ATHENA PowerLink is a non-profit mentoring program that provides professional advisory panels to woman-owned businesses to help increase their growth and profitability. It selects companies based on their potential to utilize advisory assistance, and provides quarterly panel meetings with professionals in needed areas of expertise for one year, coordinated by an Advisory Panel Coordinator. The business owner is responsible for hosting meetings and providing materials for the panel to address specific problems and goals, and can accept or reject their suggestions.