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Asia NGO Innovation Summit:

Social Entrepreneurship: Change Out Of Chaos

้ฆ™ๆธฏ็คพๆœƒๅ‰ตๆŠ•ๅŸบ้‡‘
Francis Ngai | Founder & CEO | 2013 Oct
Innovating Social Change
Social Ventures Hong Kong at a Glance
๏ฝ Founded since 2007
๏ฝ First Venture Philanthropy
Organization in Hong Kong
๏ฝ 12 Portfolio Social Ventures
๏ฝ 430 Professional Volunteers
๏ฝ >40,000 Volunteer Hours
๏ฝ >HK$50M Impact Capital
Invested/ Leveraged

โ€œSVhk mobilizes young
professionals to provide
financial and extra-financial
support to Social Purpose
Organizations (SPO) in
Hong Kong.โ€

Innovating Social Change

Social Innovation: New
Mechanism for Social Change
By cross-sector collaboration,
we re-organize social capital
into brand new impact ventures
to solve unmet social need.

Professional Volunteer: New
Mind to Make a Difference
Inspired minds will put into
action for the betterment of
the world, with their
expertise and network.

2
SVhk Social Innovation Portfolio

First Barrier-free Transportation
Service Run on Call Center in HK
www.diamondcab.com.hk

School-based Afterschool Program
for Children from Grassroot Family
www.playtao.com

Innovating Social Change

Collaboration Platform of Meatfree
Monday to Reduce Carbon Footprint
www.greenmonday.org.hk

First Affordable Housing Initiative to
Alleviate Poverty of Single-Parent Family
www.lightbe.hk

Globally First Concert in Darkness
with Visually-Impaired Participated
www.concert-in-the-dark.hk

Deprived Singleton-Elders Sponsorship
Network www.happygrannies.org.hk

3
Innovating Social Change
Innovating Social Change
Change out of chaos.

How Chaotic?

Innovating Social Change
Innovating Social Change
Innovating Social Change
The Richest
2% in the
world is
controlling
50% of global
wealth.
Innovating Social Change

9
Best Scene?
Innovating Social Change
Photo contributed by kevin.fai through Creative Commons
Best Food?

Innovating Social Change
Photo contributed by Taz through Creative Commons
Best Service?

Innovating Social Change
Photo contributed by finite possibilities through Creative Commons
Best Building?

Innovating Social Change
Photo contributed by Anne Roberts through Creative Commons
Change out of chaos.

Do we have a choice?

Innovating Social Change
?

To Break ?

Or To Build ?
Innovating Social Change

15
Case: Grameen Bank in Bangladesh
โ€ข Grameen Bank: Micro Financing
โ€ข Most successful SE in the world
โ€ข Open up shunned market with big social
impact
โ€ข Replicate in several tens of countries
โ€ข Extension: e.g. Grameen Telecom
โ€ข Nobel Prize Winner

Innovating Social Change
Case: One Laptop Per Child

Innovating Social Change
Case: Marine Stewardship Council

Innovating Social Change
Change out of chaos.

Are they clonable?

Innovating Social Change
Letโ€™s try.

Innovating Social Change
S

The Qualities of Social Innovator

Innovating Social Change
S

SVhk Spiral Model of
Social Innovation

Innovating Social Change
CASE: Grameen Bank

?
!

Limited accessibility to capital for
the poor, particularly women and the
poorest
Financial institute providing
collateral-free microcredit service to
the rural

Inspire

Invent

Invest

Incubate

Innovating Social Change

23
Change out of chaos.

?
!

Inspire

Invent

Invest

Incubate

Inspire: new values

Innovating Social Change
Innovating Social Change
Van for Chicken or Human in Wheelchair?

