Annual Report 2010

2009/2010

CYCLING SCOTLAND
2009 / 2010
ANNUAL REPORT & ACCOUNTS

CYCLING SCOTLAND Chair’s Introduction 4
2009 / 2010 Chief Executive’s Report 8
ANNUAL REPORT & ACCOUNTS
Project Case Studies 20
Cycling Statistics and Trends 32
Cycling Scotland Business Plan 37
Cycling Action Plan for Scotland 58
Financial Accounts 2009/10 62

Cycling Scotland 2009/2010 Annual Report & Accounts
Cycling Scotland Annual Report in on sustainable modes of transport in times of fiscal
difficulty. Schemes that promote active travel often have
and environmental change for Scotland in an extremely
cost effective way. We have a track record of doing a lot

2010: Chair’s Introduction a much higher return on investment than large scale
road or rail infrastructure projects, and cost considerably
by using just a little.

less to implement. During the economic hardship of An effective sustainable transport network in Scotland
From time to time it seems we all hit a bump in the road at some point or other. Mine
the 1970s there was a focus by local government on is within reach, and although there will be bumps in
came about a third of the way through Pedal for Scotland this year, when I buckled installing pedestrian precincts in town and city centres the road along the way, Cycling Scotland is committed
my front wheel and had to gracefully retire from the ride. across the UK, which left an indelible legacy on the to going the distance to get the results. Unlike my
way people choose to travel to retail centres and move ill-fated experience at Pedal for Scotland, this is not
The UK seems to have hit something of a bump has developed an excellent support network of
around public spaces. an organisation that is about to gracefully retire from
recently too, and the threat of spending cuts hangs organisations, campaign groups and specialist local
the ride.
heavy over us all. However we shouldn’t lose sight of authority staff which are now working collectively to
The publication of the Cycling Action Plan for Scotland
long term problems when trying to put our collective achieve real change, as the upward trend in range of
earlier this year clearly demonstrates the Scottish Bill Wright
house in order in the short term. Even in the countries positive indicators contained in a later chapter of this
Government’s commitment to encouraging more Chairman
that have enjoyed huge success in encouraging large report bears out.
people to choose cycling for short journeys. This annual Cycling Scotland
numbers of people to cycle, the progress was made
report sets out how Cycling Scotland will carry out the
over several decades and the results were achieved The Scottish Parliament recognised the importance
actions assigned to it in the plan to help the Scottish
gradually. The problems we seek to address by of cycling in a recent inquiry held by the Transport,
Government achieve its aims. You will also find our
getting more people to choose cycling over the car for Infrastructure and Climate Change Committee. The
accounts statement for the last financial year.
short trips, such as climate change and the problems cross party group concluded that promoting active
There is less money to go around, and every
4 caused by physical inactivity, require sustained long travel modes has huge potential to benefit the health 5
organisation should be looking to do more with less and
term effort to make a lasting impact. of the people of Scotland as well as contributing to
make every penny count. But the message I hope you
meeting Scotland’s ambitious climate change targets.
will take away from reading this report is that Cycling
Scotland is starting to make real headway in terms
Scotland is an organisation that is delivering real social
of promoting cycling, and over the last ten years Indeed, it makes excellent economic sense to focus

Meet the board Our member
organisations are:
Chairman – Bill Wright
Bill Wright is the chair of Cycling Scotland. Bill is a financial planner, a non-councillor
The Bike Station
member of TACTRAN and was a board member of Sustrans before joining the board
of Cycling Scotland. Bill became Chairman in 2007. Challenge for Change
City of Edinburgh Council
Director - Brain Curtis MBE The Common Wheel
Brian Curtis has been active in cycle promotion for many years through the CTC, the
Scottish Cycling Development Project and Cycling Scotland. Brian was formerly chair
CTC Scotland
of Cycling Scotland and was awarded an MBE for his work in cycle promotion. CTC UK
East Dunbartonshire Cycle
Director – Jackie Davidson
Cooperative
Jackie Davidson is the Chief Executive of Scottish Cycling, board member of
Commonwealth Games Scotland and a former President of Triathlonscotland. Fife Council
First Scotrail
Forestry Commission Scotland
Director – Stuart Knowles
Stuart Knowles is the Senior Manager for Traffic and Transportation Services at Gareth George

