Of course, you want to run a scan regularly to make sure that you're
clean, but more importantly, you need to make sure you're actually
protected in the first place. If you only scan your computer when it starts
slowing down, then you're only dealing with the problem after it happens.
When the home computer market really started to take off in the mid1990s, many users actually wound up replacing their computers when
they started to slow down thanks to virus infections. This was before
these new PC users really knew what viruses were, as they just assumed
that a two-year-old computer running at a snail's crawl was just "showing
its age." Really, this is comparable to trading your car in when all it
needed was an oil change.
THE DEFINITION OF A VIRUS- A BRIEF HISTORY OF THE COMPUTER VIRUS- Why People Make Viruses- Protecting your Computer- WHAT YOU SHOULD LOOK FOR IN COMPUTER
SECURITY SOFTWARE
Description : Massfluence is a revolutionary new technology that builds sites that grow automatically with push-button viral communities, displays your business information and events, and auto-sells your courses and products in one place.
Now, for the First Time Ever. Auto-build ‘Next Generation’ Sites that Sell Products, Generate Leads, & Build Raving Fans on Autopilot. All in One Place – With No Experience Needed. MassFluence solves this by building NEW types of sites that auto-grow viral communities w/ gamification right on them while selling your products – for autopilot leads & sales.
Massfluence bundle deal will save you tons of money if you would like to get FE and all the OTOs of Massfluence . With this bundle you can get the whole funnel, all the upsells and OTO’s at a one time price of $267. Here’s everything you are getting: FE - Massfluence Professional, OTO 1 - Massfluence Gold, OTO 2 - Massfluence Ruby, OTO 3 - Massfluence Platinum, OTO 4 - Massfluence Rewardsly Special, OTO 5 - Massfluence Forrk Special, OTO 6 - Massfluence PlayPix Special, and all the bonuses.
With Massfluence bundle deal, you're getting the same amazing technology and training regular Massfluence front-end customers got, plus the essential upgrades needed to shave weeks of time and build an incredible brand that gets traffic faster. Besides, Your low investment is protected by a 30-day money-back guarantee. Go ahead now, and secure your order before the price increases.
HERE’S WHAT YOU GET WITH LIMITED TIME MASSFLUENCE DISCOUNTED BUNDLE TODAY:
Massfluence is a website builder that allows you to build sites that grow automatically with push-button viral communities, displays your business information and events, and auto-sells your courses and products in one place. Front-end offer includes:
Tutorials & 24-7 Support
Create Resource & Blog Channels
Autoresponder Integration
Gamification Technology
Create & Run Events
Sell Digital or Physical Products
Upload and Host Courses
Live Chat and Direct Messaging
Viral Link Referral Technology
Video & Voice Marketing Tech.
QR Code Technology
20 DFY Templates
Make 100 Sites
Make 500 Private or Public Groups
Commercial Rights (Sell to Businesses)Agency Rights - 15 Accounts
The document provides information on various computer threats such as computer abuse, spam, viruses, trojan horses, and worms. It defines spam as unwanted email advertisements and discusses how spammers obtain email addresses and how spam can be prevented. It also defines viruses and their components, describes different types of viruses like file viruses and polymorphic viruses, and explains how viruses infect systems. The document further discusses trojan horses and worms, how they differ from viruses, and provides examples of each.
The document provides an overview of various types of computer threats and security issues, including computer abuse, spam, viruses, worms, and Trojan horses. It discusses what each type of threat is, how it works, examples of major virus attacks over time, and methods of prevention. The conclusion is that while viruses are a major threat, there are also other computer threats beyond just viruses, such as spam, phishing, worms, and Trojan horses.
Computer viruses have existed since the late 1980s, beginning with the Brain virus created in Pakistan in 1986. Viruses spread primarily through floppy disks in the early years. Over time, viruses increased in sophistication and ability to spread over networks and email. Some notable early viruses include Michelangelo in 1991, which overwrote data on March 6th, and ILOVEYOU in 2000, one of the first major email viruses. Viruses continue to evolve with different transmission methods as technology changes.
This document discusses various types of malware including viruses, worms, Trojan horses, and spam. It defines each type and provides examples. Viruses are programs that replicate themselves and can damage computer systems. Different types of viruses are described. Worms replicate rapidly across networks to infect other systems through security vulnerabilities. Trojan horses disguise harmful programs as legitimate files. Spam is defined as unsolicited commercial email. Methods of prevention for each type of malware are mentioned.
Computer viruses can spread from one computer to another and cause various effects ranging from minor to severe. They are programs that can self-replicate and often cause harm. Viruses are typically spread through human action when infected files are shared or emails with virus attachments are sent. Common impacts of viruses include slowing down computers, corrupting files, damaging programs, and stealing private information. People create viruses to take control of computers for tasks, generate money, or steal data. There are many types of historical and modern viruses along with various computer security threats beyond just viruses.
THE DEFINITION OF A VIRUS- A BRIEF HISTORY OF THE COMPUTER VIRUS- Why People Make Viruses- Protecting your Computer- WHAT YOU SHOULD LOOK FOR IN COMPUTER
SECURITY SOFTWARE
Description : Massfluence is a revolutionary new technology that builds sites that grow automatically with push-button viral communities, displays your business information and events, and auto-sells your courses and products in one place.
