Axa Assurance Maroc - Insurer Innovation Award 2024
AP scap
1. Challenging our perceptions of dirt...or how to create low-impact laundry trends
Sustainable Clothing Action Plan: Annual Conference Anne Prahl, July 2012
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10. Key takeaways:
• The changing role of the designer brings new challenges & opportunities
• Design concepts including material and process choices provide new
opportunities for the reduction of the environmental impact of clothes
cleaning, drying and ironing
• As designers realise their reach beyond product design, new connections
and relationships between designers and consumers are explored
• New types of networks and platforms to forge ‘innovation-collaborations’
will be essential in order to transform some of the existing and emerging
design concepts into ‘industry reality’
• To create the desired impact and change in industry, all functions across
the business must collaborate to understand and support design concepts
from conception to sales & marketing and beyond
Contact:
Anne Prahl
Concept+Design
anne.prahl@btinternet.com