Fife Council. HITRANS
Living Streets Scotland
Director – John Lauder
Alan Malcolm
John Lauder is the Director of Sustrans Scotland, the charity that’s enabling people to National Access Forum
travel by foot, bike or public transport for more of the journeys we make every day.
NESTRANS
NHS Health Scotland
Director – Alan Malcolm Paths for All
Alan Malcolm was Senior Depute Director of Land Services for Glasgow City Council Road Safety Scotland
until retirement and is an appointed member of SPT.
Scottish Cycling
Scottish Natural Heritage
Director – Sandy Scotland SESTrans
Sandy Scotland has been involved in cycling promotion for many years as a member of
Spokes
Spokes and an appointed member of the SEStran board.
SportScotland
SPT
Observer – Karen Furey, Transport Scotland Sustrans
Karen Furey is Cycling Policy Manager with the Sustainable Transport Team at
6 Transport Scotland. TRANSform Scotland 7
Transport Scotland
VisitScotland
The board is appointed by our member organisations.

Chief Executive’s Report

Bike Week is held every year in June as a way to entice people to
try out cycling by participating in one of the hundreds of entry level
events on offer, with the idea being that it leaves behind a legacy
of cycling activity throughout the summer. In Bike Week this year,
the Scottish Government set out plans intended to have a far longer
legacy, as the Cycling Action Plan for Scotland (CAPS) was published
with the vision of getting 10% of journeys in Scotland made by bike
by 2020 as its core aim.
CAPS was launched by Transport, Scotland, and Transport Scotland is now the
Infrastructure and Climate Change Minister agency leading the development of CAPS.
Stewart Stevenson MSP at the opening Cycling Scotland has an important role to
of a new cycle path in Fife, and made the play in many of the actions set out in CAPS,
Government’s impetus for growing the number and our business plan is now focused around
of cyclists very clear, saying: “Scotland has the helping to deliver on the ambitious vision set
toughest climate change legislation anywhere out by Transport Scotland. It has been revised
in the world and as our climate change delivery for the period 2011 – 2016 to encapsulate
plan made clear we need to decarbonise all of Cycling Scotland’s CAPS actions and
almost all road transport by 2050. This means was circulated amongst all of our member
8 persuading more motorists to get out of their organisations for consultation. Across 5 9
cars and getting more people to cycle.” different programme areas, we are working to
make Scotland a place where cycling is the
The Scottish Government’s Transport natural choice for making short journeys.
Directorate recently merged with Transport

Following the publication of CAPS, Cycling Scotland chaired the
first meeting of the Cycle Training Standards and Delivery Group.
The group consists of representatives from CTC, Cycling Scotland,
Learning and Teaching Scotland, Road Safety Grampian, Road
Safety Scotland, sportscotland, Sustrans, Transport Scotland,
Volunteer Development Scotland and West of Scotland Road Safety
Forum. The group has announced additional funding to support the
delivery of cycle training, and will meet regularly to drive the project
forward. From 2011 Cycling Scotland will co-ordinate the distribution
of resources for all 3 levels of training to Road Safety Officers, Active
School Coordinators and any other delivery partners.

Another key development in our Education and Training programme
that has been prioritised in CAPS is working with key stakeholders
and the tertiary education sector to offer accredited modules on
integrating cycling best practice within their professional roles.
Cycling Scotland will do this by continuing to develop and expand our
range of Making Cycling Mainstream Courses, which offer continuing
professional development for those working in the cycling and active
Cycle training for children has been travel sector and for post graduate students of transport planning
identified as a high priority by CAPS.
and engineering degree courses. This will ensure that there is a
skilled workforce that can plan, design and deliver infrastructure

New Cycling Scotland

and education which will provide the necessary facilities to support
more people cycling.

Business Plan Active Living

Our Active Living
Training & Education These are:
programmes will also
• Ready Steady Bike, the playground-based
contribute to a number
CAPS places a significant level of importance on level 1 programme aimed at equipping Primary
of key outcomes in
equipping the generations of the future to cycle 5 age children with basic cycle control skills,
CAPS. The plan sets
confidently and safely. The very first action CAPS which forms a comprehensive introduction to
out the need to provide
sets out is to set up a standards and delivery the SCTS.
increased support for
group for cycle training to ensure as many Scottish • SCTS is a level 2 programme which is
community cycling
children as possible get access to on-road cycle delivered in an on-road setting and teaches
projects that will promote
training. Cycling Scotland has been working for Primary 6 age children to negotiate traffic and
cycling in an inclusive,
many years to build additional delivery capacity basic junctions.
accessible way,
in Scotland by providing instructor training so that • Go By Cycle, the third level, teaches journey
particularly to novice
people across the country have the right skills to planning and more advanced junctions to
cyclists, and encourage the development and maintenance of online
teach children to cycle competently. Primary 7 aged children.
cycle journey planning by local communities.