Now, for the First Time Ever. Auto-build ‘Next Generation’ Sites that Sell Products, Generate Leads, & Build Raving Fans on Autopilot. All in One Place – With No Experience Needed. MassFluence solves this by building NEW types of sites that auto-grow viral communities w/ gamification right on them while selling your products – for autopilot leads & sales.
Massfluence bundle deal will save you tons of money if you would like to get FE and all the OTOs of Massfluence . With this bundle you can get the whole funnel, all the upsells and OTO’s at a one time price of $267. Here’s everything you are getting: FE - Massfluence Professional, OTO 1 - Massfluence Gold, OTO 2 - Massfluence Ruby, OTO 3 - Massfluence Platinum, OTO 4 - Massfluence Rewardsly Special, OTO 5 - Massfluence Forrk Special, OTO 6 - Massfluence PlayPix Special, and all the bonuses.
With Massfluence bundle deal, you're getting the same amazing technology and training regular Massfluence front-end customers got, plus the essential upgrades needed to shave weeks of time and build an incredible brand that gets traffic faster. Besides, Your low investment is protected by a 30-day money-back guarantee. Go ahead now, and secure your order before the price increases.
HERE’S WHAT YOU GET WITH LIMITED TIME MASSFLUENCE DISCOUNTED BUNDLE TODAY:
Massfluence is a website builder that allows you to build sites that grow automatically with push-button viral communities, displays your business information and events, and auto-sells your courses and products in one place. Front-end offer includes:
Tutorials & 24-7 Support
Create Resource & Blog Channels
Autoresponder Integration
Gamification Technology
Create & Run Events
Sell Digital or Physical Products
Upload and Host Courses
Live Chat and Direct Messaging
Viral Link Referral Technology
Video & Voice Marketing Tech.
QR Code Technology
20 DFY Templates
Make 100 Sites
Make 500 Private or Public Groups
Commercial Rights (Sell to Businesses)Agency Rights - 15 Accounts
The document provides information on various computer threats such as computer abuse, spam, viruses, trojan horses, and worms. It defines spam as unwanted email advertisements and discusses how spammers obtain email addresses and how spam can be prevented. It also defines viruses and their components, describes different types of viruses like file viruses and polymorphic viruses, and explains how viruses infect systems. The document further discusses trojan horses and worms, how they differ from viruses, and provides examples of each.
The document provides an overview of various types of computer threats and security issues, including computer abuse, spam, viruses, worms, and Trojan horses. It discusses what each type of threat is, how it works, examples of major virus attacks over time, and methods of prevention. The conclusion is that while viruses are a major threat, there are also other computer threats beyond just viruses, such as spam, phishing, worms, and Trojan horses.
Computer viruses have existed since the late 1980s, beginning with the Brain virus created in Pakistan in 1986. Viruses spread primarily through floppy disks in the early years. Over time, viruses increased in sophistication and ability to spread over networks and email. Some notable early viruses include Michelangelo in 1991, which overwrote data on March 6th, and ILOVEYOU in 2000, one of the first major email viruses. Viruses continue to evolve with different transmission methods as technology changes.
This document discusses various types of malware including viruses, worms, Trojan horses, and spam. It defines each type and provides examples. Viruses are programs that replicate themselves and can damage computer systems. Different types of viruses are described. Worms replicate rapidly across networks to infect other systems through security vulnerabilities. Trojan horses disguise harmful programs as legitimate files. Spam is defined as unsolicited commercial email. Methods of prevention for each type of malware are mentioned.
Computer viruses can spread from one computer to another and cause various effects ranging from minor to severe. They are programs that can self-replicate and often cause harm. Viruses are typically spread through human action when infected files are shared or emails with virus attachments are sent. Common impacts of viruses include slowing down computers, corrupting files, damaging programs, and stealing private information. People create viruses to take control of computers for tasks, generate money, or steal data. There are many types of historical and modern viruses along with various computer security threats beyond just viruses.
Computer viruses work by attaching themselves to other programs and replicating when those programs are run. There are different types of malware including viruses, worms, and Trojan horses. Viruses first emerged when personal computers became widespread and people shared software over bulletin boards and floppy disks. Early viruses embedded themselves in executable files or boot sectors to automatically spread. Later, email viruses and worms that exploited security vulnerabilities allowed malware to spread more easily over networks. Spyware is generally not designed to damage computers but can track users and change browser settings without permission. People can help protect themselves by using antivirus software, avoiding unknown programs, and practicing safe web browsing habits.
This document provides instructions for a web-based activity on computer viruses. It defines viruses and lists two forms of electronic infection: email viruses that replicate by sending themselves to contacts, and worms that use security holes to spread. Code Red is described as the first worm to reside only in memory. Early viruses from the late 1980s spread on floppy disks between PCs and bulletin boards. Executable and boot sector viruses are now less threatening due to larger program sizes being distributed on CDs. The ILOVEYOU virus of 2000 spread as an email attachment that automatically sent itself to contacts and corrupted files. Protection methods include enabling macro protection and using antivirus software. Reasons for creating viruses include monetary schemes, learning/
The document discusses different types of electronic infections including viruses, worms, Trojan horses, adware, spyware, and email spam. It provides details on each type, such as how viruses and worms spread, how Trojan horses can masquerade as other programs to cause harm, and how adware and spyware track users' activities without consent. It also offers defenses against each threat, emphasizing the importance of keeping anti-virus software updated to have effective protection.
