2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Analiza de tara kazakhstan.
1. Universitatea din Craiova
Facultatea de Economie i Administrarea Afacerilorș
Specializarea Economie i Afaceri Interna ionaleș ț
Studiu de conjunctură
“KAZAKHSTAN”
STUDENT: Ion Octavian Florin
AN: III; E.A.I.; I.D........
2. 1. Harta ţării
2. Scurt istoric
Kazahstan, republică aflată în Eurasia centrală şi de nord, este al nouălea stat ca
mărime din lume. Se învecineaza cu Rusia, China şi cu alte republici central-asiatice:
Kyrgyzstan, Uzbekistan si Turkmenistan. Capitala republicii este la Astana, alte oraşe
importante fiind Almaty, Semipalatinsk, Karaganda, Cimkent, Pavlodar.
Kazakhstan a fost locuit începând cu Epoca de Piatră, istorienii zic că pe aceste
teritorii a fost domesticit pentru prima oară calul.
Kazahstan este o ţară bogată în materii prime, fiind a treia ţară din lume în ceea ce
priveste resursele de uraniu. De asemenea, există importante resurse de petrol, gaz natural,
cărbune, cupru, zinc, mangan, fier, aur. Metalurgia, construcţia de maşini şi industria
alimentară se afla intr-o continuă dezvoltare.
3. Pe teritoriul Kazahstanului, începând cu secolul al VI-lea şi până la mijlocul secolului
al XIII-lea, au existat mai multe hanaturi turcice, înlocuite, după invazia mongolă, cu uluse
ale Imperiului Mongol. Datorită situării sale pe Drumul Mătăsii, regiunea a devenit un vector
al răspandirii artei dansului, picturii, arhitecturii şi muzicii, precum şi a diferitelor religii,
precum maniheismul, budismul, creştinismul si islamismul, ultima devenind religia kazahilor
incepând cu secolul al VIII-lea. Populaţia kazaha a absorbit de-a lungul timpului elemente de
civilizaţie venite din varii areale de cultură, contribuind de timpuriu, la rândul său, la
civilizaţia din zonă.
Procesul de creare a statului Kazahstan a continuat în secolele XIV-XV prin formarea
pe teritoriul Kazahstanului de astăzi a trei unităti teritorial-administrative – Hoarda Veche,
Medie şi Noua, la mijlocul secolului al XV-lea luand fiinţă Hanatul Kazah, care, de-a lungul
existenţei sale, şi-a consolidat statalitatea, a dezvoltat relaţiile comerciale şi contactele cu
Rusia şi cu alte ţări vecine.
În secolul al XIX-lea, kazahii sunt ocupaţi de Rusia, în secolul următor fiind înfiinţată
pe 26 august 1920 Republica Socialistă Sovietica Kazaha. Kazahstanul şi-a declarat
suveranitatea ca republică in cadrul URSS in octombrie 1990, urmată de adoptarea legii
privind independenţa Republicii Kazahstan pe 16 decembrie 1991. Pe 30 august 1995, în
urma unui referendum naţional, este adoptată Constituţia statului, care este valabilă şi acum.
Conform Constituţiei, forma de guvernamânt este mixtă: prezidenţială şi
parlamentară, iar preşedintele republicii este ales de către toţi cetaţenii Kazahstanului pe
termen de 5 ani.
Cultura tradiţională kazaha comportă influente nomade turcice, islamice şi
occidentale. Influenţa nomada este în zilele noastre reflectată în bucătăria kazaha, unde
numeroase feluri de mâncare tradiţionale deţin valoare simbolică.
Kazahstanul a dat lumii scriitori, oameni de ştiinta şi filozofi de renume, dintre care
amintim Abay Qunanbayuli, Al-Farabi, Mukhtar Auezov, Gabit Musirepov, Kanysh
Satpayev, Mukhtar Shakhanov, Saken Seyfullin şi Jambyl Jabayev.
În ultimii ani se observă o renaştere a limbii kazahe în detrimentul limbii ruse în
domeniile mass media, legislativ şi în mediul de afaceri, fiind un factor important în pastrarea
şi consolidarea identitaţii naţiunii kazahe. De asemenea, parlamentul are în plan trecerea
limbii kazahe la alfabetul latin, înlocuind astfel alfabetul chirilic utilizat în prezent.
Economia Kazahstanului este considerată a fi cea mai dezvoltată dintre cele din Asia
Centrală. Sectoarele economice principale ale statului sunt cele de extracţie si prelucrare a
gazului şi petrolului, Kazahstanul având potenţialul de a deveni un exportator de gaz
mondial pe termen mediu. Kazahstan este a doua ţară din lume, după Australia, în ceea ce
priveşte rezervele de uraniu şi, de asemenea, are cele mai extinse pieţe de argint, zinc şi
nichel din vestul Asiei.