We have also ensured that Scotland has a Around 50% of children in Scotland receive cycle
Cycling Scotland’s Cycle Friendly Communities Fund provides this
three-level cycle training programme in line with training, and around half of those receive training
support, by offering grants of up to £5000 for community groups to
the UK national standard. This was done by in an on-road setting. The Standards and Delivery
10 Cycling Scotland is now
responsible for the three levels of set up local cycling projects. Groups can also apply for funding and 11
developing an additional two levels of training Group is committed to ensuring that significantly
children’s cycle training. resources to map their local area’s cycle facilities as part of the open
resources to support the Scottish Cycle Training higher numbers of children receive on-road
source online cycle journey planner cyclestreets.net
Scheme (SCTS) module administered by Road cycle training.
Safety Scotland.

CAPS also places emphasis on the importance campaign to encourage more children to cycle to
of promoting cycling to young people not only school which has been successfully delivered in
as an activity for leisure or travel, but also as a 13 local authority areas. The campaign has been
fun activity and a sport, through the promotion of proven to have a significant positive impact upon
cycling activities, led cycle rides and cycling as a parents’ attitudes to letting their children cycle to
PE activity choice. In order to increase the number school and has enthused children about wanting to
of school cycling activities and the development of make the journey to school on their bikes. Cycling
cycling as an option for extra curriculum activity, Scotland has also started to deliver cycle training
Cycling Scotland has developed a number of courses for PE teachers and we are delivering
programmes in the schools setting. CPD for teachers in conjunction with Learning and
Teaching Scotland for Go Mountain Bike and Cycle
Cycling Scotland chairs the Cycling and Schools Ride Leader training.
group, which meets quarterly to coordinate all
cycling activity in the schools setting across
the member organisations, which includes Bike
Club, CTC Scotland, Road Safety Scotland,
Scottish Cycling, sportscotland, Sustrans and The Cycle Friendly School Award rewards schools that create a cycle
culture that encourages children to make active journeys to class.
Transport Scotland.

Our Cycle Friendly School Award is specifically
geared towards creating schools with an
established cycling culture. It is awarded to schools CAPS also recognises the multiple benefits of encouraging people

that provide cycle training, good infrastructure to cycle to work. Cycle commuting reduces congestion and carbon
Employer Handbook
CAPS aims to get
and promote cycling activities to pupils. We have more people cycling emissions whilst also giving people their recommended levels of physical
to work by providing activity for the day over the length of an average journey. The Cycling
developed a suite of lesson plans to accompany additional support for
the award which integrate cycling across a the Cycle Friendly Action Plan seeks to encourage private sector employers to become
Employer scheme Cycle Friendly Employers by offering loan support for workplace cycling
wide spectrum of areas within the Curriculum
for Excellence. We also run a social marketing facilities. Cycling Scotland has administered the Cycle Friendly Employer
Scheme since its inception in 2003 and currently 65 workplaces have
been given the award, with over 36,000 people now working in a cycle
friendly workplace. Cycling Scotland is also working in partnership with
the Energy Saving Trust to offer interest free loans to help employers
improve workplace cycling facilities so they can achieve the Cycle
Friendly Employer Award.

12 13
Shetland on Wheels is a community
project funded by the Cycle Friendly
Communities Fund, which aims to
promote active travel and provide
opportunities for children and young
people to develop their cycling skills.

Events such as freshnlo Pedal for Scotland
can play a vital role in encouraging people
to get back on their bikes, including young
people as seen here enjoying the Family
Ride at this year’s event.
Information and Guidance

The Cycling Action Plan for Scotland also
places significant importance on promoting
the use of planning policy, access legislation
and design guidance to a wide range of
professionals. Cycling Scotland is addressing
this by working in partnership with a range of
stakeholders on the SATIN project - a technical
advisory group for those designing and
implementing infrastructure for outdoor access
and active travel networks.

The group is called SATIN, the Scottish
Access Technical Information Network, and
will act as a single mechanism to exchange
good practice and to store, disseminate and
share information amongst those delivering
outdoor access and active travel infrastructure
in Scotland. A web-based resource is being
created as the key mechanism for this
dissemination of information.