This document discusses computer viruses and malware. It defines viruses, trojans, worms, spyware, and adware. It describes how viruses spread and the signs of infection. It then discusses the history of antivirus software and how it functions to prevent, quarantine, and repair infections through updating virus definitions. Popular antivirus programs from 2012 are listed.
Viruses are computer programs that replicate themselves and can damage files or systems. They spread by inserting copies of themselves into other programs or boot sectors. Common virus types include boot sector viruses, macro viruses, multipartite viruses, polymorphic viruses, and email viruses. Antivirus software works by scanning for known virus signatures or unusual activity and quarantining suspicious programs. Regularly updating antivirus software and practicing safe computing habits are recommended to prevent virus infections.
Sophos Threatsaurus: The A-Z of Computer and Data Security ThreatsConnecting Up
The document provides an introduction to various computer and data security threats. It discusses how threats have evolved from disruptive viruses to more stealthy malware aimed at financial gain. Today's threats are more likely to secretly install keyloggers, turn computers into zombies for spamming, or exploit social networks. Spear phishing targets specific individuals within organizations. Predicting future threats is difficult, but wherever there is opportunity for financial gain, criminals will attempt to misuse data.
Computer viruses are programs designed to spread from computer to computer and interfere with operations. The first virus appeared in 1982 as a prank. Viruses are often spread through email attachments and downloads. To protect against viruses, only open attachments from trusted sources, backup files frequently, and use antivirus software. Common types of malware include viruses, worms, Trojan horses, and boot sector viruses.
Computer viruses are programs designed to spread from computer to computer and interfere with operations. The first virus appeared in 1982 as a prank. Viruses are often spread through email attachments and downloads. To protect against viruses, only open attachments from trusted sources, backup files frequently, and use antivirus software. Common types of malware include viruses, worms, Trojan horses, and boot sector viruses.
Computer viruses, worms, and Trojan horses pose a threat to computers. Viruses spread from file to file on a computer but require file sharing to infect other computers. Worms exploit networks to spread rapidly from computer to computer. Trojan horses appear harmless but damage or steal information from infected computers. While most viruses and worms only self-replicate, some are programmed to damage systems through payloads like deleting files. Virus writers aim to evade detection through techniques like polymorphism that mutate code to avoid consistent fingerprints.
Computer viruses are small programs that spread from computer to computer and interfere with operations. They are often spread through email attachments and can corrupt or delete files. To remove a virus, you can use an online scanner like Microsoft Safety Scanner or restart your computer in safe mode and run a scanner. In addition to viruses, other types of malware include Trojans, worms, and bacteria. Viruses can activate and potentially damage files in various ways like playing sounds, showing pictures, or formatting disks. It is important to have antivirus software and be cautious of suspicious files and downloads.
A computer virus is a program that can copy itself without permission and infect other computers. It spreads by attaching itself to other programs and files that are transferred between computers. Viruses replicate by piggybacking on real programs and files and automatically spreading to other computers through email attachments or by exploiting security vulnerabilities over networks. The first computer virus was created in 1986 and was named "Brain".
A computer virus is a program that can copy itself without permission and infect other computers. It spreads by attaching itself to other programs and files that are transferred between computers. Viruses replicate by piggybacking on real programs and files and then reproducing themselves when those programs are run or files opened. The first computer virus was created in 1986 and was named "Brain".
This document provides information about computer viruses, including definitions, examples of early viruses from the 1980s and their effects, how viruses spread, and examples of modern email viruses like Melissa. It defines viruses as small software programs that piggyback on other programs to spread by inserting copies of themselves. The timeline outlines key developments like the first Apple viruses in 1981 and the formal definition of a computer virus in 1983. Later sections describe how different types of viruses like boot sector, executable, and email viruses work and spread. Prevention methods like software updates and antivirus programs are also mentioned.
Computer viruses and worms are malicious software programs that spread from computer to computer and interfere with operations. Viruses spread through email attachments and downloads, while worms replicate by exploiting security vulnerabilities to copy themselves to other systems on a network. Common types are executable viruses, boot sector viruses, and macro viruses like the damaging Melissa virus of 1999. Prevention methods include installing antivirus software, keeping systems updated, and using firewalls. Trojan viruses differ in that they do not self-replicate but perform unauthorized actions like deleting or blocking access to data when activated. The first major computer worm was the Morris worm of 1988, which disrupted many systems and led to the conviction of its creator.
Computer viruses are small programs that spread from computer to computer and interfere with operations. They can corrupt or delete files, use email to spread, or erase hard disks. Viruses often spread as attachments but can also be hidden in downloads. Different malware like viruses, Trojans, and worms operate in various ways but must be executed to function. Viruses may play sounds, display images or text, or damage files when activated. It is important to be cautious of suspicious files and use antivirus software to prevent infections.
Malware is malicious software designed to harm computer systems. It includes viruses, worms, trojan horses, spyware, and other unwanted programs. Malware can spread automatically through networks or be installed secretly by users. While early malware was created as experiments or pranks, now it is often used for criminal purposes like identity theft or distributing spam. Infected computers are sometimes used as "zombie computers" to perform these criminal activities without the attacker's direct involvement.