3. Indicatori fizico-geografici
Kazahstan, republică aflată aproape în întregime în Asia Centrală şi se întinde de la
Marea Caspică (în vest) până la munţii Altai (în est). O mică porţiune a teritoriului aflată la
vestul râului Ural este localizată în extremitatea estică a Europe. Kazahstan, este al nouălea
stat ca marime din lume. Se învecineaza cu Rusia, China şi cu alte republici central-asiatice:
4. Kyrgyzstan, Uzbekistan şi Turkmenistan. Capitala republicii este la Astana, alte orase
importante fiind Almaty, Semipalatinsk, Karaganda, Cimkent, Pavlodar.
Suprafaţa pe care se întinde Kazakhstanul este de 2.717.300 km² din care 1.7 % din
suprefaţa este acoperită de apa.
Din punct de vedere al structurii administrative teritoriale kazakhstanul este împartit
în 14 provincii şi 3 oraşe. Administrativ, Kazahstan este împărţit în 14 regiuni, doua
municipii-Astana (capitală a ţării din iunie 1998) şiAlma-Ata (principalul centru economico-
comercial, financiar şi cultural) şi teritoriul Baikonur (unde se află cosmodromul construit în
timpul URSS şi arendat în prezent de F.Rusă pentru încă 50 de ani)
Datorită suprafeţei întinse a ţării, clima este foarte diversificată, în cea mai mare
suprafaţă, aceasta fiind temperat continentală, aridă şi semiaridă. Temperaturile medii anuale
variază între -19 °C şi -3 °C în ianuarie, respectiv +19 °C şi +30 °C în iulie.
Kazahstanul are un relief foarte diversificat. Cea mai mare parte a teritoriului (aprox
50%) este ocupat de câmpii. Către est se găseşte o zonă muntoasă, vârful Khan Tengri, din
munţii Tian Shan având o înălţime de 6995m. În centrul ţării se găseşte o zonă deşertică, care
este practic nelocuită.
Zonele de stepă din estul munţilor Urali, în nordul Kazakhstanului, sunt cunoscute ca
fiind primul habitat pentru caii sălbatici cu mii de ani în urmă. Aceste animale erau de obicei
vânate, ceea ce probabil a pus bazele domesticirii lor.
Kazahstanul este o ţară foarte bogată în resurse naturale, dar acestea nu sunt încă
exploatate la capacitatea maximă. Rezervele de uraniu din sol, situează ţara pe locul 3 în
lume. De asemenea prezintă cantităţi însemnate de petrol, gaze naturale, cărbune, cupru, zinc,
mangan, fier, aur. Industria metalurgică, constructoare de maşini şi alimentara, sunt în
continuă dezvoltare.
Din punct de vedere agricol, in Kazakhstan am putea spune ca se practică o
agricultură mixtă, deoarece în nord şi vest se practică agricultura mixtă cu tutun , muştar şi
fructe. În sud şi sud-est, irigaţia a permis creşterea unei game largi de culturi printre care
bumbac, fructe şi legume pentru export. Este importanţă creşterea oilor şi a vitelor.
.
4. Indicatori demografici
Populaţia Kazahstanului este de aprox. 17,736,896 locuitori (în 2013) fiind alcătuită
din grupuri etnice, cele mai reprezentative sunt: Kazakh 63.1%, Russian 23.7%, Uzbek 2.8%,
Ukrainian 2.1%, Uighur 1.4%, Tatar 1.3%, German 1.1%, al ii 4.5%ț .
De remarcat faptul că, comunitatea germană a fost deportată aici de către Stalin.
Astfel ca şi raport al populaţiei care domiciliază în mediul rural şi in mediul urban avem
următorul procentaj: populaţia urbană este de 59%, iar populatia rurala este de 41%.
Capitala statului este Astana cu un numar de 529.000 de locuitori. Totuşi cel mai
mare oraş este Alma-Ata (Almaty), fosta capitală a statului are un numar mai mare de
locuitori, acesta ajungând până la 1.210.000 locuitori. Printre cele mai populate oraşe ale
Kazakhstanului se mai numara şi: Semei, Karaganda, Cimkent, Pavlodar.
5. Populaţie sub limita de subzistenţa este de 19% . Rata natalitatii este de circa 16,23
naşteri la 1000 de locuitori, iar rata mortalitatii este de 51 decese la 100.000 de locuitori.
Varsta medie este de 29 ani.
