This document outlines an animation treatment to advertise Rowntree sweets. It will consist of 4 clips totaling 2 minutes that use the sweets to tell stories. The first clip will show making a fruit salad out of the sweets. The second will depict fireworks using sweet packets. The third will show fish swimming in the ocean made of sweets. The fourth will show a growing rainbow made of different colored sweets that ends in a pot of gold. The target audience is families who like Rowntree sweets. The animation will have a child-friendly, stop-motion style and bright colors to appeal to viewers.

1. ANIMATION'TREATMENT'
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TITLE!
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- Fruit!salad!
- Fireworks!
- Coral!of!fish!
- Rainbow!of!sweets!
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MEDIUM!
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!Child!friendly!animation!to!appeal!to!families!as!well,!
stop!motion!advert!to!advertise!rowntree!sweets!
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RUNNING!TIME!
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4!30!second!clips!which!means!a!total!of!2!minutes!of!
animation.!!
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SYNOPSIS!
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In!my!clips!i'm!going!to!create!different!stories!
and!scenarios!using!all!of!the!different!types!of!
rowntree!sweets!e.g.!jelly!tots,!fruit!pastels,!randoms,!
random!rip!ems,!pick!&!mix!and!tooth!frooties.!This!way!
it!advertises!rowntree,!which!is!my!aim,!and!it's!going!to!
be!made!in!a!interesting!way!for!people!to!be!
engaged.!1)!The!first!one!is!going!to!be!called!"Making!a!
fruit!salad".!In!this!clip!we're!going!to!use!the!sweets!as!
fruit!and!animated!chopping!up!the!fruit!and!putting!it!
in!a!bowl!to!then!present!out.!In!this!clip!i'll!try!and!
make!the!sweets!look!appealing!in!the!fruit!bowl!with!
lots!of!colours!and!the!colours!of!the!sweets!
representing!the!fruits!for!example!green!fruit!pastels!
for!grapes.!2)!The!second!clip!is!called!"fireworks"!in!
this!clip!we're!going!to!use!the!packets!of!the!sweets!to!
represent!the!packets!of!the!fireworks!and!then!get!the!
sweets!to!shoot!out!of!the!packets!into!a!dark!sky!which!
will!then!make!lots!of!different!patterns.!3)!The!third!
clip!is!called!"Coral!of!fish"!i'm!going!to!have!a!
background!of!the!ocean!with!green!coloured!sweets!
making!seaweed!flowing!and!then!have!three!different!
coloured!fish!swim!through!all!made!out!of!sweets.!4)!
The!last!clip!will!be!called!"Rainbow!of!sweets"!and!
every!clip!the!rainbow!will!get!bigger!and!bigger!each!
line!being!a!different!coloured!sweet!and!then!at!the!
end!the!rainbow!is!made!up!to!then!be!put!into!a!
massive!pot!of!gold!to!finish!off!the!clip.!
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2. !
TARGET!
AUDIENCE!
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The!target!audience!for!my!animation!is!for!families!and!
people!of!all!ages!who!like!rowntree!sweets,!as!that!is!
what!we’re!advertising.!I!want!these!clips!to!appeal!and!
be!entertaining!so!it!makes!the!audience!want!to!buy!
more!sweets!
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POTENTIAL!
DISTRIBUTION!
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On!the!Tv!for!advertisement!and!before!you!tube!videos!
as!that!has!a!large!audience!watching!many!videos!a!
day.!
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CONCEPT!ART!
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The!artwork!in!my!animation!will!be!very!abstract,!
bright,!colourful!and!different!so!it!catches!people’s!
eyes.!