Malware is malicious software designed to harm or access a computer system without consent. It includes viruses, worms, trojan horses, spyware, and other unwanted programs. Malware was originally written as experiments or pranks, but is now often used for criminal purposes like identity theft or installing botnets for spam or denial of service attacks. It spreads through the internet and removable media. Malware authors aim to conceal the malware and prevent its removal through techniques like rootkits.
Computer viruses are programs that can copy themselves and infect computers without permission. True viruses spread when an infected computer is connected to another computer. There are different types of viruses like email viruses, Trojan horses, and worms. Viruses work by executing code and writing to memory when an infected program is launched. Some of the worst viruses in history include Melissa, ILOVEYOU, and MyDoom. People can prevent viruses by using protected operating systems, virus protection software, and avoiding unknown attachments or programs.
This document provides an agenda and information for an IT training session on security. The agenda includes covering Track-It, a tech blog, passwords, viruses, Trojan horses, worms, and spam. Details are given on properly using Track-It to log issues. Network security is discussed, including creating strong passwords and types of malware like viruses, Trojan horses, and worms. The training recommends keeping anti-virus software up-to-date and cautions against opening suspicious email attachments.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Computer viruses work by attaching themselves to other programs and replicating when those programs are run. There are different types of malware including viruses, worms, and Trojan horses. Viruses first emerged when personal computers became widespread and people shared software over bulletin boards and floppy disks. Early viruses embedded themselves in executable files or boot sectors to automatically spread. Later, email viruses and worms that exploited security vulnerabilities allowed malware to spread more easily over networks. Spyware is generally not designed to damage computers but can track users and change browser settings without permission. People can help protect themselves by using antivirus software, avoiding unknown programs, and practicing safe web browsing habits.
This document provides instructions for a web-based activity on computer viruses. It defines viruses and lists two forms of electronic infection: email viruses that replicate by sending themselves to contacts, and worms that use security holes to spread. Code Red is described as the first worm to reside only in memory. Early viruses from the late 1980s spread on floppy disks between PCs and bulletin boards. Executable and boot sector viruses are now less threatening due to larger program sizes being distributed on CDs. The ILOVEYOU virus of 2000 spread as an email attachment that automatically sent itself to contacts and corrupted files. Protection methods include enabling macro protection and using antivirus software. Reasons for creating viruses include monetary schemes, learning/
The document discusses different types of electronic infections including viruses, worms, Trojan horses, adware, spyware, and email spam. It provides details on each type, such as how viruses and worms spread, how Trojan horses can masquerade as other programs to cause harm, and how adware and spyware track users' activities without consent. It also offers defenses against each threat, emphasizing the importance of keeping anti-virus software updated to have effective protection.
This document discusses computer viruses and malware. It defines viruses, trojans, worms, spyware, and adware. It describes how viruses spread and the signs of infection. It then discusses the history of antivirus software and how it functions to prevent, quarantine, and repair infections through updating virus definitions. Popular antivirus programs from 2012 are listed.
Viruses are computer programs that replicate themselves and can damage files or systems. They spread by inserting copies of themselves into other programs or boot sectors. Common virus types include boot sector viruses, macro viruses, multipartite viruses, polymorphic viruses, and email viruses. Antivirus software works by scanning for known virus signatures or unusual activity and quarantining suspicious programs. Regularly updating antivirus software and practicing safe computing habits are recommended to prevent virus infections.
Sophos Threatsaurus: The A-Z of Computer and Data Security ThreatsConnecting Up
The document provides an introduction to various computer and data security threats. It discusses how threats have evolved from disruptive viruses to more stealthy malware aimed at financial gain. Today's threats are more likely to secretly install keyloggers, turn computers into zombies for spamming, or exploit social networks. Spear phishing targets specific individuals within organizations. Predicting future threats is difficult, but wherever there is opportunity for financial gain, criminals will attempt to misuse data.
Computer viruses are programs designed to spread from computer to computer and interfere with operations. The first virus appeared in 1982 as a prank. Viruses are often spread through email attachments and downloads. To protect against viruses, only open attachments from trusted sources, backup files frequently, and use antivirus software. Common types of malware include viruses, worms, Trojan horses, and boot sector viruses.
Computer viruses are programs designed to spread from computer to computer and interfere with operations. The first virus appeared in 1982 as a prank. Viruses are often spread through email attachments and downloads. To protect against viruses, only open attachments from trusted sources, backup files frequently, and use antivirus software. Common types of malware include viruses, worms, Trojan horses, and boot sector viruses.
Computer viruses, worms, and Trojan horses pose a threat to computers. Viruses spread from file to file on a computer but require file sharing to infect other computers. Worms exploit networks to spread rapidly from computer to computer. Trojan horses appear harmless but damage or steal information from infected computers. While most viruses and worms only self-replicate, some are programmed to damage systems through payloads like deleting files. Virus writers aim to evade detection through techniques like polymorphism that mutate code to avoid consistent fingerprints.
Computer viruses are small programs that spread from computer to computer and interfere with operations. They are often spread through email attachments and can corrupt or delete files. To remove a virus, you can use an online scanner like Microsoft Safety Scanner or restart your computer in safe mode and run a scanner. In addition to viruses, other types of malware include Trojans, worms, and bacteria. Viruses can activate and potentially damage files in various ways like playing sounds, showing pictures, or formatting disks. It is important to have antivirus software and be cautious of suspicious files and downloads.
