Anheuser-Busch InBev Digital Media Strategy
•
0 likes•399 views
Anheuser-Busch needs to expand its digital marketing efforts to reach younger, more tech-savvy audiences that consume media on mobile devices. The document outlines Anheuser-Busch's plans to partner with social media platforms and sports teams, create mobile-friendly content, and invest $100 million in multi-faceted digital campaigns for its Budweiser and Bud Light brands to build engagement and provide consumers direct access to the brands.
Report
Share
Report
Share
Download to read offline
Recommended
How is the horizontalization of media affecting audience buying?
How is the horizontalization of media affecting audience buying?
> What is happening to media consumption?
> Why is 'Where's Wally' relevant to us all today?
> What are the implications for audience buying?
> How can you engineer technology to deliver the efficiency it promised?
Marketing Wisdom: 10 Marketing Tips From the Speakers of 2011 Inbound Marketi...
http://www.hubspot.com/race
Marketing Wisdom: 10 Marketing Tips From the Speakers of 2011 Inbound
If 2,000 people sign up for the conference discount before Friday June 17 @ 5:00pm ET, everyone who entered gets 20% off their tickets to the 2011 Inbound Marketing Summit and HubSpot User Group Summit.
The Power of Integrated Marketing Campaigns - Tinhat Creative
An integrated marketing campaign combines traditional and digital marketing tactics to consistently engage customers across multiple channels. The goal is to increase brand awareness and drive financial benefits. The document discusses how various companies in consumer products, retail, hospitality, and food service use integrated strategies like social media, mobile apps, and location-based marketing to better understand and interact with customers.
Create your Blue Ocean Through Digital Marketing
This is a guide on how we can use digital marketing to enhance the our market reach. The talk is over how to create a blue ocean of untapped opportunities using right digital marketing strategies.
Non conventional marketing
My presentation about Non Conventional arketing during a panel of the project "Think creative, be the change!"
Evolving a mobile marketing strategy
This document discusses evolving mobile marketing strategies. It notes that marketers are still struggling with mobile marketing nuances as mobile ad spending jumped in 2013. Some key facts are that the average user looks at their phone 150 times daily, mobile broadband penetration is 75% in developed countries, and mobile app revenue will reach $46 billion by 2016. The document then provides tips for location-based strategies using geotargeting, messaging and ads strategies focusing on personalized rich media, and social media strategies emphasizing reviews and sharing. It stresses analyzing customers, cross-promoting, using QR codes carefully, and harnessing sentiment data to automate marketing.
Lou & Harrys
Lou & Harry's Sports Bar & Grill wants to increase its customer base and nightly sales. It has created a $15,000 digital strategy focused on college students aged 18-25. The strategy includes optimizing Lou & Harry's social media presence like Facebook, Twitter, and Instagram; improving its website; using search engine optimization and advertising; and implementing a mobile marketing campaign with text message specials and integrating with the local Spartan App. The goal is to make Lou & Harry's the bar of choice in the area through various online promotions and contests.
NC paper
Interactive marketing refers to marketing that focuses on conversation and interaction with customers rather than one-way transactions. It utilizes technologies like the internet to more easily collect customer information and communicate with customers. Interactive marketing differs from traditional marketing by using a "pull" strategy where customers have more power to select products rather than being "pushed" products. It also allows for more interaction with customers through reviews, blogs, and testimonials. Some next-generation interactive marketing strategies discussed for India include social marketing, viral/buzz marketing, mobile marketing, blue ocean strategy, green marketing, ambush marketing, and permission marketing. A key benefit of interactive marketing is its ability to more directly convert consumers to buyers through on-the-spot purchases.
Recommended
How is the horizontalization of media affecting audience buying?
How is the horizontalization of media affecting audience buying?
> What is happening to media consumption?
> Why is 'Where's Wally' relevant to us all today?
> What are the implications for audience buying?
> How can you engineer technology to deliver the efficiency it promised?
Marketing Wisdom: 10 Marketing Tips From the Speakers of 2011 Inbound Marketi...
http://www.hubspot.com/race
Marketing Wisdom: 10 Marketing Tips From the Speakers of 2011 Inbound
If 2,000 people sign up for the conference discount before Friday June 17 @ 5:00pm ET, everyone who entered gets 20% off their tickets to the 2011 Inbound Marketing Summit and HubSpot User Group Summit.
The Power of Integrated Marketing Campaigns - Tinhat Creative
An integrated marketing campaign combines traditional and digital marketing tactics to consistently engage customers across multiple channels. The goal is to increase brand awareness and drive financial benefits. The document discusses how various companies in consumer products, retail, hospitality, and food service use integrated strategies like social media, mobile apps, and location-based marketing to better understand and interact with customers.
