NYC API Strategy Keynote - Accelerating Innovation
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The document discusses National Instruments' (NI) strategy around exploiting APIs and Moore's Law. It outlines NI's vision of flexible software and modular hardware. It also describes NI's culture of enabling students and developers. The API strategy section details lowering barriers for third-party developers by integrating with NI APIs and monetizing add-ons. It argues that APIs that take advantage of increasing computational power from Moore's Law can be highly disruptive.
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NYC API Strategy Keynote - Accelerating Innovation
- 1. EXPLOITING API VISION CULTURE MOORE’S STRATEGY LAW Jeff Meisel jeff.meisel@ni.com @jeff_meisel
- 2. VISION
- 3. “ …a minor invention every 10 days and a big thing “ every 6 months or so. Time Magazine, July 2010
- 5. Traditional Approach: Our Approach: Not Software Flexible software with modular hardware 6.12 cubic ft .67 cubic ft
- 6. Test Monitor Embedded Control Mechatronics Desktops and PXI and Modular NI CompactRIO and Open Connectivity PC-Based DAQ Instruments Custom Designs With Third-Party I/O
- 9. CULTURE
- 10. @WaterlooLabs
- 11. @WaterlooLabs
- 12. High school students competing in FIRST Robotics Competition build fully functioning, human-sized robots in just six weeks using the NI graphical system design platform.
- 13. “I'd like for NI to give us its blessing to create such tools [with APIs], so that we don't feel like renegade outlaws and can feel comfortable sharing them with others… the current position from NI seems to be that it doesn't exist.” - Developer forum post with corresponding image Jan 21, 2009
- 14. 3rd Party Add-ons and Apps
- 15. API STRATEGY
- 16. 1. Develop IP 2. Integrate with LabVIEW APIs 3. Productize Add-on or App $- $10,000 $20,000 $30,000 $40,000 $- $10,000 $20,000 $30,000 $40,000 $- $10,000 $20,000 $30,000 $40,000 Partner R&D Spend Total NRE: Total NRE: Total NRE: $80k $60k $40k
- 17. 1. Develop IP 2. Integrate with LabVIEW APIs 3. Productize Add-on or App $- $10,000 $20,000 $30,000 $40,000 $- $10,000 $20,000 $30,000 $40,000 $- $10,000 $20,000 $30,000 $40,000 Partner R&D Spend Total NRE: Total NRE: Total NRE: Partner $80k $20K $60k $42.5K $40k $27.5K R&D Reduction
- 19. Metcalfe was right! Positive network effects create very close to n^2 behavior Source: Overall Ecosystem Participation
- 25. 3rd Party Apps FPGA Multicore FPGA Processor
- 26. 802.11a + b + g + 802.11ac 200X Faster Early 2000s 2012 Traditional Rack and Stack NI Vector Signal Transceiver Semiconductor characterization test time reduced from 4 weeks to ~ 1 day.
- 27. API strategy must fit into company vision and culture. Transition from private to public APIs is a challenge. Keys to API program success are: lowering barriers of entry, monetization, and enabling network effects. API’s that exploit Moore’s Law from computational point of view can cause major disruption.
- 28. EXPLOITING API VISION CULTURE MOORE’S STRATEGY LAW Jeff Meisel jeff.meisel@ni.com @jeff_meisel