A computer virus is a program that can copy itself without permission and infect other computers. It spreads by attaching itself to other programs and files that are transferred between computers. Viruses replicate by piggybacking on real programs and files and automatically spreading to other computers through email attachments or by exploiting security vulnerabilities over networks. The first computer virus was created in 1986 and was named "Brain".
A computer virus is a program that can copy itself without permission and infect other computers. It spreads by attaching itself to other programs and files that are transferred between computers. Viruses replicate by piggybacking on real programs and files and then reproducing themselves when those programs are run or files opened. The first computer virus was created in 1986 and was named "Brain".
This document provides information about computer viruses, including definitions, examples of early viruses from the 1980s and their effects, how viruses spread, and examples of modern email viruses like Melissa. It defines viruses as small software programs that piggyback on other programs to spread by inserting copies of themselves. The timeline outlines key developments like the first Apple viruses in 1981 and the formal definition of a computer virus in 1983. Later sections describe how different types of viruses like boot sector, executable, and email viruses work and spread. Prevention methods like software updates and antivirus programs are also mentioned.
Computer viruses and worms are malicious software programs that spread from computer to computer and interfere with operations. Viruses spread through email attachments and downloads, while worms replicate by exploiting security vulnerabilities to copy themselves to other systems on a network. Common types are executable viruses, boot sector viruses, and macro viruses like the damaging Melissa virus of 1999. Prevention methods include installing antivirus software, keeping systems updated, and using firewalls. Trojan viruses differ in that they do not self-replicate but perform unauthorized actions like deleting or blocking access to data when activated. The first major computer worm was the Morris worm of 1988, which disrupted many systems and led to the conviction of its creator.
Computer viruses are small programs that spread from computer to computer and interfere with operations. They can corrupt or delete files, use email to spread, or erase hard disks. Viruses often spread as attachments but can also be hidden in downloads. Different malware like viruses, Trojans, and worms operate in various ways but must be executed to function. Viruses may play sounds, display images or text, or damage files when activated. It is important to be cautious of suspicious files and use antivirus software to prevent infections.
Malware is malicious software designed to harm computer systems. It includes viruses, worms, trojan horses, spyware, and other unwanted programs. Malware can spread automatically through networks or be installed secretly by users. While early malware was created as experiments or pranks, now it is often used for criminal purposes like identity theft or distributing spam. Infected computers are sometimes used as "zombie computers" to perform these criminal activities without the attacker's direct involvement.
Malware is malicious software designed to harm or access a computer system without consent. It includes viruses, worms, trojan horses, spyware, and other unwanted programs. Malware was originally written as experiments or pranks, but is now often used for criminal purposes like identity theft or installing botnets for spam or denial of service attacks. It spreads through the internet and removable media. Malware authors aim to conceal the malware and prevent its removal through techniques like rootkits.
Computer viruses are programs that can copy themselves and infect computers without permission. True viruses spread when an infected computer is connected to another computer. There are different types of viruses like email viruses, Trojan horses, and worms. Viruses work by executing code and writing to memory when an infected program is launched. Some of the worst viruses in history include Melissa, ILOVEYOU, and MyDoom. People can prevent viruses by using protected operating systems, virus protection software, and avoiding unknown attachments or programs.
This document provides an agenda and information for an IT training session on security. The agenda includes covering Track-It, a tech blog, passwords, viruses, Trojan horses, worms, and spam. Details are given on properly using Track-It to log issues. Network security is discussed, including creating strong passwords and types of malware like viruses, Trojan horses, and worms. The training recommends keeping anti-virus software up-to-date and cautions against opening suspicious email attachments.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Anti virus
1. - 1 -
in easy way with the aid
of a strong antivirus
2. - 2 -
Anyone with a home computer knows better than to leave his/her
computer unprotected against viruses, Trojans, and other assorted
malware. They make your computer run slowly, they corrupt your files,
they flood your inbox with spam, and so on and so on. For as long as
there have been home computers, there have been computer viruses.
If you've been keeping up with Apple, you may remember some years ago
when Steve Jobs was selling Macs on the basis that Mac users don't ever
need to worry about viruses. Great sales pitch, to be sure, but more
recently, Steve Jobs has sheepishly admitted that "Mac users may want to
invest in some anti-virus software, after all."
So, no matter your operating system, your computer is not safe from
viruses. Even a computer sold on the strength of being immune to viruses
is not, in fact, immune.
The fact is that the people who program these computer viruses are just
as capable of keeping up with the technology as the people who program
anti-virus software. There is a constant evolution on both sides. As the
anti-virus software gets stronger, the virus makers have to get stronger to
keep infecting computers, and as the viruses get stronger, the anti-virus
must be made stronger in order to fight off virus infections.
In all likelihood, this sort of constant one-upmanship between virus and
anti-virus will probably continue for as long as the modern home
computer is a part of our daily lives.
In the interest of giving the reader a full understanding of computer
viruses and how to keep one’s computer safe from them, we'll start off
with...
THE DEFINITION OF A VIRUS
The term "virus" is actually a broad label that is applied to a number of
categories of malicious software. An actual "computer virus" in the
strictest sense of the term is defined as a program that can make a copy
of itself and infect a user's computer without that user's knowledge or
consent.