Create your Blue Ocean Through Digital Marketing
This is a guide on how we can use digital marketing to enhance the our market reach. The talk is over how to create a blue ocean of untapped opportunities using right digital marketing strategies.
Non conventional marketing
My presentation about Non Conventional arketing during a panel of the project "Think creative, be the change!"
Evolving a mobile marketing strategy
This document discusses evolving mobile marketing strategies. It notes that marketers are still struggling with mobile marketing nuances as mobile ad spending jumped in 2013. Some key facts are that the average user looks at their phone 150 times daily, mobile broadband penetration is 75% in developed countries, and mobile app revenue will reach $46 billion by 2016. The document then provides tips for location-based strategies using geotargeting, messaging and ads strategies focusing on personalized rich media, and social media strategies emphasizing reviews and sharing. It stresses analyzing customers, cross-promoting, using QR codes carefully, and harnessing sentiment data to automate marketing.
Lou & Harrys
Lou & Harry's Sports Bar & Grill wants to increase its customer base and nightly sales. It has created a $15,000 digital strategy focused on college students aged 18-25. The strategy includes optimizing Lou & Harry's social media presence like Facebook, Twitter, and Instagram; improving its website; using search engine optimization and advertising; and implementing a mobile marketing campaign with text message specials and integrating with the local Spartan App. The goal is to make Lou & Harry's the bar of choice in the area through various online promotions and contests.
NC paper
Interactive marketing refers to marketing that focuses on conversation and interaction with customers rather than one-way transactions. It utilizes technologies like the internet to more easily collect customer information and communicate with customers. Interactive marketing differs from traditional marketing by using a "pull" strategy where customers have more power to select products rather than being "pushed" products. It also allows for more interaction with customers through reviews, blogs, and testimonials. Some next-generation interactive marketing strategies discussed for India include social marketing, viral/buzz marketing, mobile marketing, blue ocean strategy, green marketing, ambush marketing, and permission marketing. A key benefit of interactive marketing is its ability to more directly convert consumers to buyers through on-the-spot purchases.
Zero Moment of Truth
The Zero Moment of Truth pertains to new consumer behavior, surrounding the use of the Internet to discover, research and even complete a company’s desired action.
Social media trends
This document outlines emerging social media trends across several areas including social commerce, mobile apps, entertainment, search, hybrid online/offline experiences, media, co-creation, trust, reputation, advertising, content strategy, social network sites, and social enterprise. Key trends mentioned are group buying, social CRM, geolocalization, gaming, augmented reality, user engagement, customization, recommendations, monitoring, and behavioral advertising.
Integratingdigitalwithtraditionalmarketing 090912042918-phpapp01
This document discusses how digital marketing has changed consumer behavior and how marketers must adapt. Consumers now influence each other through social media and reviews rather than traditional advertising. Marketers need to join online conversations, focus on social proof over boasting, and integrate digital into their campaigns. They must be where consumers are online and responsive to changing media habits. The key is listening to consumers first before promoting brands.
Wimbledon - share the pride and the passion in newspapers
Newspapers provide extensive coverage of Wimbledon each year, giving brands the opportunity to advertise alongside these articles and reach a large, engaged audience of tennis fans. Previous advertising campaigns that ran during Wimbledon coverage in newspapers have been shown to successfully involve and motivate readers. Creative Benchmarking data demonstrates that ads placed near Wimbledon content perform well in terms of engaging readers and positively influencing brand perceptions. Advertising in newspapers around Wimbledon gives brands a "halo effect" and a chance to associate themselves with the prestigious tennis tournament.
Earned or Paid Media? Why You Need Both To Drive Sales
This document discusses the benefits of using both earned media (user-generated content) and paid media (advertising) to drive sales. While earned media builds trust, it has limited reach. Paid media allows companies to expand their reach but lacks authenticity. The document argues that combining earned and paid media by empowering influencers and consumers to generate content amplifies both strategies and is the most effective way for companies to reach audiences, build their brand, and increase sales.
Digital marketing
Digital marketing uses electronic devices like computers and smartphones to engage consumers and businesses. It includes internet marketing and has advantages like reaching large audiences quickly and cheaply, directly communicating with target markets, and easily measuring campaign success. For example, Coca-Cola's digital marketing for the Olympics achieved hundreds of millions of impressions and new social media followers. The case study also discusses identifying a social network's demographics and interests to develop an experiential strategy around travel wonders for a MasterCard sweepstakes. Social media advantages for businesses include broad, targeted reach; low costs; personal communication; speed; and ease of use.