26
Taxi services offering style and dignity to passengers

VAN with Back Ramp
Large Printer

Welding Machine / Safe
Heavy Bucket
Pumping Machine
Elders with Disabilities

27
Diamond Cab
Diamond Cab
First Barrier-free Transportation
Service Run on Call Center in HK
www.diamondcab.com.hk
Founded Since:
2011
Social Entrepreneur: Doris Leung
Type of Innovation: Equity SE
SVhk Volunteer:
Joe Ngai, Timothy Ma, Mason Wu
Hi-light:
โ€ข 5 Cabs, and to expand 2-3 in 2013
โ€ข Taxi license owner, elderly home
groups as shareholders
โ€ข >35,000 orders fullfilled
โ€ข >1,000 wheelchair user members
โ€ข Cashflow breakeven in 2012
โ€ข International SE award in UK
โ€ข Diamond Cab Charity Tour
โ€ข Diamond Cab Advertising
โ€ข Diamond Sedan Chair Competition
โ€ข Expansion with Impact Investing
Trust Fund in 2013

Innovating Social Change

High Quality Barrier Free Taxi Service โ€ฆ

http://www.youtube.com/watch?v=2HwkMG1FS3Q

28
Launch of Diamond Cab

Innovating Social Change

29
Diamond Cab Operations
DC is an operations company that rents taxi licenses, engages selfemployed drivers and outsources its call centre

Call Center
(8 Staff)

Booking or
Cancelling Cabs

Media Exposure
Promotion
Passengers

Arranging Cabs
Allocating
Orders

Outsourcing Fee

Daily Rent
Drivers
(13)

Lease cabs
Fuel Cost
Gasoline
Suppliers

Marketing Clients
Sponsors
Vendors
Media
Strategic Partners

Sponsorship &
Advertising fees

Diamond Cab
office
(4 Staff)
Cost

Lease
Taxi Licenses

Taxi License
Owners (2)

Monthly
Rent

Garages and
Parking Venues

30
Diamond Cab Partnerships
Strategic partnership across Diamond Cabโ€™s supply Chain
Nursing Homes:

License owner:

Cab Manufacturer and Agent:

Call Center Supplier:

We combined the
demand of wheelchair
bound passengers and
the supply of taxi
operation tools for
sustainable business
development of barrierfree taxi service.

Insurance Supplier:

Gasoline Supplier:
NGO:
31
CASE: Diamond Cab

?
!

Lack of point-to-point transportation
for wheelchair users in HK
24-hour branded barrier-free taxi
service with booking through a call
centre

Inspire

Invent

Invest

Incubate

Innovating Social Change

32
Marketing Initiatives
DC complements its revenues via marketing initiatives and advertising

Diamond Sedan Competition 2012,
old style sedan transformed into
new tool for barrier-free tourism.
Race tailor made for wheelchair passengers.

Barrier-free Dining Coupon Promotion with
Fairwood fast food chain stores in 2011,
Cosplay as Waitress to serve mom in Media Event.

33
S

SVhk Spiral Model of
Social Innovation

Innovating Social Change
Change out of chaos.

Invent: new ideas

Innovating Social Change
Dialogue in the Dark: Tailored Support
Dialogue in the Dark
Enlightening with Darkness
Social franchise imported
from Germany, HK business
broken even in one year.
Social Need:
Marginalization of people with
disabilities.
Social Mission:
Dark experiential exhibition
and other โ€˜darkโ€™ products.

SVhkโ€™s Role
๏ฝ Institutional Investor
๏ฝ Volunteers with retail and
theme park experiences
๏ฝ Social marketing support
by strong PR/Media network

Innovating Social Change

36
Concert in the Dark: Social Innovation
Concert in the Dark
Pure Music Experience
Magnified DiDhkโ€™s mission
with โ€˜mainstreamโ€™ concert
event, high awareness and
business momentum created.
Achievements
๏ฝ Co-produced by pop singers
and visually impaired
๏ฝ Almost 300 media coverage
in last 2 years
๏ฝ More than 4,000 audiences
๏ฝ HKMA Marketing Award

SVhkโ€™s Role
๏ฝ Innovative idea generation
๏ฝ Overall project management
๏ฝ Line up key partners
๏ฝ Sustain as a new venture

Innovating Social Change

http://www.youtube.com/watch?v=rmlyl2ve-WA

37
Change out of chaos.

Incubate: new ventures

Innovating Social Change
Green Monday
Green Monday
Collaboration Platform of Meatfree
Monday to Reduce Carbon Footprint
www.greenmonday.org.hk
Founded Since:
2012
Social Entrepreneur: David Yeung
Type of Innovation: Non-profit
SVhk Volunteer/ Team:
Polly Ho, Alvina Chan
Hi-light:
โ€ข Become a famous brand of
environmental protection group
โ€ข Tens of restaurant chains with
hundreds of outlets joined
โ€ข Covering 200 schools and to further
expand in Apr
โ€ข Corporate partners, media partners
โ€ข Obtained Roadshow Ecostar award
โ€ข Super Green Monday in Apr 22

