The document defines key terms related to marketing and advertising strategies. It provides definitions for 26 terms, including strategy, slogan, eye-catching, competitor, poster, billboard, promote, leaflet, celebrity, partnership, inspiring, quotation, brand name, banner, and headline. Many of the terms refer to different types of advertising methods and media, such as TV commercials, word-of-mouth advertising, advertising agencies, advertising campaigns, classified ads, prime time slots, and more. The document serves as a glossary to understand common language used in advertising, marketing, and business.

1. 1. strat egy (n) : : chiến lược
BrE / ˈstrætədʒi /
NAmE / ˈstrætədʒi /
the process of planning sth or putting a plan into operation in a skilful
way .--> marketing strategy
2. slogan (n) : khẩu hiệu
BrE / ˈslə əʊɡ n /
NAmE / ˈslo əʊɡ n /
a word or phrase that is easy to remember, used for example by a political
party or in advertising to attract people's attention or to suggest an idea
quickly
an advertising slogan
a campaign slogan
3. eye-catching (adj) : gây ấn tượng
BrE / ˈaɪ ˌkætʃ ɪŋ /
NAmE / ˈaɪ ˌketʃ ɪŋ /
( of a thing ) immediately noticeable because it is particularly interesting,
bright or attractive .--> an eye-catching advertisement
4. competitor (n) : đối thủ cạnh tranh
BrE / kəmˈpetɪtə(r) /
NAmE / kəmˈpetɪtər /
1 a person or an organization that competes against others, especially in
business
our main/major competitor
We produce cheaper goods than our competitors.
5. point of sale (n) : nơi bán hàng
BrE
NAmE
the place where a product is sold
More information on healthy foods should be provided at the point of
sale .
6. poster (n) : áp phích; quảng cáo
BrE / ˈpəʊstə(r) /
NAmE / ˈpoʊstər /
1 a large notice, often with a picture on it, that is put in a public place to
advertise sth
placard
election posters

2. a poster campaign (= an attempt to educate people about sth by using
posters )
a wanted poster (= with a picture of a person that the police are looking
for)
They put up a poster advertising the concert.
7. billboard (n) : bảng dán thông cáo, bảng dán yết thị
BrE / ˈbɪlbɔːd /
NAmE / ˈbɪlbɔːrd /
- a large board on the outside of a building or at the side of the road,
used for putting advertisements on
See picture
8. promote (v) : đẩy mạnh, xúc tiến
BrE / prəˈməʊt /
NAmE / prəˈmoʊt /
to help sell a product, service, etc. or make it more popular by advertising
it or offering it at a special price
~ sth The band has gone on tour to promote their new album.
~ sth as sth The area is being promoted as a tourist destination.
9. leaflet ( n ) : tờ truyền đơn
BrE / ˈliːflət /
NAmE / ˈliːflət /
- a printed sheet of paper or a few printed pages that are given free to
advertise or give information about sth
- advertising or information that is sent to a large number of people at
the same time by mail
10.celebrity (n) : sự nổi tiếng, danh tiếng
BrE / səˈlebrəti /
NAmE / səˈlebrəti /
1 ( also informal celeb ) [ countable ] a famous person
TV celebrities
2 [ uncountable ] the state of being famous
fame
11. extraordinary (adj ) : lạ thường, khác thường
BrE / ɪkˈstrɔːdnri /
NAmE / ɪkˈstrɔːrdəneri /
1 unexpected, surprising or strange
incredible
It's extraordinary that he managed to sleep through the party.
What an extraordinary thing to say!