Word Of Mouth Marketing Techniques Womm4195
Word-of-mouth marketing (WOMM) and social media can be leveraged to drive growth by creating a positive buzz around products and services. Traditional marketing methods like TV ads are becoming less effective and trusted by consumers. WOMM has a strong influence on purchasing decisions, with 91% of consumers likely to buy based on personal recommendations from friends and family. Successful WOMM strategies identify influential community members to spread positive messages through their social networks.
Gamification strategies
Gamification is emerging as a solution to drive consumer engagement with brands as traditional advertising becomes less effective. Global spending on social media marketing and gamification is growing. When developing a gamification strategy, brands should ask questions about their customers and prospects to understand purchase drivers and loyalty. Effective gamification strategies measure key metrics, provide feedback, offer a sense of achievement and brand identity, share knowledge through games and challenges, use strong narratives and appropriate rewards, allow users to share achievements, and recognize that gamification requires an ongoing, personalized approach rather than a one-time campaign. Examples of successful brand gamification include programs from Delta Airlines, Expedia, NBC Universal, and Verizon.
Lecture 6 Brand Management
The document discusses integrated marketing communications and brand equity building. It covers the information processing model of communications, which involves six steps consumers go through when exposed to a message: exposure, attention, comprehension, yielding a favorable response, forming intentions to act, and taking behavioral action. The document also outlines various promotion mix elements like advertising, public relations, direct marketing, and digital media. It stresses the importance of using an integrated approach across media to effectively reach the target audience.
Wharton: Future of Advertising 2020
‘Time spent with the brand’ will be advertising’s most sought after metric entering 2020 as the current concept of brand value, traditional marketing and retail outlets will have further eroded. With the convergence of TV, computers and the Internet, new century advertising’s bright lights and trumpets will unleash their sophistry in 2020 on the US Presidential election, Europe’s UEFA Cup Final and the Olympic Games. All massive media events enjoyed by billions around the world that will be empowered by the new normal in smarter advertising.
By 2020 we no longer subscribe to the old ‘sales funnel’ approach where consumers hold
a large number of brand options and narrow their choices to an eventual decision aided
by advertising. Consumers already limit their brand options at the first consideration stage, seeking out input from peers, reviewers, vendors and competitors. Increasingly consumers are delaying purchase decisions until they're actually in-store or about to hit purchase – that opens up when and what touch points consumers are most open to influence and how to create positive consumer experiences at those points. Ever more powerful will be point of purchase and Near Field Communications (NFC) offers radical potential to push tailored content and brand offers to a customer’s specific location or share social coupons with their friends.
Encouraging customers to interact, manipulate, and engage with the product by proactively taking part in sharing the brand is the Holy Grail for advertising today: Bain & Co. found that the most recommended company in any given category grows 2.5x the category average. To ensure time spent with the brand, advertising needs to develop its social skills to a whole new level to exploit the huge shift in post-sale behavior. Boomers will be center stage for advertisers in Western countries, a hugely powerful consumer segment that has migrated online and adopted technology with alacrity. New mass audiences have also formed, including one billion young digitized middle-class, ‘Gen C’: connected, community-oriented and content-centric consumers for whom digital is second nature and by 2020 they make up 40% of the world’s population.
Consumption patterns will be tied to the exponential increase in social networking threaded throughout our day, mostly using mobile devices. Six billion “Broadcast Braggarts” will be sharing their lifestream offering hyper personalized information from friends, online status, location, preferred communication, hobbies and shopping habits. This will transform social media advertising opportunities with how we work and how we consume. ABI Research estimate over 136 billion apps will be downloaded worldwide by 2017, much of which is currently unverified. This represents a huge opportunity for advertising to enable content creation by inviting ideas from consumers via co-creation, collaboration and crowdsourcing as viral marketing and peer reviews am
Networked Insights Media Optimization Guide
Anticipation is building for Sunday’s Super Bowl, and we know the excitement isn’t just about the game. Brands are making huge bets that they’re ads will capture the interest, and ultimately the business, of the millions who’ll be watching.Even if your company isn’t one of those laying out millions for game-time airtime, there are still ways you can get in on the action. Networked Insights’ Media Optimization Guide, Super Bowl XLVI Edition will show you how to use social data to make every ad perform like a Super Bowl ad using our Audience Sync, Content Sync and Media Sync tools.
