Angel delight r&i
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The document discusses revitalizing the dessert Angel Delight. It notes that Angel Delight was once popular for children to make themselves but is now outdated. The solution proposed is to bring back the fun and excitement of making it yourself. The strategy would be to emphasize how messy and fun making Angel Delight can be for kids. Advertisements would target both children and parents in magazines, posters, and children's TV to appeal to both.
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Angel delight r&i
- 1. Angel Delight Research and ideas Rachel Doig
- 4. About Angel Delight Easy to make, fun and fast desert For children Make it yourself, just add milk and whisk Comes in a variety of flavours Cheap Out of date
- 6. What it can do!
- 7. The Problem Angel delight is a bit out of date now Kids aren’t interested in making it when it comes in pre made tubs instead Adults don’t have the time now to show kids? Or it has simply been lost with its generation?
- 8. The solution Bring back the fun and excitement into ‘make it yourself’ Get adults wanting to join in with their kids or show them how its done Update angel delight with something new that could inspire the generation that grew up with it
- 9. Target Audience Children and parents; children desire the product but can only obtain it if the parents want to buy it for them and so it must appeal to both.
- 10. Strategy ‘Making it messy’ Bringing the fun into everything about Angel Delight, yes it is messy but its for kids Kids getting up to ‘no good’
- 11. Where to Advertise and media options Places such as womens magazines or cook books would be effective as some mothers look for ideas here Posters that could go in schools or nurseries Tv ads on childrens channels or on daytime TV
- 12. Angel Delight Piece of cake! All you need it milk, a whisk and your inner child
- 18. Rough mock up of print ad. Child making Angel Delight and clearly making a lovely mess at the same time, however, extremely proud of what she has done.
- 19. Tv ad that shows the child having great fun with Angel Delight and making a mess. The mother is shocked, but pleased her little ‘Angel’ is happy.
- 20. Ideas ‘Bringing back the childhood’ is appropriate as Angel Delight was most popular when the older generation were younger What did the older generation get up to when the were younger that they can relate to These days children are far too influenced by technology
- 21. Ideas
- 22. Ideas
- 23. Ideas developed