Ca si număr de emigranti avem estimat un număr de 3,32 persoane / 1000 de
locuitori.
Din punctul de vedere al structurii pe categorii de vârste (%) sunt:
între 0 - 14 ani 26%
15 - 64 ani 66.5%
65 ani şi peste 7.5%
Iar având în vedere structura pe categorii de sex avem:
între 0 - 14 ani persoane gen masculin sunt în numar de 2,212,985, iar persoane de
gen feminin sunt 2,141,392 ;
15 - 64 ani persoane gen masculin sunt în numar de 5,393,281, iar persoane de gen
feminin sunt 5,731,288 ;
65 ani şi peste avem persoane de gen masculin sunt în numar de 434,879, iar
persoane de gen feminin sunt 827,694.
5. Indicatori economici
Ca şi indicatori ce definesc structura economică a Kazakhsatnului putem face referire
la Produsul Intern Brut este estimat la 40,1 miliarde dolari cu o creştere anuală de 9%.
Salariul minim pe economie este de 9,200 tenge / lună, iar salariu mediu pe
econimie este de aproximativ $100 / luna. Tenge reprezentând moneda folosita in
Kazakhstam.
Rata somajului este de 4,6% în anul 2011.
Valoarea totală a exporturilor este de 88,61 miliarde dolari (2012).
Valoarea totală a importurilor este de 42,82 miliarde dolari(2012).
Forţa de muncă 8.4 milioane persoane.
Rata de creştere a producţiei industriale este de 11,4%.
Rata inflaţiei este de 5.2%.
Parteneri de export Italia 16.8%, China 16.8%, Netherlands 8.2%, Russia 7.3%,
Austria 5.4% (2012 est.)
Parteneri de import Russia 37.9%, China 17.2%, Ukraine 6.7%, Germania 5.1%, US
4.8% (2012 est.)
6. Infrastructura existentă
Ca şi infrastructură luând în calcul transportul în Kazakhstan transportul se poate face
cu ajutorul mai multor mijloace cum sunt: maşina, autocar/autobuz, avion, tren,
vapor/feriboat.
Astfel ca lungimea rutelor navigabile este de 4,000 km, şosele/drumuri sunt 93,612
km , iar cai ferate sunt 15,079 km.
Numarul aeroporturilor este de 97 si iar porturi sunt în numar de patru, Aqtau
(Shevchenko), Atyrau (Gur'yev), Oskemen (Ust-Kamenogorsk), Pavlodar, Semey
(Semipalatinsk).
6. 7. Indicatori tehnologici
Numarul companiilor de televiziune prezent în Kazakhsatn este de 30, iar ca staţii
radio existe peste 20 de astfel de staţii.
Din domeniul internetului ca şi utilizatori de internet la nivelul ţării exista 5.299 millioane
(2009) de utilizatori, iar ca furnizori de servicii de Internet (Internet Service Providers)
sunt 10 furnizori.
8. Indicatori socio-culturali
Limba kazahă este “limba de stat”, vorbită în proporţie de 66% din locuitori, iar
limba rusă are statut de “limbă oficială” şi de comunicare între cele peste 120 de naţionalităţi
din Kazahstan, vorbită în proporţie de 44% din locuitori.
Dacă facem referire la rata educaţiei, avem un procente 99,5% - persoane care ştiu să
scrie şi să citească aceştea fiind mai mari de 15 ani.
Ca şi grupuri etnice avem: Kazakh (Qazaq) 53.4%, Ruşi 30%, Ucrainieni 3.7%,
Uzbek 2.5%, Germani 2.4%, Tătari 1.7%, Uygur 1.4%, alţii 4.9%
Ca şi religie pe teritorul ţării, cea mai mare parte dintre locuitori sunt de religie
Musulmana, avănd un procentaj de 47%, urmată apoi de Rusa Ortodoxă 44%, Protestantă
2%, altele 7%.
Ca sarbători Naţionale populaţia din Kazakhstan au: Ziua Republicii (25 octombrie)
şi Ziua Independenţei (16 decembrie).
9. Coordonate ale mediului politic
Ca şi formă de guvernare, Kazakhstanul este Republică având Parlamentul bicameral
ce constă în Senat (47 de scaune, 15 membri sunt aleşi de catre preşedinte, 32 membri aleşi
de către adunările locale, pe o perioadă de 6 ani) şi Mazhilis (107 scaune alese prin vot
popular pe o perioadă de 5 ani).
Presedintele Kazachstanului este Nursultan A. NAZARBAYEV din 01 decembrie
1991.