The guide discusses how you can use real-time social data to understand your audiences and deliver them relevant content. It reveals how you can reach NFL fans without an NFL budget, and how you can overcome a media lockout. The guide also has tips on leveraging social data to understand a TV show’s audience before it airs, and it takes a look at how you can improve your TV marketing with real-time audience intelligence. Want more? Let’s just say that the social buzz around Madonna’s halftime performance is going to be quite a story unto itself.
Digital Signage
Digital signage provides a modern, powerful, and engaging way for retailers and advertisers to communicate targeted messages to audiences. It allows communication to large audiences across many locations simultaneously. Retailers are interested because it can drive higher sales, introduce new products, and create a unique shopping experience to increase revenue. Advertisers want to connect with consumers in a timely and relevant way at the point of purchase. Digital signage offers a win-win solution for both retailers and advertisers to promote their brands in this new media environment.
The Power of Integrated Marketing Campaigns
The Power of Integrated Marketing Campaigns: How consumer product goods, consumer retail, hospitality and quick service restaurant companies
use integrated marketing campaigns to increase brand awareness, engage customers and drive revenue
How Successful Marketers Are Embracing Connection, Communication and Commerce
As the costs to acquire users continue to rise, the winning brands will aim to create authentic connections with users through owned communication channels like in-app messages, push notifications and email. This presentation showcases how brands can do this and the importance of automation in building an effective owned communication strategy for the mobile era.
Digital marketing Small Concept
Digital marketing has evolved since the 1990s from basic online advertising to more sophisticated techniques for building relationships with consumers. The rapid growth of digital devices and media has fueled exponential growth in digital advertising. Digital marketing encompasses targeted, measurable, and interactive marketing across digital technologies to reach and convert potential customers. It utilizes various channels including affiliate marketing, display advertising, email marketing, search marketing, social media, and social networking. India's digital advertising market has grown significantly between 2011-2015 according to estimates.
RECENT TRENDS IN MARKETING.pptx
The document discusses the latest trends in marketing for 2022 and beyond. Some of the key trends highlighted include the rise of direct-to-consumer ecommerce, live content, influencer marketing, metaverse marketing, short-form videos, conversational marketing using chatbots and voice assistants, highly personalized content, experiential marketing creating brand experiences, influencer marketing using social media influencers, continued digital transformation of marketing strategies, programmatic advertising, use of artificial intelligence for tasks like content creation, push notifications on mobile phones, revitalization of direct mail marketing, guerilla marketing using unconventional promotion methods, and expanded digital marketing across websites, apps, and social media.
Ambush marketing
This document provides an overview of guerrilla marketing. It begins with a brief history, explaining that the term was coined in 1983 to describe unconventional marketing techniques for small businesses to compete against larger competitors. It then explores various guerrilla marketing techniques like ambient marketing, viral marketing, and mobile marketing. The document also discusses challenges like avoiding offense while seeking attention. It notes that guerrilla marketing remains effective for both small and large companies due to its ability to cut through advertising clutter and engage customers.
Marketing final version
Convergence & Marketing Communication Adaptation. Marketing Strategies like Direct marketing, guerrilla marketing etc
Lessons From A National Industry Awareness Campaign
Crafting an effective industry awareness campaign takes powerful strategy, careful execution and patience. Here is a look at what other industries may take away from the National Biodiesel Board's (NBB) very successful nationwide Advanced Biofuel Initiative.
Digital Marketing Why?
Digital marketing is necessary for businesses to reach more consumers and convince them to purchase through utilizing valuable online resources and technologies. It offers several key benefits including affordability, the ability to reach consumers on mobile devices, flexibility in testing various campaigns, expanding a business's reach, incorporating multimedia, allowing for interactivity and tracking effectiveness. Digital marketing also enables businesses to establish themselves as authorities and engage influencers to gain endorsements.
Traditional Marketing VS Digital Marketing.pptx
Digital marketing and traditional marketing are two distinct approaches to promoting products, services, or brands, each with its own set of strategies, mediums, and advantages. Here's a comparison to highlight the differences:
More Related Content
What's hot
Zero Moment of Truth
The Zero Moment of Truth pertains to new consumer behavior, surrounding the use of the Internet to discover, research and even complete a company’s desired action.
Social media trends
This document outlines emerging social media trends across several areas including social commerce, mobile apps, entertainment, search, hybrid online/offline experiences, media, co-creation, trust, reputation, advertising, content strategy, social network sites, and social enterprise. Key trends mentioned are group buying, social CRM, geolocalization, gaming, augmented reality, user engagement, customization, recommendations, monitoring, and behavioral advertising.
