Source: ACS 2014 (5-Year Estimates), U.S. Census Bureau 17

18. ECONOMY
Household Income Median Household Income18
The overall median household income in
Muskegon County was $41,842 in 2014,
which was lower than the state median
household income ($49,087). Families in
Blue Lake Township, Laketon Township,
and the City of Norton Shores generally
have a higher household income, while
the cities of Muskegon and Muskegon
Heights have the lowest median
household income.
18

19. ECONOMY
Household IncomeHousehold Income
Income varies widely across Muskegon County. While the most common household income fells between $75,000 to $100,000, a
disproportionate number of households have an income level below the county average. 9.2% (5942) of Muskegon County households have an
annual household income of less than $10,000.
Income Distribution, Muskegon County19
Source: ACS 2014 (5-Year Estimates), U.S. Census Bureau 19

20. ECONOMY
Educational Attainment
The majority (53.5%) of Muskegon County residents have at least some college or an associate’s degree,
however, the number of residents who have bachelor’s or graduate degrees is significantly lower than in most
neighboring counties and the state as a whole. Geographically, residents along the lakeshore are generally
better educated than in the rest of the county.
Less than High
School Graduate
High School Graduate
(includes Equivalency)
Some College or
Associate Degree
Bachelor’s Degree Graduate or
Professional Degree
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Kent County
Muskegon County
Newaygo County
Oceana County
Ottawa County
Michigan
Educational Attainment for Population 25 Years and Over20
Source: ACS 2014 (5-Year Estimates), U.S. Census Bureau 20

21. ECONOMY
Workforce Development
Nearby Universities and Training Schools21
• Grand Valley State University
• Muskegon Community College
• Baker College of Muskegon
• Stevenson Center for Higher Education
• Nuvo College of Cosmetology
• French Academy of Cosmetology
• Ferris State University in Muskegon
• Western Michigan University in Muskegon
• Blue Lake Fine Arts Academy
Location Total Enrollment Graduation Rate Student to Faculty Ratio
Grand Valley State University Allendale, MI 25,325 67% 17:1
Muskegon Community College Muskegon, MI 4,506 16% 20:1
Baker College of Muskegon Muskegon, MI - - -
Nuvo College of Cosmetology Norton Shores, MI 104 70% 19:1
French Academy of Cosmetology Spring Lake, MI 53 43% 20:1
Higher education in Muskegon County is quite limited.
Ferris State University and Western Michigan University
have satellite campuses in the City of Muskegon that offer a
few programs. Muskegon Community College is the largest
college within the county with 4,506 students enrolled in fall
2015. Grand Valley State University at Allendale is the closest
location for comprehensive higher education including both
undergraduate and graduate programs. Several vocational
schools provide medical and cosmetology training.
Source: College Navigator, National Center for Education Statistics
21

22. ECONOMY
Local Training Programs
Ross Medical Education Center - Roosevelt Park, MI
Ross Medical Education Center is a for-profit training school with 35 locations in seven states. Muskegon County has one in Roo-
sevelt Park to meet the high demand for healthcare employees. The Roosevelt Park location offers training programs for Medical
Assistant, Medical Insurance Billing, and Office Administration. More choices are available at other locations.
Muskegon Innovation Hub (the Hub) – Muskegon, MI
The Hub is a business innovation center operated by Grand Valley State University. It helps with business incubation and funding
assistance. It also offers co-working space. The Hub plays a key role in the county-wide innovation attempt, startup businesses,
and industry diversification efforts.
MAISD - Muskegon Area Career Tech Center – Muskegon, MI
The Muskegon Area Career Tech Center, operated by Muskegon Area Intermediate School District, was opened in 2005. It offers a
variety of career training classes and other forms of support for high school juniors and seniors through Muskegon County at no
additional cost. The center is particularly important in a community where lots of people start their career after high school.
MCC- Advanced Manufacturing Institute – Muskegon, MI
The Advanced Manufacturing Institute is operated by Muskegon Community College. Local manufacturers can send their current
employees and new-hires to the institute for a eight-week training in various manufacturing environments.
22

23. ECONOMY
General Statistics
The manufacturing industry employs the largest amount of people in Muskegon County - accounting for 24.6% of the employed civilian
population over 16. This demonstrates the high-dependence the Muskegon County labor market has on the manufacturing industry. The
second-largest industry by occupation for employed civilians is the educational and healthcare services, and social assistance, led by the top
employer, Mercy Health Partners.
Industry By Occupation For Employed Civilian Population 16 Years And Over22
Manufacturing
Educational services, and health care and social assistance
Retail trade
Arts, entertainment, and recreation, and accommodation and food
Professional, scientific, and management, administrative, waste management
Other services, except public administration
Construction
Public administration
Finance and insurance, and real estate and rental and leasing
Transportation and warehousing, and utilities
Wholesale trade
Agriculture, forestry, fishing and hunting, and mining
Information
0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000
Source: ACS 2014 (5-Year Estimates), U.S. Census Bureau 23