The word "virus" is also applied to malware that doesn't quite fall into this
category, like spybots, adware, worms, and so on. These programs are
not technically "viruses," but using the term “virus” as shorthand for all
malware gets the point across quickly.
Although they may be able to infect your computer without your
knowledge, many spybots and adware bots are not actually capable of
self-replication, and thus, are not technically viruses.
3. - 3 -
A Trojan may contain a virus, but a Trojan is actually something that you
download onto your computer with your own consent. It is, as the name
suggests, a file that promises to be one thing, but is in fact another, such
as an application that displays pop-up ads on your computer every time
you start an Internet browser, or even spybots, capable of stealing vital
information to be sent to remote users.
A worm is a program that will download itself to your computer without
your consent. It's interesting to note that worms are not inherently
necessarily malevolent.
There was a software company in Japan that was working on "benevolent
worms." These were worm programs that would find routes around your
computer's security and patch them up. While these programmers were
working with the best of intentions, the project was a failure simply
because these benevolent worms were nonetheless eating up valuable
bandwidth, which is the primary reason that worms are such a nasty thing
to deal with in the first place.
Spyware is used, as the name suggests, to literally spy on users. While
you are using your computer, a remote user can actually observe from,
perhaps, thousands of miles away, writing down your email passwords
and credit card numbers as you work. Other spybots may not show your
work in progress to other users, but may record certain details and send
them to a hacker at a later date.
Adware and Spamware are exactly what you think they are. They find
websites that you visit frequently, they mark your email address and your
Internet proxy address, and they flood you with tons of spam and pop-
ups.
It's worth knowing the definitions of all of these different types of viruses
simply so you'll know what you're looking for when shopping for anti-virus
programs. Most of us are happy to simply keep calling them all "viruses."
but a program that boasts of its capability to search for and destroy
viruses may actually not be able to do the same for adware, spambots,
spyware, worms, trojans, and so on.
In other words, either make sure that your security program can check for
all of the above or use a combination of various programs to make certain
that you are fully protected.
A BRIEF HISTORY OF THE COMPUTER VIRUS
The very first computer virus was a viral worm known as THE CREEPER.
This bizarre virus was created in 1971 as an experiment by Bob Thomas,
a programmer with BBN Technologies Research and Development.
Thomas simply wanted to explore the possibilities of a self-replicating
4. - 4 -
program, and hence, the first virus was born.
The Creeper would infect DEC PDP-10 computers running on the TENEX
operating system and display the message, "I'M THE CREEPER, CATCH ME
IF YOU CAN."
The program was made as simply an experiment, but when these
computers were plugged into ARPANET, the predecessor to the modern
Internet, THE CREEPER found its way onto a number of remote computers
outside of the lab.
The virus spread faster than Thomas had ever intended or hoped for, and
some time later, a program known as The Reaper was released. The
Reaper was the very first anti-virus program ever designed, created
specifically to clear computers of THE CREEPER virus.
It is unknown who wrote The Reaper, but there are some theories that it
was Bob Thomas, the same programmer who wrote THE CREEPER. Some
suspect that Thomas perhaps released the virus on purpose, knowing he
could sell the anti-virus, but it is more likely that he simply wanted to
reverse any damage he had done through his research and development
experiment with BBN.
The first virus to actually go "into the wild," as in “outside” of that early
network of computer labs, was the Elk Cloner virus. The Elk Cloner virus
was written by a high school student, Richard Skrenta, in 1981.
The Elk Cloner virus was literally written as a practical joke. It would
make its way onto Apple DOS 3.3 systems via floppy disk and display a
short poem, beginning with the line "Elk Cloner: The Program with a
Personality."
If you used a floppy disk infected with the virus, then every floppy disk on
which you copied a file would then become infected with the virus, and as
such, the virus would then spread to anyone you would loan the disk to,
and so on and so on.
Skrenta had no idea how far the virus would go when he first wrote it onto
a computer game disk, assuming it would maybe surprise a few of his
friends, get a laugh out of them, and that would be the end of it.
However, 1981 was an era where the home computer was first starting to
make its humble debut, and by so many degrees of separation, the Elk
Cloner virus slowly made its way onto hundreds or thousands of
computers.
Today, Skrenta has actually grown from his origins as a computer
prankster to become a very successful programmer and game designer in
his own right, having developed one of the earliest online multiplayer
games throughout the early nineties, Olympia, so while Skrenta may be
blamed for having created the first home computer virus, he can also be
thanked for having created a precursor to modern online gaming.
6. - 6 -
While it was a much slower process than it is today, viruses could still
reach hundreds, thousands, or even hundreds of thousands of home
computers through the sharing of interchangeable media like floppy disks,
as well as the early protoplasmic material that would eventually become
the Internet: Dial-up modems and BBS boards.
These boards were full of people looking to download new software either
for cheap or for free (meaning, of course, pirated), and these users
proved to be very easy targets for anyone hoping to infect home
computers with viruses.
The first Trojans appeared on the Bulletin Board Systems. When a user
came on a board asking for free software, another user might oblige,
providing them with the software, but with a virus attached. This was not
necessarily the intention of the file sharers, but rather, they may have
been handed the file with a virus unknowingly, or it may have worked its
way into the file in question simply by association with their infected
computer, meaning that, perhaps, every file being sent from their system
was infected.