In order to measure the success of the wide
range of initiatives within CAPS, Transport
Scotland has also identified the need to
develop guidance for gathering data on the
numbers of people cycling at a local level. The SATIN web resource
will promote the use of best
Cycling Scotland will take this forward and practice in planning policy,
provide guidance, advice and support for cycle access legislation and
design guidance.
monitoring at a local and national level. This will
be addressed through the Cycling Action Plan
for Scotland Delivery Forum, which Cycling
Scotland will chair.

has continued to grow in Scotland throughout Cycling
Leisure Tourism and Access
Scotland’s involvement with it, with the number of
events increasing from 150 in 2005 to 273 in 2010, and
CAPS also highlights the importance of
the number of people participating in the events has
providing cycling events which encourage
increased from 12,000 in 2005 to 72,000 in 2010.
people back into the saddle. Both Team Green
Britain Bike Week and freshnlo Pedal for
Cycling Scotland has also grown freshnlo Pedal for
Scotland are featured in CAPS as case studies
Scotland into the biggest bike ride and one of the
of successful ways of engaging people and
biggest mass participation events in Scotland. Over
getting them back into the habit of cycling.
14 9000 people took part in 2010 across three rides 15
Cycling Scotland has been responsible for tailored to suit every level of cycling ability. The event
promoting Bike Week in Scotland since 2003. has won 7 industry awards in the last 2 years and looks
The annual week-long celebration of cycling set to attract even more cyclists in years to come.

BikeEventsScotland.com provides a year-
round calendar of events for all types of
cycling, including mountain biking, and
rides for beginners, families, road cyclists or
competitive sports cyclists.

Events can play a strong role in encouraging Through this wide variety of programmes and projects Cycling Scotland will
people to cycle, and Cycling Scotland works support Transport Scotland in its efforts to get Scots out of their cars and
to promote all cycling events that take place in enjoying a greener and healthier way of travelling on two wheels. Cycling
Scotland by listing them in the online events Scotland is proud to be one of the key delivery organisations for the Cycling
database BikeEventsScotland.com, which was Action Plan for Scotland and as this report shows, the projects required to fulfil
developed in partnership with CTC Scotland, our CAPS actions are already established and achieving results.
Forestry Commission Scotland, Scottish Cycling,
Sustrans and Visit Scotland. This annual report also contains case studies of our most successful projects
from the last 12 months and gives details of our board members and project
Communication staff. There is also a section highlighting key cycling statistics and trends, a
copy of our newly revised business plan and our statement of accounts for the
In order to achieve the CAPS vision of getting 10% last financial year. I hope the annual report provides a useful insight into our
of journeys made by bike by 2020, it is important organisation, and demonstrates that we are delivering a high quality service to
for cycling to be viewed in a positive way by Scotland that makes a positive impact on people’s lives.
CyclingScotland.org provides a
the public. Cycling Scotland’s communications comprehensive online resource for cycling
activities directly support this by generating positive news, events and advice for cyclists.

media coverage that positions cycling as an
aspirational and mainstream mode of transport.
Cycling Scotland has generated just under Ian Aitken 17
£3,000,000 worth of media coverage in 2010 to Chief Executive, Cycling Scotland
date, and provides a comprehensive website for
cyclists and a regular newsletter to keep people
informed of key developments.

1 Ian Aitken – Chief Executive 6 Paul Wright - Assistant Cycle Training
Ian has been with Cycling Scotland since 2004, Officer
starting out as Company Secretary before Paul assists the Cycle Training Officer in the
becoming Marketing Manager in 2005. In 2009 he coordination of Cycle Training nationwide, by working
became Chief Executive of the organisation and is with key networks and delivery partners to ensure

Meet the team
responsible for ensuring Cycling Scotland delivers as many Scottish schoolchildren as possible receive
on the key performance indicators set out in its multi-stage on-road cycle training delivered in line
business plan. with the national standard.

2 Linda Peters – Company Secretary and 7 Andrew Pankhurst – Senior
Senior Finance Officer Communications Officer
Linda is responsible for managing Cycling Andrew manages communications projects for
Scotland’s finances, and is also the organisation’s Cycling Scotland, including the Give Me Cycle Space
Company Secretary. Campaign, freshnlo Pedal for Scotland and Team
Green Britain Bike Week. 4 8 6
3 Alasdair Marshall – Policy Officer
Alasdair plays a key role in formulating the 8 Janika Fuchs – Communications
11
organisation’s business plan, organises the Assistant
7 10
annual conference, responds to a wide variety Janika works on communications projects for Cycling 3
of consultations on cycling and active travel and Scotland, including the Give Me Cycle Space 5
works in partnership with representatives from Campaign, freshnlo Pedal for Scotland and Team
2

Sustrans, SPT, Living Streets and Paths for All to Green Britain Bike Week.
stage the annual Walking, Cycling and Connecting 9
Communities Conference. 9 Catherine Christie – Office Administrator 1
Catherine manages the Cycling Scotland office and
NOT Jim Riach- Senior Education and assists with all of our projects and initiatives.
PICTURED
Training Officer
Jim runs all of Cycling Scotland’s Education and 10 Gordon Walker –
Training programmes, including all cycle training Finance & Admin Assistant
courses and development programmes and the Gordon looks after Cycling Scotland’s finances and
Making Cycling Mainstream workshops. assists with a wide range of projects.

