2. "JUST BECAUSE EVERYONE
KNOWS HOW TO USE SOCIAL
MEDIA DOESN'T MEAN THEY
UNDERSTAND SOCIAL MEDIA
MARKETING."
- Waqas Ahmed
Founder
3. WHO WE ARE
We are in the age of Digital Media where our social lives are primarily run by
online platforms. These social platforms have become a essential part of
today's personal and economic lives. However, just because everybody knows
how to use social media doesn't necessarily mean that they understand
social media marketing and business. Businesses today are failing just
because they cannot keep up with the wave of change that social media has
brought upon the world. Online presence, engagement, branding and
customer targeting has become more and more important over the years, and
the businesses that fail at these vital elements lose the race of survival. Apex
Social Media Marketing steps in to take over these elements for your
business so that you can focus on what you do best, while we focus on what
we do best, to take your business to its Apex.
4. WHAT BUSINESSES DO
WRONG WITH SOCIAL MEDIA
BRANDING
OUR CONTENT FOCUS
BENEFITS OF SOCIAL
MEDIA MARKETING
5. EXECUTION
CHALLENGES
OPPORTUNITIES
THE STRATEGY
To increase the brand awareness and social media presence
of Apex Social Media Marketing through content exposure and
engagement.
Apex Social was active on twitter, however the content
creation could've been more creative and consistent. Apex
Social didn't avail the advantages of Facebook either due to
technical difficulties on the page and inconsistent posting.
To become a well known name in the field of digital restaurant
marketing by educating restaurant and business owners on what
their social media efforts and branding are lacking as well as how
proper social media use can revolutionize their businesses.
6. STARTED FROM THE
BOTTOM NOW WE HERE
Our twitter
had started
with zero
followers, but
constant
activity
started
bringing
attention and
engagement
from foodies in
the bay area.