The document discusses how technology can help companies overcome common problems in decision making, coordination, and organization. It describes three challenges: overcoming HiPPO decision making, overcoming isolation of different parts of large organizations, and overcoming difficulties of coordination in large enterprises. It then presents ways that technology can help address each challenge by enabling more data-driven, scientific decision making; better monitoring to tighten orchestration; and allowing greater self-organization across organizational boundaries.

1. Andrew McAfee, MIT amcafee@mit.edu @amcafee andrewmcafee.org

2. What Have Been the Biggest Stories in Human History?

3. Source: Wikipedia

4. Source: Ian Morris, How the West Was Won

6. The Next Industrial Revolution

12. Technology’s Role in Competition: Overcoming HiPPOs, Mountains, and Fragments Andrew McAfee, MIT amcafee@mit.edu @amcafee andrewmcafee.org

13. Overcoming HiPPOs: Becoming More Scientific

14. How Most Companies Make Decisions

15. How Science Works “ It doesn’t make a difference how beautiful your guess is, it doesn’t make a difference how smart you are if you made the guess, or what his name is… If it disagrees with experiment, it’s wrong. That’s all there is to it.” - Richard Feynman, 1964

16. http://images.businessweek.com/ss/08/12/1222_affinnova/1.htm

18. http://images.businessweek.com/ss/08/12/1222_affinnova/2.htm

19. http://images.businessweek.com/ss/08/12/1222_affinnova/2.htm

20. http://images.businessweek.com/ss/08/12/1222_affinnova/2.htm

21. Overcoming Mountains: Becoming More Orchestrated

22. The Problem of a Large Enterprise “ The mountains are high, and the emperor is far away” - Imperial Chinese proverb

23. Tighter Orchestration through Monitoring

24. Overcoming Isolation: Enabling Self-Organization

25. The Problem, and a Solution “ If only HP knew what HP knows, we would be three times more productive.” - Lew Platt, former CEO of HP “ Only connect!... Live in fragments no longer .” - E. M. Forster

26. Self-Organization in Action

27. Technology and Competition