4 Christopher Johnson – Education Transport Planning and Engineering
and Training Officer
Chris manages the Cycle Friendly Employer, NOT Peter Leslie - TP&E Senior Engineer
PICTURED
Cycle Friendly School and Cycle Friendly Peter manages TP&E (Transport Planning and
Communities programmes. Engineering), the social enterprise engineering
consultancy solely owned by Cycling Scotland,
5 Graham Park - Cycle Training Officer whose profits go back to promoting cycling. TP&E
Graham supports the coordination of Cycle design cycle routes and infrastructure projects for a
Training nationwide, by working with key networks wide range of Scottish local authorities and private
and delivery partners to ensure as many Scottish sector organisations.
school children as possible receive multi-stage
18 on-road cycle training delivered in line with the 11 Campbell McCall – Assistant Engineer 19
national standard. Campbell works alongside Peter Leslie to deliver
sustainable transport engineering solutions with
TP&E.

The Riderz provoking a typically awestruck The Riderz show off their impressive stunts
reaction from pupils at Duddingston Primary during their 2010 tour as part of the Give Me
School in Edinburgh Cycle Space campaign.

3. Project Case Studies

Riderz/Give Me Cycle Space Campaign planning sessions so that parents can help their
children plan the safest route to school.
As part of our Active Living programme, Cycling
Scotland is working to ensure more people are We also used visits from the Riderz stunt team to
making their regular, everyday journeys in a more get children excited about the prospect of getting
active way. The school run is one of the major areas on their bikes. The Riderz is an urban cycle stunt
we focus on, as encouraging active journeys in this team that visits schools in each of the local authority
setting gives children daily exercise and helps to areas that the campaign runs in, and performs a
teach them to be independent. spectacular stunt show to show children that cycling
is an exciting, cool and fun thing to be involved
For the second year, Cycling Scotland has run a in. The team also run afternoon sessions with the
social marketing campaign aimed at encouraging children covering cycle skills, bike maintenance and
more children to cycle to school. Our research travel planning.
showed that the key barrier to children cycling to
school was that parents did not feel that it was safe, Cycling Scotland coordinated the campaign in
and so we devised a communications campaign seven areas across Scotland during 2010 - in East
to address this. By creating Cycle Friendly Zones Dunbartonshire, East Renfrewshire, Edinburgh,
around schools using a mix of advertising, we were Glasgow, Moray, North Lanarkshire and Orkney. The
able to engage with drivers and ask them to be six week campaign included outdoor advertising,
aware of children cycling to school and to give them chalk stencilling on roads, lamp post banners,
plenty of space on the road. We aimed to make the ad-bikes, advertising on local radio and leafleting
campaign very visible to parents, so that they would to parents. The marketing activity was timed
20 specifically to coincide with the delivery of cycle
21
see that steps were being taken to make the journey
safer for children. We also co-ordinate cycle training training in schools, and linked to other interventions
at the same time, to give parents greater confidence such as the Cycle Friendly School Award.
in the children’s cycling ability, and organise travel

Post campaign research has shown the campaign has a significant effect on parental attitudes to children
cycling to school:

33% of people recalled the
This is a campaign unprompted
cycle 71% of people recalled the outdoor
friendly advertising when prompted
94% of people said the campaign made
zone. them slow down when driving in Cycle
Friendly Zones
them more aware of children cycling

to school
Give me cycle space.
94.5% of people said the campaign
made them give kids more space
CS-02222-School-Lampost-AW-GK-v2 1 14/4/10 11:36:42

Give me cycle space.
them feel more confident about letting
their children cycle to school

The success of The Riderz team was also recognised at the Scottish
Event Awards, as the team’s tour was voted Best Educational Event at
the 2010 awards in September. The Riderz are also nominated for Best
Educational Event at the UK Event Awards.
22 23

We have created a cycle friendly zone.
CS-02222-School-48Sht-AW-GK-v2 1 9/3/10 17:29:27

The Clan stunt team in action.

