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APHA Regional Clubs Using Social Networks

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chwood
chwood

The document is about Craig H. Wood's presentation at the 2010 APHA National Convention in Nashville, Tennessee on riding the social web. Wood discusses how popular social media platforms like Facebook, Twitter, YouTube and others are being widely used. He provides statistics on user numbers and growth rates. Wood also gives advice on how organizations can leverage social media to engage with users, share content, and promote their brand and messages.

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Riding the Social Web APHA National Convention October 1, 2010 Nashville, Tennessee Craig H. Wood
Riding the Social Web APHA National Convention October 1, 2010 Nashville, Tennessee Craig H. Wood
Does anyone…. Facebook? tweet? buzz? YouTube? chat? text? APHA Convention | October 1, 2010 | C. H. Wood
After that video, we’re getting out of here. APHA Convention | October 1, 2010 | C. H. Wood
Why? over 500 million users – more than the combined populations of the United States, Germany, and Japan. will serve 75 billion video streams to 375 million unique visitors this year. Users now upload more than 24 hours of content every minute. Dell claims $3 million through WebGuild 9/13/2010 http://www.webguild.org/20100913/seo-integration-with-social-media APHA Convention | October 1, 2010 | C. H. Wood
Mobile Access Social Network Accessing Change 10/09 Facebook 32% + 23% Twitter 30% + 15% YouTube 22% + 22% Source: ROI Research, June 2010 flickr.com/photos/yourdon/3275742912/
Internet users spend more time on Facebook than on Google, Yahoo, YouTube, Microsoft, Wikipedia and Amazon combined. Source: mashable.com APHA Convention | October 1, 2010 | C. H. Wood
Facebook Connects Connects visitors’ FB to your Club’s page. Their activity shows up on their friends’ Wall feed. APHA Convention | October 1, 2010 | C. H. Wood
“Like”/ “Activity Feed” Enable social and personal experience around your websites content APHA Convention | October 1, 2010 | C. H. Wood
Credible Traffic Funnel Sharing links is how users engage Significant spike in traffic - FB links APHA Convention | October 1, 2010 | C. H. Wood
The Feed Factor Spreads the word about your Club to a network of friends APHA Convention | October 1, 2010 | C. H. Wood
Successful “Like”/”Fan” Page? Networking with other platforms Creating a resource Empowering pre-existing pages Target the proper demographics APHA Convention | October 1, 2010 | C. H. Wood
a micro-blogging platform - maximum of 140 characters. Friends are called followers APHA Convention | October 1, 2010 | C. H. Wood
Numbers • 50,000,000 tweets per day (600 tweets per second) • 2,000,000,000 tweets were posted in February 2010 • 6,000,000 new members in January and February 2010 (2.3 new members / second) APHA Convention | October 1, 2010 | C. H. Wood
Compare Twitter to a personal social gathering • You engage • You find common interests • You listen • You Share APHA Convention | October 1, 2010 | C. H. Wood
Twitter... is also • A relationship building tool • Increase the regional club awareness • Funnel to prospective members • Meet others in similar industries, and interests. APHA Convention | October 1, 2010 | C. H. Wood
An Ah Ha! Moment Ability to follow and listen the best and brightest minds in the world in a given subject area APHA Convention | October 1, 2010 | C. H. Wood
APHA Convention | October 1, 2010 | C. H. Wood
APHA Convention | October 1, 2010 | C. H. Wood
APHA Convention | October 1, 2010 | C. H. Wood
APHA Convention | October 1, 2010 | C. H. Wood
APHA Convention | October 1, 2010 | C. H. Wood
• Content supplier • Global reach • SEO Goodness • Analytics Great Know what others are watching APHA Convention | October 1, 2010 | C. H. Wood
APHA Convention | October 1, 2010 | C. H. Wood
APHA Convention | October 1, 2010 | C. H. Wood
• Increase reach and relevance • Share publicly or privately • Grant certain usage rights • Connect like minds - Groups APHA Convention | October 1, 2010 | C. H. Wood
APHA Convention | October 1, 2010 | C. H. Wood
APHA Convention | October 1, 2010 | C. H. Wood
96% APHA Convention | October 1, 2010 | C. H. Wood
APHA Convention | October 1, 2010 | C. H. Wood
APHA Convention | October 1, 2010 | C. H. Wood
APHA Convention | October 1, 2010 | C. H. Wood
YOUR APHA Convention APHA Convention || October 1, 2010 October 1, 2010 || C. H. Wood C. H. Wood
Find someone in your club that is comfortable in SN. APHA Convention | October 1, 2010 | C. H. Wood
Tweet daily, Update Facebook 2 -3 x/wk. APHA Convention | October 1, 2010 | C. H. Wood
Update YouTube and Flickr regularly with relevant content APHA Convention | October 1, 2010 | C. H. Wood
Listen APHA Convention | October 1, 2010 | C. H. Wood
Use to Promote Regional Clubs APHA Convention | October 1, 2010 | C. H. Wood
Don’t overdo it. APHA Convention | October 1, 2010 | C. H. Wood
Be genuine. APHA Convention | October 1, 2010 | C. H. Wood
Tally Ho! Happy APHA Convention Trails | October 1, 2010 | C. H. Wood

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APHA Regional Clubs Using Social Networks

