The 7 P's of marketing mix are: Product, Price, Place, Promotion, People, Physical Evidence, and Process. A marketing mix consists of factors a business can control to influence consumer purchases. It has traditionally centered on the 4 P's of product, price, place, and promotion. The marketing mix refers to the set of actions a company uses to promote its brand in the market. Each P represents a different element of the marketing strategy mix that companies use to appeal to customers.

1. 7 p’s of Marketing Mix
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A marketing mix consists of a
combination of factors that a
business can control in order to
influence consumers to purchase its
products. By strategically manipulating
these factors and continuously
optimizing them, businesses can better
serve their customers; in turn, boosting
their bottom lines.

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The term "marketing mix" is a
foundation model for businesses,
historically centered around
product, price, place, and
promotion. The marketing mix has
been defined as the "set of
marketing tools that the firm uses
to pursue its marketing objectives
in the target market".

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A product mix is the total
number of product lines and
individual products or services
offered by a company.
Additionally referred to as
product assortment or product
portfolio. Product mixes vary from
company to company.

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refers to the value that is put for
a product. It depends on costs of
production, segment targeted, ability
of the market to pay, supply - demand
and a host of other direct and indirect
factors. There can be several types of
pricing strategies, each tied in with an
overall business plan.

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It is creating a channel for
conversation with the targeted
consumer base. Through
promotion, the company aims to
attract the customer's attention
and give them enough
information about the product to
foster enough interest to
motivate them to purchase.

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In the marketing mix, place
refers to where your product
or service will be sold. For
tangible products, this will
include physical locations such
as your own store, or a retailer
where your product will be
resold.

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The marketing mix refers to the
set of actions, or tactics, that
a company uses to promote
its brand or product in the
market. The 4Ps make up a
typical marketing mix - Price,
Product, Promotion and Place.

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People, in the marketing mix,
refers to anyone directly or
indirectly involved in the
business side of the enterprise.
That means anyone involved in
selling a product or service,
designing it, marketing,
managing teams, representing
customers, recruiting and
training.

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Physical evidence refers
to everything your customers
see when interacting with
your business. This includes:
the physical environment where
you provide the product or
service. the layout or interior
design. your packaging.

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The product is the part of the marketing
mix, along with the price, methods of
distribution and promotion. Products can
meet the need or requirement and offers the
market in order to attract attention,
acquisition, use or consumption. This is not
only related to physical objects but also
include services, people, places,
organizations, ideas, etc..

21. ANTONY SRIDHAR.A
B20503
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