Capturing the full power and potential of video programming for retail marketing requires innovation in content design, integration technology and execution process. Leverage the millions of unique visitors to your ecommerce website by marketing directly to their needs using Solutions™ Programming and RetailTV®.

2. Enabling the full power of video
Retail-centric video programming model
Flex-based proprietary technology platform
A complete package service
Use video to drive sales, enhance the retail brand
and engage the consumer
©Future Merchants, Inc

3. The model: Empowerment Programming
Needs-based communication
Real-world issues or challenges
Expert-driven answers to those challenges
Delivered via specific product benefits
Video delivers the ability to tell a story, not just
animate images and layer in music
©Future Merchants, Inc

4. Unique Content Development Process
Retailer/Publisher Identifies Product Objectives
(types of products to be featured)
Future Merchants Social Networking Search
provides recommended high interest topics
(Need)
Future Merchants Expert Panel provides content
linking product features to consumer needs
Production variables customized to meet
targeted demographics, brand statements, and
values.
©Future Merchants, Inc

5. Proprietary technology: RetailTV®
Makes video programming shop-able
Retail specific conversion functionality
Seamless and simple integration
Browser and platform agnostic
Mashup of conversion enhancing functionality
©Future Merchants, Inc

6. RetailTV®’s Technology Advantage
Single browser window: never leave the
“home” site
Modal dialogue windows offer additional
information while pausing the video
Delivers “lean forward” experience
No impact on existing site performance, design,
or architecture
©Future Merchants, Inc

7. High ROI: Flexibility & Leverage
Drag and drop site-build
Widget-based components
Non-technical UI
Enables multiple “versions” with little effort
Multiple video “point of interest” links
©Future Merchants, Inc

8. Demo
RetailTV® Demo Site
©Future Merchants, Inc

9. RetailTV®: Screen Shot Samples
©Future Merchants, Inc

10. RetailTV : Admin UI Samples
®
©Future Merchants, Inc

11. RetailTV : Canvas and Widgets
®
Widget based
UI……drag
and drop with
easily
manipulated
controls
Adjustable “canvas”
©Future Merchants, Inc

12. RetailTV : Business Intelligence Module
®
©Future Merchants, Inc

13. Future Merchants Productions
Empowerment Programming Overview
©Future Merchants, Inc

14. Empowerment Programming Types
How To
Targeted Consumer
Complimentary Products
Immediate Need
What’s New
Creating Demand
Staying Current
Comparative
Different consumer
Different needs
©Future Merchants, Inc

15. Sample Baby Categories : Topics Basis (1)
Health: products to safeguard or promote healthy
babies
Development: products which support each
development stage
Feeding & Nutrition: products to make feeding
easier and more effective
Activities: products to entertain and engage
baby & toddler
(1) Statistical analysis of Parenting related websites, blogs, chats by topic,
page and thread count
©Future Merchants, Inc

16. Sample Baby: Category Grid
Category Suggested Video Topics Key Items Options
Health & Safety Baby Proofing Your Home Gates Edge & Corner Door & Cabinet
Guards Kits
First Aid Basics Grooming Kits Healthcare Kits Thermometers
Crib Safety Monitors Sleep Positioners Rails & Guards
Activity Developing Motor Skills Activity Centers Bouncers Playmats
Hand – Eye Coordination Play & Learn Toys Stationary Centers Gyms
Moving Around Walkers Jumpers Mobile
Entertainers
Feeding Breastfeeding Support Pillows Stools Pumps
Bottle Basics Warmers Sterilzers Bottle Sets
Solid Food Essentials High Chairs Booster Seats Mealtime Sets
©Future Merchants, Inc

17. Video Structure
Retail Branding Front End
Situation Setup
Delivery of Empowerment Message
Wrap Up and Situation Closure
Backend Retail Branding
©Future Merchants, Inc

18. Video Production Process
Discovery Phase (with Retailer marketing and merchandising)
Asset Collection
Creative Discussion (programming type, topic, focus, branding)
Script Creation & Talent Selection
Video Shoot
First Edit
Final Edit
Digitizing & Publishing on Retail website through RetailTV
implementation
Posting to Video Aggregating Sites
©Future Merchants, Inc