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Marketing Plan for an Android app
- 1. FRIENDS U DON’T KNOW A Marketing Plan for an android app
- 4. ever changing world new friends refreshment learning PHONE But how can we use phone to make new friends who are Just like us?
- 5. Here is the solution Friends U Don’t Know
- 7. How the app works?
- 9. Situation Analysis Friends U Don’t Know Overview of company & target customers Market Overview
- 10. Company Overview Friends U Don’t Know
- 11. Strengths Easy access in making friends Ensuring Trust by verifying customers while registering in to the application Friends U Don’t Know
- 12. Weakness New to Market Customers might worry of security Friends U Don’t Know
- 13. Opportunity Lesser competitors Untapped market Exploring information Available in all major cities Friends U Don’t Know
- 14. Threat COMPETITION AGAINST ESTABLISHED APPLICATIONS LIKE TINDER AND MEETME Requires good budget to create awareness Friends U Don’t Know
- 15. Strategic Assets In-app purchasing keeping the freemium model In-app advertising Friends U Don’t Know
- 16. Market Overview Friends U Don’t Know
- 17. Friends U Don’t Know
- 18. Competitors Friends U Don’t Know POINTS OF PARITY POINTS OF DIFFERENCE
- 19. Target Customers Friends U Don’t Know
- 20. Customer Segmentation Friends U Don’t Know
- 21. GOAL Friends U Don’t Know
- 22. Friends U Don’t Know
- 23. STRATEGY Friends U Don’t Know
- 24. Value Proportion Friends U Don’t Know
- 25. Value Proportion Friends U Don’t Know
- 26. Value Proportion Friends U Don’t Know
- 27. TACTICS Friends U Don’t Know
- 28. Product Friends U Don’t Know • • •
- 29. Product Friends U Don’t Know • • •
- 30. Brand FUD-K Friends U Don’t Know SECUTIRY Innovation EasY & EfficiencT Friends U Don’t Know
- 31. Price Friends U Don’t Know 3.99$ 14.99$
- 32. Incentives 50 Points will be credited to the cUstomer’s wallet when the cUstomer’s referral code Is used by other customer while registration Points can be used to buy Premium version Or can be redeemed If referral code is used more than10 times, 100 points will be credited For each use Friends U Don’t Know
- 33. Communication Friends U Don’t Know •Company Website •Word of mouth marketing •Promotional Videos in YouTube •Social Media •Google Ads •Print Media
- 34. Distribution •Google Play Store •Apple store •Amazon App Store •Company Website Friends U Don’t Know
- 35. Implementation Friends U Don’t Know
- 36. Friends U Don’t Know Infrastructure
- 37. Friends U Don’t Know Schedule
- 38. RECAP
- 39. DISCLAIMER