This is a copy of my presentation from MDRT 2012 in Anaheim, California. My topic was the evolution of marketing.

1. The EVOLUTION of Marketing....with Andrew Griffiths

2. 100 YEAR
PLANS

4. 1. They never doubted they would be around in 100 years.
2. They planned ahead for the worst case scenarios.
3. They put a lot of thought into these worst case scenarios.
4. They worked out how to come out better in every worst case scenario.
5. They have made this an ongoing part of their business.

5. EVOLUTION is all about reacting to
external events and transforming into
something that is better able to
survive and thrive in this new
environment.

6. This sounds simple doesn’t it?

7. MOST businesses struggle to evolve, instead
preferring an alternative course of action.

8. So who am I to have figured this out?

12. The way we do business is changing,
rapidly.....and it won’t ever be the
“same” again.

13. It will never be this easy again...

14. Our customers are changing as well - at a rate that
is tough to deal with.

15. EVOLUTION is all about how we react to these changes. The big questions is -
How has your MARKETING evolved in amongst all of this change?

16. 9 The 9 most important strategies to
adopt when it comes to marketing in
a modern world.

17. 1. Find the passion that “change’ has taken away. You can’t market successfully
without passion.

18. 2. Understand that building your brand is complex and about much more than a logo.

19. 3. Creativity is a precious commodity - that needs to be nurtured and encouraged.
We are pretty certain no tortoises got hurt in the making of this photo........but if they did, it was nothing serious.

20. 4. Be your businesses “CRASH TEST DUMMY”

21. 5. We need to be ethically
unequalled with a high value
corporate reputation.

22. 6. We need to become inspired communicators
as part of our marketing journey.

23. 7. We need to explore the new world of NETWORKING.

24. 8. When it comes to social media - if you’re not confused you’re not
trying hard enough.

25. 9. Get back to doing the things you used to do - really well.

26. And last but not last, we need to get serious about having fun in our business.

27. This can sound like common sense, but....

28. Common sense ain’t that common...

29. FAILED TO
EVOLVE

30. This is not that tough...but it does take commitment....
Every single day.

31. 1%

32. THANK YOU.