Team Green Britain Bike Week As part of the partnership with Bike Week HQ and
Team Green Britain, Cycling Scotland co-organised
During June the UK’s annual festival of cycling, the workshops in Glasgow and Perth to help new
Team Green Britain Bike Week, took place. Cycling event organisers plan their events. The workshops
Scotland worked in partnership with Bike Week HQ were well received by over 60 attendees.
and Team Green Britain and headed up the PR
campaign as well as other activities in Scotland. The Team Green Britain ran a large outdoor and print
results marked the most successful Bike Week yet. campaign focused on raising general awareness
of Bike Week and Cycling Scotland supported
273 Bike Week events took place between the 19th this with a more specific call to action for Scots to
to the 27th of June, up from 263 in 2009. Events visit the website to check out events in their area.
varied from beginner and family rides to long The promotion included a radio campaign, social Cycling Scotland also teamed up with The Clan

distance rides, competitions, bike to work days and networking and an extensive PR campaign. Cycling cycle stunt team to create a cycle zone as part of
bike breakfasts such as the Spokes Bike Breakfast Scotland also produced a comprehensive 12 the 4 day Royal Highland Show, with thousands of
at Edinburgh City Council. Participation numbers page Bike Week Supplement with the Scotland on visitors flocking to see the stunt shows and have a
were up significantly to 73,000 from last years Sunday, informing readers of events in their area as go on a cycle skills course over the final four days
39,000, an 85% increase. well as bike tips and features. of Team Green Britain Bike Week.

Cycling Scotland teamed up with the Clan to
create a ‘Cyclezone’ at the Royal Highland Show
for Team Green Britain Bike Week

TV Presenter Dawn Porter’s dream bike,
built by the Bike Station
Edinburgh-based cycling organisation The Bike
Station also got involved in the UK PR campaign
this year, by building bikes designed by celebrity
cyclists. Working from designs from a wide range
of famous faces, several social enterprises from
across the UK used celebrities’ sketches of their
dream bikes and made them a reality, with the
finished cycles being auctioned for charity. Amid
entries from Lord Alan Sugar and Red or Dead
24 25
fashion guru Wayne Hemmingway, the Bike Station
built bikes designed by TV presenter Dawn Porter
and designer Orla Keily, which netted over £900 of
the £4852 raised overall. Fashion designer Orla Kiely’s dream bike,
built by the Bike Station

Mark Beaumont, Miss Scotland Nicola Mimnagh,
Graeme Obree, Aggie MacKenzie and Kaye Adams at
the start line of freshnlo Pedal for Scotland 2010.

Private Investment in Cycling

There is a growing trend in Scotland
of large scale cycling events being
part funded by private sector
corporations. Cycling Scotland
receives funding from freshnlo,
Gold Award for Event Excellence and Best Sports Event, Best Outdoor Event Alpine Bikes, and Scotmid to support
Gold Award for Best SME Marketing and Event Management Grand Prix
the development of freshnlo Pedal
for Scotland, ensuring that the ride
The ride also continued to make an impact in the wider events
continues to grow and develop year
and marketing sphere, receiving 5 industry awards in 2010. In
on year.
May, the event received the Gold Award for Event Excellence
and the Gold Award for Best SME Marketing at the Marketing
Bike Week, which has run since 1923,
Society Star Awards. At the Scottish Event Awards in September
now has the considerable support
this year, the event won the awards for Best Sports Event, Best
of Team Green Britain, which is a
Outdoor Event and the overall award of the ceremony, the Event
sustainability initiative devised by EDF
Management Grand Prix. The event received Best Sports Event
Energy. Team Green Britain invested
and the Event Management Grand Prix at the 2009 Scottish
significantly in the development of
Event Awards as well, and so retained those titles for a second
Bike Week in 2010, funding event
year running.
organiser’s workshops and a suite of