24. ECONOMY
2016 (as of 2/22/16) 2012
Employers Company Type Rank # of Employees # of Employees % of county Employment
Mercy Health Partners Hospital Systems 1 4114 3657 5.2%
Alcoa Howmet Aerospace 2 2200 2100 3.0%
County of Muskegon Local Government 3 1200 1108 1.6%
ADAC Automotive Plastics, Automotive 4 970 500 0.7%
Meijer Inc. Department Store 5 900 866 1.2%
Diversified Machine Chassis Casting & Machining Solutions 6 760 - -
Hines Corporation Companies Springs, Floor Care 7 690 - -
Port City Group Aluminum Die Castings 8 667 493 0.7%
GE Aviation Aerospace 9 660 553 0.8%
Muskegon Public Schools Education 10 565 915 1.3%
Walmart Department Store 11 500 - -
Knoll Inc. Office Furniture Mfg 12 470 573 0.8%
Structural Concepts Display Cases Mfg 13 440 - -
Wesco Gasoline & Convenience Stores 14 432 395 0.6%
KL Outdoor Kayak Mfg 15 400 - -
McDonald’s, JAAR, Inc. Fast Food Restaurants 16 395 - -
L-3 Combat Propulsion Systems Defense Vehicle Systems 17 350 - -
Top Employers and Economic Pillars
The top three largest employers in Muskegon County are Mercy Health Partners, Alcoa Howmet, and the County of Muskegon. The top three
employers have not changed for years, and have experienced a slight increase in employees since 2012. ADAC Automotive, the fourth largest
employer in 2016, has seen a substantial increase (94%) in employment since 2012. Most of the other major employers have also experienced
an increase in employment since 2012, however, Muskegon Public Schools has reduced their number of employees by nearly 40% due to drastic
budget cuts.23
Source: Muskegon Area First; Muskegon County Comprehensive Annual Financial Report
Top Employers24
24

25. ECONOMY
Defense Industry (not finished)
Top Employers and Economic Pillars
Muskegon County has a strong defense manufacturing base, especially in the area of combat vehicles and aerospace. L-3 Combat Propulsion
Systems, the largest defense contractor in Muskegon County, has had a 40-year tradition as a major player in the military land systems market
and has had a historical and continued presence with strong programs.25
Usually, L-3 CPS receives 70% - 90% of total defense contract moneys
the Muskegon County’s contractors receive each year. However, because of the downturn in the defense industry, the company has gone from a
peak of 630 employees in 2006 to 350 employees today.26
Other major defense contractors in Muskegon County include Kaydon Corporation, T.Q. Machining, Inc. (aerospace, automotive, plastics), The
King Co. Inc. (marine), Geosyntec Consultants Inc., Alcoa Howmet (aerospace, the second largest employer in the county), Black & Veatch Special
Projects Co.27
25

26. ECONOMY
Economy
Strengths
Opportunities Threats
Weaknesses
S
O
W
T
SWOT Analysis
• Unemployment rate dropped fast in the recent years,
to the lowest since 2001.
• A strong base for defense manufacturing.
• Transportation equipment manufacturing sub-sector
job market increased in the county
• The healthcare as an economic pillar in Muskegon
County, providing a more stable job market that can
potentially absorb a substantial amount of the labor
force.
• Application process modified recently for
government jobs in order to level the playing
field for applicants formerly convicted of a
felony1
• Less people of higher education in Muskegon County.
• Household income generally lower than the state average
and showing no sign on a rise.
• Less attractive to the talented people because of the
relatively low quality of life
• Uneven distribution of wealth across the county.
• Limited access to institutions of higher education within the
county.
• Economist forecast a slight economic downturn in 2018,
which could likely produce a drop in employment in the
manufacturing sector.2
26

27. DMAP PROJECT SELECTION
DMAP
PROJECT
SELECTION
# Focus Group
# Project Selection
# Funded Project
# Project Selection Criteria
27

28. DMAP PROJECT SELECTION
Focus Group
Description of the focus group session(s). Include date(s), main topics discussed, goals identified, etc.
Source: focus group notes
Approximate length: 3+ sentences
Insert several photos of the focus group event, if available.
28

29. DMAP PROJECT SELECTION
Focus Group: List of Key Participants
Key participant
Title
Key participant
Title
Key participant
Title
Key participant
Title
Key participant
Title
Key participant
Title
Key participant
Title
Key participant
Title
Key participant
Title
Key participant
Title
Key participant
Title
Key participant
Title
Key participant
Title
Key participant
Title
Key participant
Title
Key participant
Title
29

30. DMAP PROJECT SELECTION
Project Selection
During the meeting, number projects were delineated. All recommended projects are rooted in one central goal: sustaining current eco-
nomic growth.
Projects developed out of Focus Group Session, mm/dd/yyyy
1. List Project Titles in numerical order by rank
30

31. DMAP PROJECT SELECTION
#2
Strengths
Threats
Strategies
#1 (FUNDED PROJECT)
Strengths
Threats
Strategies
Project Selection
31

