This document discusses the importance of providing excellent customer service and experiences. It contrasts examples of horrible customer experiences from one company that could seriously damage its brand against examples of companies that went above and beyond to exceed customer expectations. By creating advocates through exceptional service, satisfied customers will promote the business through word-of-mouth, acting as "commercials" and convincing others. The document encourages learning from other inspirational examples of great customer service stories.

2. Right-click the images below to access Youtube Video hyperlinks :
[Example 1] [Example 2]
AND THE AWARD FOR HORRIBLE CUSTOMER EXPERIENCE GOES TO…
Instructions:
• For audio, recommend to use 3.5mm headphones
• Play the video file only once
How long do you think before this company can truly recover from such horrible
customer experience?
How many Assassins can be created?
Remember- Even established, well known brands are no exception to bad customer
experience, and can result to tarnishing its brand.

3. • What made these examples exceptionally great?
• Did these meet (or exceed) your expectations for:
 Extra mile???
 Taking GREAT care of our customers???
 Going ABOVE and BEYOND!!!!
Right-click the images below to access YouTube Video hyperlinks:
[Example 1] [Example 2]
THE AWARDS FOR EXCELLENT SERVICE, GOES TO…
Instructions:
• For audio, recommend to use 3.5mm headphones
• Play the video file only once

4. EXCELLENT SERVICE = CREATION OF ADVOCATES
• We want our extremely satisfied customers to be our brand
ambassadors!
• Their experience with us will serve as a “commercial”, and
convince others to join our business!
Right-click the image below to access YouTube Video hyperlink:
Thank you and make your next call
an EXCEPTIONALLY GREAT ONE!

5. 10 customer experience stories that
http://www.helpscout.net/10-customer-service-stories/
HERE ARE OTHER INSPIRATIONAL STORIES YOU CAN READ THRU!
Instructions:
• Read thru these examples
• Copy the link and paste it in your internet browser
• READ thru these 10 unique stories of great customer
service