The document outlines key aspects of anti-piracy enforcement on the internet, detailing various forms of cybercrime such as phishing, file sharing, ad fraud, and counterfeiting. It discusses strategies for countering these crimes, including alerting consumers, reporting to authorities, and legal actions against platforms facilitating copyright infringement. The presentation emphasizes the importance of collaboration, evidence collection, and understanding applicable laws within different jurisdictions.

1. HEADLINE PART 1
HEADLINE PART 2
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Optional Name Arial 13pt italic white
Venue Arial 13pt italic white
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2. Anti-piracy enforcement
on the internet
Deze presentatie is Niels Mulder
beschikbaar op
legalbusinessday.nl Alexander Tsoutsanis
Christian Prickaerts

3. The Underground
 http://www.youtube.com/watch?v=dFsgggsxw6Q&feature=relmfu
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4. 4 Examples of Cybercrime Inc.
File
Phishing
sharing
Ad
Fakes
Fraud
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5. An example: fake banking site

6. Evasive action
 www.ingbank.nl.edilokqx.eu 89.76.246.68 --> Polen
92.115.218.172 --> Moldova
118.218.159.237 --> Korea
121.113.153.135 --> Japan
 Spam sent from IP: 189.63.205.123 122.35.196.49 --> Korea
125.186.131.73 --> Korea
189.110.214.93 --> Uruguay
190.136.187.88 --> Argentina
 Malicious website hosted on 15 webservers 218.101.146.170 --> Korea
218.171.106.208 --> Taiwan
hosted around the globe. 220.139.51.66 --> Taiwan
58.8.245.251 --> Thailand
61.85.35.53 --> Korea
79.117.18.154 --> Roemenie
 Different countries 88.247.239.23 --> Turkije
 Different timezones
 Differences in legislation and
notice and takedown procedures

7. Using content of the original site

8. Phishing – game plan
Key: quick action.
1. Alert consumers.
2. Get the (forensic) evidence.
3. Report with Police, who may escalate to
High Tech Crime Unit and Eurojust.
4. In case of prosecution: join proceedings
to claim damages.
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9. # 2: File sharing
File
Phishing
sharing
Ad
Fakes
Fraud
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10. USENET
Downloader Downloader
news.upc.nl news.eweka.nl
Distributer news.ziggo.nl
Downloader

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12.  Plaatje met verschillende partijen
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14. Header information
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15. The parties involved
News server
Spotter
Downloading
Uploading
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16. Yesterday, today and tomorrow
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17. Copying is not stealing
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18. File-sharing: legal status
Facilitating
Upload Download
Platform
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19. Range of legal options
 Sue platform for (facilitating) copyright
infringement.
TRO within 24 hrs.
Ask for specific filter obligation as damage control?
 Take website down by targeting hosting
providers of platform
 Block access to website by targeting access
providers of users
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20. File sharing: game plan
 To what they do: join forces.
 Focus on the internet platform / ISP's /
Infrastructure.
 Investigate: secure evidence.
 Overall trend in NL: courts are willing to crack
down on internet piracy (TPB, FTD, Brein v
Ziggo, GeenStijl).
 Be realistic on monetary relief: cost-efficiency is
therefore key: good teamwork, get organized.
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21. # 3: Ad Fraud
File
Phishing
sharing
Ad
Fakes
Fraud
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22. # 3. Ad Fraud: background
Merchant Network Affiliate Customer
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23. How it should normally work
5 maart 2012

24. The non-suspecting visitor sees
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25. Behind the scenes
 With the visit of ResearchingChildren, several other webpages
are requested in the background
 These website are depicted in a 1 pixel size screen
 The advertising party registers seemingly official website visits
 http://www.researchingchildren.org/help/?campaignID=34
6&materialID=12073&affiliateID=1414
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26. Adhijacking
 Use the brand term of the merchants as keyword in for
example a Google Adwords advertisement and copy the
original ad text.
Goal:
 Replace the original merchant campaigns with the hijackers
campaigns, to get a commission pay-out on good-converting
brand terms.
 Enduring cost and taking over
business
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27. Google Ad Words
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28. Adhijacking
5 maart 2012

29. There is nothing to see here....
Hijacked adds shown
Your HQ
Hijacked ads shown
5 maart 2012

30. Lucrative business
 Price per click for a common search term (Google): €25
 The click fraud process is getting more and more an
automated process.
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31. Ad Fraud: game plan
• Do the math. Check click quality
evidence • If it stinks: investigate + forensics
• Focus on affiliate.
focus • In ad hijacking: also target competitor.
• Enrichment, fraud, tort.
grounds • Copyright infringement.
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32. Legal Business Day 2012 20 september 2012 32

33. # 4: Fakes
File
Phishing
sharing
Ad Fakes
Fraud
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34. SEO: Influencing Google ranking
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35. Legal Business Day 2012 20 september 2012 35

36. Site hosted in the USA
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37. Other sites hosted on same server
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38. Registration shielded using GoDaddy
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39. Reverse Flip
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40. Fakes - gameplan
• Focus on your customer.
focus • Understand their game plan.
• Trade mark infringement
grounds • Tort
• Class action
action • Hijackdomains. Blocking prime placement.
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41. Take away: organizational aspects
KPI
Policy
Team up
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42. Take away: key enforcement angles
evidence v. evidence
bang v. buck
NL has solid remedies
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43. And more to come in 1 Jan. 2013…..
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44. Contact
E: niels.mulder@dlapiper.com
Niels Mulder T: 020 5419 838
E: alexander.tsoutsanis@dlapiper.com
Alexander Tsoutsanis T: 020 5419 994
Christian Prickaerts E: prickaerts@fox-it.com
T: 015 2847 999
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