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SEO Cheat Sheet: Anatomy of A URL
SEO-FRIENDLY URL

1

OLD DYNAMIC URL

2

1

2

3

4

5

5

6

7

http://store.example.com/topics/subtopic/descriptive-product-name#top
1 Protocol
2 Subdomain

Keyword Priority1

3 Domain
4 Top-Level Domain

SEO Tips for URLs

Observed Google priority
of keyword placement:

• Use subdomains carefully. They may be treated as
separate entities, splitting domain authority.
• Separate path & page keywords with hyphens (”-”).

(1) Domain
(2) Subdomain
(3) Folder
(4) Path/Page

5 Folders / Paths
6 Page
7 Named Anchor

• Anchors may help engines understand page structure.
• Keyword effectiveness in URLs decreases as URL
length and keyword position increases.1

1 SEOmoz correlational data (2009)

1

2

3

4

5

6

7

7

7

http://www.example.com/index.php?product=1234&sort=price&print=1
1 Protocol
2 Subdomain

Popular TLDs2

3 Domain
4 Top-Level Domain
5 Page / File Name
6 File Extension
7 CGI Parameters

Popular ccTLDs*

.com
.net
.org
.edu
.info
.biz
.name

.cn
.de
.uk
.nl
.eu
.ru
.ar

- commercial
- infrastructure
- non-profit
- schools
- informational
- small business
- personal sites

2 Verisign domain report (2009)

- China
- Germany
- United Kingdom
- Netherlands
- European Union
- Russian Federation
- Argentina

* ccTLD = Country Code TLD

©2009 S EOmoz · w w w.seomoz.org · Read SEOmoz. R a nk B ette r.

Popular Extensions
.htm - Static HTML
.html - Static HTML
.php - PHP code
.asp - ASP code
.aspx - ASP.NET
.cfm - ColdFusion
.jsp - Java Code

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Anatomy of URL

  • 1. SEO Cheat Sheet: Anatomy of A URL SEO-FRIENDLY URL 1 OLD DYNAMIC URL 2 1 2 3 4 5 5 6 7 http://store.example.com/topics/subtopic/descriptive-product-name#top 1 Protocol 2 Subdomain Keyword Priority1 3 Domain 4 Top-Level Domain SEO Tips for URLs Observed Google priority of keyword placement: • Use subdomains carefully. They may be treated as separate entities, splitting domain authority. • Separate path & page keywords with hyphens (”-”). (1) Domain (2) Subdomain (3) Folder (4) Path/Page 5 Folders / Paths 6 Page 7 Named Anchor • Anchors may help engines understand page structure. • Keyword effectiveness in URLs decreases as URL length and keyword position increases.1 1 SEOmoz correlational data (2009) 1 2 3 4 5 6 7 7 7 http://www.example.com/index.php?product=1234&sort=price&print=1 1 Protocol 2 Subdomain Popular TLDs2 3 Domain 4 Top-Level Domain 5 Page / File Name 6 File Extension 7 CGI Parameters Popular ccTLDs* .com .net .org .edu .info .biz .name .cn .de .uk .nl .eu .ru .ar - commercial - infrastructure - non-profit - schools - informational - small business - personal sites 2 Verisign domain report (2009) - China - Germany - United Kingdom - Netherlands - European Union - Russian Federation - Argentina * ccTLD = Country Code TLD ©2009 S EOmoz · w w w.seomoz.org · Read SEOmoz. R a nk B ette r. Popular Extensions .htm - Static HTML .html - Static HTML .php - PHP code .asp - ASP code .aspx - ASP.NET .cfm - ColdFusion .jsp - Java Code