Advertising and the Conversion of Television, Film and Technology on the Internet

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This presentation was delivered to the Black Entertainment And Sports Lawyers Association several years ago, as businesses and brands began to realize the importance of having a comprehensive advertising strategy which tied all screens together.

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Advertising and the Conversion of Television, Film and Technology on the Internet

  1. 1. Advertising and the Convergence TV, Film and Technology on the Internet
  2. 2. What is Marketing?
  3. 3. The average 1970’s city dweller was exposed to 500 to 2,000 ad messages a day. Now it’s 3,000 to 5,000* * Source: USA Today
  4. 4. Spending on total US advertising and marketing will grow 3.9% in 2008 to reach $412.4 billion - Outsell, Inc Annual Ad Spending Report
  5. 5. Spending by Platform Source: ZenithOptimedia
  6. 6. Mobile Advertising Spend, 2008 $107 $85 Messaging Display Search Amounts in Millions Source: eMarketer, March 2008 $1,470
  7. 7. Forms of Marketing Your Brand Here
  8. 8. Traditional Marketing
  9. 9. $1.2 billion changed hands between marketers and media firms in 2005. Generate your own buzz Nontraditional Marketing
  10. 10. “Barack is about to choose a running mate, and he wants you to know first… Sign up today and we'll send you an email announcing Barack's running mate.” - my.barackobama.com Interactive Marketing: Everybody’s doing it
  11. 11. 91% of moms prefer brands that other moms have recommended* Word of Mouth * Marketing VOX, October 2006
  12. 12. $1,663,000,000 spent on US Mobile Advertising in 2008* Mobile Marketing * Source: eMarketer March 2008
  13. 13. Measurements “Half the money I spend on advertising is wasted, and the problem is I do not know which half.” - Lord Leverhulme
  14. 14. What is the law?
  15. 15. 79.1% of marketers planning to boost their online budgets next year* Trends *BtoB's "2008 Marketing Priorities and Plans" survey
  16. 16. Mobile Marketing Trends No matter where you go, there you are
  17. 17. What’s next?

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