32. DMAP PROJECT SELECTION
#4
Strengths
Threats
Strategies
#3
Strengths
Threats
Strategies
#5
Strengths
Threats
Strategies
Project Selection
32

33. DMAP PROJECT SELECTION
Project Selection Criteria
Weight Descriptions:
3
Very Important 2
Moderately Important 1
Less ImportantCriteria are considered
virtually essential to the
project’s feasibility and/or
impact on the community.
Scoring low in any of these
criteria will greatly affect a
project’s success.
Criteria offer valuable
solutions that could
greatly impact the
community, but may not
apply equally to every
project being considered.
Criteria are important to
consider, but are not vital
to the project’s success.
Scoring low in any of these
criteria will not significantly
affect an otherwise strong
project, but may be a decid-
ing factor for closely ranked
projects.
These 5 projects were ranked according to criteria
designed to determine what projects might be the
most critical and practical for Sterling Heights to
pursue under the DMAP program. The following is a
detailed description of all criterion and the weight
assigned to each. The highest scoring project was
selected as the funded project.
3
Project is well-defined
Evaluates whether or not the scope of the project is clearly and succinctly defined. A high score indicates that
the project lays out a clear outline for achieving DMAP goals.
Weight
Evaluates the clarity of the problem to be addressed. Projects targeting broad or vague issues may only solve
problems on a surface level, whereas projects that target clearly defined problems are more likely to be im-
pactful.
Project targets a clearly stated problem
3
Project has a clear and reasonable timeline and has potential to begin soon with no apparent
obstacles
Evaluates the ability of the project to be completed efficiently and succinctly. A high score indicates that the
project can be begun quickly and completed on a finite timeline.
3
A suitable applicant for this project is apparent and has the necessary organizational capacity
and demonstrated willingness to undertake and sustain the project
Evaluates the availability of an applicant/organization willing to support and promote the project. A high
score indicates that there is already applicant/organization available to take on the project.
3
Criteria:
33

34. DMAP PROJECT SELECTION
Project Selection Criteria
Project has a high potential for positive economic impact
Project has a high potential for job creation/retention
3 Evaluates the economic impact of the project within the community. A high score indicates that the
project’s effects will be significant and long-lasting.
3 Evaluates the project’s ability to create/retain jobs in the community. A high score indicates that the
project will support and promote a healthy, well-maintained labor force.
Project alleviates defense drawdown related economic distress
2 Evaluates the project’s ability to solve problems related to defense drawdown. A high score indicates
that the project is well-suited for easing economic distress by offering solutions to weakening of the
community’s defense industry.
Project has a high potential for generating new tax revenues
2 Evaluates the project’s ability to generate additional local tax revenue. A high score indicates that the
project will increase revenue through property taxes and/or income taxes, most likely by attracting more
businesses to the area and/or creating new jobs.
Project addresses a more widely articulated community need
1 Evaluates the alignment of the project’s goals with issues specifically brought up by the community. A
high score indicates that the goals of the project match up well with the needs most fervently expressed
by local officials and/or residents.
Project has a good value for DMAP investment
1 Evaluates the project’s practicality given the $25,000 that DMAP can potentially allocate. A high score
indicates that the project will have a strong impact for the amount of money provided
Project will catalyze the revitalization of the community
1 Evaluates the project’s ability to stimulate positive change and growth in the community. A high score
indicates that the project will have long-lasting effects on the community and will create a strong
foundation for the fulfillment of future goals and projects. 34

35. DMAP PROJECT SELECTION
Funded Project #1 Name of funded project
Describe the funded project
Pull information from RFP and the project proposal
purpose
objectives
etc.
Insert pictures
35

36. Acknowledgment
The University of Michigan Defense Manufacturing Assistance Program at the Institute for Research on Labor, Employment, and the Economy
(IRLEE) would like to thank the Community for its leadership and expertise throughout this process, and the select group of local key
stakeholders for their time and contributions.
This plan was prepared under contract with the Regents of the University of Michigan, with financial support from the Office of Economic
Adjustment, Department of Defense, and the Michigan Economic Development Corporation. The content reflects the views of the Regents of
the University of Michigan and does not necessarily reflect the views of the Office of Economic Adjustment.
Megan Reichert
Director
Defense Manufacturing Assistance Program
University of Michigan
Ph.: 734-998-7576
Community Contact Name
Title
Organization
Ph.: xxx-xxx-xxxx
For more Information:
insert community logo
insert
community
logo

37. References
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Jan%2030%202015_v2.pdf
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38. References
18. Median Household Income, [computer map]. U.S. Census Bureau, ACS 2014 (5-Year Estimates), 2015 TIGER/ Line Shapefiles. Using ArcGis
[GIS software]. Ann Arbor, MI: IRLEE, 2016.
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22. Industry by Occupation..., U.S. Census Bureau, ACS 2014 (5-Year Estimates), www.socialexplorer.com
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