3. The president took the extraordinary step of apologizing publicly for his
behaviour!
2 not normal or ordinary; greater or better than usual
an extraordinary achievement
She was a truly extraordinary woman.
They went to extraordinary lengths to explain their behaviour.
compare ordinary
Oxford Advanced Learner’s Dictionary, 8th edition
12.distributor (n) : người phân phối
BrE / dɪˈstrɪbjətə(r) /
NAmE / dɪˈstrɪbjətər /
1 a person or company that supplies goods to shops/stores, etc
Japan's largest software distributor
13. partnership (n) : sự cộng tác
BrE / ˈpɑːtnəʃɪp /
NAmE / ˈpɑːrtnərʃɪp /
- a relationship between two people, organizations, etc; the state of
having this relationship
Marriage should be an equal partnership.
~ with sb/sth the school's partnership with parents
~ between A and B a partnership between the United States and Europe
Oxford Advanced Learner’s Dictionary, 8th edition
14.inspiring (adj) : truyền cảm hứng
BrE / ɪnˈspa əɪ rɪŋ /
NAmE / ɪnˈspa əɪ rɪŋ /
exciting and encouraging you to do or feel sth
an inspiring teacher
15.quotation (n) : bảng báo giá
BrE / kwəʊˈteɪʃn /
NAmE / kwoʊˈteɪʃn /
- a statement of how much money a particular piece of work will cost
estimate
You need to get a written quotation before they start work.
We'll give you a free quotation for replacing your windows.
16.brand name (n) : tên nhãn hàng
BrE
NAmE
the name given to a product by the company that produces it
Oxford Advanced Learner’s Dictionary, 8th edition

4. 17.banner (n) : Biểu ngữ.
BrE / ˈbænə(r) /
NAmE / ˈbænər /
a long piece of cloth with a message on it that is carried between two poles
or hung in a public place to show support for sth
Oxford Advanced Learner’s Dictionary, 8th edition
Oxford Advanced Learner’s Dictionary, 8th edition
18.headline (n) : hàng đầu, dòng đầu (trang báo); đề mục, đầu đề,
tiêu đề
BrE / ˈhedlaɪn /
NAmE / ˈhedlaɪn /
the title of a newspaper article printed in large letters, especially at the top
of the front page
They ran the story under the headline ‘Home at last!’.
The scandal was in the headlines for several days.
headline news
hort summary of the most important items of news, read at the beginning
of a news programme on the radio or television
19.U.S.P. = Unique Selling Proposition/point: phẩm khác (n) : khác
biệt hóa sản phẩm.
emphasis on the difference between a particular product and those that are
similar: The leading bank's lack of product differentiation leaves customers
with no clear choice.
20.TV commercial : quảng cáo truyền hình.
the activity of buying and selling products and services using interactive
television
21.Word of mouth advertising : quảng cáo truyền miệng
the process of telling people you know about a particular product or service,
usually because you think it is good and want to encourage them to try
22.advertising agency : công ty quảng cao
a company that produces advertisements: He is the creative director at the
American-owned advertising agency that will be producing all the poster,
leaflet, and television work.

5. 23.Advertising campaign : Chiến dịch quảng cáo
a planned series of advertisements that will be used in particular places at
particular times in order to advertise a product or service and persuade
people to buy it or use it
24.Classified ads :mục rao vặt
the section in a newspaper with small advertisements arranged in groups
according to their subject, that are placed by people or small companies
who want to buy or sell sth, find or offer a job, etc.
25.Prime time: giờ vàng trên TV hoặc ra-đi-ô
the time when the greatest number of people are watching television or
listening to the radio
prime-time television
26.slot noun: thời gian cụ thể trong một lịch trình phát sóng, khi quảng cáo
trên ti-vi hoặc ra-đi-ô có thể được phát
BrE / slɒt /
2 a position, a time or an opportunity for sb/sth, for example in a list, a
programme of events or a series of broadcasts
He has a regular slot on the late-night programme.

6. 23.Advertising campaign : Chiến dịch quảng cáo
a planned series of advertisements that will be used in particular places at
particular times in order to advertise a product or service and persuade
people to buy it or use it
24.Classified ads :mục rao vặt
the section in a newspaper with small advertisements arranged in groups
according to their subject, that are placed by people or small companies
who want to buy or sell sth, find or offer a job, etc.
25.Prime time: giờ vàng trên TV hoặc ra-đi-ô
the time when the greatest number of people are watching television or
listening to the radio
prime-time television
26.slot noun: thời gian cụ thể trong một lịch trình phát sóng, khi quảng cáo
trên ti-vi hoặc ra-đi-ô có thể được phát
BrE / slɒt /
2 a position, a time or an opportunity for sb/sth, for example in a list, a
programme of events or a series of broadcasts
He has a regular slot on the late-night programme.