The document describes Anima-ey, a technology that uses AI and algorithms to analyze and interpret children's drawings in order to gain insight into their emotional state, development, and feelings which may be difficult for them to express verbally. The application allows children to draw on a touchscreen and then analyzes various elements of the drawing like shapes, colors, time taken, and pressure applied to understand the child's perspective and flag any potential issues. It aims to help parents, educators and healthcare providers better understand children. The company is seeking $1 million in seed funding to further develop the technology and expand its use globally.

1. Anima-ey

2. Anima-ey
Technology that allows the interpretation of children's drawing
Understanding the inner feelings of children
Kids love to draw, quite often their drawings can reveal a lot about their inner world
and about the emotional experiences that can be difficult to otherwise detect. A single
drawing can provide a wealth of information about the child's current emotional state,
social skills, mental development and so much more.
As a parent, healthcare provider, educational facility or child services authority it is not
always easy to know what's going on in the mind of a child. Many children are hesitant
to verbalize their feelings in large part due to a limited vocabulary, this is especially true
when it comes to more serious issues such as depression, distress, anger or even
trauma.
Using the Anima.ey application, parents and care providers can gain tremendous insight
into a child's development and emotional state, simply by encouraging the child to
draw.
Anima.ey is the first-ever project designed to allow for an effective and accurate psychological analysis of children's
drawings using a touch screen interface. Anima.ey will utilize algorithms and AI technology that is based on
extensive psychological and academic research to interpret the drawings that children create in order to better help
and advise.
The Anima vision itself is to become the first cross culture and cross geography repository of children's drawings,
academic research and psychological interpretation. This will allow psychologists, institutions, healthcare providers
and carers all around the world to use our data to better understand and interpret the children they live, educate
and work with better.

3. From Drawing to Interpretation
Anima solution works from initial drawing to capture, store, interpret and allows for drawing trends to be examined
• Child friendly application
• Gallery and drawing repository
• Secure parent website
• Interpretation analysis database
• Ability to scan paper drawings
• POC charts of the developmental ability of the child
• Object detection using Watson API (Visual Recognition)
• Emotional interpretation based on academic research
In production (Pilot)
Step 1
Build Profile
Step 2
Draw Picture
Step 3
AI Analysis
Step 4
Development and Interpretation

4. Why our parents need Anima
Children all around the world love to draw and use it as
a way of expression. Likewise art is a proven way to
see and monitor a childs developmental progression.
Children are at nursery a great deal or school or other
after school clubs where they play with friends. This all
happens when most parents are hard at work. In fact
parents spends 34 min’ on average with their children a
day due to work activities.
Many parents are worried about their child's
development and also want to ensure that they
understand their child's inner feelings.
Children are at nursery a great deal or school or other after
school clubs where they play with friends. This all happens
when most parents are hard at work. In fact parents spends
34 min’ on average with their children a day due to work
activities.

5. Analyzing and Interpreting
The solution has been built ensuring all the latest technologies are
included thus future proofing the product and ensuring the best
product on the market
TimeDevelopment
Time is not something children are
explicitly aware of at certain ages or
stages of development and therefore
time taken to complete certain
objects in a drawing can identify very
quickly issues with brain to
movement co-ordination and
communication.
Our application allows you to play
back the drawing and different
elements so as a parent you can see
what took time and where the
particular struggles are
We measure and monitor the
development of children via their
artwork. Shapes, colours, drawing
inside lines and use of proportion are
all key factors in assessing the
development of children via artwork.
Our application can identify any
obstacles or likewise fast
development in cognitive features
and by doing so allow parents to
better understand their childs growth
patterns.
Geometric
Geometry and geometric shapes are
cultivated at an early age and the
ability for children to identify and
mirror shapes in their drawings is key
to understanding what our children
see and their ability to translate it
themselves.
Shapes form the bedrock of all
infrastructure and learning to draw
shapes with the right angle markings
are one way we can assess children's
developmental awareness of what
they see.
Colours
Children see colour differently to adults
and their use if even more striking. The
world through children's eyes is very
much aligned to what they see.
Abstract art is not something that
developmentally they are aware of.
With the above in mind when colours
are used differently is can explain many
things about our childs inner feelings. A
black sun or black sky is so different
from reality that we can start to
understand there is more to what a
child is seeing and feeling.
Pressure of drawing creates a good
understanding of cognitive feeling.
Aggression, anxiety, negativity,
positivity etc. Our application can
measure the pressure applied on the
individual elements of the picture and
therefore translate this to how a child
is feeling.
Being able to decipher not only what
a child sees but also how he feels via
interpretation of the art work but also
how the art was created is a great
enabler to a window to the childs
inner feelings.
Pressure