Innovating Social Change

39
Innovating Social Change
Innovating Social Change
ๆ„›ๅœฐ็ƒ Go Green Monday
4.22 ๅ…จๅŸŽ็„ก็ถ ไธๆญก
2013.04.09 โ€“ North Pole Marathon

42
Private & Confidential. Not for reproduction or disclosure without the express written consent of Green Monday
Private & Confidential. Not for reproduction or disclosure without the express written consent of Green Monday
S

SVhk Spiral Model of
Social Innovation

Innovating Social Change
Change out of chaos.

Invest: new capital

Innovating Social Change
CASE: LightBe Affordable Housing

?
!

Poverty related to housing issue and
inadequate living space
Affordable housing with decent
living environment and co-leasing

Inspire

Invent

Invest

Incubate

Innovating Social Change

46
LightBe Social Realty

NEW

LightBe Social Realty
First Affordable Housing Initiative
to Alleviate Poverty of SingleParent Family
www.lightbe.hk
Founded Since:
Social Entrepreneur:
Type of Innovation:
SVhk Volunteer:

2013
Ricky Yu
Equity SE
Laurence Li

Hi-light:
โ€ข 1 pilot flat with 2 more in pipeline
โ€ข 3 families performed good result
after moving in Light Home
โ€ข A new model of poverty alleviation
โ€ข Partnership with NGOs, PolyU,
Professional volunteers etc

Innovating Social Change

47
The New Social Photosynthesis Equation

Light

Chlorophyll

Impact Investor
Provide apartments are
NOT just profit-driven now

Reorganize social capital

Oxygen
Single parents can breath again
in positive environment

+
NGO Partners & Angel Families
Nurture growth

an

Venture

Transform resources
into useful ingredient

Private & Confidential

Glucose
Living improved and nutrients
can accumulate for growth
Before Moving to Light Home

an

Venture

Private & Confidential
After Moving to Light Home

an

Venture

Private & Confidential
an

Venture

Private & Confidential
The Secret Recipe...

People!

an

Venture

Private & Confidential
Innovating Social Change
Innovating Social Change
Innovating Social Change
Innovating Social Change
Innovating Social Change
Innovating Social Change
Innovating Social Change
For those people who are silly enough to
Dream with Passion, we call them โ€ฆ

Change Maker!

Innovating Social Change

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ANIS2013_Social Innovation Led by Technology_Francis Nagi

