NVIDIA held its annual Graphics Technology Conference (GTC 2018) to showcase advances in design and visualization technologies. Key announcements included: 1) NVIDIA's new Quadro GV100 GPU enabling real-time ray tracing for over 25 million designers and artists; 2) An interactive "Ready Player One" experience using NVIDIA's Holodeck virtual reality platform; 3) An expanded AI partnership between NVIDIA and Adobe to enhance tools for creative professionals.