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Annual Client Presentation
- 1. Intelligent Web Solutionsfor Bars & Restaurants AGENDA Introduction Video Website Traffic Form Activity SinglePlatform™ Moving Forward New Concepts SEPTEMBER 2, 2014 DRAFT v1.0 INTRODUCTION The new Serafina website was launched Monday, April 21, 2013. DashCrowd maintains all website content, blog posts and media for the U.S. restaurant locations. Working closely with Caroline, Laura, Letizia and Lennart, DashCrowd also offers guidance and consultation to Serafina on a variety of web marketing topics such as e-mail, social media, seo and content promotion. DashCrowd was amazing to work with! Anytime we needed to make a change, add a special menu or promotion, they always responded within minutes. Very impressive!” “ Alison Colberg Marketing & Events Manager Dream South Beach
- 2. Intelligent Web Solutionsfor Bars & Restaurants AGENDA Introduction Video Website Traffic Form Activity SinglePlatform™ Moving Forward New Concepts SEPTEMBER 2, 2014 DRAFT v1.0 VIDEO We recently commissioned a custom animation to fulfill Fabio & Vittorio’s vision of Serafina Everywhere!
- 3. Intelligent Web Solutionsfor Bars & Restaurants AGENDA Introduction Video Website Traffic Form Activity SinglePlatform™ Moving Forward New Concepts SEPTEMBER 2, 2014 DRAFT v1.0 WEBSITE TRAFFIC We gathered the past year’s web traffic reports for each of the 12 location sites: • Total Unique Visitors: 535,867 • Pages per Visit: 3.06 • Duration: 1 min, 39 sec • First-Time Visitors: 79% • Mobile Users: 39% • Popular Pages: Home, Food Menu, Info • Organic Traffic: 39% • Bounce Rate: 29% Traffic reports provided by
- 4. Intelligent Web Solutionsfor Bars & Restaurants AGENDA Introduction Video Website Traffic Form Activity SinglePlatform™ Moving Forward New Concepts SEPTEMBER 2, 2014 DRAFT v1.0 WEBSITE TRAFFIC We gathered the past year’s web traffic reports for the Serafina Corporate site: • Total Unique Visitors: 8,003 • Pages per Visit: 2.72 • Duration: 1 min, 41 sec • First-Time Visitors: 85% • Mobile Users: 37% • Popular Pages: Home, Locations, Our Story • Organic Traffic: 58% • Bounce Rate: 41% Traffic reports provided by
- 5. Intelligent Web Solutionsfor Bars & Restaurants AGENDA Introduction Video Website Traffic Form Activity SinglePlatform™ Moving Forward New Concepts SEPTEMBER 2, 2014 DRAFT v1.0 WEBSITE TRAFFIC We gathered the past year’s social media referral reports for each of the 12 location sites. The following is based on 312,437 total clicks from social media & review sites: • Yelp: 60% • Urbanspoon: 24% • TripAdvisor: 8% • Facebook: 5% • Google+: 3% • Twitter: 0% Traffic reports provided by Yelp Urbanspoon Tripadvisor Facebook Google+ Twitter
- 6. Intelligent Web Solutionsfor Bars & Restaurants AGENDA Introduction Video Website Traffic Form Activity SinglePlatform™ Moving Forward New Concepts SEPTEMBER 2, 2014 DRAFT v1.0 WEBSITE TRAFFIC DashCrowd executes ongoing efforts to ensure each of the Serafina websites are fully optimized for search engine visibility (ie: “Organic Traffic”) in Google, Bing and Yahoo! All of our SEO work from front-end to back-end to META information adheres to and exceeds the evolving Web Accessibility, Schema and W3 Schools standards.
- 7. Intelligent Web Solutionsfor Bars & Restaurants AGENDA Introduction Video Website Traffic Form Activity SinglePlatform™ Moving Forward New Concepts SEPTEMBER 2, 2014 DRAFT v1.0 FORM ACTIVITY The 12 Serafina sites, including both Cognac locations, generate several group inquiry and e- mail leads each day. Each website has 3 opportunities to collect information and contact details: Quick Contact Form, Group Inquiry Form and E-Mail Club Signup Form. • Total Group Inquiries: 2,021 • Total Messages: 1,221 • Total E-Mail Club Signups: 495 For the Serafina locations, Group Inquiries range from parties of 15 – 300 people. The most popular being Serafina Broadway with 297 event inquiries to date. Followed by Serafina Fabulous Pizza with 230. Brasserie Cognac received 200 reservations through their web form, mostly small parties of 2 – 6 people. These form submissions are delivered in real-time to the location managers’ e-mail inbox.
- 8. Intelligent Web Solutionsfor Bars & Restaurants AGENDA Introduction Video Website Traffic Form Activity SinglePlatform™ Moving Forward New Concepts SEPTEMBER 2, 2014 DRAFT v1.0 SINGLEPLATFORM™ Last summer, DashCrowd invested in a flawless integration of SinglePlatform into their client website template. Now, menu changes don’t just appear on the location’s official website but hundreds of other 3rd party platforms as well. This effort has helped ensure Serafina menus are correct and up-to-date across the internet, while building-in a value of $708/month for Serafina in SinglePlatform listing fees.
- 9. Intelligent Web Solutionsfor Bars & Restaurants AGENDA Introduction Video Website Traffic Form Activity SinglePlatform™ Moving Forward New Concepts SEPTEMBER 2, 2014 DRAFT v1.0 MOVING FORWARD Based on Serafina’s web traffic measurements for the past year, we have compiled some simple recommendations to focus on moving forward: • E-Mail Club signup on Serafina landing page and Corporate Site • Include cartoon on Serafina landing page • Refreshed template for location sites • Encourage Yelp and Urbanspoon reviews from happy customers • Frequent blog posts unique to each location • Drive e-mail and social media marketing back to websites • Encourage website reservations (instead of OpenTable)
- 10. Intelligent Web Solutionsfor Bars & Restaurants AGENDA Introduction Video Website Traffic Form Activity SinglePlatform™ Moving Forward New Concepts SEPTEMBER 2, 2014 DRAFT v1.0 NEW CONCEPTS Updating the look and feel of the Serafina location sites will create a fresh, clean and simple experience for customers to navigate.