  • 1. Riding the Social Web APHA National Convention October 1, 2010 Nashville, Tennessee Craig H. Wood
  • 2. Riding the Social Web APHA National Convention October 1, 2010 Nashville, Tennessee Craig H. Wood
  • 3. Does anyone…. Facebook? tweet? buzz? YouTube? chat? text? APHA Convention | October 1, 2010 | C. H. Wood
  • 4.
  • 5. After that video, we’re getting out of here. APHA Convention | October 1, 2010 | C. H. Wood
  • 6. Why? over 500 million users – more than the combined populations of the United States, Germany, and Japan. will serve 75 billion video streams to 375 million unique visitors this year. Users now upload more than 24 hours of content every minute. Dell claims $3 million through WebGuild 9/13/2010 http://www.webguild.org/20100913/seo-integration-with-social-media APHA Convention | October 1, 2010 | C. H. Wood
  • 7. Mobile Access Social Network Accessing Change 10/09 Facebook 32% + 23% Twitter 30% + 15% YouTube 22% + 22% Source: ROI Research, June 2010 flickr.com/photos/yourdon/3275742912/
  • 8. Internet users spend more time on Facebook than on Google, Yahoo, YouTube, Microsoft, Wikipedia and Amazon combined. Source: mashable.com APHA Convention | October 1, 2010 | C. H. Wood
  • 9. Facebook Connects Connects visitors’ FB to your Club’s page. Their activity shows up on their friends’ Wall feed. APHA Convention | October 1, 2010 | C. H. Wood
  • 10. “Like”/ “Activity Feed” Enable social and personal experience around your websites content APHA Convention | October 1, 2010 | C. H. Wood
  • 11. Credible Traffic Funnel Sharing links is how users engage Significant spike in traffic - FB links APHA Convention | October 1, 2010 | C. H. Wood
  • 12. The Feed Factor Spreads the word about your Club to a network of friends APHA Convention | October 1, 2010 | C. H. Wood
  • 13. Successful “Like”/”Fan” Page? Networking with other platforms Creating a resource Empowering pre-existing pages Target the proper demographics APHA Convention | October 1, 2010 | C. H. Wood
  • 14. a micro-blogging platform - maximum of 140 characters. Friends are called followers APHA Convention | October 1, 2010 | C. H. Wood
  • 15. Numbers • 50,000,000 tweets per day (600 tweets per second) • 2,000,000,000 tweets were posted in February 2010 • 6,000,000 new members in January and February 2010 (2.3 new members / second) APHA Convention | October 1, 2010 | C. H. Wood
  • 16. Compare Twitter to a personal social gathering • You engage • You find common interests • You listen • You Share APHA Convention | October 1, 2010 | C. H. Wood
  • 17. Twitter... is also • A relationship building tool • Increase the regional club awareness • Funnel to prospective members • Meet others in similar industries, and interests. APHA Convention | October 1, 2010 | C. H. Wood
  • 18. An Ah Ha! Moment Ability to follow and listen the best and brightest minds in the world in a given subject area APHA Convention | October 1, 2010 | C. H. Wood
  • 19. APHA Convention | October 1, 2010 | C. H. Wood
  • 20. APHA Convention | October 1, 2010 | C. H. Wood
  • 21. APHA Convention | October 1, 2010 | C. H. Wood
  • 22. APHA Convention | October 1, 2010 | C. H. Wood
  • 23. APHA Convention | October 1, 2010 | C. H. Wood
  • 24. • Content supplier • Global reach • SEO Goodness • Analytics Great Know what others are watching APHA Convention | October 1, 2010 | C. H. Wood
  • 25. APHA Convention | October 1, 2010 | C. H. Wood
  • 26. APHA Convention | October 1, 2010 | C. H. Wood
  • 27. • Increase reach and relevance • Share publicly or privately • Grant certain usage rights • Connect like minds - Groups APHA Convention | October 1, 2010 | C. H. Wood
  • 28. APHA Convention | October 1, 2010 | C. H. Wood
  • 29. APHA Convention | October 1, 2010 | C. H. Wood
  • 30. 96% APHA Convention | October 1, 2010 | C. H. Wood
  • 31. APHA Convention | October 1, 2010 | C. H. Wood
  • 32. APHA Convention | October 1, 2010 | C. H. Wood
  • 33. APHA Convention | October 1, 2010 | C. H. Wood
  • 34. YOUR APHA Convention APHA Convention || October 1, 2010 October 1, 2010 || C. H. Wood C. H. Wood
  • 35. Find someone in your club that is comfortable in SN. APHA Convention | October 1, 2010 | C. H. Wood
  • 36. Tweet daily, Update Facebook 2 -3 x/wk. APHA Convention | October 1, 2010 | C. H. Wood
  • 37. Update YouTube and Flickr regularly with relevant content APHA Convention | October 1, 2010 | C. H. Wood
  • 38. Listen APHA Convention | October 1, 2010 | C. H. Wood
  • 39. Use to Promote Regional Clubs APHA Convention | October 1, 2010 | C. H. Wood
  • 40. Don’t overdo it. APHA Convention | October 1, 2010 | C. H. Wood
  • 41. Be genuine. APHA Convention | October 1, 2010 | C. H. Wood
  • 42. Tally Ho! Happy APHA Convention Trails | October 1, 2010 | C. H. Wood

Editor's Notes

  1. How I came to be here with you today. Smartest person, couldn’t come, best looking person, couldn’t come, smartest best looking person, when they called the third time I couldn’t say no.Most people say I am a technology person, and I get asked a lot about technology but I am not a technology person. I am an information person. I seek information or better yet I want information to find me. I understand the technology so I can use it to be efficient in finding me information.