6. Technology Roadmap
So much has been created to allow a fully working pilot. Month Seven we begin further advancement
Parent User Created Child Profile Module
Draw Application
Watch Gallery
Scan Paper Drawing
Single Drawing Interpretation
POC Charts of Child Development
Emotional Interpretation from Academic Research
Month
3
Month
6
Month
9
Month
12
UI / UX Improvements
Draw / Delete Function
Additional Painter
IoS Application App
Remove and Create Child Profile
Anima BI Dashboard
Draw Indicator Alarm
Accuracy Fix Anima Core
Phase 2 Charts and Database Matching
Decide Watson or TensorFlow
Object Detection Improvement
Benefit Value Interpretation Upgrade
Improve Scan Drawing Interpretation
Basic Object Detection using WATSON API
Achievements to date
A PoC has been developed that incorporates initial (but basic) research, Basic object detection using WATSON and we have installed POC
charts of development. Aligned to this we have created a child and parent user interface that allows input and viewing
Roadmap going forward
Further features are due to be added but key is the ability to scan and interpret drawings
created on paper and a greater research and picture detection repository. Build “Anima
phycologist book” and the system design that will be benefit enough for launch and our users
Decisions to be made
Continue with WATSON or move to Tenserflow

7. Market Penetration Strategy and End Goal
Healthcare
Providers can offer parents or members of
their healthcare facility the application as a
service
Art Therapy & Private Practice
Application to aid children and allow private
practice to monitor development and inner
issues of child patients
Parents
A downloadable Application for parents to
use at their leisure with their children
Charity
A free to use application for charities with
children who have suffered abuse or trauma.
Gaming
Companies such as Vtech, Leapfrog and
Tomy who operate in the child
education and analysis sector.
Education
Institutions will have a school wrap system
that allows pupils to use the tooling
InnovationTraditional
InterpretDiagnosis

8. Investment Highlights
Starting seed investment round January 2018 seeking $1m from business angels, pre-seed investors and institutions
Status and Objectives
• Founded in 2016
• Selected by IBM to represent Israel for Watson Innovation
• Self-funded to data
• Patent registration in progress on tracking parameters for detecting child behavior
• Selected to VIP Start-Ups at College of Management in Israel
• Started to build global repository of children's drawings
• Attracted notable academic and psychology specialists to management team
• Seed investment round starting January 2018, Seeking to raise $1m at a pre-valuation of $6m

9. Rachel Blumenfield – Psychologist
Rachel Blumenfeld is an expert psychologist, educational and
developmental counsellor. Chief Psychologist at Bnei Zion
Hospital. Lecturer to MA in Developmental Psychology,
Diagnosis in Early Childhood in Haifa University. Runs her
own private clinic for child development.
Ben Zanati – CEO and Founder
Ben is a graduate of information systems management at the
Open University, with experience in managing employees
and sales, and led sales of millions of dollars in huge
companies
Senior Management Team
Experienced management team in technology, business, marketing and PR. With many individual successes as a combined unit team we believe we are set for optimum
management performance and great success
Moshe Butman – Technology Advisor
Specializes in object detection and recognition in images
and video based on Machine Learning approaches. Since
2000 he has been engaged in research and development in
this field. Lecturer at the School of Computer Science in
the Collage of Management.
Shimon Abergel – Operations
25 years of senior level experience ranging from General
Manager to Senior Executive at key international companies
including EDS and HP, Led commercial activities, sales and
business development with value of over $60m with key
government institutions and led key client assignments and
strategic outsource services .
Mark Rose – Operations
Advisor to Anima-ey. Bringing over 22 years of business
transformation and expertise from senior positions in global
corporations and key institutions. Unique mix of industry
experience aligned to years in some of the largest high tech
corporations around the globe. Working with Anima to build
operations, strategy and financial plan. Passionate about
people, innovation and technology.
Niv Eliahu – CEO and Founder
Niv graduated of Mamram in the IDF, with 7 years of
experience in developing and managing systems.
Experienced in a variety of technologies and designing
architectures from scratch.
Michal Bugin – Art Therapist
Michal Bugin, is a graduate of art therapy at Leslie College
and the University of Haifa, Psychotherapy. Lectured at
Blessley College and at Beit Berl. Runs her own private
clinic for children and adults. Guiding groups of parents at
Tel Aviv University. Wrote the book "Do not disturb, I
draw".