Even at this stage, virus programmers were really just hobbyists, and
while their work may have spread quickly, it was still a relatively small
phenomenon, and there was little fear of identity theft happening as a
result (although the damaged and slow computers weren't exactly
appreciated, nonetheless).
Starting around the 1990's, it became possible to embed a virus directly
into an email, with or without a downloadable attachment, thanks to
shared file programs like Microsoft Outlook.
We also saw viruses embedding themselves directly into websites,
infecting any and all visitors, whether or not they've actually agreed to
download something, viruses embedded in Instant Messages, and viruses
that might simply worm their way onto your computer just because the
virus maker happens to have your Internet proxy address handy.
It was during the big PC boom of the 90's that it became a possibility to
take advantage of people with a computer virus, and not just to slow their
computers down. Where previous viruses had been done as jokes or as
experiments, now, with people filing their taxes online or using PayPal to
purchase items on eBay, it became easy to use viruses to take credit card
numbers, to commit fraud and identity theft, and to steal information to
sell to spam marketers.
Likewise, at this point, it became clear that computer viruses were a
serious problem, and more and more companies started putting out anti-
virus software. And, of course, as the anti-virus companies started
fighting back, the virus programmers had to step up their game in order
to work around the software. As the viruses became more sophisticated,
so, too, did the anti-virus software, and so on and so on. And this brings
us to where we are today.
7. - 7 -
Why People Make Viruses
If you've never been a victim of identity theft, it may seem that the only
reason viruses exist is to slow your computer down and to force you to
send it in for repairs. As such, you may wonder who has the time to sit
around coming up with ways to mess with people like that.
Well, the truth is that there's a lot of money in creating computer viruses.
Again, today's virus makers are not just trying to be funny and they're not
just experimenting. They want money.
The people who create viruses are not just hobbyists; they're
professionals (or professional criminals, if you will). Viruses aren't just
there to slow your computer down; they are there to steal information
from you. They will either take your financial information and steal your
money directly or they will steal your personal information, sell it to spam
companies, and make some money that way.
Virus programmers are dedicated and skilled at what they do, and they
don't do it for free. They want money, yours or someone else's, and most
of them make a good living doing it.
True, there are some practical-joker virus makers out there, but the vast
majority of the thousands upon thousands of viruses, worms, Trojans, and
malware bots we have today are designed only to take information from
you.
That viruses are bad for your computer, that they slow your PC to a snail's
crawl, is merely a side effect. In fact, they are even being designed these
days to take up less of your computer's RAM, so you may even be infected
without any slowdown whatsoever.
The benefit this offers the virus makers is that you might never know
you're infected in the first place, and if you don't know that you're
infected, then you will be less likely to do something about it.
So, again, most of the people out there programming viruses are not
doing it as a hobby, but as a career.
They take to it with all of the seriousness and misguided work ethic as you
would take to your own career. The difference is that their chosen line of
work is illegal and malevolent.
They want to take advantage of you, they want your information, and if
they can get it, they want your money, and that is the only reason there
are so many viruses out there.
8. - 8 -
Protecting your Computer
It should be understood that merely getting rid of viruses when they infect
your computer... isn't really the best way of going about protecting
yourself from virus infection.
Of course, you want to run a scan regularly to make sure that you're
clean, but more importantly, you need to make sure you're actually
protected in the first place. If you only scan your computer when it starts
slowing down, then you're only dealing with the problem after it happens.
When the home computer market really started to take off in the mid-
1990s, many users actually wound up replacing their computers when
they started to slow down thanks to virus infections. This was before
these new PC users really knew what viruses were, as they just assumed
that a two-year-old computer running at a snail's crawl was just "showing
its age." Really, this is comparable to trading your car in when all it
needed was an oil change.
Carrying this analogy a little further, installing a full security system onto
your computer is comparable to carrying full insurance on your car... as
opposed to waiting until you're in an accident and then worrying about
how you’re going to pay for the damage.
In other words, it’s simply not the sort of thing you can afford to neglect.
At this very moment, there are viruses trying to get into your computer,
whether it’s through websites, through e-mail, through IM messages, or
through an open Wi-Fi connection. If you are connected to the Internet,
then you are literally under assault day and night from the virus makers.
It is not even a matter of “you will probably get infected if you don’t
protect yourself.” Rather, you will become infected if you don’t protect
yourself. In fact, there may be some viruses on your computer right now,
depending on the last time you ran a scan.
So, get some security software and scan your computer regularly, at least
once a week, with a “search and destroy” anti-virus program.
WHAT YOU SHOULD LOOK FOR IN COMPUTER
SECURITY SOFTWARE
Ideally, you should try to get your hands on a full security package, as
opposed to just an anti-virus program, an e-mail spam filter, and so on
9. - 9 -
and so on that are all separate programs. There are quite a few of these
full security package programs available. McAfee Security Center comes
highly recommended, as it is a full package covering anti-virus, spam
filtering, pop-up blocking, spyware, adware and malware filtering, worm
and trojan filtering, and so on.
However, a full package like McAfee does cost somewhere in the area of
forty to sixty dollars, depending on the retailer. A full package like this is
the only security you'll ever need for your computer, but, that said, if
you're strapped for cash, then you're strapped for cash, and you need to
make sure you're protected right now, not "when you get around to doing
something about it."