  • 1. Asia NGO Innovation Summit: Social Entrepreneurship: Change Out Of Chaos ้ฆ™ๆธฏ็คพๆœƒๅ‰ตๆŠ•ๅŸบ้‡‘ Francis Ngai | Founder & CEO | 2013 Oct Innovating Social Change
  • 2. Social Ventures Hong Kong at a Glance ๏ฝ Founded since 2007 ๏ฝ First Venture Philanthropy Organization in Hong Kong ๏ฝ 12 Portfolio Social Ventures ๏ฝ 430 Professional Volunteers ๏ฝ >40,000 Volunteer Hours ๏ฝ >HK$50M Impact Capital Invested/ Leveraged โ€œSVhk mobilizes young professionals to provide financial and extra-financial support to Social Purpose Organizations (SPO) in Hong Kong.โ€ Innovating Social Change Social Innovation: New Mechanism for Social Change By cross-sector collaboration, we re-organize social capital into brand new impact ventures to solve unmet social need. Professional Volunteer: New Mind to Make a Difference Inspired minds will put into action for the betterment of the world, with their expertise and network. 2
  • 3. SVhk Social Innovation Portfolio First Barrier-free Transportation Service Run on Call Center in HK www.diamondcab.com.hk School-based Afterschool Program for Children from Grassroot Family www.playtao.com Innovating Social Change Collaboration Platform of Meatfree Monday to Reduce Carbon Footprint www.greenmonday.org.hk First Affordable Housing Initiative to Alleviate Poverty of Single-Parent Family www.lightbe.hk Globally First Concert in Darkness with Visually-Impaired Participated www.concert-in-the-dark.hk Deprived Singleton-Elders Sponsorship Network www.happygrannies.org.hk 3
  • 6. Change out of chaos. How Chaotic? Innovating Social Change
  • 9. The Richest 2% in the world is controlling 50% of global wealth. Innovating Social Change 9
  • 10. Best Scene? Innovating Social Change Photo contributed by kevin.fai through Creative Commons
  • 11. Best Food? Innovating Social Change Photo contributed by Taz through Creative Commons
  • 12. Best Service? Innovating Social Change Photo contributed by finite possibilities through Creative Commons
  • 13. Best Building? Innovating Social Change Photo contributed by Anne Roberts through Creative Commons
  • 14. Change out of chaos. Do we have a choice? Innovating Social Change
  • 15. ? To Break ? Or To Build ? Innovating Social Change 15
  • 16. Case: Grameen Bank in Bangladesh โ€ข Grameen Bank: Micro Financing โ€ข Most successful SE in the world โ€ข Open up shunned market with big social impact โ€ข Replicate in several tens of countries โ€ข Extension: e.g. Grameen Telecom โ€ข Nobel Prize Winner Innovating Social Change
  • 17. Case: One Laptop Per Child Innovating Social Change
  • 18. Case: Marine Stewardship Council Innovating Social Change
  • 19. Change out of chaos. Are they clonable? Innovating Social Change
  • 21. S The Qualities of Social Innovator Innovating Social Change
  • 22. S SVhk Spiral Model of Social Innovation Innovating Social Change
  • 23. CASE: Grameen Bank ? ! Limited accessibility to capital for the poor, particularly women and the poorest Financial institute providing collateral-free microcredit service to the rural Inspire Invent Invest Incubate Innovating Social Change 23
  • 24. Change out of chaos. ? ! Inspire Invent Invest Incubate Inspire: new values Innovating Social Change
  • 26. Van for Chicken or Human in Wheelchair? 26
  • 27. Taxi services offering style and dignity to passengers VAN with Back Ramp Large Printer Welding Machine / Safe Heavy Bucket Pumping Machine Elders with Disabilities 27
  • 28. Diamond Cab Diamond Cab First Barrier-free Transportation Service Run on Call Center in HK www.diamondcab.com.hk Founded Since: 2011 Social Entrepreneur: Doris Leung Type of Innovation: Equity SE SVhk Volunteer: Joe Ngai, Timothy Ma, Mason Wu Hi-light: โ€ข 5 Cabs, and to expand 2-3 in 2013 โ€ข Taxi license owner, elderly home groups as shareholders โ€ข >35,000 orders fullfilled โ€ข >1,000 wheelchair user members โ€ข Cashflow breakeven in 2012 โ€ข International SE award in UK โ€ข Diamond Cab Charity Tour โ€ข Diamond Cab Advertising โ€ข Diamond Sedan Chair Competition โ€ข Expansion with Impact Investing Trust Fund in 2013 Innovating Social Change High Quality Barrier Free Taxi Service โ€ฆ http://www.youtube.com/watch?v=2HwkMG1FS3Q 28
  • 29. Launch of Diamond Cab Innovating Social Change 29
  • 30. Diamond Cab Operations DC is an operations company that rents taxi licenses, engages selfemployed drivers and outsources its call centre Call Center (8 Staff) Booking or Cancelling Cabs Media Exposure Promotion Passengers Arranging Cabs Allocating Orders Outsourcing Fee Daily Rent Drivers (13) Lease cabs Fuel Cost Gasoline Suppliers Marketing Clients Sponsors Vendors Media Strategic Partners Sponsorship & Advertising fees Diamond Cab office (4 Staff) Cost Lease Taxi Licenses Taxi License Owners (2) Monthly Rent Garages and Parking Venues 30