Integratingdigitalwithtraditionalmarketing 090912042918-phpapp01
This document discusses how digital marketing has changed consumer behavior and how marketers must adapt. Consumers now influence each other through social media and reviews rather than traditional advertising. Marketers need to join online conversations, focus on social proof over boasting, and integrate digital into their campaigns. They must be where consumers are online and responsive to changing media habits. The key is listening to consumers first before promoting brands.
Wimbledon - share the pride and the passion in newspapers
Newspapers provide extensive coverage of Wimbledon each year, giving brands the opportunity to advertise alongside these articles and reach a large, engaged audience of tennis fans. Previous advertising campaigns that ran during Wimbledon coverage in newspapers have been shown to successfully involve and motivate readers. Creative Benchmarking data demonstrates that ads placed near Wimbledon content perform well in terms of engaging readers and positively influencing brand perceptions. Advertising in newspapers around Wimbledon gives brands a "halo effect" and a chance to associate themselves with the prestigious tennis tournament.
Earned or Paid Media? Why You Need Both To Drive Sales
This document discusses the benefits of using both earned media (user-generated content) and paid media (advertising) to drive sales. While earned media builds trust, it has limited reach. Paid media allows companies to expand their reach but lacks authenticity. The document argues that combining earned and paid media by empowering influencers and consumers to generate content amplifies both strategies and is the most effective way for companies to reach audiences, build their brand, and increase sales.
Digital marketing
Digital marketing uses electronic devices like computers and smartphones to engage consumers and businesses. It includes internet marketing and has advantages like reaching large audiences quickly and cheaply, directly communicating with target markets, and easily measuring campaign success. For example, Coca-Cola's digital marketing for the Olympics achieved hundreds of millions of impressions and new social media followers. The case study also discusses identifying a social network's demographics and interests to develop an experiential strategy around travel wonders for a MasterCard sweepstakes. Social media advantages for businesses include broad, targeted reach; low costs; personal communication; speed; and ease of use.
Word Of Mouth Marketing Techniques Womm4195
Word-of-mouth marketing (WOMM) and social media can be leveraged to drive growth by creating a positive buzz around products and services. Traditional marketing methods like TV ads are becoming less effective and trusted by consumers. WOMM has a strong influence on purchasing decisions, with 91% of consumers likely to buy based on personal recommendations from friends and family. Successful WOMM strategies identify influential community members to spread positive messages through their social networks.
What's hot (7)
Integratingdigitalwithtraditionalmarketing 090912042918-phpapp01
Integratingdigitalwithtraditionalmarketing 090912042918-phpapp01
Wimbledon - share the pride and the passion in newspapers
Wimbledon - share the pride and the passion in newspapers
Earned or Paid Media? Why You Need Both To Drive Sales
Earned or Paid Media? Why You Need Both To Drive Sales
Similar to Anheuser-Busch InBev Digital Media Strategy
Gamification strategies
Gamification is emerging as a solution to drive consumer engagement with brands as traditional advertising becomes less effective. Global spending on social media marketing and gamification is growing. When developing a gamification strategy, brands should ask questions about their customers and prospects to understand purchase drivers and loyalty. Effective gamification strategies measure key metrics, provide feedback, offer a sense of achievement and brand identity, share knowledge through games and challenges, use strong narratives and appropriate rewards, allow users to share achievements, and recognize that gamification requires an ongoing, personalized approach rather than a one-time campaign. Examples of successful brand gamification include programs from Delta Airlines, Expedia, NBC Universal, and Verizon.
Lecture 6 Brand Management
The document discusses integrated marketing communications and brand equity building. It covers the information processing model of communications, which involves six steps consumers go through when exposed to a message: exposure, attention, comprehension, yielding a favorable response, forming intentions to act, and taking behavioral action. The document also outlines various promotion mix elements like advertising, public relations, direct marketing, and digital media. It stresses the importance of using an integrated approach across media to effectively reach the target audience.
Wharton: Future of Advertising 2020
‘Time spent with the brand’ will be advertising’s most sought after metric entering 2020 as the current concept of brand value, traditional marketing and retail outlets will have further eroded. With the convergence of TV, computers and the Internet, new century advertising’s bright lights and trumpets will unleash their sophistry in 2020 on the US Presidential election, Europe’s UEFA Cup Final and the Olympic Games. All massive media events enjoyed by billions around the world that will be empowered by the new normal in smarter advertising.
