Annscom is a CRM specialist provider founded in 2013 with over 30 consultants across international offices. They focus on implementing, consulting, and providing operational support for CRM technologies. Their services include CRM technology integration and customization, process consulting and project management, as well as marketing automation, data management, and campaign management to help companies better understand and engage customers throughout the customer journey. Their goal is to align businesses around customers through effective use of CRM and marketing automation technologies.

1. Annscom – What We Do
In a Nutshell ! ☺

2. About Annscom
Facts and Figures
✓ CRM Specialised Service Provider with Proven Track Record
✓ Founded in 2013
✓ International: More than 30 Consultants
✓ 3 Off- and Nearshore Centres
✓ Focus on Implementation, Consulting and Operational
Support
✓ Strong Background in Industry and Customer Experience

3. About Customer Relationship Mgmt
CRM is…
a Business Strategy of increased and better informed
Customer Focus, combining business policies and processes,
and changes to the CX.
It is either a Technology and a Management Concept.
It is about the Journey, not the Destination.
CRMmanifesto.com

4. We align your Business around the Customer.
How, where and when do
you engage?
What do you sell?
How do you sell it?
How do you keep in touch
after the sale?
How do you nurture the
relationship?
How do you increase retention?
How do you evolve working with
suppliers & channel partners?

5. Digital Transformation
Consumers have…
Look at yourself and everyone
around
you; always connected, aware of the
environment and mostly online
Companies have …
Meet Amazon, eBay, PayPal, Alibaba
& Uber, AirBnB; digitally native and
data driven
Industries have …
Moving from supplier to turnkey
solution provider; bundling products
& add on services using digital

6. Customer Needs
of customers are willing to
pay more for a better
customer experience.
86%
Source: AMEX Global Barometer

7. Bridging Gaps
WHAT, IF YOU COULD CREATE
WINNING MARKETING & SALES-
AND CUSTOMER SERVICE-TEAMS,
BY WORKING HAND IN HAND?

8. To understand the Customer…
Product, Category and
Brand Affinities
Channel Affinities Propensities Segment Membership

9. Marketing Automation
SALES & MARKETING AUTOMATION
HAS ENABLED US TO SHOUT LOUDER,
AND AT MORE PEOPLE…
DO THEY LISTEN?

10. The Annscom Approach
EVENTS FROM
TRIGGERS TO
PROFILE
IMPLICIT
EXPLICIT
RELEVANCE
NORMALIZATION
ENGAGEMENT
LISTENING
BROWSE
CLICK
OPEN
CLOSE
IGNORE
WALK-BY
HOVER
BUY
REGISTER
SUBSCRIBE
RETURN
COMPLETE
SEND
SHARE

11. What we do
Technology:
Implementation, Integration, Customisation, Tech
Support
Process:
Consulting, Training, Requirements Engineering and
Project Management
Operations & Marketing Automation:
Data Quality, Marketing Automation,
Campaign Management, Reporting

12. Contact
Annscom GmbH
Centroallee 263
46047 Oberhausen
Germany
Michael Comanns, CEO
+49 (0) 208 88385-265
m.comanns@annscom.de
Tammo Kiesel, Manager Sales
+49 (0) 208 88385-900
tkiesel@annscom.de
So how can we help You best?