A report on all the work that goes into creating a successful Ritchie Bros unreserved auction and highlights of the results.

1. 0%
10%
20%
30%
40%
50%
60%
70%
898 ON-SITE & ONLINE BIDDERS
13local regions
60 other countries
53%bid in person 47%bid online
TOP LOCAL BUYING REGIONS
1 United Arab Emirates $15.060.080
2 Qatar $2.253.775
3 Saudi Arabia $1.875.505
4 Kuwait $1.467.655
5 Oman $1.061.995
6 Bahrain $955.000
7 Egypt $760.250
8 Yemen $374.230
9 Jordan $264.775
10 Iraq $191.685
TOP INTERNATIONAL BUYING REGIONS
1 Netherlands $895.000
2 Singapore $813.250
3 Pakistan $669.135
4 United Kingdom $597.500
5 Ghana $574.000
6 Trinidad and Tobago $362.750
7 Canada $354.585
8 United States $351.595
9 Panama $331.500
10 South Africa $296.875
COMPETITIVE BIDDING
Every Ritchie Bros. auction attracts a large, diverse audience of bidders who compete for your equipment, in person and
online at rbauction.com. Competition between end users and dealers, individuals and companies, locals and internationals
results in global market pricing on auction day.
$31.079.140
OF EQUIPMENT SOLD
Online bidders were winner or runner up
on 24% of the equipment
DUBAI, ARE ― May 24 & 25, 2016
ANOTHERAUCTION
DONE RIGHT
Countryof auctionOutof region Regionof auction
%ofBuyersbyLocation

2. 0
500
1000
1500
2000
2500
3000
3500
4000
4500
5000
04/04/16
06/04/16
08/04/16
10/04/16
12/04/16
14/04/16
16/04/16
18/04/16
20/04/16
22/04/16
24/04/16
26/04/16
28/04/16
30/04/16
02/05/16
04/05/16
06/05/16
08/05/16
10/05/16
12/05/16
14/05/16
16/05/16
18/05/16
20/05/16
22/05/16
EFFECTIVE MARKETING
We make sure every potential buyer knows about your equipment through an
effective combination of local and international marketing, in print and online.
Targeted mailings and advertising in industry publications draw equipment buyers
to our web site – and our auction sites. High resolution photos and detailed
equipment information on our web site give each item added exposure.
MARKETING FOR THIS AUCTION
REACHED POTENTIAL BUYERS IN
213 countries
44.830 brochures mailed
142.055 email brochures mailed
CONSIGN EARLY FOR MAXIMUM GLOBAL EXPOSURE
rbauction.com received 1.806.608unique visitors in the 8 weeks prior to this auction.
Visits to the auction information page for this auction: 64.479visits | 159.850page views
DUBAI, ARE – May 24 & 25, 2016
Totalpageviews

3. rbauction.com REACHES PEOPLE ALL OVER THE WORLD
UNLIMITED REACH
Our high-traffic, 21-language web site attractsbetween 30,000 and 50,000 unique
visitorseach day.These people are buyers, notbrowsers– and theycome from all
over the world looking for specificpiecesofequipment.
The result: everyitem listed on rbauction.com isexposed to local, nationaland
internationalbuyers, which meansyou getthe bestresultson auction day.
A few typesofequipmentpeople searched for in thisauction included:
AUCTION PAGE VIEWS
DUBAI, ARE – May 24 & 25, 2016
EQUIPMENT CATEGORY # OF UNIQUE SEARCHES
HYD EXCAVATORS - CRAWLER 2.628
WHEEL LOADERS 1.182
CRANES - HYDRAULICTRUCK 687
ROCK TRUCKS - ART DUMP TRUCKS 516
CRAWLER TRACTORS 480
GENERATOR SETS - LIGHT 436
MOTOR GRADERS 334
LIFTS - FORKLIFTS 322>
MISC - SHOP, WAREHOUSE & CONSUMER 310
LIFTS - BOOM LIFTS 310
TOP OTHER COUNTRIES BYVISITS
1 Spain
2 United States
3 Canada
4 Germany
5 Italy
6 India
7 United Kingdom
8 France
9 Iran
10 Pakistan
TOP LOCAL REGIONS BYVISITS
1 United Arab Emirates
2 Saudi Arabia
3 Egypt
4 Oman
5 Iraq
6 Jordan
7 Qatar
8 Lebanon
9 Yemen
10 Turkey
Web features by official language
in each region:
Equipmentsearch–21languages
Search&accountfeatures–15languages
Search,accounts&onlinebidding–8languages

4. BETTER RESULTS
THAN SELLING ANY OTHER WAY
+971.4.812.0600 | rbauction.com
2010 CATERPILLAR 988H
Sold for $170.000
to a buyer from Dubai
2011 CATERPILLAR 740B 6x6
Sold for $150.000
to a buyer from Kuwait
UNUSED – 2012 KOMATSU D275A-5R
Sold for $345.000
to a buyer from Sharjah
UNUSED – 2015 DOOSAN DX480LCA-HD
Sold for $170.000
to a buyer from Algeria
2007 GROVE GMK4100 100 Ton 8x8x8
Sold for $360.000
to a buyer from Trinidad & Tobago
2011 SANY STC750 75 Ton 8x4
Sold for $177.500
to a buyer from Bahrain
2011 IVECO TRAKKER 420 6x4
Sold for $52.000
to a buyer from Dubai
UNUSED – 2015 DINGLI GTBZ28SI 4x4
Sold for $58.000
to a buyer from Kuwait
UNUSED – 2012 CATERPILLAR 500 500 KVA S
Sold for $52.500
to a buyer from Malawi
DUBAI, ARE – May 24 & 25, 2016