By 2020 we no longer subscribe to the old ‘sales funnel’ approach where consumers hold
a large number of brand options and narrow their choices to an eventual decision aided
by advertising. Consumers already limit their brand options at the first consideration stage, seeking out input from peers, reviewers, vendors and competitors. Increasingly consumers are delaying purchase decisions until they're actually in-store or about to hit purchase – that opens up when and what touch points consumers are most open to influence and how to create positive consumer experiences at those points. Ever more powerful will be point of purchase and Near Field Communications (NFC) offers radical potential to push tailored content and brand offers to a customer’s specific location or share social coupons with their friends.
Encouraging customers to interact, manipulate, and engage with the product by proactively taking part in sharing the brand is the Holy Grail for advertising today: Bain & Co. found that the most recommended company in any given category grows 2.5x the category average. To ensure time spent with the brand, advertising needs to develop its social skills to a whole new level to exploit the huge shift in post-sale behavior. Boomers will be center stage for advertisers in Western countries, a hugely powerful consumer segment that has migrated online and adopted technology with alacrity. New mass audiences have also formed, including one billion young digitized middle-class, ‘Gen C’: connected, community-oriented and content-centric consumers for whom digital is second nature and by 2020 they make up 40% of the world’s population.
Consumption patterns will be tied to the exponential increase in social networking threaded throughout our day, mostly using mobile devices. Six billion “Broadcast Braggarts” will be sharing their lifestream offering hyper personalized information from friends, online status, location, preferred communication, hobbies and shopping habits. This will transform social media advertising opportunities with how we work and how we consume. ABI Research estimate over 136 billion apps will be downloaded worldwide by 2017, much of which is currently unverified. This represents a huge opportunity for advertising to enable content creation by inviting ideas from consumers via co-creation, collaboration and crowdsourcing as viral marketing and peer reviews am
Networked Insights Media Optimization Guide
Anticipation is building for Sunday’s Super Bowl, and we know the excitement isn’t just about the game. Brands are making huge bets that they’re ads will capture the interest, and ultimately the business, of the millions who’ll be watching.Even if your company isn’t one of those laying out millions for game-time airtime, there are still ways you can get in on the action. Networked Insights’ Media Optimization Guide, Super Bowl XLVI Edition will show you how to use social data to make every ad perform like a Super Bowl ad using our Audience Sync, Content Sync and Media Sync tools.
The guide discusses how you can use real-time social data to understand your audiences and deliver them relevant content. It reveals how you can reach NFL fans without an NFL budget, and how you can overcome a media lockout. The guide also has tips on leveraging social data to understand a TV show’s audience before it airs, and it takes a look at how you can improve your TV marketing with real-time audience intelligence. Want more? Let’s just say that the social buzz around Madonna’s halftime performance is going to be quite a story unto itself.
Digital Signage
Digital signage provides a modern, powerful, and engaging way for retailers and advertisers to communicate targeted messages to audiences. It allows communication to large audiences across many locations simultaneously. Retailers are interested because it can drive higher sales, introduce new products, and create a unique shopping experience to increase revenue. Advertisers want to connect with consumers in a timely and relevant way at the point of purchase. Digital signage offers a win-win solution for both retailers and advertisers to promote their brands in this new media environment.
The Power of Integrated Marketing Campaigns
The Power of Integrated Marketing Campaigns: How consumer product goods, consumer retail, hospitality and quick service restaurant companies
use integrated marketing campaigns to increase brand awareness, engage customers and drive revenue
How Successful Marketers Are Embracing Connection, Communication and Commerce
As the costs to acquire users continue to rise, the winning brands will aim to create authentic connections with users through owned communication channels like in-app messages, push notifications and email. This presentation showcases how brands can do this and the importance of automation in building an effective owned communication strategy for the mobile era.
Digital marketing Small Concept
Digital marketing has evolved since the 1990s from basic online advertising to more sophisticated techniques for building relationships with consumers. The rapid growth of digital devices and media has fueled exponential growth in digital advertising. Digital marketing encompasses targeted, measurable, and interactive marketing across digital technologies to reach and convert potential customers. It utilizes various channels including affiliate marketing, display advertising, email marketing, search marketing, social media, and social networking. India's digital advertising market has grown significantly between 2011-2015 according to estimates.
RECENT TRENDS IN MARKETING.pptx
The document discusses the latest trends in marketing for 2022 and beyond. Some of the key trends highlighted include the rise of direct-to-consumer ecommerce, live content, influencer marketing, metaverse marketing, short-form videos, conversational marketing using chatbots and voice assistants, highly personalized content, experiential marketing creating brand experiences, influencer marketing using social media influencers, continued digital transformation of marketing strategies, programmatic advertising, use of artificial intelligence for tasks like content creation, push notifications on mobile phones, revitalization of direct mail marketing, guerilla marketing using unconventional promotion methods, and expanded digital marketing across websites, apps, and social media.