  • 31. Diamond Cab Partnerships Strategic partnership across Diamond Cabโ€™s supply Chain Nursing Homes: License owner: Cab Manufacturer and Agent: Call Center Supplier: We combined the demand of wheelchair bound passengers and the supply of taxi operation tools for sustainable business development of barrierfree taxi service. Insurance Supplier: Gasoline Supplier: NGO: 31
  • 32. CASE: Diamond Cab ? ! Lack of point-to-point transportation for wheelchair users in HK 24-hour branded barrier-free taxi service with booking through a call centre Inspire Invent Invest Incubate Innovating Social Change 32
  • 33. Marketing Initiatives DC complements its revenues via marketing initiatives and advertising Diamond Sedan Competition 2012, old style sedan transformed into new tool for barrier-free tourism. Race tailor made for wheelchair passengers. Barrier-free Dining Coupon Promotion with Fairwood fast food chain stores in 2011, Cosplay as Waitress to serve mom in Media Event. 33
  • 34. S SVhk Spiral Model of Social Innovation Innovating Social Change
  • 35. Change out of chaos. Invent: new ideas Innovating Social Change
  • 36. Dialogue in the Dark: Tailored Support Dialogue in the Dark Enlightening with Darkness Social franchise imported from Germany, HK business broken even in one year. Social Need: Marginalization of people with disabilities. Social Mission: Dark experiential exhibition and other โ€˜darkโ€™ products. SVhkโ€™s Role ๏ฝ Institutional Investor ๏ฝ Volunteers with retail and theme park experiences ๏ฝ Social marketing support by strong PR/Media network Innovating Social Change 36
  • 37. Concert in the Dark: Social Innovation Concert in the Dark Pure Music Experience Magnified DiDhkโ€™s mission with โ€˜mainstreamโ€™ concert event, high awareness and business momentum created. Achievements ๏ฝ Co-produced by pop singers and visually impaired ๏ฝ Almost 300 media coverage in last 2 years ๏ฝ More than 4,000 audiences ๏ฝ HKMA Marketing Award SVhkโ€™s Role ๏ฝ Innovative idea generation ๏ฝ Overall project management ๏ฝ Line up key partners ๏ฝ Sustain as a new venture Innovating Social Change http://www.youtube.com/watch?v=rmlyl2ve-WA 37
  • 38. Change out of chaos. Incubate: new ventures Innovating Social Change
  • 39. Green Monday Green Monday Collaboration Platform of Meatfree Monday to Reduce Carbon Footprint www.greenmonday.org.hk Founded Since: 2012 Social Entrepreneur: David Yeung Type of Innovation: Non-profit SVhk Volunteer/ Team: Polly Ho, Alvina Chan Hi-light: โ€ข Become a famous brand of environmental protection group โ€ข Tens of restaurant chains with hundreds of outlets joined โ€ข Covering 200 schools and to further expand in Apr โ€ข Corporate partners, media partners โ€ข Obtained Roadshow Ecostar award โ€ข Super Green Monday in Apr 22 Innovating Social Change 39
  • 42. ๆ„›ๅœฐ็ƒ Go Green Monday 4.22 ๅ…จๅŸŽ็„ก็ถ ไธๆญก 2013.04.09 โ€“ North Pole Marathon 42 Private & Confidential. Not for reproduction or disclosure without the express written consent of Green Monday
  • 43. Private & Confidential. Not for reproduction or disclosure without the express written consent of Green Monday
  • 44. S SVhk Spiral Model of Social Innovation Innovating Social Change
  • 45. Change out of chaos. Invest: new capital Innovating Social Change
  • 46. CASE: LightBe Affordable Housing ? ! Poverty related to housing issue and inadequate living space Affordable housing with decent living environment and co-leasing Inspire Invent Invest Incubate Innovating Social Change 46
  • 47. LightBe Social Realty NEW LightBe Social Realty First Affordable Housing Initiative to Alleviate Poverty of SingleParent Family www.lightbe.hk Founded Since: Social Entrepreneur: Type of Innovation: SVhk Volunteer: 2013 Ricky Yu Equity SE Laurence Li Hi-light: โ€ข 1 pilot flat with 2 more in pipeline โ€ข 3 families performed good result after moving in Light Home โ€ข A new model of poverty alleviation โ€ข Partnership with NGOs, PolyU, Professional volunteers etc Innovating Social Change 47
  • 48. The New Social Photosynthesis Equation Light Chlorophyll Impact Investor Provide apartments are NOT just profit-driven now Reorganize social capital Oxygen Single parents can breath again in positive environment + NGO Partners & Angel Families Nurture growth an Venture Transform resources into useful ingredient Private & Confidential Glucose Living improved and nutrients can accumulate for growth
  • 49. Before Moving to Light Home an Venture Private & Confidential
  • 50. After Moving to Light Home an Venture Private & Confidential
  • 60. For those people who are silly enough to Dream with Passion, we call them โ€ฆ Change Maker! Innovating Social Change