Optimize videos and channels on YouTube - Orama.tv

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Our key tips for getting more views and engagement on your videos posted on YouTube.

How to optimize your channel with:
- Playlist
- Channel Art
- Sections
- InVideo Programming

How to get more views on your videos with:
- thumbnails
- metadata
- branding

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Optimize videos and channels on YouTube - Orama.tv

  1. 1. Optimize videos and channels on youtube George Aliferis ! Executive Producer, Orama! T: @officialorama! #youtubemarketing! www.orama.tv
  2. 2. Business videos don’t get watched: less than 500 views per year on average! www.orama.tv
  3. 3. YouTube is… 100h of videos uploaded per minute 3rd biggest website 2nd biggest search engine 6bn hours viewed per month (+50% since 2011) www.orama.tv
  4. 4. YouTube is… DISTRACTING (it’s entertainment) www.orama.tv
  5. 5. Video Optimization: Why it matters Views from “suggested video” in green (88%) www.orama.tv
  6. 6. Video Optimization: Impact •  •  •  •  www.orama.tv Titles Thumbnails Tags Description
  7. 7. Thumbnail from Casey Neistat The dark side of Iphone 5S lines www.orama.tv
  8. 8. Look!   Video Optimization: Impact www.orama.tv
  9. 9. Video Optimization: Impact My  videos  are   everywhere   www.orama.tv
  10. 10. Channel Optimization Sorted 1.  2.  3.  4.  5.  6.  Custom channel art Branded thumbnails Clear content strategy Featured channels Sections Links and descriptions www.orama.tv
  11. 11. Channel Optimization: Client example Videos posted regularly www.orama.tv
  12. 12. Pulling it all together: Client example December 2012: 100 videos posted on the channel Monthly stats: Subscribers: +90 Watch time: 100k minutes www.orama.tv
  13. 13. Pulling it all together: Client example March 2013: 115 videos Playlist, titles, thumbnails Monthly stats: Subscribers: +300 Watch time: 300k minutes www.orama.tv
  14. 14. Pulling it all together: Client example September 2013: Optimisation of content, storytelling, annotations, in-video programming Monthly stats: Subscribers: +1,000 Watch time: 450k minutes www.orama.tv
  15. 15. THANKS! hello@orama.tv @OfficialOrama www.orama.tv

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