Ambush marketing
This document provides an overview of guerrilla marketing. It begins with a brief history, explaining that the term was coined in 1983 to describe unconventional marketing techniques for small businesses to compete against larger competitors. It then explores various guerrilla marketing techniques like ambient marketing, viral marketing, and mobile marketing. The document also discusses challenges like avoiding offense while seeking attention. It notes that guerrilla marketing remains effective for both small and large companies due to its ability to cut through advertising clutter and engage customers.
Marketing final version
Convergence & Marketing Communication Adaptation. Marketing Strategies like Direct marketing, guerrilla marketing etc
Lessons From A National Industry Awareness Campaign
Crafting an effective industry awareness campaign takes powerful strategy, careful execution and patience. Here is a look at what other industries may take away from the National Biodiesel Board's (NBB) very successful nationwide Advanced Biofuel Initiative.
Digital Marketing Why?
Digital marketing is necessary for businesses to reach more consumers and convince them to purchase through utilizing valuable online resources and technologies. It offers several key benefits including affordability, the ability to reach consumers on mobile devices, flexibility in testing various campaigns, expanding a business's reach, incorporating multimedia, allowing for interactivity and tracking effectiveness. Digital marketing also enables businesses to establish themselves as authorities and engage influencers to gain endorsements.
Traditional Marketing VS Digital Marketing.pptx
Digital marketing and traditional marketing are two distinct approaches to promoting products, services, or brands, each with its own set of strategies, mediums, and advantages. Here's a comparison to highlight the differences:
Consumer experience
The document discusses trends in consumer experience from the 2019 International Festival of Creativity. Three key trends are: 1) Co-creation and fluidity, with brands creating experiences for consumers to collaborate on building the brand across channels; 2) Being raw and real by creating authentic messaging that reflects consumers' lived experiences; 3) Sound becoming an important new channel, with opportunities in voice assistants, podcasts, and sonic branding. The takeaways emphasize directly engaging consumers, embracing imperfections in creative, letting consumers help define the brand experience, and developing audio strategies.
Ebook
This document discusses digital marketing. It defines digital marketing as making people aware of a brand, product, or service to promote purchasing and loyalty through internet services. The key aspects covered include digital marketing channels like websites and social media, objectives like engaging audiences and return on investment, and the 5 D's of digital marketing - digital devices, platforms, media, data, and technology. It explains why digital marketing is important for businesses, especially small businesses, as it allows cost-effective wide reach and higher conversions than traditional marketing. Survival of businesses will depend on adapting to the digital world.
The Customer-First Imperative: Five Steps for Applying Social Media to Genera...
This white paper outlines 5 steps for applying social media insights to transform global marketing and brand strategies:
1. Measure your social performance relative to ‘expected’ outcomes
2. Link your segmentation approach to online discussions
3. Overinvest in data hygiene
4. Cast a wide net
5. Maintain measurement consistency across brands and markets
Qv2014
This document provides advice for making decisions around product development and marketing for games. It notes that the market is now saturated with global competitors, distribution channels are cloaked, and marketing costs are a large barrier to entry. It recommends focusing heavily on product development and choosing the right platform and market, and to develop the product for the intended marketing strategy rather than fitting marketing to the product. It also suggests considering alternative marketing strategies beyond pay-per-install, like retention, revenue sharing, and brand marketing, to succeed as an independent publisher.
8 Ways to Grow through Interactive Marketing
Presentation by Tammy Katz, CEO Katz Marketing Solutions, to Mid-America Food Processors Association. How small and mid-sized food manufacturers can use interactive marketing and social media to grow their brands and businesses
Similar to Anheuser-Busch InBev Digital Media Strategy (20)
How Successful Marketers Are Embracing Connection, Communication and Commerce
How Successful Marketers Are Embracing Connection, Communication and Commerce
Lessons From A National Industry Awareness Campaign
Lessons From A National Industry Awareness Campaign
The Customer-First Imperative: Five Steps for Applying Social Media to Genera...
The Customer-First Imperative: Five Steps for Applying Social Media to Genera...
Recently uploaded
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...
The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.
“How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-eff...
“How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-eff...Edge AI and Vision Alliance
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/how-axelera-ai-uses-digital-compute-in-memory-to-deliver-fast-and-energy-efficient-computer-vision-a-presentation-from-axelera-ai/
Bram Verhoef, Head of Machine Learning at Axelera AI, presents the “How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-efficient Computer Vision” tutorial at the May 2024 Embedded Vision Summit.