freshnlo Pedal for Scotland The event was a huge success, attracting an extra event organiser guides to help grow
2000 riders than in 2009 – an increase of 29%. Over The event also continues to raise significant sums of money
the number of events staged. Funding
Cycling Scotland’s annual mass participation bike 300 people took part in the Family Ride, over 700 in for charity. The final 2009 total for our official charity partner
was also provided for a large scale
ride continued to grow and develop this year, the Sportive and over 8000 in the Challenge Ride. Maggie’s was £230,000 and with fundraising expected to
communications campaign to spread
with the addition of two new rides to broaden the For the first time ever, a roll of honour featuring all surpass £250,000 this year the event looks set to exceed
the word about the variety of events
reach and appeal of Scotland’s biggest and most participants was published in the Scottish Sun, who a fundraising total of £1 million since it started in 1999. The
of offer.
successful bike ride. were media partners with the event this year. event has supported a number of charities in the last 12 years,
including Alzheimer Scotland, Barnardos, Children 1st and
The UK-wide series of Skyride events
freshnlo Pedal for Scotland offered participants the Our post event survey showed feedback from Leukaemia Research.
are funded by Sky, and provide traffic-
choice of a 3 mile off-road Family Ride and a 100 participants was extremely positive, and showed that free mass participation rides in cities
mile Sportive Ride in addition to the long-established the event is not all about going out on your bike for across Britain to attract newcomers to
51 mile Challenge Ride. Designed to appeal to one day – 55% of riders said they had undertaken cycling. The Glasgow event attracted
families with young children, the Family Ride offered over 10 bike rides in preparation for the event, which thousands of riders this year, and the
a completely traffic-free route around Glasgow Green shows that the event’s impact takes effect well in Skyride Local led rides also proved
with a host of entertainment and activities, including an advance of the day itself. very popular.
appearance by the Singing Kettle, the 7 Stanes stunt
display team and skills activities provided by the Bike This encouraging trend allows much-
Station. The Sportive Ride was introduced to appeal needed cycle promotion events to be
to more serious road cyclists and to offer a bigger staged and to develop further.
challenge to previous entrants. The route took riders
from Glasgow to Edinburgh on a completely new route
through the Southern Uplands, offering some steep
26 climbs and long stretches of rural backroads across
27
open countryside and moorland, to put the cyclists’
stamina to the test.

CAPS Delivery Forum Transport consultants Halcrow have continued to The 20 Cycle Friendly Employer Awards
demonstrate their commitment to encouraging staff achieved this year take the total number
The widespread consultation of cycling stakeholders to use active travel, by following the lead of their to an impressive 65 workplaces across
that was undertaken as part of Cycling Scotland’s Glasgow Office which received the award last year, 39 individual employers, with over 36,000
Best Value Review identified a call for a national and achieving Cycle Friendly Employer status for people in Scotland now working in a cycle
cycling forum to be re-established. A forum for their Inverness and Edinburgh offices as well. friendly workplace. The full list of Cycle
national bodies and local authorities to discuss the Friendly Employers to date is:
development of cycling was in operation until around Scottish Gas in Edinburgh has become the
2002, and many stakeholders called for a similar biggest private sector workplace to achieve the Aberdeenshire Council
meeting to be re-introduced. Cycle Friendly Employer Award to date. The Angus Council
organisation has demonstrated a clear commitment Cardonald College
City of Edinburgh Council
From December 2010, a new national group will to encouraging more staff to cycle to work to
Clackmannanshire Council
meet twice a year, bringing together representatives the 750 employees at the site, which hosts the
Dumfries and Galloway College
from all organisations that have actions assigned organisation’s headquarters and a customer East Dunbartonshire Council
to them in CAPS. The Cycling Action Plan Delivery contact centre. The staff now benefit from improved Changeworks
Forum will provide a national meeting to drive secure cycle storage facilities, ample shower and Forest Research
forward the delivery of CAPS, and bolster efforts changing provisions, as well as a host of incentives Glenmore Lodge National Mountain Centre
and promotional activity to support their commute Halcrow Group Ltd
to promote cycling across Scotland. The group will
Integrated Environmental Solutions
also seek to coordinate monitoring and evaluation to work.
Jewel & Esk College
for cycling levels nationwide. Scottish Gas implemented a wide range of measures Living Streets Scotland
Scottish Gas was one of 8 workplaces that attained to encourage cycling amongst staff, including Loch Lomond & The Trossachs National Park
maintenance sessions with the Bike Station.
The meetings will be chaired by Cycling Scotland the Cycle Friendly Employer Award through their Malcolm Fraser Architects