If your computer is unprotected, then stop reading this right here and go
download a free virus protection program NOW.
The free virus protection programs are not the best protection you can
get, but they will work as a temporary band-aid until you can find some
full security software that you can be happy with.
Whatever you settle on, the number one, first and foremost, most
important aspect of the software is that it absolutely has to be up to date.
You can't simply unpack the anti-virus software that came with your PC
three years ago and install it. Rather, you need to make sure that
whatever software you're using receives regular updates.
The best in this category will update about once a day. Some actually
update more than once every day.
The fact is that hundreds of new viruses enter the world every day. If your
anti-virus software can't keep up with these new viruses, then it's not
really worth it.
PUBLIC COMPUTER SECURITY
These wireless Internet hotspots are certainly a welcome new
development. There’s really nothing like getting some work done while
enjoying a cup of coffee at your favorite café.
Simply put, wireless Internet has made life easier. Using a Wi-Fi enabled
modem, for one, cuts down on all of those obnoxious wires you have to
drag around your house and allows you to sit down with your laptop on
the couch in perfect comfort and to do whatever you like.
Being able to look up directions on MapQuest or Google Earth while in the
passenger seat of the car is a great bonus too and has certainly helped
more than a few lost husbands get out of stopping to ask for directions.
10. - 10 -
However, as great as these connections are for us, they’re also great for
hackers.
The fact is that most Wi-Fi hotspots these days are using unprotected
connections. In fact, a recent study conducted by a computer security
group found that airports in particular are a popular place for hackers to
do their business. They have thousands of people moving in and out all
day, many of them using laptops, iPhones, and Blackberries, to be sure,
so all a hacker has to do is to sit there with his/her own laptop hacking
right into people’s personal files.
So far, airports have done very little to counter this. Simply put, it’s not
very high up on their list of priorities.
If you’re wondering how hard this is for a hacker to accomplish… it’s not
hard at all. The actual programming knowledge required to hack through
somebody’s security setup on an open Wi-Fi connection is the sort of thing
that you can learn in a few hours at the local community college.
What you need to do when using free Wi-Fi is to simply not rely on the
Wi-Fi provider to give you any degree of security with your connection.
Take this into your own hands and provide your own Wi-Fi security.
All you really have to do is, whenever possible, use WPA encryption on
your Wi-Fi firewall. Just find the security settings, and you should see the
option there.
It’s really not that complicated, though with a public Wi-Fi access point, it
may not always be an option.
When this is not an option, just use your own judgement. For someone to
hack your Wi-Fi connection in a hotspot, they would have to be within that
hotspot. In a crowded area, we’d advise against it.
Before closing this subject, we should take a moment to remind you that
some crooks still do it the old-fashioned way.
And by this, we mean that… say your security system is top-notch,
regularly updated, and your Wi-Fi security encryption is set to WPA, now…
how is that going to protect your identity when some looky-loo takes a
peek over your shoulder and gets a glance at your Social Security
Number?
All of this computer security software does a great job at protecting from
hackers, but in the end, it’s just software. It’s not going to scare peeping
Toms and laptop thieves away, nor can you use the software to track your
laptop on a GPS unit.
Consider not only cyber security for your laptop, but practical security.
We can boil this down to a few basic tips:
11. - 11 -
1. NEVER LEAVE YOUR LAPTOP UNATTENDED.
Chances are, when you ask a stranger to “watch my laptop while I use the
restroom,” that that’s exactly what they’re going to do. They’re going to
watch the display as they take notes on any personal information you may
have left onscreen.
Basically, if you’re in a public place, never let your laptop out of your
sight, even if that means taking it to the restroom with you.
2. USE A SECURITY SCREEN
A security screen is basically just a shaded piece of film you snap onto
your laptop. It blocks light in such a way that you can easily see the
display if you’re sitting a couple of feet directly in front of the laptop, but
as such that you cannot see the monitor at all from a few inches to the
left or right. In other words, only the actual user can make out what’s
onscreen, and anyone who likes reading over people’s shoulders will have
to go find someone else to bother.
Many laptops these days have a security filter built right in, but if not, you
can probably buy a security screen for the money you have in your pocket
right now. As an added bonus, security screens also work to reduce the
glare from the sun or from bright indoor lighting.
3. DISCOURAGE THEFT
There are a bunch of little tricks you can use to discourage theft of a
laptop. Even if you watch your laptop like a hawk, a shiny new MacBook is
a great way to lure thieves out of hiding. Remember, if your laptop is
stolen, so too is all of the information it contains.
Try carrying your laptop in a regular book bag or messenger bag, as
opposed to one of those beautiful laptop cases. Lock it in the trunk when
you leave it in the car; don’t just drop it on the front seat. You could also
take a note from guitarists. Have you ever known a guitarist who didn’t
put a bunch of stickers all over his guitar case? If a thief sees a shiny new
guitar next to one covered with stickers, he’ll take the shiny new one.
STAY UP TO DATE
12. - 12 -
The sad fact is that much of what you’ve read above may be somewhat
out of date by the time you read this. The viruses are getting smarter,
and so is the anti-virus software. There will always be some new
development in computer viruses and how to combat them, so just make
sure to stay up to date and know from what you’re protecting yourself.