As artificial intelligence inference transitions from cloud environments to edge locations, computer vision applications achieve heightened responsiveness, reliability and privacy. This migration, however, introduces the challenge of operating within the stringent confines of resource constraints typical at the edge, including small form factors, low energy budgets and diminished memory and computational capacities. Axelera AI addresses these challenges through an innovative approach of performing digital computations within memory itself. This technique facilitates the realization of high-performance, energy-efficient and cost-effective computer vision capabilities at the thin and thick edge, extending the frontier of what is achievable with current technologies.
In this presentation, Verhoef unveils his company’s pioneering chip technology and demonstrates its capacity to deliver exceptional frames-per-second performance across a range of standard computer vision networks typical of applications in security, surveillance and the industrial sector. This shows that advanced computer vision can be accessible and efficient, even at the very edge of our technological ecosystem.Mutation Testing for Task-Oriented Chatbots
Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.
Dandelion Hashtable: beyond billion requests per second on a commodity server
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Northern Engraving | Nameplate Manufacturing Process - 2024
Manufacturing custom quality metal nameplates and badges involves several standard operations. Processes include sheet prep, lithography, screening, coating, punch press and inspection. All decoration is completed in the flat sheet with adhesive and tooling operations following. The possibilities for creating unique durable nameplates are endless. How will you create your brand identity? We can help!
Introduction of Cybersecurity with OSS at Code Europe 2024
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
Fueling AI with Great Data with Airbyte Webinar
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Artificial Intelligence and Electronic Warfare
Artificial Intelligence and Electronic WarfarePapadakis K.-Cyber-Information Warfare Analyst & Cyber Defense/Security Consultant-Hellenic MoD
AI & Electronic WarfareWhat is an RPA CoE? Session 1 – CoE Vision
In the first session, we will review the organization's vision and how this has an impact on the COE Structure.
Topics covered:
• The role of a steering committee
• How do the organization’s priorities determine CoE Structure?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Leveraging the Graph for Clinical Trials and Standards
Katja Glaß
OpenStudyBuilder Community Manager - Katja Glaß Consulting
Marius Conjeaud
Principal Consultant - Neo4j
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
HCL Notes and Domino License Cost Reduction in the World of DLAU
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...
Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...Pitangent Analytics & Technology Solutions Pvt. Ltd
Discover top-tier mobile app development services, offering innovative solutions for iOS and Android. Enhance your business with custom, user-friendly mobile applications.Principle of conventional tomography-Bibash Shahi ppt..pptx
before the computed tomography, it had been widely used.
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
"Choosing proper type of scaling", Olena Syrota
Imagine an IoT processing system that is already quite mature and production-ready and for which client coverage is growing and scaling and performance aspects are life and death questions. The system has Redis, MongoDB, and stream processing based on ksqldb. In this talk, firstly, we will analyze scaling approaches and then select the proper ones for our system.
Recently uploaded (20)
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...
“How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-eff...
“How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-eff...
Dandelion Hashtable: beyond billion requests per second on a commodity server
Dandelion Hashtable: beyond billion requests per second on a commodity server
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
Northern Engraving | Nameplate Manufacturing Process - 2024
Northern Engraving | Nameplate Manufacturing Process - 2024
Introduction of Cybersecurity with OSS at Code Europe 2024
Introduction of Cybersecurity with OSS at Code Europe 2024
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Leveraging the Graph for Clinical Trials and Standards
Leveraging the Graph for Clinical Trials and Standards
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
HCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAU
Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...
Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...
Principle of conventional tomography-Bibash Shahi ppt..pptx
Principle of conventional tomography-Bibash Shahi ppt..pptx
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Anheuser-Busch InBev Digital Media Strategy
- 2. What do you think of when you hear the name Anheuser-‐Busch?
- 3. Super Bowl ads Sponsorships It’s time to expand in the digital marketing arena.
- 4. Age-‐Restricted Audience Tech-‐savvy Mobile users
- 5. Google Analytics Facebook Presence
- 6. Beer in the palm of your hand, but less sticky. Mobile Engagement “Me Time”
- 7. Commercials Sports Clips and Statistics Insider Information Social Media platforms Making the brands accessible
- 8. Partnerships with: YouTube Sports Teams Facebook Local Bars Cross promotion Use of new media through “traditional” means
- 9. $100 million total Budweiser efforts Bud Light efforts Multi-‐Faceted Campaigns At least 40 hours a week
- 10. Great brands need great marketing. Comprehensive marketing effort. Direct access to consumers. Engagement can be better than money.