A quick introduction to Design Thinking.

1. DESIGN THINKING
ENGINEERS
FOR

2. Design
DICTIONARY DEFINITION
to create, fashion, execute, or construct according
to plan
a preliminary sketch or outline showing the main
features of something to be executed

3. Design Thinking
DEFINITION #1
is a human-centered approach to innovation that
draws from the designer’s toolkit to integrate the
needs of people, the possibilities of technology,
and the requirements for business success.
—TIM BROWN, EXECUTIVE CHAIR OF IDEO

4. Design Thinking
DEFINITION #2
is a scalable framework to help teams understand and
deliver—continuously.
—IBM

5. Design Thinking
DEFINITION #3
is a non-linear, iterative process that teams use to
understand users, challenge assumptions, redefine
problems and create innovative solutions to prototype
and test.
—INTERACTION DESIGN FRAMEWORK

6. Design
—STEVE JOBS
It’s is not just what it looks like and feels
like. The design is how it works.

7. Design Thinking Frameworks
IDEO

8. Design Thinking Frameworks
IBM

9. Design Thinking Frameworks
DESIGN COUNCIL

11. Design Thinking Frameworks
NNG

12. Thank You