Apimec 24 11 2014 en

4. 1
TODAY
Pontos +
Money
Mobile
Multiplus
Challenge
2014

5. Novo Mercado (New Market)1
100% tag along rights2
Ordinary shares only3
30% of independent board
members
4
Special Committee
Audit, Finance, Governance and Related
Parties Committee
5

6. The custumers accumulate
points buying products from
our partners & flying with TAM
and ONE WORD airline com-
panies. They can convert the
points in their loyalty
programmes to Multiplus
The points are acumulated in
the credit card. They can then
choose to transfer the points
to Multiplus or other loyalty
programmes
The points can be redeemed for
many products or services at
coalition partners
The points are redeemed for an
airline tickets
More than 15 million airline
tickets were redeemed during the
last five years
9M143Q14

7. 15%
56%
29%
14%
24%24%
61%

8. 1

9. ´
Coalition TAM
Coalition represents more than
80% of points accumulated

11. 2012
2013
9M14

12. 2012
2013
9M14

13. 2012
2013
9M14



14. 2012
2013
9M14

19. Loyalty
programs
models

21. •
•
•

22. • METRICS
• RECURRING +
PROMOTIONAL
New
clients
Cross –
sell/upsell
Channel
extension
Directioning
sales
Increasing
sales
Lead
generation
Churn
reduction

23. Tier
* Behavior on the
last 24 months
* Considerded only
members that
accumulates on the
last 24 months+ 21%
+ 21%
+ 103%
+ 69%
+ 59%
Partner

24. Aug 2014
Accessos to
The APP
04/ago | 05/ago | 06/ago | 07/ago | 08/ago | 09/ago | 10/ago | 11/ago
+ 3x
APP
Download
04/ago | 05/ago | 06/ago | 07/ago | 08/ago | 09/ago | 10/ago | 11/ago
+ 7x

26. Sources: websites of the biggest loyalty programs and statistics data of each country (updated in Jan/2014)
200
127
35
23
316
81
64
13
26
5
2
80
20
35
6,5%
20,5%
14,4%
7,3%
25,3%
24,2%
53,9%

27. Cartões Cia Aérea Varejo Farmácias Livrarias
2x/mês 3x/mês 4x/mês 1x/ano 2x/ano
E-commerce Mobile Loja Física
Redes
Sociais
-
Viagem
internacional
Eletrônicos Viagem
Nacional
Brinquedos
Artigos
Esportivos
Cia Aérea Varejo
2x/mês
E-commerce Mobile
Viagem
Internacional
Acabou de
resgatar
uma
passagem
Irá participar
de uma
corrida
- -
Resgatou
camiseta
de times
Mobiliando
casa nova
Resgatou
TV
Estudante
Tecnológico
(Earlier
adopter)
Executivo Família Esportista
Acabou de
resgatar uma
passagem
Esportista
Acima
de 300k
Entre
100K e 300K
Entre
50K e
100k
Entre 20K
e 50K
Abaixo
de 20K
Entre 20K
e 50K
E-commerce
International
Travel
Just
redeemed
a travel
Athlete
Airline Retail
2x/month
Mobile
Entre 20K
e 50K

28. Participantes
B2C

31. 2

32. •
•
•
•
•
•
•
•
•
•
•
•
•

33. 2

41. 





43. Bring active members
to the network
Invite your friends to join Multiplus Earn 100 points
Creat more accrual
through engagement
Accrual on three different partners Earn 100 points
Encourage transaction
in a specific a partner
Redeem with one partner Earn 100 points
Creat more accrual
through engagement
Transfer your KM from Ipiranga to
Multiplus
Earn 100 points
Assure
understanding and
interaction
with the network
Learn how the biggest loyalty network
works
Earn 100 points
Install Multiplus mobile on your device Earn 100 points

46. 13.4% 18.0%
*Including BRL 600 million capital reduction
**Accrual basis

48. MULTIPLUS S.A.