10. Caracteristici ale mediului juridic
Primul birou de credit din Kazakhstan şi-a început activitatea de distribuire a
rapoartelor de credit privind debitorii potenţiali. Noul birou cuprinde în prezent 5,5 la sută din
adulţii kazahi, utilizând informaţia colectată de la 29 de bănci comerciale. Sunt colectate atât
date negative (privind default-ul împrumuturilor, de exemplu), cât şi datele pozitive (cum ar
fi, plăţile efectuate la timp).
11. Caracteristici mediul comercial
În anul 2009 METRO Cash & Carry şi-a extins internaţionalizarea companiei.
7. Tot în 2009 China a cumpărat 11 procente din compania KazMunaiGaz Exploration
Production, o subsidiară a grupului KazMunaiGaz, deţinută de Kazakhstan, contra sumei de
949 de milioane de dolari, sporindu-şi influenţa energetică în Asia Centrală, declarandu-se
foarte mulţumită de piaţa petroliera din Kazakhstan.
Desi Kazakhstan este o ţară renumită în investiţiile făcute pe piaţa petrolieră, aceasta a
început să se dezovolte şi pe piaţa hoteliera şi de turism. Astfel ca potrivit prinţului saudit,
preşedintele consiliului director al grupului de companii Kingdom Holding, ţara lui nu numai
ca va extinde investiţiile în Kazahstan, dar va facilita atragerea lor şi din alte state ale lumii
arabe.Dintre domeniile de interes a fost evidenţiat sectorul hotelier.
Pentru investitorii arabi, Kazahstanul atrage în primul rând prin structura economiei
locale, dominată de sectorul bancar, de complexul energetic, industria minieră şi de
construcţii. Un rol important îl joacă mecanismul specific de adoptare a deciziilor. Pentru
capitalul arab, caracteristica este strânsa interdependenţă dintre bani, stat şi cercurile de
conducere. Iar după cum scria publicaţia „Expert-Kazahstan”, prin structura ei, conducerea
politică de la Astana are ceva în comun cu acest sistem, pentru deschiderea de mari afaceri de
investiţii fiind necesară doar anumite înţelegeri politice şi încrederea în perspectivele
economiei.
Ierarhia liderilor pieţei de profil de asigurări pe piaţa din Kazakhstan este, după cum
urmeaza: EURASIA şi-a menţinut poziţia de lider, cu o cotă de piaţă de 20,24%, urmată de
KAZAKHINSTRAKH (11,21%). KAZKOMMERTS-Polis a urcat pe locul trei (5,99%),
urmată îndeaproape de ASTANA-Finance (5,7%), iar AIG Kazakhstan ramâne pe locul cinci
cu 5,11% din totalul subscrieri.
In Kazakhstan sunt inregistrate 44 societăţi de asigurare, din care 7 specializate pe
segmentul asigurărilor de viaţa. Pe segmentul de profil mai activează 12 brokeri de asigurare
şi 63 de actuari.
Cei mai mari exportatori din Kazahstan sunt însă mari companii petroliere
occidentale, precum Exxon, Total sau Chevron.
12. Situatii de risc ridicat
Datoria pubilcă pe care Kazakhstanul o are în momentul de faţă este de 12%
aflându-se astfel pe locul 140 din lume. Din cauza problemelor cauzate de criza financiară,
trei dintre principalele bănci din Kazahstan au acceptat, în luna octombrie a anului 2008, o
naţionalizare parţială.
Kazahstanul deţine 3,2% din rezervele cunoscute de petrol, conform unui studiu
British Petroleum citat de Bloomberg. În momentul de faţă, ţara se confruntă cu cea mai
severă contracţie economică din ultimul deceniu. Guvernul a preluat mai multe bănci intrate
în faliment şi plănuieşte să cheltuiască 4 miliarde de dolari cu recapitalizarea acestora. Costul
CDS-urilor pentru guvernul kazah a atins 10,06%, fiind cel mai ridicat nivel, după Ucraina,
din Europa de Est şi spaţiul ex-sovietic.
13. Alte particularităţi ale macromediului ţării ce ar putea influenţa
activitatea de marketing internaţional.
Ca şi o particularitate ce influenţează activitatea de marketing internaţional putem
reaminti agricultura mixtă pe care o practică populaţia acestei ţări. Reamintim ca în nord şi
vest se practică agricultura mixtă cu tutun , muştar şi fructe. In sud şi sud-est, irigaţia a
8. permis creşterea unei game largi de culturi printre care bumbac, fructe şi legume pentru
export.
Altă particularitate aşa cum am arătat mai sus este şi rata de creştere a producţiei
industriale ce are un procent de 11,4%.