A brief client presentation we compiled for a check-in with Serafina Restaurant Group's ownership in 2014.

1. Intelligent Web Solutions for Bars & Restaurants
AGENDA
Introduction
Video
Website Traffic
Form Activity
SinglePlatform™
Moving Forward
New Concepts
SEPTEMBER 2, 2014
DRAFT v1.0
INTRODUCTION
The new Serafina website was launched Monday, April 21, 2013. DashCrowd maintains all
website content, blog posts and media for the U.S. restaurant locations. Working closely
with Caroline, Laura, Letizia and Lennart, DashCrowd also offers guidance and consultation to
Serafina on a variety of web marketing topics such as e-mail, social media, seo and content
promotion.
DashCrowd was amazing to work
with! Anytime we needed to make a
change, add a special menu or
promotion, they always responded
within minutes. Very impressive!”
“ Alison Colberg
Marketing & Events Manager
Dream South Beach

2. Intelligent Web Solutions for Bars & Restaurants
AGENDA
Introduction
Video
Website Traffic
Form Activity
SinglePlatform™
Moving Forward
New Concepts
SEPTEMBER 2, 2014
DRAFT v1.0
VIDEO
We recently commissioned a custom animation to fulfill Fabio & Vittorio’s vision of Serafina
Everywhere!

3. Intelligent Web Solutions for Bars & Restaurants
AGENDA
Introduction
Video
Website Traffic
Form Activity
SinglePlatform™
Moving Forward
New Concepts
SEPTEMBER 2, 2014
DRAFT v1.0
WEBSITE TRAFFIC
We gathered the past year’s web traffic reports for each of the 12 location sites:
• Total Unique Visitors: 535,867
• Pages per Visit: 3.06
• Duration: 1 min, 39 sec
• First-Time Visitors: 79%
• Mobile Users: 39%
• Popular Pages: Home, Food Menu, Info
• Organic Traffic: 39%
• Bounce Rate: 29%
Traffic reports provided by

4. Intelligent Web Solutions for Bars & Restaurants
AGENDA
Introduction
Video
Website Traffic
Form Activity
SinglePlatform™
Moving Forward
New Concepts
SEPTEMBER 2, 2014
DRAFT v1.0
WEBSITE TRAFFIC
We gathered the past year’s web traffic reports for the Serafina Corporate site:
• Total Unique Visitors: 8,003
• Pages per Visit: 2.72
• Duration: 1 min, 41 sec
• First-Time Visitors: 85%
• Mobile Users: 37%
• Popular Pages: Home, Locations, Our Story
• Organic Traffic: 58%
• Bounce Rate: 41%
Traffic reports provided by

5. Intelligent Web Solutions for Bars & Restaurants
AGENDA
Introduction
Video
Website Traffic
Form Activity
SinglePlatform™
Moving Forward
New Concepts
SEPTEMBER 2, 2014
DRAFT v1.0
WEBSITE TRAFFIC
We gathered the past year’s social media referral reports for each of the 12 location sites.
The following is based on 312,437 total clicks from social media & review sites:
• Yelp: 60%
• Urbanspoon: 24%
• TripAdvisor: 8%
• Facebook: 5%
• Google+: 3%
• Twitter: 0%
Traffic reports provided by
Yelp
Urbanspoon
Tripadvisor
Facebook
Google+
Twitter

6. Intelligent Web Solutions for Bars & Restaurants
AGENDA
Introduction
Video
Website Traffic
Form Activity
SinglePlatform™
Moving Forward
New Concepts
SEPTEMBER 2, 2014
DRAFT v1.0
WEBSITE TRAFFIC
DashCrowd executes ongoing efforts to ensure each of the Serafina websites are fully
optimized for search engine visibility (ie: “Organic Traffic”) in Google, Bing and Yahoo! All of
our SEO work from front-end to back-end to META information adheres to and exceeds the
evolving Web Accessibility, Schema and W3 Schools standards.

7. Intelligent Web Solutions for Bars & Restaurants
AGENDA
Introduction
Video
Website Traffic
Form Activity
SinglePlatform™
Moving Forward
New Concepts
SEPTEMBER 2, 2014
DRAFT v1.0
FORM ACTIVITY
The 12 Serafina sites, including both Cognac locations, generate several group inquiry and e-
mail leads each day. Each website has 3 opportunities to collect information and contact
details: Quick Contact Form, Group Inquiry Form and E-Mail Club Signup Form.
• Total Group Inquiries: 2,021
• Total Messages: 1,221
• Total E-Mail Club Signups: 495
For the Serafina locations, Group Inquiries range from parties of 15 – 300 people. The most
popular being Serafina Broadway with 297 event inquiries to date. Followed by Serafina
Fabulous Pizza with 230. Brasserie Cognac received 200 reservations through their web form,
mostly small parties of 2 – 6 people.
These form submissions are delivered in real-time to the location managers’ e-mail inbox.

8. Intelligent Web Solutions for Bars & Restaurants
AGENDA
Introduction
Video
Website Traffic
Form Activity
SinglePlatform™
Moving Forward
New Concepts
SEPTEMBER 2, 2014
DRAFT v1.0
SINGLEPLATFORM™
Last summer, DashCrowd invested in a flawless integration of SinglePlatform into their client
website template. Now, menu changes don’t just appear on the location’s official website but
hundreds of other 3rd
party platforms as well. This effort has helped ensure Serafina menus
are correct and up-to-date across the internet, while building-in a value of $708/month for
Serafina in SinglePlatform listing fees.

9. Intelligent Web Solutions for Bars & Restaurants
AGENDA
Introduction
Video
Website Traffic
Form Activity
SinglePlatform™
Moving Forward
New Concepts
SEPTEMBER 2, 2014
DRAFT v1.0
MOVING FORWARD
Based on Serafina’s web traffic measurements for the past year, we have compiled some
simple recommendations to focus on moving forward:
• E-Mail Club signup on Serafina landing page and Corporate Site
• Include cartoon on Serafina landing page
• Refreshed template for location sites
• Encourage Yelp and Urbanspoon reviews from happy customers
• Frequent blog posts unique to each location
• Drive e-mail and social media marketing back to websites
• Encourage website reservations (instead of OpenTable)

10. Intelligent Web Solutions for Bars & Restaurants
AGENDA
Introduction
Video
Website Traffic
Form Activity
SinglePlatform™
Moving Forward
New Concepts
SEPTEMBER 2, 2014
DRAFT v1.0
NEW CONCEPTS
Updating the look and feel of the Serafina location sites
will create a fresh, clean and simple experience for
customers to navigate.