and will be attended by representatives from involvement with the ‘A Better Way to Work’ initiative National Library of Scotland
Transport Scotland, Sustrans, COSLA, Local run by the Bike Station. The project team have NHS Ayrshire and Arran
NHS Greater Glasgow & Clyde
Authorities and National Parks. A National Cycling engaged with hundreds of businesses in Edinburgh
Ochil View Housing Association
Interests Group will also be formed to ensure to get more people cycling to work, and Cycling
Paths for All
all national organisations that were involved in Scotland has worked in partnership with the team Pricewaterhouse Coopers LLP
the development of CAPS and were part of the to get as many organisations as possible to be Royal Botanic Garden Edinburgh
consultation process have the opportunity to remain Cycle Friendly Employers.This will ensure the right SAC
engaged in cycling development. infrastructure is in place in workplaces to support Scottish Gas
the excellent promotional work the Bike Station Scottish Government
Scottish Qualifications Authority
Cycle Friendly Employer team have carried out.
SEStran
South Ayrshire Council
Many more workplaces have been commended A new interest free loan scheme is now available Stirling Council
this year by Cycling Scotland for showing their to help businesses achieve CFE status. Private Strathclyde Passenger Transport (SPT)
commitment to getting more staff on their bikes. employers can apply for a loan to pay for Student Awards Agency for Scotland (SAAS)
20 additional workplaces have achieved the Cycle infrastructure such as secure cycle storage, lockers, Sustrans Scotland
The Bike Station
Friendly Employer Award since the start of the showers or cycle paths via the new scheme
The Highland Council
financial year. administered by Cycling Scotland and the Energy
University of Dundee
Saving Trust. University of Edinburgh
Dundee University was among the many new University of Glasgow
additions to the roll call of employers making University of Stirling
cycling an easy and practical option for staff, having
28 implemented an impressive amount of cycle parking 29
for staff and students and offering cycle training for
Transport consultancy Halcrow gained two Cycle
those who needed a confidence boost to get them Friendly Employer Awards this year for their Edinburgh
back in the saddle. and Inverness offices, having gained the award for the
Glasgow office last year.

Cycling Scotland Chairman Bill Wright
presents Linnvale Primary in West Lothian
with their Cycle Friendly School Award
61 schools across the country now hold the Cycle
Friendly School award, with over 15,000 pupils
now covered by the scheme.

Aberdeenshire Fife
Hill of Banchory Primary School Kirkton of Largo Primary School
Aberdeen City Cairneyhill Primary School
Airy Hall Primary School Culross Primary School
Newtonhill Primary School Glasgow
Strathdon Primary School Swinton Primary School
Alford Primary School Inverclyde
Angus Inverkip Primary School
Seaview Primary School Gourock Primary School
Maisondieu Primary School Lady Alice Primary School
Argyll and Bute Midlothian
Achaleven Primary School Rosewell Primary School
Barcaldine Primary Schools Lasswade Primary School
City of Edinburgh Cornbank Primary School
Towerbank Primary School Strathesk Primary School
Pentland Primary School Paradykes Primary School
Oxgangs Primary School St Mary’s Primary School
Davidson’s Mains Primary School North Lanarkshire
Dumfries & Galloway Carnbroe Primary School

Lochside Primary School Orkney
Locharbriggs Primary School Papdale Primary School
Cycle Friendly Schools Scotland’s Give Me Cycle Space campaign, with
Cargenbridge Primary School Perth & Kinross
both Cross Arthurlie in Barrhead and Papdale in
Nethermill Primary School Alyth Primary School
Primary schools across Scotland are continuing to Orkney receiving the award after participating in the
Dalbeattie Primary School Arngask Primary School
support children cycling to school, with an additional marketing activity earlier this year.
East Dunbartonshire Tulloch Primary School
18 schools receiving the Cycle Friendly School
St Matthew’s Primary School Renfrewshire
Award this year. The most impressive development this year comes
Baldernock Primary School St Charles Primary School
from East Lothian, where 6 schools in the council
Westercleddens Primary School Tinto Primary School
Both St Ninians Primary in Stirling and Swinton area have received the award, including Dunbar
Woodhill Primary School South Lanarkshire
Primary in Glasgow received the award as a result Primary where over 30% of children cycle to school.
Balmuildy Primary School Blacklaw Primary School
of parent-power, with mums and dads leading the East Lothian also laid claim to the first ever infants
Meadowburn Primary School Halfmerke Primary School
charge to get the schools through the award. only Cycle Friendly School, as Haddington Infants
East Lothian St Blane’s Primary School
Other schools were inspired by being part of Cycling received the award earlier this year.
Dunbar Primary School St Mary’s Primary School
Longniddry Primary School Stirling
Haddington Infant School St Ninians Primary School
WindyGoul Primary School West Dumbartonshire
Sanderson’s Wynd Primary Linnvale Primary School
School Dalreoch Primary School
East Linton Primary School Knoxland Primary School
East Renfrewshire Bonhill Primary School

30
CYCLE Eaglesham Primary School
31
Cross Arthurlie Primary School
FRIENDLY
SCHOOL
AWARD

Annual Report 2010

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Annual Report 2010